• The Journal of Asian Finance, Economics and Business
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• v.9 no.6
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• pp.207-217
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• 2022

In recent years, the Iraqi market witnessed a large opening that resulted from the entry of many different products with an absence of government regulations. As a result, marketing deception practices have emerged as a new phenomenon. This study examines the effect of deceptive brand image on consumer purchase intention, with consumer attitude as a mediator. A quantitative method was applied in the form of a questionnaire distributed to shoppers at Carrefour Supermarket in Erbil, Kurdistan Region of Iraq. A random sampling technique was conducted. Subsequently, 200 questionnaires were distributed, and 175 valid questionnaires were analyzed, indicating an 87% response rate. Partial least squares structural equation modelling (PLS-SEM) has been utilized to test the hypothesis. The result showed that brand image deception has a negative impact on consumer purchasing intention. Also, attitude mediates the relationship between deceptive brand image and consumer purchase intention. The empirical finding confirms that deceptive marketing practices such as brand deception can change the attitude of consumers negatively toward brands and, therefore, affect the consumer purchase intentions. The findings suggest that honest brand marketing is beneficial in increasing the attitude toward the brand. This strategy will increase consumer purchase intentions.

• Asia Marketing Journal
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• v.11 no.2
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• pp.97-119
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• 2009

The growth of international trade and the formation of supranational economic and political trading blocks have noticeably widened the presence on the market of products of different national origins. This has stimulated interest in explaining the Country-of-Origin (COO) role in domestic and international markets and its consequences on consumer behaviour. Since the consumer purchasing decisions can be decisive to the success of a company's strategy in domestic and foreign markets, the objective of this study is to present empirical evidence on the extent to which reputation of firms associated to a certain COO are related to consumer purchase intention. Additionally our study considers ethnocentrism as a variable that partially explains the rejection of imports products based on its foreign origin. The empirical application of the proposed model is related to the purchase of Korean automobiles which represents 5.7% of the national market share in Spain. Structural equation modelling was used to analyse the data collected from 202 personal interviews carried out in a large Spanish region. The results show that reputation of firms associated to a certain COO in an important factor to establish business relationships involving consumers and firms from different countries and increase intentions to purchase Korean products. Additionally, ethnocentric consumers prefer to purchase domestic products rather than foreign imports as an attempt to protect national economy however the negative effect of ethnocentrism is weaker than positive effect of firms reputation of a COO.

• Journal of Distribution Science
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• v.22 no.1
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• pp.37-46
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• 2024

Purpose: This study aims to address the overlooked micro-level aspects within Smart Manufacturing (SM) research, rectifying the misalignment in manufacturing firms' estimation of their technological adoption capabilities. Drawing upon the Social-Technical Systems (STS) theory, this paper utilises innovation capability as a mediating variable, constructing a human-centric organizational model to bridge this research gap. Research design, data and methodology: This study collected data from 233 Chinese manufacturing firms via online questionnaires. Introducing innovation capability as a mediating variable, it investigates the impact of social-technical system dimensions (work design, social subsystems, and technical subsystems) on SM adoption willingness. Smart PLS 4.0 was employed for data analysis, and Structural Equation Modelling (SEM) validated the theoretical model's assumptions. Results: In direct relationships, social subsystems, technical subsystems, and work design positively influence firms' innovation capabilities, which, in turn, positively impact SM adoption. However, innovation capability does not mediate the relationship between technical subsystems and SM adoption. Conclusions: This study focuses on the internal micro-level of organisational employees, constructing a human-centric framework that emphasises the interaction between organisations and technology. The study fills empirical gaps in Smart Manufacturing adoption, providing organisations with a means to examine the integration of employees and the organisational social-technical system.

• The Journal of Industrial Distribution & Business
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• v.11 no.3
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• pp.39-50
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• 2020

Purpose: Agriculture, which is heavily influenced by climate conditions, is one of the industries most affected by climate change. In this respect, various studies on the impact of climate change on the agricultural market have been conducted. Since climate change is a long-term phenomenon for more than a decade, long-term projections of agricultural prices as well as climate variables are needed to properly analyze the impact of climate change on the agricultural market. However, these long-term price projections are often major constraints on studies of climate changes. The purpose of this study is to analyze the impacts of climate changes on the Korean onion market using ex-post analysis approach in order to avoid the difficulties of long-term price projections. Research design, data and methodology: This study develops an annual dynamic partial equilibrium model of Korean onion market. The behavioral equations of the model were estimated by OLS based on the annual data from 1988 to 2018. The modelling system is first simulated to have actual onion market conditions from 2014 to 2018 as a baseline and then compared it to the scenario assuming the climatic conditions under RCP8.5 over the same period. Scenario analyses were simulated by both comparative static and dynamic approach to evaluate the differences between the two approaches. Results: According to the empirical results, if the climate conditions under RCP8.5 were applied from 2014 to 2018, the yield of onion would increase by about 4%, and the price of onion would decrease from 3.7% to 17.4%. In addition, the average price fluctuation rate over the five years under RCP8.5 climate conditions is 56%, which is more volatile than 46% under actual climate conditions. Empirical results also show that the price decreases have been alleviated in dynamic model compared with comparative static model. Conclusions: Empirical results show that climate change is expected to increase onion yields and reduce onion prices. Therefore, the appropriate countermeasures against climate change in Korean onion market should be found in the stabilization of supply and demand for price stabilization rather than technical aspects such as the development of new varieties to increase productivity.

