• Title/Summary/Keyword: Environmental Marketing

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Study on Characteristics of 'Private Gardens' in South Korea ('민간정원'의 현황 및 특성 분석)

  • Cho, Seong-Ah;Sung, Jong-Sang
    • Journal of the Korean Institute of Landscape Architecture
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    • v.47 no.6
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    • pp.129-138
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    • 2019
  • 'Private Garden', is a legal concept that encourages the opening of private gardens to the public. Twenty-five private gardens have registered with the Forest Service since the 2015 policy was enacted. Although it is a positive system in terms of spreading and encouraging garden culture, the exact nature, role, and designation requirements have not been fully discussed. The purpose of this study is to analyze the characteristics of 25 private gardens in Korea. The results of the study noted that the southern region occupied a large part of the geographical distribution of the private gardens, which is due to the natural and climatic conditions, the policies of the local governments, and the discretion of public officials. In addition, the gardens are almost all made up of modern gardens; there was only one house garden from the Joseon Dynasty. The owners of the gardens range from their 50s to 80s in age. The gardens were started because the owner believed it was a good endeavor, but many owners felt that it was difficult to manage the enlarged garden and eventually opened it through as a Private Garden in anticipation of receiving economic support. There are also owners who are willing to revitalize the area. In addition, profits are generated from facilities other than the gardens, and some operate related programs to promote the culture of gardening. For a sustainable Private Garden system, it is necessary to check the registration criteria and establish a clear role in the region. There is also a need for further measures for management and marketing. This study is meaningful as basic research on the Private Garden system that is not yet systematic.

The Effect of Environment-friendly Certifications on Agricultural Producer Organizations (친환경·GAP·HACCP이 농업 생산자조직에 미치는 영향)

  • Kim, Chang-Hwan;Park, Seong-Ho
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.97-104
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    • 2015
  • Purpose - The distribution of agricultural products is changing due to recent shifts in environmental free trade. Specifically, the competitiveness of domestic agricultural products has weakened as a result of the Korea-China Financial Trade Agreement. Agricultural producers are faced with increasing difficulties and organized production centers are growing in importance daily. To overcome this crisis, agricultural producer organizations are vying for environment-friendly agricultural certifications, Good Agriculture Practices (GAP) and Hazard Analysis and Critical Control Point (HACCP). In particular, as consumer demand for higher safety grows, farmers are increasing their certification rates. Therefore, this certification system is expected to help strengthen the competitiveness of agricultural producer organizations. Research design/data/methodology - Organized production centers are classified by certification. A survey was conducted with 91 organizations using factor analysis and logistic regression analysis for the examination. The factor analysis results are as follows. Raw material procurement, education·specialization, marketing, joint business, organizing ability, business management, effectiveness, certification, and larger organizations were classified as the nine types of factors. These factors affect the organized production centers and are used in the logistic regression analysis. The purpose of such research and analysis is to suggest a direction for future production center policies. Results - The basic statistical results are as follows: analysis of the producer organizations of 91 sites, average number of members per site of 1,624, and average sales of 25,961 million won. Additionally, the average income per farmer is 175 million won, and the pooling system rate is 53.5%. The factor analysis results are as follows. Factor 1 consists of contract cultivation, ongoing shipment, selection subdivision, traceability, and major retailer management. Factor 2 consists of manual cultivation, specialty selection, education program, and R&D. Factor 3 consists of advertising, various dealers, various sales strategies, and a unified sales counter. Factor 4 consists of agricultural materials co-purchase, policy support, co-shipment, and incentives. Factor 5 consists of the co-selection and pooling system. Factor 6 consists of co-branding and operating by the organization's article. Factor 7 consists of the buy-sell ratio and rate of operation of the agriculture promotion center. Factor 8 consists of bargaining power in volume and participation rate of farmer certification. Factor 9 consists of increasing new subscribers. The logistic regression analysis results are as follows. Considering the results by type of certification, the environment-friendly agricultural certification type and the GAP certification type have a (+) influence. GAP and HACCP certification types affecting the education·specialization factor have a (+) influence. Considering the results for each type of certification, the environment-friendly agricultural certification types on the effectiveness factor have (-) influence; the HACCP certification types on the organizing ability and effectiveness factor have a (-) influence. Conclusions - Agricultural producer organizations should develop plans as follows: The organizations need to secure education for agricultural production; increase the pooling system ratio for sustainable organizational development; and, finally, expand the number of agricultural producer organizations.

