• Title/Summary/Keyword: Environmental color design

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A Study on the Application of SPA brand to BI Color and User Preference (SPA 브랜드의 BI 색채 적용 현황과 사용자 선호도 조사)

  • Park, Han Na;Paik, Jin Kyung
    • Design Convergence Study
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    • v.17 no.2
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    • pp.45-57
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    • 2018
  • Sales for SPA brand names of private label apparels are on the rise in the domestic clothing market. The aim of this study is to analyze the characteristics of SPA brands and how each color system is proposed within the BI system. In this study, 8 brands were selected as the most popular SPA brands in Korea and abroad with stores based on brand power and sales and preference by consumers. Therefore, among information factors such as brand identity (BI) and color characteristic. sign system, package, and environmental factors, buildings facade and interior design of eight brands were investigated. Research into color application of BI revealed that four brands used red colors with different tones with different identity differentiation. For the other four brands, the company applied BI designs that gained the brand's character such as a black-and-white or dark blue one. Thus, it is considered important to select BI color in order to differentiate and enhance preferences in brand identity.

Prefrontal alpha EEG Asymmetry and Interior Color Affect Based on Types of Behavioral and Affective System (행동·감정체계 유형에 따른 전전두엽 알파파 비대칭 특성 및 실내공간 색채감정)

  • Ha, Ji-Min;Park, Soobeen
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.34 no.9
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    • pp.55-66
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    • 2018
  • This study aims to propose color affective model of indoor space by evaluating subjects' physiological responses according to the types of behavioral and affective system. 99 subjects(44 females, 55 males) in their 20s, who had no disorders in visual perception, participated in the experiment. To categorize the subjects based on behavioral and affective system, BAS/BIS scale and Affective scale were used. Color stimuli were composed of five basic colors and three tones: vivid, pale and dull tone of R, Y, G, B, P. For physiological experiment, right and left prefrontal alpha activity was measured to analyze prefrontal EEG asymmetry. Participants were exposed to fifteen color stimuli for 20 seconds each other under the positive and negative emotional condition in a research room with the natural light blocked. The results and conclusion of this study are as follows. Along with factors of behavioral and affective system, cluster analysis was carried out and four types were classified. Type A had high BAS sensitivity, especially high 'drive' trait, and showed high levels of 'anxiety' and 'anger'. Type B had low BAS sensitivity, especially low 'fun seeking' and low 'drive' trait, and showed low levels of 'anxiety' as well as low levels of 'happiness'. Type C had low BIS sensitivity and showed high levels of 'happiness' and low levels of 'sadness'. Type D had high BIS sensitivity and showed high levels of 'lethargy' and 'sadness'. As a result of EEG signal analysis of color stimuli, Type B, Type C, and Type D showed significant differences in prefrontal alpha asymmetry under the negative emotional stimuli. Type B showed more left prefrontal activation in the spaces with pale R and dull G. Type C showed more left prefrontal activation in the spaces with vivid Y and B, pale R, and dull R, G, P. Type D showed more left prefrontal activation in the spaces with vivid Y and P, pale R, Y, P, and dull R, Y, G, B, P. The group of high BAS sensitivity was not influenced by color stimuli under the emotional conditions, whereas the group of high BIS sensitivity was affected by color stimuli under the negative emotional conditions. They showed left prefrontal activation when they were exposed the spaces with vivid, pale, dull tones of Y and P wall.

The Analysis of Mechanism on Color Scheme and Emotional Affectivity Preferences according to Wood Material Finishing in the Cafe Images (카페 이미지에서 목재 마감재에 따른 색채배색과 감성 선호도 분석 메커니즘)

  • Choi, Jin-Kyung;Kim, Ju-Yeon
    • Journal of Korean Living Environment System
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    • v.24 no.5
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    • pp.654-664
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    • 2017
  • The use of environmentally friendly finishing materials allows us to create a space where we can feel nature and to have stability and peace in the city center. In this paper, we examined the sensitivity of people to the three café spaces where wooden finishing materials are used in the space elements that change according to people's demands for environmentally friendly space due to pollution of living environment. First, we examined the wood and finishing materials and emotional vocabulary through literature review and previous research. Second, the values of L *, a *, b* and sR, sG and sB values were extracted by using a line spectrophotometer (Ci6X). Third, we conducted a 7 - point scale questionnaire based on the extracted 13 pairs of emotional vocabulary. Using SPSS 21, frequency analysis by descriptive statistics, crossover analysis by visiting purpose and intention, and emotional lexical factor analysis were performed. Through the study, the following points were found. First, CB (The Coffee Bean), SB (Starbucks) and HS (Hollys Coffee) showed differences in CB (65%), SB (40%) and HS (37%) in the spatial analysis. Second, CB gave color similar to the color of wall and furniture wood, but HS changed the color or brightness of wood finishing color of furniture. HS or SB showed favorable use of wood color scheme. Third, SB (26.3%) and HS (19.7%) were selected by taste. Fourth, there were differences in the items of CB, 'local-exotic' and SB 'dark-bright' in the factor value. The use of wood finishing materials differed in the atmosphere evaluation depending on the spatial factors and the color of the furniture. However, in this study, there are many factors that are insufficient in the accuracy of the ratio of the applied wood finishing material to the space element and the amount of the survey. If we further study the evaluation of emotional image according to the ratio of wood finishing materials, we think that it is necessary to study now that interest in environmentally friendly is increasing.

