• Korean Institute of Interior Design Journal
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• v.16 no.2 s.61
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• pp.233-241
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• 2007

Circulation planning for exhibition space depends on visitors, exhibition documents and exhibition space. To make visitors feel sympathy for the exhibition and meet visitors' movement and its spatial factors in the exhibition, guidelines for the planning layout of exhibition and exhibition space are needed. This research was aimed at gathering guidelines about the circulation planning for exhibition space for visitors who can acquire exhibition information in a natural way and enjoy the whole aspect of exhibition or enjoy preferential exhibition by investigating and analyzing viewing types of visitors, layout of exhibition and space unit exhibition. The result of this research was summarized as the following. 1) It needs optional viewing space large enough to be seen clearly so that all exhibition space can be seen at a glance at the main entrance of exhibition. 2) Layout of exhibition is needed for island-exhibition position and optional space preparation, when visitors pass by an article on exhibition short-cut. 3) Layout of exhibition is needed for double sided exhibition.

• Korean Institute of Interior Design Journal
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• no.36
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• pp.93-101
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• 2003

The first object of this study is to clarify the newly demanded service to the visiter in the museum. And the second is to consider the spatial configuration on the layout of exhibition and the shape of exhibition room from the view points of behavior of appreciation and other methodology. The results of this study are as follows : The exhibition content and structure of Seoul Museum of History formed by a story-line according to the theme of an each zone fixed sequence in an each exhibition that we are achieved. But the layout of exhibition and the shape of exhibition consist on the other hand of the freedom selection. So the problem appeared In the difference of the exhibition content and the layout of exhibition to the behavior of appreciation. It can be said that the concept of exhibition space should be taken into account and the spatial configuration by the completed floor plan in order to satisfy the planning concepts.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.236-243
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• 2005

The pre-examination closely beforehand relation between the articles on exhibition and visitors, the visitors and exhibition space, the exhibition space and the articles on exhibition, and the acceptance of various requirements are the matters you should consider in the initial stage when planning the establishment of a museum. Especially, the clear guideline for the layout of exhibition to meet the intention of spectators considered based on the seeing behavior in the exhibition hall (i.e. they see the articles on exhibition in order passively under instructions of the museum or select them by themselves positively etc.), and the moving line of appreciation and the exhibition type seems to be not yet prepared sufficiently. This study can be defined as the study of fundamental background for the architectural guideline for the characteristics of visitor's behavior, the selected moving line in the exhibition hall, the layout against the forced moving line and the type of exhibition space. As a part of this study, we carried out the research and the study for how the movement of visitors and the characteristics of seeing behaviors according to the type of the moving line are shown, based on the type of moving line for seeing suggested by David Dean.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.171-178
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• 2004

A thesis presented on the study of visitors circulation character, and components in an exhibition space in museums. A behavior ethogram is an investigational tool of tracing examination of visitors. An exhibition layout and behavior characters of exhibition viewing in the configuration of exhibition space are planned by using the method of the behavior ethogram. As time goes by an expansion of a museums concept and changing roles are more extroversive and constructive than the past. It will reflect the phases of the times and show several different aspects. The reflection of the changing circumstance will have to examine an each relationship between exhibition data, exhibition spaces and visitors In the beginning of a plan of the museum. However, the study of a unique behavior pattern and character which are made by moving visitors themselves are quietly not enough studied. The exhibition layout which is considerably examined by the viewing behavior of visitors in act response and a following circulation of viewing have a lack of precise directions and examples. In short, this study ultimately represents to grasp the meaning of the behavior characters of viewing. Furthermore, the basic directions in the museums plan are carefully considered by the reflection of exhibition circulation.

• Korean Institute of Interior Design Journal
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• v.20 no.3
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• pp.206-214
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• 2011

The premise of this study is that an ultimate objective in planning an exhibition space is visitors' experiences created by a result of their first-hand experiences and responses within an exhibition space, and this result can be recognized in the visitors' movement. Thus, the exhibition layout that can directly affects viewers' main line of flow and movement patterns was examined vis--vis a mutually complementary relation in a triangular composition with the structure of exhibition space and the exhibition contents. This study, with the subjects of standing exhibit halls of Gwacheon National Science Museum, Daejeon National Science Museum, and Tokyo National Museum of Emerging Science and Innovation, analyzed 'the correlation between the configuration of the exhibition area and the visitors' movement. The targeted subjects were analyzed from the perspectives of type of architectural space and organization of the exhibition method, and the purpose of this study was to find a spatial evidence to predict the spectator movement formed within the exhibition halls of science museums. The main indicators used are: Based on the investigation/analysis as described above, the following conclusion could be drawn. Diversity of exhibition environment and spectator movement: besides the two big categories of the types of architectural space and types of exhibition method, the construction of vertical circulation and size and shape of the exhibition space, distribution characteristics of exhibition medium, organization of symbolic space and such other diverse organizations and combinations of exhibition environment are implied to have the capability to alter the scope and degree of predicting spectator movement. As an example, the types of architectural space comprising the wide-area viewing circulation was found to be able to change the system of planar circulation according to the composition of vertical circulation. Along with this, it was implied that the format of architectural space influences the form of the exhibition space, and may also act as a factor directly influencing the diversity and arrangement of the exhibition methods. That is, the spatial elements comprising the exhibition environment acts inter-complexly, and exhibits characteristics of limiting or controlling spectator movement.