The Impacts of Education Service Quality in the Traditional Market Merchant College on Business Performance (전통시장 상인대학 교육서비스 품질이 경영성과에 미치는 영향)

  • Choi, Dong-Gyu;Hwang, Hee-Jung;Song, In-Am
    • Journal of Distribution Science
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    • v.11 no.10
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    • pp.81-92
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    • 2013
  • Purpose - This study empirically analyzes the effect of improvements in the quality of service management performance of college education on traders' conscious change of business management innovation and diverse sales expertise for a year. The use of traders' conscious changes and sales expertise as variables for the verification of the effects of parameters related to the active trader's traditional education market is a desirable direction. The method of research reflects the quality of education service, management result, traders' conscious changes, and sales expertise to understand the precise essence and definition of teaching quality at merchant colleges through theoretical consideration. Moreover, its impact on traders' conscious changes and sales expertise in empirical analysis acts as an intermediary. Research design, data, methodology - The hypothesis of this study leverages the SPSS statistical program. To gather actual proof, sample survey for theoretical research examined 262 valid papers of the 300 papers written by 10 merchants who graduated from merchant's university. First, using the SERVQUAL model, Parasuraman et al. (1996) indicated that for quality of education service, the configuration of factors is the same as the sympathetic performance, that is, responsiveness and empathy, and traders are aware of these elements. However, our preliminary investigation revealed that traders' university education has been excluded as a component of quality of service in the earlier studies. Moreover, we found that certainty of knowledge, reliability, and sympathy are influenced by challenges and by the changing intentions of merchant consciousness. In addition, our study confirms that improvements in convincing abilities and sales technique have a positive impact. Second, merchants' and traders' expertise are proven to affect business performance. In other words, university education of traders and merchants affects the consciousness of consumers, and changes patterns of sales. Third, the quality of service management education and change in the consciousness has a considerable impact on the trader, thereby maximizing business performance and acting as an intermediary for verification. Fourth, the quality of service management education affects the trader's sales expertise to maximize business performance. Results - To summarize, the quality of college educational services relates to the improvement of business performance and the role of the resulting virtuous cycle. Consequently, we can look for suggestions in the traditional markets, where the Government pays attention to the exterior environmental factors as well as to the changing business environment. However, the most important aspect is the merchant awareness. That is, a merchant should understand the distribution environment. Several competitor and trend analyses should be conducted to meet customers' expectations positively and proactively cope with any challenges related to changes. Further, expertise in sales and marketing skills need to be acquired to improve customer convincing abilities and develop a customer-oriented mindset. Conclusions - According to the changes in consumption trends of business enterprises, new management techniques are required to survive competition by improving traditional markets, which will necessitate more competitive education programs in merchant universities.

Utilization of Industrial Wastes for Organic Fertilizer Use (유기질비료(有機質肥料) 자원(資源)으로서의 산업폐기물(産業廢棄物))

  • Han, Ki-Hak
    • Korean Journal of Soil Science and Fertilizer
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    • v.11 no.3
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    • pp.195-206
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    • 1979
  • Where the industrial waste is increasing in number of kind and in quantities by the industrialization and population increases, the pollution problem is not only national but grobal question of the day. This paper is trying to invite attentions by the people who are working in both sector-natural sciences and industries in reviewing limited reports and materials. 1. By the chemical evaluation of over 20 industrial waste produced in Korea, potential wastes for commercial fertilizer would be wastes from alcohol fermantation, beer brewery, leather processing, synthetic fiber, and coffee grounds. 2. The composition of city waste is differ from other countries and sludge cake from human feces processing is promising one in the organic matter and phosphate content particularly. However, the content of heavy matals, specific order, and availability of phosphate are the bottle-neck for the development. 3. There is one commercial fertilizer from industrial waste in the market. It is very reasonable in the content of nitrogen and organic matter, and its formulation and responeses on crops. 4. Discussions were also given on the general problems in processing and marketing of fertilizers from industrial waste, however, scientists and industrial owners have to pay more attention on the development of fertilizers from tire industrial wastes because of vital environmental protection view-point.

