• The Journal of Information Systems
• /
• v.22 no.4
• /
• pp.85-115
• /
• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• KDI Journal of Economic Policy
• /
• v.38 no.1
• /
• pp.23-52
• /
• 2016

This paper examines the impact of introducing high-speed trains on consumer welfare, taking the ensuing changes in train schedules into account. Based on the estimated demand model for travel which incorporates consumer's heterogeneous preferences for travel schedules into the standard discrete-choice model, I separately evaluate the impact from adding high-speed trains and that from changes in train schedules. The results indicate that consumers who travel between two cities connected by high-speed trains benefit from the introduction of high-speed trains, while some travelers whose choice set does not include high-speed trains face a reduced frequency of non-high-speed trains, resulting in significant losses.

• Journal of Digital Convergence
• /
• v.13 no.4
• /
• pp.89-100
• /
• 2015

This study focused on analyzing the effects of characteristics of marketing mix on brand image, perception, switching barrier and loyalty of authorized dealers in the Korean CCTV converging channels. This study formulated a structural equational model, in which characteristics of marketing mix was adapted as an exogenous variable and in which brand image, perception of authorized dealer, switching barrier were included as mediator variables, having influences to the endogenous variable such as loyalty of authorized dealers. In this study, 8 hypotheses were formulated, on which this research models were based, in order to test the significance of mediator effects, suggested in the previous articles, that having high significance. This study collected the effective questionnaires of 191 respondents who were the authorized dealers in nationwide and then analyzed with AMOS20 and SPSS20 to test the hypotheses. This study concluded as follows: Product and price in marketing mix had a significant effect on the brand image but only advertising had some effects on the perception of providing parties.

• Journal of Korean Society of Environmental Engineers
• /
• v.28 no.9
• /
• pp.926-934
• /
• 2006

In this study, nitrate uptake rate(NUR) and oxygen uptake rate(OUR) tests were conducted for the assessment of application of Terephtalic acid(TPA) by-product as an alternative external carbon source for sewage treatment plant(STP). With the ASM1 installed in GPS-X the substrate removal characteristic was investigated with simulation by obtained data from NUR and OUR test. As a result, the fraction of RBDCOD(readily biodegradable COD) was mort than 90% and specific denitrification rate was observed about 8.00 mg $NO_3^-$-N/g VSS/hr that was similar to conventional external carbon source. In the next step, sensitivity analysis for heterotrophic biomass in ASM1 was conducted. Optimized parameters of ${\mu}_{max,H}$, $K_s$, ${\eta}_g$, and $b_H$ were 6.60/day, 23.3 mg/L, 0.88, and 0.54/day, respectively. Then, relative mean squared error(RMSE) was reduced to about 40%. Optimized parameters value were well corresponded with the substrate removal characteristics of high maximum and final endogenous specific OUR and high specific NUR.

• Animal Bioscience
• /
• v.34 no.9
• /
• pp.1514-1524
• /
• 2021

Objective: This study investigated the meat quality characteristics, endogenous proteolytic enzymes, collagen content, and myosin heavy chain (MyHC) isoforms of different muscles of Thai native cattle (TNC). Methods: Infraspinatus (IF), Longissimus thoracis (LT), and Supraspinatus (SS) muscles were obtained from two TNC breeds, Kho-Lan (KL, n = 7) and Kho-Isaan (KI, n = 7). The muscle and meat characteristics of TNC breeds and their relationship with MyHC expression were examined. Results: Three MyHC isoforms namely MyHC I, MyHC IIa, and MyHC IIx were detected in the muscles. The KL had higher (p<0.05) MyHC IIx than the KI. The IF muscle had higher (p<0.05) MyHC I compared to other muscles. The LT muscle had the least MyHC I. The LT had higher (p<0.05) MyHC IIx than the IF and SS muscles. The IF presented the least MyHC IIx. The KL had higher (p<0.05) lightness and moisture content and lower crude protein, redness, cooking loss, shear force, and calpastatin than the KI. The glycogen, total collagen, soluble collagen, crude protein, ash contents, and troponin T degradation product of IF and SS were lower (p<0.05) than that of LT. Ether extract in LT was lower (p<0.05) than that of IF and SS. The percentage of MyHC I, MyHC IIa, and MyHC IIx were significantly correlated with muscle and meat characteristics of TNC. Conclusion: These results suggest that the differences in the MyHC isoforms may partly account for the variation in meat quality between breeds and among muscles of TNC.

• Journal of Ginseng Research
• /
• v.35 no.4
• /
• pp.471-478
• /
• 2011

Ginseng, the root of Panax ginseng, is one of the oldest herbal medicines. It has a variety of physiological and pharmacological effects. Recently, we isolated a subset of glycolipoproteins that we designated gintonin, and demonstrated that it induced transient change in intracellular calcium concentration $([Ca^{2+}]_i)$ in cells via G-protein-coupled receptor signaling pathway(s). The previous method for gintonin isolation included multiple steps using methanol, butanol, and other organic solvents. In the present study, we developed a much simple method for the preparation of gintonin from ginseng root using 80% ethanol extraction. The extracted fraction was designated edible gintonin. This method produced a high yield of gintonin (0.20%). The chemical characteristics of gintonin such as molecular weight and the composition of the extract product were almost identical as the gintonin prepared using the previous extraction regimen involving various organic solvents. We also examined the physiological effects of edible gintonin on endogenous $Ca^{2+}$-activated $Cl^-$ channel activity of Xenopus oocytes. The 50% effective dose was $1.03{\pm}0.3\;{\mu}g$/mL. Finally, since gintonin preparation through ethanol extraction is easily reproducible, gintonin could be commercially applied for ginseng-derived functional health food and/or drug following the confirmations of in vitro and in vivo physiological and pharmacological effects of gintonin.