• Journal of the Korea Society for Simulation
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• v.12 no.1
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• pp.73-83
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• 2003

This paper presents armed vehicle BAttle Group Simulation model(called BAGSim) which is an object-oriented simulation system for representing battle group engagement consisting of tanks and helicopters. BAGSim is designed in the evolutionary software life cycle approach with the Unified Software Development Process, and implemented with C++ language. BAGSim consists of a preprocessor for engagement scenario definition and simulation data set up, a main processor for triggering engagement event and advancing simulation clock, and a post processor to record simulation histories. Application scenario covers several type of engagement among command tanks, fight tanks, scout helicopters, attack helicopters, anti-tank guided missiles, and decoys. Thus, BAGSim can be effectively used as an analytic tool to examine some operational concepts and tactics, further experimentally fine tune tank design options.

• Asia Marketing Journal
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• v.24 no.2
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• pp.62-77
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• 2022

Seeded marketing campaign (SMC) is a newly created type of marketing activities with the widespread use of social media. Previous research has examined to find out the optimal seeding strategy that yields the best outcome from the campaign. This research explores the relationships between the characteristics of the seeded influencer and user engagement. The data consists of information from 1062 seeded Instagram posts posted in September 2020 in Korea and 778 seeded influencers who posted those contents. Analyzed by negative binomial regression, our quadratic model suggests that the relationship between user engagement and the number of followers of the seeded influencer draws an inverted U-shape, indicating influencers with greater number of followers may not always be the best choice for the marketers. Moreover, this research shows that the negative marginal impact coming from the huge number of followers can be attenuated when the influencer is an expert of the seeded product.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.74-81
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• 2023

Based on the hypothesized model and the data obtained from the questionnaire, this paper analyzed the data using the statistical analysis software SPSS 25.0 and AMOS 20.0 to empirically prove the relationship between the variables of transformational leadership, organizational support, organizational justice, and employee engagement. It was found that: First, transformational leadership has a significant positive effect on employee commitment; Second, transformational leadership has a significant positive effect on perceived organizational support. Third, perceived organizational support has a significant effect on employee commitment; Fourth, in the relationship between transformational leadership and employee commitment, the mediating effect of perceived organizational support on them holds; At last, organizational justice plays a moderating role in the relationship between transformational leadership and the perceived organizational support. This study enriches and integrates the theoretical systems and research categories of employee engagement, organizational justice, transformational leadership, and perceived organizational support.

• Journal of East Asia Management
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• v.4 no.2
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• pp.19-38
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• 2023

With the progress of information technology and the rapid development of the gamification marketing, corporate marketing through virtual CSR co-create as customer acquisition, customer retention strategy has become the hot topic, but the reality results show that the effect of virtual CSR co-create fails to reach an enterprise's marketing purposes. Based on the success model of D&M information system, from the perspective of customer engagement, this study analyzes how enterprises achieve customer engagement and bring gameful experience to customers through gamification marketing in the context of virtual CSR co-create. The empirical results show that the quality of game information -- social interaction and sense of achievement in the context of virtual CSR co-create have a significant positive impact on consumers' gameful experience, and customer engagement plays a partial mediating role between social interaction, sense of achievement and consumers' gameful experience.

• Journal of the Korea Institute of Military Science and Technology
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• v.17 no.2
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• pp.223-234
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• 2014

This paper proposes a flexible and highly reusable modeling methodology for a next-generation combat entity which enables joint analysis of performance/engagement effectiveness. According to the scope of the proposed work, the paper is divided into two parts; Part 1 focuses on a conceptual model design, whereas Part 2 proposes detailed model specification and implementation. In Part 1, we, first, classify the combat entity model as combat logic and battlefield function sub-models for joint analysis. Based on the sub-models, we propose two dimensional model partition method, which creates six groups of a single combat entity model by two dimensions: three-activity and two-abstraction. This grouping enables us to reconfigure the combat entity model by sharing the same interface within the group, and the same interface becomes the fundamental basis of the flexible model composition. Furthermore, the proposed method provides a model structure that effectively reflects the real world and maximizes the multi-level reusability of a combat entity model. As a case study, we construct a model design for anti-surface ship warfare. The case study proves enhancement of model reusability in the process of scenario expansion from pattern running to wire guided torpedo operations.