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Space Image and Preference of Stylish Hotel -Focusing on Verbal Image and Color Image of 'Stylish'- (스타일리시 호텔의 공간이미지와 선호도 -스타일리시의 언어이미지와 색채이미지를 중심으로-)

  • Jang, Mi-Jeong;Jang, Young-Soon;Rhie, Jin-Min
    • Science of Emotion and Sensibility
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    • v.14 no.1
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    • pp.49-58
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    • 2011
  • This study is the one on space image and preference of stylish hotels. And in addition to them, it is the one to verify the minimal style arrangement in the survey results about verbal image and color image of stylish according to gender and age which are the precedent studies. The research result has found that there was no any meaningful difference in gender and age. And the result which extracted the representative languages to investigate correlationship between space image and verbal image of stylish has done that you feel that space image is stylish recognizing individual, sensuous, simple and urban characteristics. Also, space image and preference has done that there are B Hotel of Robby space, C Hotel of food and drink space and A Hotel of room space and color image and preference has done that there are respectively high brightness and low chroma, high brightness and low chroma and low brightness and low chroma. They are the same result with the minimal style arrangement which was recognized as the most stylish things in the precedent studies. It has found that the respondents recognize space image of Stylish hotels as refined, sensuous and individual one linguistically and space of high brightness and low chroma, low brightness and low chroma and low brightness and low chroma as the stylish things. The purpose of the study is to suggest the new design directions for stylish space display and design marketing.

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A study on the attitude of Crisis outleting and Revitalization of tour as the Decline of Competitiveness of Local tourism in Mt. Sorak Area (설악권 지역관광경쟁력기반 저하에 따른 위기타개와 관광활성화를 위한 속성 연구)

  • Kim, Young-Il;Han, Eung-Beom
    • Korean Business Review
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    • v.19 no.2
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    • pp.117-140
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    • 2006
  • The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

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Fatigue Capacity Evaluation of the Girder-Abutment Connection for the Steel-Concrete Composite Rigid-Frame Bridge Integrated with PS Bar (PS 강봉으로 일체화된 강합성 라멘교의 거더-교대 접합부에 대한 피로 성능 평가)

  • Ahn, Young-Soo;Oh, Min-Ho;Chung, Jee-Seung;Lee, Sang-Yoon
    • Journal of the Korea Concrete Institute
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    • v.24 no.3
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    • pp.249-258
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    • 2012
  • Integral and rigid frame bridges have advantages in bridge maintenance and structural efficiency by eliminating expansion joints and bridge supports. However, the detail of typical girder-abutment connection is rather complex and increases construction cost depending on construction detail. For the purpose of compensating disadvantages such as complexity and additional cost, a new type of bridge is proposed in this study, which improves the efficiency of construction by simplifying the construction detail of girder-abutment connection. The proposed bridge has the connection detail of steel girder and abutment integrated by prestressed PS bar installed in the connection. In this study, finite element analysis and fatigue load test are conducted to evaluate the fatigue capacity of the proposed girder-abutment connection. The results of the finite element analysis revealed that the possibility of the fatigue damage in the girder-abutment connection is very low. The results of the fatigue load test verified that the integrity of the girder and abutment connection is maintained after 2,000,000 cycles of fatigue loading.

