• Title/Summary/Keyword: Exchange of Advertising Policy

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Changes of Directing Capability Displayed in the Visual Expressions in TV Dramas (TV 드라마 영상표현에 나타난 연출 역량의 변화)

  • Roh, Dong-Ryul
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.50-60
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    • 2014
  • A writer's text signals are converted into visual ones as a director exerts his fundamental capability to interpret and direct. On the other hand, his situational capability comes into play as the production environment changes. Such latest developments as the increasing popularity of production outsourcing, the sapped advertising market, and the growth in the number of the media channels and consequently heightened level of competition have led to changes in the way of advertising and production sponsorship. In turn, directors are faced with a new environment, where they are now required to pick up the role of an advertising director. Given that the production costs have been rising faster than the advertising revenue, such change in the director's situational capability seems to be part of the overall drama industry's evolution.

Analyzing the Factors Affecting the Successful Deployment of the Open Source Based Institutional Repositories (오픈액세스기반 기관리포지터리 성공에 미치는 요인 분석)

  • Hwang, Hye-Kyong;Lee, Jee-Yeon
    • Journal of the Korean Society for information Management
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    • v.26 no.4
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    • pp.35-58
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    • 2009
  • One of the main goals of providing open access is to vitalize the exchange of academic information by allowing access to the scholarly research outputs for everyone without the legal, financial, and technical barriers. We regard the use of the institutional repository as an open access enabler. In this study, we tried to make the factors, which enable the successful deployment of the institutional repository, explicit. We utilized literature review and case studies to generate the potential success factors for the institutional repository deployment. We verified the factors by having in-depth interviews with the subject matter experts. The resulting factors were organized as organizational, political, and technical ones. The organizational factors included the strong open access support by the organization heads. Under the policy factors, a number of issues such as selection of the core contents, minimum quality control, protection of the copyrights, forming supporting groups through active advertising, long-term preservation, incentive, and mandate, were included. The technical factors included easy submission, support for interoperability, and support for the publication activities.