• The Korean Journal of Franchise Management
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• v.11 no.2
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• pp.41-51
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• 2020

Purpose: Fast food franchise companies are trying a variety of innovative services to increase their competitiveness in response to changes in population composition in the fast food market and rapid changes in consumption trends due to technological development. From this point of view, franchise companies that have focused on offline store operations are providing O2O (offline to online) service as a core service for customer convenience. This new attempt is a strategy to increase loyalty by applying an interaction method based on understanding the characteristics of new generation consumers. However, existing studies are focused on the relationship between O2O service and acceptance, so very little is known about how O2O service affects customer loyalty. Therefore, this study examines the impacts of customer involvement and relative advantages of fast food O2O service on customer brand engagement (cognitive and affective engagement) and store loyalty for MZ(Millennials - Z) generations. Research design, data, and methodology: In order to achieve the purposes of this research, several hypotheses were developed. The data were collected from 247 questionnaires in their 16-30s and were analyzed using SPSS 22.0 and SmartPLS 3.0 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses was tested using structural equation modeling. Result: First, involvement has a positive effect on cognitive and affective engagement. Second, relative advantages have has a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: In the process of consumer-brand interaction, it was confirmed that store loyalty was influenced by cognitive and affective engagement sequentially. However, the results show that affective engagement has a relatively stronger on store loyalty than cognitive engagement. Therefore, it is necessary to establish an O2O service strategy to maintain long-term loyal customers by inducing cognitive participation with high-involved consumer, as well as affective interaction, in order to obtain new customers and increase customer loyalty.

• Journal of the Korea Institute of Military Science and Technology
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• v.17 no.2
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• pp.235-247
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• 2014

Based on two dimensional model partition method proposed in Part 1, Part 2 provides detailed model specification and implementation. To mathematically delineate a model's behaviors and interactions among them, we extend the DEVS (Discrete Event Systems Specification) formalism and newly propose CE-DEVS (Combat Entity-DEVS) for an upper abstraction sub-model of a combat entity model. The proposed CE-DEVS additionally define two sets and one function to reflect essential semantics for the model's behaviors explicitly. These definitions enable us to understand and represent the model's behaviors easily since they eliminate differences of meaning between real-world expressions and model specifications. For model implementation, upper abstraction sub-models are implemented with DEVSim++, while the lower sub-models are realized using the C++ language. With the use of overall modeling techniques proposed in Part 1 and 2, we can conduct constructive simulation and assess factors about combat logics as well as battle field functions of the next-generation combat entity, minimizing additional modeling efforts. From the anti-torpedo warfare experiment, we can gain interesting experimental results regarding engagement situations employing developing weapons and their tactics. Finally, we expect that this work will serve an immediate application for various engagement warfare.

• Journal of the Korea Institute of Military Science and Technology
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• v.9 no.3
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• pp.25-32
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• 2006

Weapon systems composed of several subsystems execute various engagement missions in distributed combat environments in cooperation with a large number of subordinate/adjacent weapon systems as well as higher echelons through tactical data links. Such distributed weapon systems require distributed real-time simulation test beds to integrate and test their operational software, analyze their performance and effects of cooperated engagement, and validate their requirement specifications. These demands present significant challenges in terms of real-time constraints, time synchronization, complexity and development cost of an engagement simulation test bed, thus necessitate the use of high-performance distributed real-time simulation architectures, and modeling and simulation techniques. In this paper, in order to meet these demands, we presented a distributed real-time simulation system based on High Level Architecture(HLA) and Discrete Event System Specification(DEVS). We validated its performance by using it as a test bed for developing the Engagement Control System(ECS) of a surface-to-air missile system. The proposed technique can be employed to design a prototype or model of engagement-level distributed real-time simulation systems.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.485-494
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• 2021

With increased competition in various industries comes increased organizational pressure to develop. Human resources are the most important assets in an organization because it is a source capable of directing, maintaining, and developing organizations to meet various demands of society and times. This study aims to analyze the effect of workload on turnover intention mediated by work stress and work engagement at four-star hotels in Surabaya Indonesia. In this study, data collection was obtained using questionnaires and saturated sample methods. The sample in this study is all employees at four-star hotels in Surabaya Indonesia, totaling 60 respondents. Partial Least Square approach was used for model analysis. The results showed that workload has a significant effect on turnover intention. Workload also has a significant effect on work stress and work engagement, and work stress and work engagement have a significant effect on turnover intention. The findings of this study suggest that four-star hotels in Surabaya Indonesia need to pay more attention to the tasks that are allocated to employees according to their abilities so that employees do not feel overwhelmed and can complete these tasks optimally, on time, and they need to create a strategy to relieve employee stress during work.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.560-576
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• 2023

Drawing on gamification affordance theory, this study examines the relationships among key affordances of avatar fashion styling, perceived enjoyment, and engagement behavior intentions-defined as the intention to share content on avatars in the metaverse platform-and the moderating role of metaverse familiarity. Based on survey data collected from 198 Korean ZEPETO users with avatar fashion styling experience, the hereby proposed research model was tested with structural equation modeling. The results demonstrated that self-expression and competition positively influenced perceived enjoyment, which subsequently affected customers' engagement behavior intention. Furthermore, metaverse familiarity as a moderating effect intensified the positive association between affordances and perceived enjoyment as well as between perceived enjoyment and engagement behavior intentions. The individual interaction effect of each affordance dimension on perceived enjoyment was different, with self-expression having a greater influence on enjoyment among the high-familiarity group and competition having a greater influence on enjoyment among the low-familiarity group. Considering that users with low metaverse familiarity might have higher needs for social interaction for adaptation, competition, being more socially triggering, might have affected these users more crucially.