A Study on Introduction of Greenhouse Gas Emission Trading Scheme in Korea (우리나라 온실가스 배출권거래제도의 도입에 관한 연구)

  • Lho, Sang-Whan
    • Journal of Environmental Policy
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    • v.8 no.4
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    • pp.95-124
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    • 2009
  • This study aims to introduce greenhouse gas emission trading in Korea as a highly cost-effective mechanism for controlling emissions. The Basic Act on Low-Carbon Green Growth will cover methods of emissions allocation, national inventory, and trading systems (i.e. emissions trading platforms, national registry,and clearing and settlement platforms). The Korean emission scheme will be based on the Korean Climate Change Act proposed by the National Assembly and Government with a cap-and-trade scheme. The national allowances will be allocated by the hybrid system. To establish the national inventory, TRADEMARKS (Telemetering System) and emissions factors are effective for greenhouse gas emissions measurement. It will likewise be effective for the national registry to be implemented via a Korean Integrated Registry, the emissions trading platform via the KRX (Korean Exchange), and the clearing and settlement platform via the KSD (Korean Securities Depository). In other words, the KRX will manage product development and marketing for Korean Carbon Financial Instruments (including commodities, futures, and options contracts) listed and admitted to trading on the KRX. All emissions trades will be standardized and cleared by the KSD.

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Postharvest Nut Quality, and Changes of Soluble Solids Content and Kernel Hardness During Cold Storage in Korean Prevailing Chestnut Cultivars (밤 재배품종의 수확 후 과실품질 및 저온저장 중 밤 과실의 당도 및 경도 변화)

  • Kim, Mahn-Jo;Lee, Uk;Kim, Sun-Chang;Hwang, Myoung-Soo;Kwon, Yong-Hee;Lee, Moon-Ho
    • Journal of Korean Society of Forest Science
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    • v.95 no.6
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    • pp.672-679
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    • 2006
  • Postharvest nut quality, and changes of soluble solids content and kernel hardness during cold storage in 13 Korean prevailing chestnut cultivars were investigated to establish the chestnut grading and standardization for marketing and processing industry. Chestnut quality attributes such as nut weight, soluble solids content, kernel hardness, % with the pericarp split, and % of polyembryonic nuts were measured from 2001 to 2005. There were significant difference among cultivars in quality characteristics, and also annual variation within same cultivar, corresponded to the high genetic and environmental variability. During cold storage at $2^{\circ}C$ for 16 weeks, remarkable changes in soluble solids content were observed, and Isseumo showed the highest increase of 8% at 16 weeks of cold storage compared with postharvest. In case of most cultivars except early ripening cultivars, soluble solids content of chestnut increased until 12 weeks during cold storage, followed by decreased gradually thereafter. Kernel hardness of most cultivars except lshizuchi during cold storage increased slightly, but it was not statistically significant. This work would be a useful reference to the quality of each chestnut cultivar for the growers and breeders alike.

Study on MFL Technology for Defect Detection of Railroad Track Under Speed-up Condition (증속에 따른 누설자속기반 철도레일 결함탐상 기술 적용성 검토)

  • Kang, Donghoon;Oh, Ji-Taek;Kim, Ju-Won;Park, Seunghee
    • Journal of the Korean Society for Railway
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    • v.18 no.5
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    • pp.401-409
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    • 2015
  • Defects generated in a railroad track that guides the railroad vehicle have the characteristic of growing fast; as such, the detection technology for railroad track defects is very important because defects can eventually cause mass disasters like derailments. In this study, a speed-up test facility was fabricated to investigate the feasibility of using magnetic flux leakage (MFL) technology for defect detection in a railroad track under speed-up condition; a test was conducted using a railroad track specimen with defects. For this purpose, an MFL sensor head dedicated to the configuration of the railroad was designed and test specimens with artificial defects on their surfaces were manufactured. Using the test facility, a speed-up test ranging from 4km/h to 12km/h was performed and defects including locations were successfully detected from MFL signals induced by defects with enhanced visibility by differentiating raw MFL signals. In the future, it should be possible to apply this system to a high-speed railroad inspection car by improving the lift-off stability that is necessary for speed-up of the developed MFL sensor system.