• Human Ecology Research
• /
• 제54권3호
• /
• pp.251-262
• /
• 2016

This study analyzes the relation of the consumption values and ethical fashion consumption behavior as well as other influential factors between Korean and German ethical consumers based on the 'Modified Theory of Planned Behavior.' A survey was conducted on female consumers in their 20s and 30s, who experienced ethical fashion consumption in Seoul and Berlin. A factor analysis, reliability analysis, F -test and multiple regression analysis were performed for model verification. The research results indicated that emotional value (in case of Korea) and functional value out of consumption values (in case of Germany) have significant effects in regards to the influence of consumption values on ethical self-identity. The effects of ethical self-identity on ethical fashion consumption behavior indicated that Korean ethical self-identity influenced the ethical fashion consumption behavior of moderating and simplicity and eco-friendly certification versus local consumption as well as above factors (in case of Germany) explained by ethical self-identity. Both variables had a negative moderating effect in Korea in regards to the moderating effects of social comparison and materialism in the relations of ethical self-identity and ethical fashion consumption behavior; however, only materialism was an influential factor in Germany. The results of the research variables by individualism/collectivism indicated that the horizontal-collectivism group showed the highest ethical self-identity along with the lowest materialism tendency that had a high point of consumption behavior towards local consumption. However, the vertical-individualism group was outstanding. The consumption behavior aimed at moderating and simplicity.

• 복식문화연구
• /
• 제26권2호
• /
• pp.125-139
• /
• 2018

This study explores determinants of purchase intentions for vegan fashion products based on the modified planned behavior model. Survey data from 434 university students were subjected to an analysis using descriptive statistics, factor analysis, and structural equation modeling. The results showed that almost half of the consumers surveyed recognized vegan fashion products and a little more than a half of consumers surveyed had purchase experience for vegan fashion products. Clothing, bags, and shoes are the most frequently purchased vegan fashion product categories. From the results of the model test, purchase intentions on vegan fashion products were determined by attitude, subjective norms, ethical responsibility, and ethical identity of the consumers. When consumers have a more positive attitude, have higher subjective norms, stronger ethical responsibility, and stronger ethical identity regarding the purchase of vegan fashion products, they are likely to have a greater intention to purchase vegan fashion products. The findings contribute to the literature by adding test results for vegan fashion products among the ethical product categories, highlighting the importance of the consideration of product category, which can give somewhat different results when exploring ethical consumption. Based on these findings, marketers need to use special tags or signage highlighting the ethical values and meanings of vegan fashion products to better communicate with target consumers with a high level of ethical responsibility and to help increase consumers' control over purchase behaviors through reducing barriers generated by insufficient product information.

• 산경연구논집
• /
• 제13권4호
• /
• pp.15-34
• /
• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• 한국컴퓨터정보학회논문지
• /
• 제22권9호
• /
• pp.163-170
• /
• 2017

The purpose of this study is to find the differences in fair trade practice behavior, according to socio-demographic variables and to analyze the effects of psycho-social variables on fair trade practice behavior. This study includes the psycho-social variables as materialism, altruism, ethical identity, and perceived consumer effectiveness. The results of this study are as follows. First, the mean score of consumers' fair trade practice behavior was 4.12 on a 7-point scale, which means that respondents performed fair trade practice behavior at the middle level. Second, in terms of socio-demographic variables, there was a significant difference only in an age. Third, fair trade practice behavior had positive correlations with each of altruism, ethical identity, and perceived consumer effectiveness. Finally, regression analyses showed that altruism, ethical identity, and perceived consumer effectiveness had positive effects on fair trade practice behavior, whereas materialism had a negative effect on fair trade practice behavior.

• 복식문화연구
• /
• 제29권3호
• /
• pp.307-327
• /
• 2021

This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

• 한국환경과학회지
• /
• 제25권12호
• /
• pp.1643-1651
• /
• 2016

It is important to understand consumer attitudes associated with their eco-friendly behavior on account of not only environmental reasons, but also corporate aspects. In this study, we examine the relations between variables influencing eco-friendly attitudes and eco-friendly behavioral intentions, namely, recycling, reusing, and reducing (3R). We first, performed a theoretical consideration through reviews of literature on ethical identity, ethical obligation, altruism, and eco-friendly attitudes, and behavioral intentions. Based on the literature review, we designed a study model and drew hypotheses. Further, we collected data using a survey and processed them statistically in order to verify the hypotheses. A total of 265 samples were collected and the data were analyzed using a structural equation model (-LISREL 8.70). The results suggest that ethical identity and altruism significantly influence environmental attitudes. However, the effects of ethical obligations on eco-friendly attitudes are insignificant. The environmental attitudes have a significant effects on the consumer behavioral intention for recycling, reusing, and reducing. Although this study has some limitations, it is expected that it will positively trigger follow-up research.

• 디지털융복합연구
• /
• 제20권5호
• /
• pp.433-441
• /
• 2022

본 연구에서는 윤리적 리더십이 안전 행동에 어떤 영향을 미치는지 살펴 보았을 뿐만 아니라, 이 두 변인 사이의 작동 기제(매개 변인) 및 조절 변인에 대해 탐색하였다. 이를 위해 본 연구에서는 윤리적 리더십과 안전 행동 사이에서 직원원들의 심리적 안전감이 매개할 것이며, 이에 더해 이들의 도덕 정체성 수준이 윤리적 리더십과 심리적 안전감 사이를 조절할 것이라는 가설을 설정하였다. 이를 실증적으로 검증하고자, 국내 기업에 재직 중인 227명의 직원들로부터 세 시점에 걸쳐서 수집한 설문 조사 자료를 활용하여 구조 방정식 모형 분석을 실시했다. 분석 결과, 윤리적 리더십은 구성원들의 심리적 안전감을 매개로 안전 행동을 향상시켰다. 이에 더해서, 도덕 정체성 수준은 윤리적 리더십이 심리적 안전감에 미치는 긍정적 영향력을 증폭시켰다.

