• 한국컴퓨터정보학회논문지
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• 제11권1호
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• pp.203-222
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• 2006

본 연구에서는 문화관광부의 소속기관 및 산하단체의 정보시스템 운영환경을 통합한 문화정보 통합센터의 구축 운영을 가정한 사례를 중심으로 기대성과를 분석하는 방법론을 제시하였다. 본 연구의 주요 목표로는 첫째, 문화정보 통합전산환경 구축 운영에 따른 성과를 사업적 기대가치와 전략적 기대가치로 구분하여 성과항목을 도출하도록 하였으며, 둘째, 사업적 기대가치의 경우에는 균형성과표(BSC) 관점에서 핵심성공요인(CSF) 기법을 이용하여 정보화업무 효율화성과, 조직혁신 및 발전성과, 대민서비스 향상성과, 문화적 가치제고 성과 등 4가지 관점으로 범주화하여 세부 성과항목을 도출하는 방법을 제시하였다. 셋째, 사업적 기대가치중 정보화업무 효율화 성과의 경우에는 TCO(Total Cost of Ownership) 관점에서 경제적 성과 측정을 위한 세부 평가항목 및 평가지표를 개발하고 문화정보화 부문의 사례를 중심으로 구체적인 측정방법을 제시하였다.

• 한국환경과학회지
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• 제14권10호
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• pp.905-910
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• 2005

The purpose of this study is the comparative analysis of Susan citizens' images of Eulsook-do as a coastal tourism destination before and after the construction of a road bridge across the Nakdong estuary in order to analyze local people's changes in leisure patterns. Analysis of the images of a pre-construction Eulsook-do that people aged both 40 and less and 50 and more had on five dimensions showed values higher than zero(0) that suggests neutral image, while their images of a post-construction Eulsook-do showed the shrinking size of pentagon on all five dimensions: ET(Entertainment), CA(Culture & Art), EE(Environment & Ecology), RC(Recreation) and LP(Leports) dimensions. Its pre- and post- construction image analysis conducted 20 years after it came to be built finds that the road bridge construction has led to the ecological, environmental disruption of the coast and the lower Nakdong river, having negative influence on the images of Eulsook-so.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.417-425
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• 2010

본 연구는 현대 사회에서 라이프 스타일을 결정하게 되는 큰 화두고 떠오르고 있는 웰빙이라는 개념을 정리하였으며, 최근 1년 이내에 관광경험을 가진 사람들을 대상으로 웰빙생활태도가 관광만족에 미치는 영향을 알아보고자 한다. 실증 분석을 통해 본 연구에서 제시한 연구문제를 검증한 결과는 다음과 같다. 첫째, 인구통계적 특성에 따른 웰빙생활태도의 차이는 성별과 수입에 의해 차이가 있는 것으로 나타났다. 둘째, 웰빙생활태도가 관광만족에 미치는 영향은 웰빙환경, 웰빙구매, 웰빙관광이 영향을 미치는 것으로 나타났다.

• Journal of Smart Tourism
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• 제2권3호
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• pp.5-15
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• 2022

As the utilization of technology in the tourism field becomes familiar, it greatly impacts people's tourism activities. These changes could also affect the behavior of tourists during the pandemic. To investigate consumers' adaptation to the self-service technology (SST) environment during the coronavirus disease of 2019 (COVID-19) pandemic, we adopted a model of absorptive capacity as the main framework for empirical research. To track the social effects of COVID-19, consumers' behavioral intentions for four different points in time are collected. The analysis was conducted using latent growth and structural equation modeling. We set the organizational and environmental characteristics as the first step of the model, with assimilation and trust as a middle step. Intention to use a kiosk is placed at the final step as an exploit. Findings indicate that organizational characteristics and environmental characteristics positively influenced assimilation and trust, except for environmental characteristics. Consumers' assimilation in SST encourages immediate intention to use a kiosk. Consumers' trust in kiosks positively impacts both immediate and continuance intention to use a kiosk during COVID-19.

• Journal of Smart Tourism
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• 제3권2호
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• pp.5-13
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• 2023

Because of increasing anxiety about infectious diseases and the demand for contactless service caused by the COVID-19 pandemic, it has become crucial for the tourism and hospitality sector to understand customers' psychological mechanism of contactless service during and post COVID-19. Thus, this paper proposes a conceptual model by integrating trust in the framework of the behavioral immune system. Interestingly, our study found that anxiety about infectious diseases during the COVID-19 pandemic has not only increased hotel customers' desire for contactless service and changed their behavioral intentions, but it has also impacted customers' trust in hotel service robots. Therefore, irrespective of how the hotel service environment changes, trust in technology has become the most fundamental factor for hotel customers' attitudes toward adopting technology. Based on the results, this paper provides salient theoretical and practical implications.

