• 제목/요약/키워드: Entrance Strategy

검색결과 58건 처리시간 0.037초

한국 애니메이션 산업의 중국시장 진출전략 : 포지셔닝(Positioning)전략 및 실행방안 (A Study on Positioning Strategy for Korean Animation Industry in the Chinese Market)

  • 김영재
    • 만화애니메이션 연구
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    • 통권11호
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    • pp.55-72
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    • 2007
  • 한국 애니메이션 산업에게 있어 중국시장 진출은 필수적 과제이다. 그러나, 중국 정부의 강력한 수입 애니메이션 규제정책은 한국 애니메이션 완성작의 수출은 물론, 한국에서 기획된 작품에 중국으로부터 투자를 유치하는 형태의 한중 공동제작마저도 어렵게 만들었다. 이제껏 거대 중국시장과 투자자금 유입을 기대하면서 한국기업들이 추진해온 방식의 중국진출 전략은 더 이상 유효하지 않으며, 자금까지와는 다른 새로운 접근법이 필요한 시점이다. $5{\sim}10$년 내에 세계적인 애니메이션 대국을 지향하는 중국정부의 정책분석을 통해 높은 중국시장 진입장벽을 확인하였고, 중국 정부와 애니메이션 산업을 중국시장의 '우선 고객'으로 간주하여 이들 고객의 니즈(Needs)를 파악한 결과, 이제는 한국 애니메이션 프로젝트가 아니라 '한국 애니메이션 산업'을 소구(Appeal)하는 것이 필요하며, 중국 정부와 산업의 니즈(Needs)를 만족시킬 수 있는 한국 애니메이션 산업의 전략적 포지셔닝(Positioning)만이 현 상황을 타개해 나갈 수 있을 것이라는 결론을 도출하였다. 전략적 포지셔닝 확립은 적절한 실행방안을 통해서만 실현가능한 것인 바, 실현방안으로서 바람직한 형태의 중국과의 공동제작 방법론을 제시하였다. 문제는, 본고에서 제시되고 있는 중국시장 진출 방안도 현재 중국 애니메이션 산업의 발전 속도로 볼 때, 그 유효 기간이 몇 년 남지 않았다는 사실이다. 이에 대한 한국 애니메이션 산업의 인식전환과 신속한 대응이 필요하며, 그를 위한 정부의 지원정책도 절실한 시점이다.

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증기발생기 급수링 관통손상 원인 및 영향 고찰 (Study on Cause and Effect of SG Feed Water Ring Through-Wall Hole)

  • 이성호;이요섭
    • 한국압력기기공학회 논문집
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    • 제11권1호
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    • pp.61-68
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    • 2015
  • The function of Feed Water Ring is to provide the flow path from Feedwater Nozzle to inside of SG(steam generator). Significant amounts of general FAC on the outside of the Feed Water Ring are not likely due to the low flow velocities in this area. However, on the interior of the Feed Water Ring, there may be areas of local higher flow velocity which could lead to higher FAC rates. These may include the inlet tee from the Feedwater Nozzle into the Feed Water Ring, the areas where the Feed Water Ring changes diameter, and especially the entrance area to the J-Nozzles. In this paper, the results of root cause analysis of through-wall hole observed at domestic WH 51F SG Feed Water Ring and its effect on the integrity and performance of SG are described. And, the maintenance strategy for WH 51F SG Feed Water Ring and the monitoring strategy for Downcomer Feed Water Ring of CE System 80 SG are presented.

Fuzzy Logic Modeling and Control for Drilling of Composite Laminates ; Simulation

  • Chung, Byeong-Mook;Ye Sheng;Masayoshi Tomizuka
    • International Journal of Precision Engineering and Manufacturing
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    • 제2권1호
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    • pp.11-17
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    • 2001
  • In drilling of composite laminates, it is important to minimize of reduce occurrences of delaminations. In particular, a peel -up delamination at entrance and push-up delamination at exit are common. Deleaminations may by avoided by regulating the drill thrust force can be controlled by adjusting the feedrate of the drill. Dynamics involved in drilling of composite laminates is time varying and nonlinear. In this paper, a fuzzy logic model and control strategy are proposed. Simulation results show that the fuzzy model can describe the nonlinear time-varying process well. The fuzzy controller realizes a fast rise time and a little overshoot of drilling force.