• 대한간호학회지
• /
• 제35권7호
• /
• pp.1333-1342
• /
• 2005

Purpose: This paper was aimed to inquire into Ricoeur's self -hermeneutics and narrative ethics, and apply it to personal identity constituting caring and care ethics in the practice of nursing. Its purpose is to provide a philosophical foundation for caring in nursing. Method: According to Ricoeur's narrative identity, ontological caring was interpreted as personal identity constituting caring. His ethics were described as care ethics, which contributed to preserving and promoting the personal dignity of the client, as self in search for the good life in the nursing practice. Results: Narrative understanding of the client pointed to the ontological role of care in the constitution of personal identity. From an ethical aspect of the narrative, respect for personal identity and personal dignity of the client was crucial to an ethical caring attitude, promoting self-esteem in the nursing practice. Conclusion: This paper suggested that Ricoeur's ethics could provide a philosophical basis for understanding ontological and ethical caring in nursing. This contributed to protection of the client from the threat of personal identity, as well as respecting their personal dignity.

• 디지털융복합연구
• /
• 제15권12호
• /
• pp.477-487
• /
• 2017

본 연구는 청소년 대상 소셜 미디어 이용자들이 어떠한 윤리적 책임을 가지고 정보 생산과 공유 과정에 참여하고 있는지, 그들이 인식하는 윤리적 내용은 무엇인지 유형화함으로서 소셜 미디어 이용 행태에 미치는 윤리적 영향을 실증적으로 밝혀내었다. 윤리의 개념 및 구성요인, 윤리적 영향 요인을 분석하기 위해 구조화된 설문지로 조사한 후, 유효한 227건을 통계 분석하였다. 그 결과 '프라이버시 보호', '저작권 보호', '완전성', '정확성', '진실성', '공정성', '각종폐해구제책', '신뢰성', '객관성', '불편부당성' 항목이 포함된 <전통적 정보 윤리>와 '절제', '존중', '자율성', '조절', '해악조심' 항목이 포함된 <사이버 윤리 덕목>, '상호작용성', '복합정체성', '익명성', '정체성변이', '사회공동체' 항목이 포함된 <사이버 정체성>, '투명성', '개방성' 항목이 포함된 <사이버 정보 윤리> 네 가지 유형으로 분석되었고, 이 중에서도 <사이버 윤리 덕목>에 대한 인식이 가장 높은 것으로 나타났다. 또 모든 윤리적 요인들은 소셜 미디어를 통한 이용자들의 의견 표명이나 지지, 정보 주도나 탐색 행위와 정적인 상관관계가 있었으며 그 정도에 따라 유의미한 차이가 있었다. 특히 소셜 미디어의 이용과 의견 표명 혹은 지지, 정보 주도 혹은 탐색 행위에 가장 영향을 주는 윤리적 요인은 <사이버 정체성>인 것으로 나타났다.

• 한국철학논집
• /
• 제27호
• /
• pp.387-415
• /
• 2009

한국 사회에서 도덕, 윤리 교육의 위기는 학문적 정체성을 명확히 확립하지 못한 데에서 출발한다. 일제시대에는 식민지 의식을 고취하기 위해 '수신'과목으로 출발하여, 미군정기 이후에는 '국민윤리'로서 개칭되면서 순수한 의미의 도덕교육과 일종의 반공교육과 정치 이데올로기 교육을 결합시켜 정체불명의 교과목을 만들어 정권 선전의 의도와 역할을 공공연히 담당하도록 만들었다. 그러나 윤리교육의 학적 근거는 윤리학이며, 윤리학은 철학의 분과 학문이다. 이러한 명확한 사실을 피하기 위해서 일부 학자들은 도덕, 윤리 교과의 학제적 성격은 말하지만, 이것이 오히려 기존의 도덕, 윤리 교과의 학적 근거를 다른 학문에 나눠주는 예상치 못한 결과를 초래하여 교육학에 교사 자격을 허용하게 만들고, 나아가 사회학에 교과가 통합될 위기에 처할 빌미를 제공해버리고 말았다. 윤리학의 모학문인 철학은 이미 고대로부터 학제적 성격이 아닌 통합학문의 이념을 가지고 있었으므로 다른 학문들에서 학적 근거를 찾을 필요가 없다. 이제 도덕, 윤리 교육은 다시 순수한 의미의 도덕, 윤리의 역할을 되찾을 필요가 있다. 과거의 체제수호적인 반공교육이나 사회과학적 정치 교육은 해당 과목에 귀속시키고 윤리교육의 본래적 목적을 구현하여 현행 도덕 교과서의 학습 목표에 따라 다양한 도덕 문제들을 "합리적으로 해결할 수 있는 판단능력"과 "삶의 이상과 원리를 체계화하여 실천할 수 있는 도덕적 성향을 길러" 주는데 역점을 두어야 할 것이다.