Color Change in Pressed Rose Petals as Affected by Pressing Method (압화 방법에 따른 장미 꽃잎의 변색)

  • Byun, Mi Soon;Kim, Soon Ja;Kim, Kiu Weon
    • FLOWER RESEARCH JOURNAL
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    • v.16 no.1
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    • pp.49-56
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    • 2008
  • Typical rose flowers, 'Red Corvette (red)', 'Nobless (pink)', 'Golden Metal (yellow)', and 'Rose Yumi (white)', were used as experimental materials to examine flower color changes as affected by pressing method and light treatment for four weeks and eight weeks by 2,000 lux fluorescent light at a 16 hours daylength. Pressing materials in silicagel mat resulted in the least change after pressing and light treatment for all kinds. On the contrary, an electric pressing device caused color to change to brown. Flower colors deteriorated the most by an electric pressing device made in Korea for pink rose; an electric pressing device made in Japan for white rose; and paper sheet made in Korea for red rose. The sequence of degree in severity of color change after pressing was pink, yellow, and white roses. Light treatment brought about the most extreme color change in yellow 'Nobless' rose, while other three cultivars were rather stable in change of color.

Effects of Heat Treatment on the Characteristics of Royal Paulownia (Paulownia tomentosa (Thunb.) Steud.) Wood Grown in Korea (국산 참오동나무재의 열처리 특성)

  • Kim, Yun Ki;Kwon, Gu Joong;Kim, Ah Ran;Lee, Hee Soo;Purusatama, Byantaradarsan;Lee, Seung Hwan;Kang, Chun Won;Kim, Nam Hun
    • Journal of the Korean Wood Science and Technology
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    • v.46 no.5
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    • pp.511-526
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    • 2018
  • Effects of heat treatment on the characteristics of Royal paulownia (Paulownia tometosa) wood were investigated. The results were compared with those of Suwon silver poplar (Populus tementiglandulosa) and Korean red pine (Pinus densiflora) woods. The wood samples of the three species were treated at $160^{\circ}C$, $180^{\circ}C$, $200^{\circ}C$ and $220^{\circ}C$ in an electric furnace for 2 hours. The changes of color, density, mass loss, and relative crystallinity were investigated before and after heat treatment. The lightness ($L^*$) decreased rapidly from $200^{\circ}C$ in all species. There were no change in red-green chromaticity($a^*$) and yellow-blue chromaticity($b^*$) of Royal paulownia and poplar woods with increasing temperature. Whereas, yellow-blue chromaticity($b^*$) of Korean red pine wood decreased sharply from $200^{\circ}C$. Royal paulownia wood showed appreciable color change(${\Delta}E^*$) after heat treatment above $180^{\circ}C$. Poplar and pine woods, however, presented significant color change from $160^{\circ}C$. Color change of the three wood species increased rapidly with increasing temperature. Mass loss of the three wood species by heat treatment was the highest in the Royal paulownia wood and the lowest in the pine wood. Mass loss and relative crystallinity increased and density decreased slightly with increasing temperature. Consequently, it is revealed that Royal paulownia wood showed considerable differences in the temperature of color change, weight loss and change of relative crystallinity compared to the other wood species.

A Case Study on the Planning Characteristic and It's Application of Container Architecture in Europe (유럽 컨테이너 건축물의 사례분석을 통한 국내 적용방안)

  • Kim, Mi-Kyoung;Mun, Young-A;Han, Su-Ji
    • Journal of the Korean housing association
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    • v.26 no.1
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    • pp.43-51
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    • 2015
  • The purpose of this study was to analyze the planning characteristics and it's application of container architecture as case study. Field survey was used to analyze the spatial planning characteristics in terms of development outline, appearance, exterior, floor plan and interior of eight famous cases in Berlin, Hamburg, Hannover, Amsterdam and Paris of Europe. The results of this study were as follows; Firstly, good examples of container architectures such as student housing, social service center, temporary medical facility and cruise terminal in Europe suggested the potential of domestic applicability in various purposes and development. Secondly, various types of freight container, building container and module frame system should be developed with their reprocessing environment. Thirdly, it is necessary for us to develop ISO type(20~40ft) container and standard plan with interior and storage design reflecting demands of residents. Finally, the use of container module will be an environmental-friendly alternative for its modularity and reusability, so it should be used as it is without severe deformation. The development of environmental friendly energy sources such as hydro and solar power is necessary for domestic container architecture as well. The container design should include the use of high quality of exterior finishing materials and the plan of aesthetical color planning to make the building a local landmark.