• Wind and Structures
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• v.9 no.6
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• pp.419-440
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• 2006

This article synthesizes the literature on the meteorology, experimental simulation, and wind engineering ramifications of intense downburst outflows. A novel design of a large-scale test facility and experimental evidence of its validity are presented. A two-dimensional slot jet is used to simulate only the outflow region of a downburst. Profiles of mean velocity and turbulence quantities are acquired using hot-wire anemometry. Comparison with the literature provides empirical evidence that supports the current approach. A geometric analysis considers the validity of applying a two-dimensional approximation for downburst wind loading of structures. This analysis is applicable to power transmission lines in particular. The slot jet concept can be implemented in a large boundary layer wind tunnel to enable large-scale laboratory experiments of thunderstorm wind loads on structures.

• Proceedings of the Korean Institute of IIIuminating and Electrical Installation Engineers Conference
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• 1996.11a
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• pp.21-25
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• 1996

형광램프 시스템의 설계에서 안정기의 실패는 형광램프의 특성을 고려하는 것이 매우 중요하다. 특히, 시동시 과도특성에 근거한 형광램프의 동작모델을 등가회로로 알아내기 위해 실험에 의해 얻어진 결과를 등가희로 모델링과 Pspice 시뮬레이션에 의해 나타난 결과와 비교 분석하였으며, 특히 고주파용 형광램프의 동작 특성은 동작주파수, 형상, 램프 전압 및 전류값에 따라 차이가 많기 때문에 형광램프의 특성은 안정기의 특성을 고려한 형광램프 시스템에 동작특성 정합성에 매우 중요하다. 형광램프에 대한 고주파 특성으로 가장 많이 사용되는 주파수 영역(12Khz - 50Khz)에 대해서 실험, 분석한 결과 형광램프의 부(負)임피던스 동작특성을 파악하고 고주파 형광램프의 최적 특성치를 선택할 수 있는 방법을 제시하였다.

• International Commerce and Information Review
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• v.8 no.2
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• pp.299-312
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• 2006

This study examines the relations among wage differentials, trade, and productivity in Korea, using the methodology of Granger causality and vector error correction modelling. Cointegration test results over the 1975-2004 period indicate that all the test variables are cointegrated. Therefore, wage differentials, trade, and productivity are all related in the long run. We found some evidence on long-run relationship, while there is no short-run relationship between three test variables. First, trade and wage differentials have positively and bi-directionally Granger causality in the long-run. Second, productivity Granger causes negatively wage differentials in the long-run. Finally, productivity Granger causes positively trade in the long-run. These results explain partially the current theoretical predictions for wage inequality as well as supports the productivity-led growth hypothesis in the Korean economy.

• Proceedings of the KSME Conference
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• 2004.11a
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• pp.1692-1697
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• 2004

The once-through heat recovery steam generator is ideally matched to very high temperature and pressure, well into the supercritical range. Moreover this type of boiler is structurally simpler than drum type boiler. In drum type boiler, each tube play a well-defined role: water preheating, vaporization, superheating. Empirical equations are available to predict the average heat transfer coefficient for each regime. For once-through heat recovery steam generator, this is no more the case and mathematical models have to be adapted to account for the disappearance of drum type economizer, boiler, superheater. General equations have to be used for each tube of boiler, and actual heat transfer condition in each tube has to be identified.

• Journal of Power System Engineering
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• v.2 no.2
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• pp.20-26
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• 1998

Heat release data were obtained by analysis of cylinder diagrams from a test engine, naturally-aspirated small-size four-stroke DI diesel engine. These data were used to decide empirical coefficients of Whitehouse-Way's model, single zone combustion model. Finally, the comparison of calculated with experimental results was performed, and the accuracy of calculated versus experimental data of the model in predicting engine heat release and cylinder pressure was demonstrated.

• Proceedings of the Korean Nuclear Society Conference
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• 1996.05c
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• pp.265-270
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• 1996

The temperature distribution in the pellet was obtained from beginning the general heat conduction equation. The thermal conductivity of pellet used the SIMFUEL data that made clear the effect of burnup on the thermal conductivity degradation. Since the pellet rim acts as the thermal barrier to heat flow. the pellet was subdivided into several rings in which the outer ring was adjusted to play almost the same role as the rim. The local burup in each ring except the outer ring was calculated from the power depression factor based on FASER results. whereas the rim burnup at the outer ring was achieved by the pellet averaged burnup based on the empirical relation. The rim changed to the equivalent Xe film so the predicted temperature shooed the thermal jump across the rim. The observed temperature profiles depended on linear heat generation rate. fuel burnup. and power depression factor. The thermal conductivity degradation modelling can be applied to the fuel performance code to high burnup fuel,