• Journal of the Korea Convergence Society
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• v.7 no.3
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• pp.71-75
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• 2016

The English language listening environment in Korea nowadays is situated in a quiet and artificial state rather than one of natural exposure. The purpose of this study is to investigate the effectiveness of convergence for pronunciation and listening activities using English advertisements. A survey sample of 40 students was chosen for this study. These 40 students successfully answered the questionnaire and took a 3 hour English course as an elective. Pre and post surveys tests were done for listening ability and learning interests. For the listening tests, TOEIC L.C. test were used and survey questions about interests made by Sunhee Park were revised to be proper used. The results of this study show a positive impact on TOEIC listening ability and that students are able to listen and naturally pronounce more successfully through convergence using English advertisements with higher learning motivation.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.284-298
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• 2021

In addition to awareness building, TV media creates search behavior for the brand and the search result may link to a brand homepage and/or an e-commerce site. This study analyzed the impact of TV advertisements on a search volume at NAVER, a leading Korean search platform, in order to verify the impact of TV advertisements on brand-related search behavior. Results are as follows. TV advertisement exposure was significantly related to the amount of Korean search, English search, and total search. In addition, changes in TV advertising exposure also had a significant static influence on changes in search volume. The increase in the number of brand search was different by industries that carried out TV advertisements, and it was verified that the frequency of English searches increased faster than the frequency of Korean search as the exposure of TV advertisements increased. Therefore, domestic TV advertising volume has been verified to affect NAVER search volume, and the advertising industry and brand search language that conducted TV advertisements have been verified to be moderating variables. TV advertisements can be interpreted to cause brand search behavior in English even though it is not a native language for Koreans.

• Journal of the Korean Graphic Arts Communication Society
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• v.19 no.1
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• pp.55-63
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• 2001

Visual and color in Korean newspaper advertisements appeared in transformational advertising (21cm$\times$30.4cm) were analyzed. Data were gathered from 191 advertisements shown on major four daily newspaper; Dong-a, Joong-ang, Chosun, and Hanguk from October to December in 2000. From the results of this research, researcher concluded the followings; Both Korean and English are frequently used. With expectation of high readability, Roman/serifs and San serifs are mostly used typefaces. Selecting color for copy and backgraund in advertisements became more varied to satisfy varied consumers' personality.

• International Journal of Costume and Fashion
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• v.14 no.2
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• pp.19-32
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• 2014

The sewing machine was the most widely-advertised item in mid-Victorian English periodicals. However, no historians have so far analyzed how English advertisers created the link between the domestic sewing machine and middle-class women, or what impact they may have had on gender relations. This paper treats sewing machines as a medium to enhance our view of gender and social history, consumer culture as well as material culture studies. Studying the advertisements of sewing machines reveals the traditional values and modern consumer culture of mid-nineteenth England, and also offers a sense for how advertisers expected people to react. Sewing machines could not only offer women aspiration and authority, but could also function as a timesaver through which a woman could attain a truly modern lifestyle. Buying a sewing machine for their wives symbolized their status as a breadwinner and a caring husband, as well as serving as an appreciation of their wives' domesticity. Sewing machines also provoked anxiety for both sexes because some believed that women would lose their morality and gender identity, whereas others believed that if relieved of domestic drudgery women would have time to educate themselves, which threatened to men and the gender hierarchy.

• Journal of the Korean Graphic Arts Communication Society
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• v.20 no.2
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• pp.141-152
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• 2002

From women's magazine published between January to June in 2002. Ywo page spread magazine advertising were selected for this study. From the findings, standard layout of two page spread advertisements in women's magazine Language are enumerated. It is written in Korean or Korean and English in black roman/serifs or square typeface for headline copy written in same typeface. Two to three color are used for typeface in the most ads. The relationship between product life cycle and all research items shows that there is very strong relationship.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.259-264
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• 2021

In modern socity, online communication plays a vital role in social interaction of communicities. It is so common for online users to see display advertisements online while surting the Net. Specifically, most web banners diaplayed on portral sites consist of words, phrase, and sentences. Considering that the primary purpose of adversiting is persuation, the advertisement such as web banners is an examplary case to show the interaction among pragmatics, translation and advertising because the linguistic expressions employed in the banners represent its pragmatic use, leading to persuation and functioning as a communicative tool for the smooth communication between source text producers (adversisers) and target audience (online users). This can be part of the so-called translation process. In particular, we can easily witness the use of English words in web banners. Thus, this paper looks at web banners displayed on major four portal sites-Naver, Daum, Nate, and Zum, giving a special attention to the content contained in the web banners as well as the use of English words. As s result, we found that the frequencies of English words in each portal site were higher when the advertised products were targeting young online users, whereas the frequencies were lower when the users are older group than young people. The finding supports the prgramatic perspective that linguistic expressions are understood in social contexts and shows the so-called translation process which involves a shift from semantic meaning of words to their pragmatic use. Finally, we can conclude that the interaction is possible when we have the framework where translation, pragmatics, and advertising are all communitative components for social interaction within social contexts.

