• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.1006-1016
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• 2013

This study seeks to identify the Entertainment tourist's pursuit values using means-ends chain theory. Data collection for this study is from July to October, 2012 in Jeju island. The procedure, Soft Laddering involves a series of one-on-one deep interviews with tourists who enjoyed performance arts. To carry out this study, first of all, contents analysis was employed to interview results. Second, Implication Matrix was made by contents analysis which showed direct and indirect relations. Finally, HVM was mapped for value systems. The results showed that Entertainment tourist's pursuit values were classified resulting in three values: Aesthetics, Communication with others, Pleasure. Especially in entertainment tourism, the major attributes was fun; the consequences was sensorial pleasure; the ultimate pursuit values was pleasure. These results support that entertainment tourists is homo ludens and entertainment tourism's marketer should concentrate on story-watching than story-telling.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.11a
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• pp.183-186
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• 2006

The growth in human has a close relationship with circumstances and there are two different types of form as a method. One of them Is a great influence of which the environment has a certain effect to human and that is called environmental effect. The other one Is a great reaction of human against the environment which is environmental experience. Human's being loved nature and conservation of nature as a living condition have already processed out for a long time. However, in these days, it is different that a special emphasis on the conservation of nature is being destroyed and it Is perceived the principal of the destruction is human itself. The Museum of Natural Environment has no doubt in a relation with conservation of nature. The main subject of this thesis Is to restore the disappearing beauty in natural environment, an importance of resources in general needs and a change in futuristic perceptions against preservation of the species. Therefore, to produce a complexity in a combination with education and entertainment to a water resource as a main theme is now relieved from its original deteriorated public information center with its simpleness. It Is purposed to secure a cultural space for a community activity and regional peculiarities, dams and lakes, localities of rivers as a main theme to specify their details, to maximize its educational space furtherance with a value as a tourist resource in particular.