• Journal of Distribution Science
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• v.16 no.6
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• pp.65-75
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• 2018

Purpose - The exhibition is one of the critical distribution channels that leads to mass sales of products. Servicescape is considered as an effective means facilitating consumers' purchasing behavior. The objective of this research is to examine the effects of servicescape of the exhibition on consumer's purchasing behavior measured by time spent, the number of consultations, the number of items purchased, and amount of money spent. Research design, data, and methodology - Servicescape was divided into four main components: 'spatial layout/functionality', 'ambient condition', 'design/artifacts', and 'human factor'. Based on previous studies, this study hypothesized that servicescape dimensions first influence consumer's shopping duration and the number of consultations which in turn, affects consumer's actual purchase. A total of 407 samples were collected from attendees in Baby Expo taken place in Kyunggido, South Korea. The data were used to assess overall fit of the proposed model and test hypotheses using structural equation modeling. All the constructs had acceptable levels of composite reliability and convergent and discriminant validity. Results - The results showed that except for 'spatial layout/functionality', all components of servicescape had a significant influence on consumer's shopping duration in the exhibition. Except for 'design/artifacts', other factors of servicescape did not show a significant effect on 'the number of consultations'. Interestingly, 'design/artifacts' exerted a significant negative effect on 'the number of consultations'. As expected, 'time spent' and 'number of consultations' showed significant effects on both 'the number of items purchased' and 'amount of money spent'. Conclusions - The results offer some insights into the effect of servicescape on facilitating consumers' purchasing behavior in the context of the exhibition. Theoretically, this study provides a new type of conceptual framework that verifies the relationships between not only servicescape and purchasing behavior, but also purchasing behavior-related variables. In addition, this study supports the concept of a dark side of servicescape. With regards to practical implications, this study suggests that exhibition organizers should put more efforts in facilitating consumer's desire to stay. More importantly, organizers need to keep in mind that excessive emphasis on 'design/artifacts' to increase consumers' shopping duration can cause a side effect that reduces opportunities for interactions with customers.

• Korean Institute of Interior Design Journal
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• v.15 no.3 s.56
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• pp.155-162
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• 2006

Space is integrated or segment with organic formation by circulation path. It estimates important problem to grasp as factor that promote movement of visitor and space organization without grasping circulation as connection relation about simple space function from these viewpoint, is a thing which this study does not cause confusion to visitor's circulation path through data that analyze form of space connection and visitor's circulation path as quantitative in museum space and layout form that access by easy each unit exhibition grasps what it is. This study does factor grasping for guideline and inspection circulation path of layout by purpose in exhibition space on the basis of analytical result that grasps connection form between exhibition area that grasp laying stress on visitor's movement and appears in space through follow-up survey for circulation path of museum exhibition area. Space connection form that is expose by sequence of investigation and analysis(II) estimates on constituent affecting to visitor's circulation, and these do not speak for all space connection forms at the museum, but may systematize typology about connection form of unit spaces to utilize by indicator pointer of space planning if continue study to various spatial sphere more than hereafter. Unit exhibition area, divide connection form of space by grid and tree and laying stress on this quantitative data by spectator follow-up survey comparison and Estimate that space connection form provides partial basis of judgement for supposition that can promote direction and circulation path about visitor's movement if summarize result of investigation and analysis (III).

• Korean Institute of Interior Design Journal
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• no.16
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• pp.190-201
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• 1998

The purpose of this study is to consider the correlational factors of space sections based on the fact the exhibition space plays an important role as a medium of displaying art works. And an another purpose is to investigate the characteristics of various types of exhibition unite space from which In intend to suggest basic sources of exhibition design. I classified domestic and foreign museum which are chosen as objects of study according to form and shape of a section plan. Then comparing exhibition space's form and scale exhibited genre lighting system layout composition display and its correlation with an already established thesis on museum architecture I will infer the characteristics of each type of a space. From these studies proper display conditions requested at the museum are different from the genre and property of the exhibited objects. And lighting system display angel of view and appreciation type affect the exhibition area. The shape of space classifies types of section which cause space's characteristics.

• Korean Journal of Air-Conditioning and Refrigeration Engineering
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• v.24 no.3
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• pp.271-280
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• 2012

This study examines the influence of experiencing interactive media in exhibition halls on the satisfaction and perception for the exhibition space. Field measurements and surveys were performed in two exhibition halls where various interactive media were exhibited. Results imply that experiencing interactive media was important to enhance understanding the information provided by them. In order to improve satisfaction for the exhibition halls, the layout of space need to be organized effectively in a way that visitors easily feel interest in the contents and information exhibited in the space. Also, in order to keep better perception for exhibition space, the information provided in the space should be organized clearly and open to visitors easily. The flow of visitors' traffic in the exhibition space should be perceived easily by the visitors. Multiple linear regression indicated that the space should be organized effectively with good visual composition that surrounds the exhibits in order to improve satisfaction level for the exhibition hall. In addition, various information provided by the media contributed to improve perception for the exhibition hall.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.83-90
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• 2008

This study attempts to understand the arrangement and spatial requisites of art pieces by materializing the visitors' path of movement in the exhibition space, as well as researching their behavior. The purpose of the research is to the guideline for planning the exhibition layout and visitors' circulation can be derived in order to correspond to the visitors' characteristic of movement and circulation-path choice. Although such guideline may have limited use, it is still significant enough to be studied. Taking three Korean art galleries as the subjects of research, this study observes the arrangement of art pieces, movement path of visitors, characteristics of the visitors' behavior and the duration time a visitor takes to view an art piece without moving around in order to understand the arrangement and spatial requisites of art pieces which correspond to the visitors' behavior. The following results have been drawn in this research and analysis; First, when there is an island type exhibition other than the ordinary on-the-wall display in the exhibition space, the visitors' choice of path changes. In short, an island type exhibition seems to be a factor that changes the visitors' path. Second, in the entrance of an exhibition space unit, most of the visitors seem to choose a path which moves counter-clockwise. Third, it is considered that well-known art pieces or art pieces with a big size shall not be displayed on the comer of the exhibition room.