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Point-Merge 절차를 이용한 도착 스케줄링 및 조언 정보 생성 알고리즘 개발 (A Development of Arrival Scheduling and Advisory Generation Algorithms based on Point-Merge Procedure)

  • 홍성권;김소윤;전대근;은연주;오은미
    • 한국항공운항학회지
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    • 제25권3호
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    • pp.44-50
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    • 2017
  • This paper proposes arrival scheduling and advisory generation algorithms which can be used in the terminal airspace with Point-Merge procedures. The proposed scheduling algorithm consists of two steps. In the first step, the algorithm computes aircraft schedules at the entrance of the Point-Merge sequencing legs based on First-Come First-Served(FCFS) strategy. Then, in the second step, optimal sequence and schedules of all aircraft at the runway are computed using Multi-Objective Dynamic Programming(MODP) method. Finally, the advisories that have to be provided to the air traffic controllers are generated. To demonstrate the proposed algorithms, the simulation was conducted based on Jeju International Airport environments.

중등학생의 과학탐구능력 신장을 위한 학습지도 및 평가방법의 개선 방안 (A STRATEGY FOR THE IMPROVEMENT OF IN QUIRY INSTRUCTION AND EVALUATION IN SECONDARY SCHOOLS)

  • 허명
    • 한국과학교육학회지
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    • 제10권2호
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    • pp.1-9
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    • 1990
  • For the purpose of diagnosing the problems in inquiry instruction and evaluation in secondary schools of Korea, an inquiry achievement test and a questionnaire were administered to a sample of 127 science teachers and 610 junior high school students. The analysis of the results served to the clarification of broo:J. range of problems concerning inquiry teaching. Based on the data gathered and analyzed in this study, the major suggestions are as follows. 1. The content of science textbooks must be diminished, and be written for easier understanding. 2. Science instruction and entrance exams must be changed from content-oriented to inquiry-oriented. 3. Effective teacher education program regarding inquiry teaching and evaluating method must be developed and performed.

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대학 홍보요인의 인식경로가 대학의 지원과 선택에 미치는 영향에 관한 연구 (A Study on the Effects of the effect of University Advertising and Realization on to Apply and Choice University)

  • 하강진;문재영
    • 품질경영학회지
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    • 제41권1호
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    • pp.69-78
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    • 2013
  • Purpose: The purpose of this study is to find that university advertising and PR which are five factors influence on prep students are choosing university. Methods: The collected data through the survey using causal effect relationship. Results: The results of this study are as follows; First university advertising positive influence on choosing university. Especially, high school visiting and recommend of home room teacher are strong influence on the university choosing Conclusion: Today, regional universities are now intense competition between schools to attract students. Thus they must suggest short-and long-term strategy, vision of university, IEP, industrial-educational cooperation, international program and others for prep students through university advertising and PR.

웹 로그데이터를 이용한 대학입시 지원자 행태 분석 (Behavior analysis of entrance applicants using web log data)

  • 최승배;강창완;조장식
    • Journal of the Korean Data and Information Science Society
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    • 제20권3호
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    • pp.493-504
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    • 2009
  • 홈페이지는 홈페이지를 운영하고 있는 모든 조직체들을 대변하는 얼굴이다. 웹 로그데이터는 홈페이지를 방문하는 사람들의 행적을 나타낸다. 웹 로그데이터를 분석함으로써 홈페이지 운용에 대한 유용한 정보를 얻을 수 있고, 이러한 정보를 이용하여 효율적인 홈페이지 관리 및 고객관계 관리를 수행할 수 있다. 본 연구에서는 D대학교의 홈페이지에서 얻어진 웹 로그데이터를 분석함으로써 효율적인 홈페이지 관리와 신입생 유치를 위한 홍보 전략을 세우는데 기초적인 정보를 제공한다.

