• Journal of Distribution Research
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• v.12 no.2
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• pp.23-49
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• 2007

Recently, mobile marketing is becoming one of the major topics of interest to the marketing discipline. Emerging from rapid developments in mobile technology, it has created opportunities for new and innovative mobile services. Also, it is enabling to conduct always-on connections that consumers can interact anytime and anywhere. Especially, mobile devices place themselves to the core means of mobile-commerce which to execute a function as a distribution channel in mobile environments. Although the adoption researches about innovative services or technologies had executed in marketing areas over the past decades, most researches just expanded or modified existing theories and explanation models. There has been little study on the comprehensive and systematic review of adoption process. Therefore, it deserves to be considered prior usage experiences of the existing channels(CL) and attractiveness of the new channel(CLalt) based on social exchange theory. In order to address this void, this study unifies components of perceived attributes in the each dimensions (ie. benefit, cost, and risk dimensions) and explores prior usage experiences of the existing channels on adoption intention in electronic financial service channels through developing comprehensive model and employing empirical test for the hierarchy of effects model. Based on these empirical results, this study suggests managerial implications for new channel management in electronic financial service areas by focusing on the prior usage experiences of the existing objects on adoption intention and perceived attributes of ubiquitous-based mobile service channel.

• The Journal of Society for e-Business Studies
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• v.19 no.3
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• pp.23-49
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• 2014

Development of smart devices and the network of the company change the way of working. 'Smart work' is a type of work method expected to handle business regardless of the time and space. Therefore, 'Smart Work' is being introduced and gradually expanded in variety of companies. However, despite this popularity its effect is under question. This article reports on the effect of 'Smart Work' through literature review and analyzed the relationship among the worker's job satisfaction, smart work continued usage. The results of this study are expected to help companies to establish strategies connected with 'Smart Work.'

• Information Systems Review
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• v.8 no.1
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• pp.125-139
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• 2006

Recently, as mobile internet users grow rapidly, mobile internet companies are experiencing a fierce competition to capture new customers. Under this business environment, they try to identify factors that make people use mobile internet in order to satisfy customers by providing better and diversified services. There has been enormous effort to analyze customers' behavior in choose and use mobile internet services. However, there is no one best methodology to identify factors to attract customers yet. Thus, the study applied the flow construct proposed by Csikszentmihalyi(1977) and expanded by Hoffman and Novak(1996) to identify environmental factors of internet which has impact on users' mobile internet usage. To implement the study, the following activities have been done: literature reviews on service acceptance model and flow structure, questionnaire survey, suggestion of the flow model on mobile internet, and hypothesis test. For the study, 242 out of 307 samples collected were statistically analyzed using SPSS 10.0, AMOS 4.0 statistics package. The findings of this study are as follows: First, mobile internet environment factors influencing on challenge of flow antecedent were media characteristics(use of convenience, transmission quality), contents characteristics(uniqueness, timeliness, simplicity). Second, mobile internet environment factors influencing on skill of flow antecedent were contents(uniqueness, timeliness, simplicity), charge(definiteness and diversity of charge), usage(security, instant connectivity). Third, challenge of flow antecedent had a significant effect on flow of mobile internet usage. But it was not statistically significant that skill has an influence on flow. This study discovered the relationship between mobile internet environment factors(media characteristics, contents characteristics, charge characteristics, usage characteristics) and flow experience of mobile internet users which would be a valuable insight for marketing strategies. Results shows that challenge of flow antecedent have a significant impact on flow experience in mobile internet environment. Additional, media characteristics, contents characteristics of mobile internet environment factors is positively correlated with challenge of flow antecedent. In other words, mobile internet companies should provide customers with diverse service and take a challenging attitude to get customers show aggressive attitude in mobile internet usage.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.5
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• pp.127-136
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• 2023

Gyeonggi Province has established a bus information system to provide real-time bus arrival information, aiming to make bus usage convenient for its residents. While the Gyeonggi bus information system is becoming more advanced through the application of IT technology, there are still information-vulnerable groups finding it difficult to use. In particular, the elderly have a low level of digital information literacy and habe difficulty using it. In this regard, this study aims to address the information usage disparity among the elderly in public transportation by utilizing expert in-depth survey methodology known as the Delphi technique. The study classified the policy initiatives that Gyeonggi Province should undertake into three categories: user education and expanded promotion, technological development and dissemination, and providing convenient usage environment. Through two rounds of surveys, the study assessed the priority of ten specific sub-tasks within these categories. Additionally, it gathered opinions on the effectiveness and feasibility of each item. The results yielded prioritization and evaluation of effectiveness and feasibility for nine sub-tasks. Based on these outcomes, the study proposed future projects that Gyeonggi Province should implement to address the information disparity among the elderly, offering a comprehensive approach to bridge the gap.