• 환경정책연구
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• 제11권1호
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• pp.3-25
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• 2012

생태생태관광자원의 지속가능성을 평가하기 위해 생태관광과 관련한 전문가 집단 135명을 대상으로 설문조사하여 지속가능성에 크게 영향을 미치는 중요요인에 대한 가중치의 산정, 평가지표의 개발 및 수리적 평가모형을 정의하여 우포늪을 대상으로 평가를 실행하였다. 그 결과 현재 상태의 우포늪에 대한 지속가능성 등급수준을 확인하였으며, 등급수준의 상향을 위해 세부항목별 향상방안을 제시하였다. 본 논문은 우포늪을 대상으로 하였으나, 생태관광자원의 지속가능성 평가에 대한 구체적인 연구모형과 방법을 제시함으로써 보다 과학적이며 체계적으로 지속가능성을 평가할 수 있는 근거를 마련하였다는 점에서 의미가 크다.

• 한국산림과학회지
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• 제87권2호
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• pp.179-187
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• 1998

본 연구는 미국 South Dakota주 Black Hi11s 지역의 관광 영향에 대한 지역 주민 태도와 관리 정보를 얻고자 실시되었다. 관광 영향에 대한 지역 주민 태도를 평가하기 위하여 중요도-성취도 분석방법이 이용되었다. 총 184매의 응답 자료가 연구에 이용되었다. 회수율은 340 중 184매로 54%였다. 대부분의 응답자들은 관광의 지역 경제 영향에 대하여는 높은 긍정적 태도를 갖고 있었으며, 관광의 환경 영향에 대해서는 뚜렷한 부정적 태도는 보이지 않았다. 관광 영향의 23개 인자 중 거주 기간, 소득과 같은 응답자들의 사회 경제적 특성에 따른 유의적 차이가 일부 발견되었다. 중요도-성취도 평가 결과 유용한 장래 관리의사 정보가 제시되었다.

• 통상정보연구
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• 제10권1호
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• pp.395-414
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• 2008

The objective of this study is to introduce the concepts and theories of conditional heteroscedastic volatility models and the news impact curves and apply them to the Korea inbound tourism market. Three volatility models were introduced and used to estimate the conditional volatility of monthly arrivals of inbound tourists into Korea and news impact curves according to the three models. Results of this study are as follows. As the proportion of American tourists occupied a large amount of Korea inbound tourism market, the markets' forecasting is very important. The news impact curves which used EGARCH model (1,1) and TGARCH model(1,1), with data on these tourists to Korea showed an asymmetry effect of volatility. It was common that bad news means that it was estimated more sensitively than good news. From these results, we will notice that American tourists who visited Korea only for tourism are affected by good news. The result suggests that the Korea government and tourism industry should pay more attention to changes in the tourism environment following bad news because conditional volatility increases more when a negative shock occurs than when a positive shock occurs.

• 품질경영학회지
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• 제48권2호
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• pp.309-328
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• 2020

Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer satisfaction index were calculated by applying the Kano model. Results: The results of this study are as follows; First, Eight medical tourism education service quality factors were classified as an attractive quality attribute. Second, Thirteen medical tourism education service quality factors were classified as an one-dimensional quality attribute. Third, Online education operation factor was classified as an indifferent quality attribute. Fourth, Instructor quality factor and physical environment quality factor showed relatively high better and high worse coefficients. Finally, According to the PCSI index, it was found that the scope of improvement was the largest when focusing intensively on the quality factors of instructors. Conclusion: This study suggests strategic implications for nurturing excellent professional manpower through quality improvement of education services by identifying the quality factors of major medical tourism education services perceived by students.

• Journal of Smart Tourism
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• 제1권1호
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• pp.41-52
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• 2021

This paper explored the digital application of intangible cultural heritage from the perspective of cultural ecology. Through field investigations, combined with cultural ecology theory, an ontology-based semantic web technology was proposed, and Nanjing "Yunjin" brocade weaving technique was selected as the research object. The specific steps were as follows: First, based on the field surveys and cultural ecology theory, the intangible cultural ecological environment was divided into natural and social environments. Next, constructing the intangible cultural heritage ontology was constructed, including the collection and collation of Nanjing Yunjin weaving technique knowledge corpus, based on user needs analysis and corpus analysis, CIDOC CRM was used to create rules to build the ontology. Finally, based on the MediaWiki platform and Semantic MediaWiki, the semantic web model of the intangible cultural heritage was designed, and its semantic retrieval function was realized, thereby achieving the practical application of intangible cultural heritage digitization. Based on the perspective of cultural ecology, a set of intangible digital application models was proposed, which expanded the digital application of the cultural ecology theory, verified the application of this model in the sustainable development of cultural tourism, and provided reference for the sustainable development of cultural tourism.