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금융환경 변화에 따른 은행의 실내공간 변화에 관한 연구 - A은행 충청지역 지점 사례를 중심으로 - (A Study on the Modifications of the Interior of Bank Branches due to the Financial Conditions - Case of 'A' Bank Branches in Chung-Cheong Province -)

  • 소은탁;송병하
    • 한국실내디자인학회논문집
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    • 제18권6호
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    • pp.211-220
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    • 2009
  • In this study, the modifications of the interior of bank branches that caused by the banking strategy, as well as customers' behavior, since the financial crisis in the late '90s, are investigated. By selecting and analysing the aspects of remodeling of twelve(12) branches in the Chung-Cheong area, the study finds a certain pattern in the changes as follows: 1) the area of counseling, including 'private banking' is increased while conventional customer service area is substantially decreased. 2) Combined with ATM, high-counter area is functionally separated from low-counter in order to provide more expeditious service. 3) Due to the lack of space of newly furnished 'quick' service area that is located near the entrance of the bank, entering / exiting possibly becomes agitating experience for customers. More accurate estimation of traffic, and appropriate space should be allocated in planning the area.

국제프랜차이징 연구요소 및 연구방향 (Research Framework for International Franchising)

  • 김주영;임영균;심재덕
    • 마케팅과학연구
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    • 제18권4호
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    • pp.61-118
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    • 2008
  • 본 연구는 국내외 프랜차이즈의 해외진출에 대한 연구들을 바탕으로 국제프랜차이징연구의 전체적인 연구체계를 세워보고, 연구체계를 형성하고 있는 연구요인들을 확인하여 각 연구요소별로 이루어지는 연구주제와 내용을 살펴보고, 앞으로의 연구주제들을 제안하고자 한다. 주요한 연구요소들은 국제프랜차이징의 동기 및 환경 요소과 진출의사결정, 국제프랜차이징의 진입양식 및 발전전략, 국제프랜차이징의 운영전략 및 국제프랜차이징의 성과이다. 이외에도 국제프랜차이징 연구에 적용할 수 있는 대리인이론, 자원기반이론, 거래비용이론, 조직학습이론 및 해외진출이론들을 설명하였다. 또한 국제프랜차이징연구에서 보다 중점적으로 개발해야 할 질적, 양적 방법론을 소개하였으며, 마지막으로 국내연구의 동향을 정리하여 추후의 연구방향을 종합적으로 정리하였다.

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중국 유학생의 학업성취 및 중도탈락 분석에 관한 실증연구 (An Empirical Study on the Analysis of Chinese Foreign Students' Academic Achievement and Fallout)

  • 채동우;진국화;정군오
    • Journal of Information Technology Applications and Management
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    • 제27권3호
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    • pp.37-54
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    • 2020
  • In response to the recent decline in the school-age population, universities have made attracting foreign students a major policy task for universities. As a result, the number of foreign students increased rapidly in terms of quantity, but in terms of quality, the risk is inevitable. Accordingly, the government presented education and internationalization competency certification system indicators on the basis of which quality control of students was systematized. Based on the above certification system, this study focused on analyzing the multiple factors that are actually given to the academic adaptation (performance) of the 2200 students who entered a certain university. In addition, factors other than the certification system index were discovered to comprehensively track how they affect the academic performance of students studying abroad. The researcher found the multi-reciprocal model analysis showed that the difference between the learner and the moderator was significant, and whether or not they had the Korean proficiency test (TOPIK) was significant. It also said that it could have a direct impact on Chinese University Entrance Exams (高考) are significant. If a model that is very effective in selecting students is established by each university and used as an indicator through this study, it will serve as a basis for efficient selection of students.