• English & American cultural studies
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• v.17 no.1
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• pp.1-25
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• 2017

This essay investigates how the industrialization of the US food system was closely linked to US foreign policy, gender issues, and the rise of consumerism in the Cold War era. While many scholars in American studies and women's studies over the past few decades have paid increasing attention to the interrelationship of gender politics and the media industry in shaping US domesticity, they have seldom studied how and why reading gender issues in relation to environmental discourse in general and the industrialized US food system in particular can help us better understand the complex relationship between environmental and social problems that we are facing today, both collectively and individually. In this context, this essay shows how US national politics have not only created the ideal of American domesticity that promotes traditional gender roles and consumerism at the expense of gender equality, but also negatively affected women's somatic and mental health writ large. By closely examining the cultural implications of Nixon's and Khrushchev's Kitchen Debate in the 1950s alongside newspapers, photographs, advertisements, and Sylvia Plath's The Bell Jar (1963), I argue that reading Cold War consumer culture in relation to the US food system leads readers to see the invisible links between gender politics and today's environmental and social problems in comparative and global contexts.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.437-442
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• 2020

Information boards installed in Seoul subway stations are currently in four languages: Korean, English, Chinese, and Japanese. Informational announcements are provided to inform the main information or operation information through the LCD monitor installed in the train and in Korean. However, users are confused because the subway guide board screen displays advertisements more heavily than driving information As a research method, we grasped the current status and problems of the subway guide board installed on the Seoul subway, and presented an improved new subway guide board drafts. An online survey was conducted on 67 people, ranging from teens to 60s who mainly use the Seoul Metro. As a result of the study, the screen design is different for each boarding route, so it is necessary to unify the subway guide board that provides only necessary information. In particular, since the user transfers the subway several times in order to move from place to place, the subway guide board design should function as an emergency disaster guide or boarding information, not an advertising signboard.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.390-400
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• 2022

University Identity can effectively convey the core values for which schools aim by establishing university identity and integrating one unique image. Therefore, most universities are actively implementing promotional strategies such as newly defining university identity or releasing cultural products. Recently, university brands have been continuously exposed and differentiated through SNS such as Instagram, YouTube, and Facebook as well as existing advertisements and homepages. This study analyzes the identities of the top 80 universities in Korea and China, by referring to the rankings of Asian universities in the 2021 QS World University Rankings, and addresses differences in terms of design shape, number of colors, and use of English. Moreover, 'Cohen's Kappa' consistency analysis was applied to secure data accuracy by analyzing the difference in visual expression of university identity between the two countries through quantification and cross-analysis of visualized university identity design of Korean and Chinese universities. As a result of the study, it is creative, irregular, and has a lot of use of blue, red, and green, and most of them can be seen in less than two colors. In addition, it turns out that word marks and abstract forms of expression are used for university identity design. This study can present implications as effective basic data for internationalizing universities and creating differentiated university identity designs in the future.

• Cartoon and Animation Studies
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• s.43
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• pp.151-184
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• 2016

In order to develop the animation industry, it is essential to encourage other related areas because all related industries can create synergy effects through exchanging their business. The magazine industry dealing with animation is one of them since the animation magazine plays an critical role in providing information and knowledge as well as analyzing market and industry from the practical viewpoint. But, there is only one magazine working in Korea, and it has never been researched so far even though over 20 years has passed since its first publication in 1995. It is Animatoon that is published by the company of Akom Production Co. who produced animation from the mid-1980s and Nelson Shin, the CEO of Akom, has worked as the Chief Editor. This research deals with Animatoon from the first issue till vol. 115 which was published in 2015, and tries to explore the characteristics. The result is as follows. First, Animatoon provides items to understand every article easily. Second, it provides original English articles written by foreign correspondents. Third, it provides different type of articles such as terminology explanation, production pipeline related knowledge, information about newly-released animation DVDs and so on. In addition, it is found out that Animatoon has small amount of advertisements. These characteristics shows that Animatoon helps subscribers to judge the contents of articles easier, tries to focus on the global trend, and provides basic and critical information. Therefore it can be said that Animatoon has enough features to be judged as the specialized magazine. First, Animatoon has its own specialized area, which is animation. Second, considering the type of articles, Animatoon tries to have all the parties concerned as its subscribers. Although, the amount of ads in Animatoon is small, only animation related ads are run through the whole issues.