A Study on the Design Method of Flowering Plants Used in the English White Gardens - Focusing on Sissinghurst, Barrington Court Built in the Early 20th Century - (영국 화이트 가든(White Garden)의 초화류 설계기법 - 20C 초반 작정된 시싱허스트, 배링턴 코트를 중심으로 -)

  • Park, Eun-Yeong
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.28 no.4
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    • pp.144-153
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    • 2010
  • In making gardens, garden designers establish a principle using specific colors, collect materials, and combine them with their own aesthetic senses. This study is design mothed through the species and characteristics of flowering plants used in the Barrington court created by Gertrude Jekyll and Sissinghurst's white garden created by Vita Sackville-West, both of which are the most renowned gardens that used the white color. The analysis of each individual plant used in the gardens will be based on the season, colors, shapes, plant heights and aromaticity. Through their gardens, how the flowering plants aesthetically united with each other in creating the white gardens will be reviewed. To represent the freshness of spring, Jekyll planted Campanula spp. and Lilium spp. in the garden. Vita Sackvill-West aims at the moonlight in a summer night and features Delphinium spp., Rosa mulliganii, and R. longicuspis. The color of the flowers is in white, varying from pure white, ivory and silver. To prevent monotony due to monocolor flowers, the forms of the flowers are intense. To make white flowers look better, the colors of leaves include light green, light gray and bright and greenish yellow. Overall, cool colors are used to give a mystique, coolness, cleanness and to produce an fascinating and plaintive atmosphere, getting joined with white flowers and reflected light in the night. The White Garden has made significance in the history of landscape architecture: it was the starting point of garden design through theme colors, based on the idea and technology of planting design methods that discover the potential of colors and withdraw limits. And it also made a significant contribution to the advancement of garden art with combinations by aesthetic principles.

Exploring consumer awareness and attitudes towards eco-friendly packaging among undergraduate students in Korea

  • Quedahm Chin;Seungjee Hong
    • Korean Journal of Agricultural Science
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    • v.50 no.4
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    • pp.697-711
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    • 2023
  • The global waste crisis has been escalating and its consequent impact on soil, water, air pollution, and eventually climate change acceleration has shed light on the importance of reducing waste. Amidst COVID-19 and the following surge in single-use plastics for food delivery, waste generation is on the incline. Companies and governments have embarked on developing various eco-friendly packaging technologies, but their effectiveness on the consumers is vague as definitions of eco-friendly packaging are vague, and research on its link to purchase intention remains scarce. Thus, the adoption of eco-friendly packaging has been slow. To address this issue, this study analyzes the awareness and purchase intention of four visual attributes of eco-friendly packaging-material, verbal statement, eco-label, and color-along with the environmental consciousness among undergraduate university students in Korea through online surveys and the ordered logit regression model. The study distinguished the attributes into evidence-based and conjectural categories. The findings revealed that eco-friendly visual attributes had a positive effect on purchase intention amongst undergraduate students in Korea; however the level of environmental consciousness had marginal effect on the purchase intention of eco-friendly visual attributes. The level of effectiveness also varied with each visual element. Analyses revealed that visual attributes to eco-friendly material had marginal effect on purchase intention; color was deemed not an "Eco-friendly attribute" by most students, and although eco-friendly labels were deemed as an eco-friendly attribute, trust in the labels varied according to environmental consciousness. These findings have implications for businesses and policymakers aiming to promote eco-friendly consumption within packaged food products.

The Consideration about Well-being Effects Having Natural Dyestuff (천연염료가 갖는 웰빙효과에 대한 고찰)

  • Bae, Eun-Mi;Pak, Ok-Mi
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.2 s.8
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    • pp.31-41
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    • 2006
  • As chemistry dyes has considerably developed with industrial society, natural dyeing has gone out of people's head for a long time. But the serious problems from environmental pollutions and ecological damages make people look far Well-being. Natural dyeing also has concentrated again and the interests about it are growing larger and larger. Well-being that a modern person pursues and a Natural dyeing walk along a same string of connection. That is, people want their life to change from quantity matters into qualities. The relations of the natural dying which has the color of nature and Well-being phenomenons are analyzed through dissertations and references. The study about the correlations between natural dying and well-being shows that many advantages of natural dyestuff and the effects of dyestuff are definitely needed to people living in modern times. Also for the protection of an ecosystem, rapid popularization and the development of new design is completely required.

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A Study on the Spatial Characteristics for Children's Reading Room In Public Libraries with Case Analysis (사례분석을 통한 공공 도서관 어린이 열람실의 실내 디자인 특성에 관한 연구)

  • Jeon, Se-Ran;Hwang, Yeon-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.93-96
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    • 2008
  • The childhood reading and physical environments are an important factor for shaping personality and values established. Therefore, We have to provide a quality environment for correct reading habits to children. the purpose of this study is to provide a basic interior data through the analysis of case study. for this purpose this study has analyzed of 5 children's reading room of public libraries built in Seoul since 2000. especially the research which it analyzed these reading room of forms of space, furniture, color, finish material, lighting. the results of this study are follows : Chairs and desks were not considered of children's scale or uniformly made. compositions of convenient facilities has insufficient component. finish material and lighting plan is similar to adults reading room plan. To give correct reading habits and interest to children, considered space design is necessary.

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