• Journal of the Korean Society of Safety
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• v.23 no.3
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• pp.1-7
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• 2008

As a clean fuel, LNG or LPG is widely used in large restaurants or plants instead of coal. These fuels are easy to use and cheap. However, they are inflammable very much and easily exploded at the worst. So there are many laws and regulations legislated for the handling and usage of the gas facilities. Nevertheless, very harsh explosions occurred in several domestic or foreign places. In this paper a gas detection and alarm system was developed for large facilities. A new concept for connecting many gas detectors was proposed and based upon that a system including hardware and software have been developed and tested. Although up to 16 gas detectors apart 1 km from main controller can be connected currently, this system can be easily expanded for more detectors because each gas detector receiver communicates with main controller using industrial standard RS-485 multi drop technique. Furthermore several additive functions was included for the installation and maintenance convenience.

• Journal of Digital Convergence
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• v.6 no.2
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• pp.135-143
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• 2008

The remarkable growth of the Internet since mid-l990s has expanded the e-learning market and brought the transformation of educational environments and methodology. It can be said that the e-learning has changed the educational paradigm. Korean government is firmly determined to support the diffusion of e-learning because of the benefits of e-learning. People seem to accept the e-learning when its contents have high quality. A lot of research have been conducted on e-learning, however, it was mostly about user's usage intention, satisfaction and educational effect. It can't seem that sufficient research efforts have been put into figuring out the role of e-learning contents quality in the expansion of e-learning. In this paper, we present the empirical study on the influence of e-learning contents quality on user's satisfaction and educational effect. We conducted an questionnaire survey on college students to collect data and found that the quality of e-learning contents has significant influence on the users' satisfaction.

• KIEAE Journal
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• v.13 no.2
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• pp.27-32
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• 2013

For the past seven years, the increase in the energy consumption of universities in Korea has been 3.7 times higher than the overall increase in the energy consumption across Korea (22.5%). This is an example that shows that universities have been a massive source of greenhouse gases. Such an increase has been attributed to the new and expanded construction of architectural structures on campus. Many people argue that the increasing number of buildings may cause waste of energy and loss of efficiency. Therefore, this study was conducted as a preliminary study to derive energy efficiency measures for new university buildings. The two aspects of energy-saving as required by the eco-friendly structure certification standards have been applied to analyze the use of new/renewable energy and the energy consumption of new university buildings that have applied light density and light engineering methods. Based on these results, the major sources of energy of existing buildings and new university buildings were compared to comparatively discuss how effectively they improve energy performance.

• Journal of Technology Innovation
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• v.10 no.2
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• pp.107-129
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• 2002

Expansion and enhancement of information and communication infrastructure can create a market closer to an ideal type for a perfect competition, utilizing a cyber space in the network (with the expanded usage of Internet and e-commerce) and it could be a market of a monopolistic form. The government can take one of the two approaches responding to this monopolization of the digital market. First, the government maintains laissez-faire policy since the monopoly cannot be maintained over a long period of time due to an increasing in the production, decrease in the price, profit resulting from this and rapid technology evolution. Second, the government can actively interrupt the monopolization of the digital market. Monopolization in a digital market can lead to a market failure. Unstable market structure and too much frequent merger and acquisition contribute to making the digital market very dynamic. Information goods exchanged in the digital market have the features of very low marginal cost required to copy the original product whereas its initial fixed cost is very high. This explains why the information products are not priced based on the existing marginal price determination principles and why companies producing them have various product sales strategies (price/product differentiation strategy, and other sales strategies).

• Proceedings of the Korean Institute of Building Construction Conference
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• 2016.05a
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• pp.149-150
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• 2016

The membrane structure is being applied in structures for various uses for its many advantages as permeableness, lightweightness, constructability, resource saving, and management cost reduction, and the usage is being expanded. However, despite the development of membrane structure, the standard for architectural membrane performance that considered fire safety is still inadequate. Therefore, this study applied basalt fiber with flame resistance on architectural membrane. Also, this study confirmed the membrane applicability of basalt fiber through comparison with existing architectural membrane.

• Proceedings of the Korean Magnestics Society Conference
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• 2013.12a
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• pp.90-90
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• 2013

Since discovery, NdFeB permanent magnet has replaced application of the conventional magnets rapidly because of its superior physical and mechanical properties. With increasing consumption of power combined with energy resource depletion, energy efficiency is becoming more and more inportant. According to recent reports, almost almost half of the electric power is consumed by motor, and NdFeB magnets which are the core component of the motor play a key role on improving energy efficiency of the devices. In parallel with finding alternatives energy resources, research works improving energy efficiecy have been conducted world wide. Althogh NdFeB magnets usage have been expanded to various applications, key materials such as Nd and Dy, resouces lean heavily on specific area, China. Magnetic industry revently experienced skyrocketing price fluctuatioin of rare earth at around 2008. Chineses government's regulations worsened the situation and arose a necessity to develop methods to minimize rare earth use. In this presentation, POSCO's recent research works on rare earth reduction is presented including novel powder alloying method using nitrate precursors. Also, future R&D plans for rare earth free magnets is briefly introduced as well.