• 한국가구학회지
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• 제21권2호
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• pp.157-166
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• 2010

Furniture in the modern living environment, inclusive the importance of its practical value, is a plastic element of indoor space, and its artistic value also holds an important position. Moreover, emotional design based on the emotional engineering in a structural change of modern society such as urbanization, small family, aging society is proposed as an important keyword in the modern design. Namely, furniture as an component of modern residential space has been advanced as a human-oriented environmental element considering people's emotional and mental value to the functional satisfaction and artistic and emotional satisfaction. Furniture is a living tool that is much contacted to people, which affects highly on people's body and mind. This means that people's volition action can be naturally induced by furniture design, and that furniture can display a role as an active tool of means to make people's interpersonal communication and interchange. Namely, I think furniture design of emotional interchange that understands furniture user's pattern behavior and pattern, and observes furniture form and structure and functionality on users' relationship affecting on people's emotional stability and interpersonal interchange of emotion, as an indispensable element necessary for producing more human and prosperous environment of life.

• 수산해양교육연구
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• 제16권2호
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• pp.199-209
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• 2004

The main purpose of this study is to explore a social capital paradigm which can be applied to many forms of social capital and intangible goods. The social capital paradigm introduces a new form of capital. This new form of capital produces a flow of socio-emotional goods that have value. Moreover, these socio-emotional goods can attach themselves to the objects used to convey them and change their value and meaning. This change in value and meaning is defined as attachment values. Exchanges of socio-emotional goods occur in networks where social capital resides. Formal and informal institutions provide order and meaning to exchanges of tangible and intangible goods. Social capital is a powerful resource that makes our choices interdependent. The social capital paradigm does not alter or contradict the basic economic theories of exchange. While the social capital paradigm accepts that selfish preferences motive many actions, it adds that sympathy and the desire to consume socio-emotional goods are powerful motivators. In case of marine affairs, ocean and fishing villages and their culture have been not only a fundamental basis of fisheries development but they also have made a great deal of contribution to forming social capital. In spite of this fact, the main reason that the problems of fisheries fishing villages fishermen in our society are kept at a distance is because they have been loosing their capability of forming social capital and producing socio-emotional goods, in addition to lowered relative economic share.

• 한국융합학회논문지
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• 제9권12호
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• pp.159-167
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• 2018

1인 미디어콘텐츠의 인기가 증가됨에 따라 이용자의 개인성향이 1인 미디어에 대해 가치를 지각하고 타인에게 추천하려는 의도에 대한 인과관계를 살펴보았다. 단조롭고 반복적인 일상에 대해 권태로움을 민감하게 받아들이는 성향과 새로운 정보 및 자극을 탐색하며 추구하려는 성향이 높은 사람은 1인 미디어콘텐츠에 대해 감정적 가치, 지식적 가치, 경제적 가치를 지각할 것으로 보고 가설을 설정하였다. SPSS21을 이용하여 다중회귀분석을 통한 가설검증결과, 신기성 추구성향은 감정적 가치, 지식적 가치, 경제적 가치에 모두 긍정적 영향을 미치는 것으로 나타났다. 새로운 것을 탐색하고 즐기고자 하는 이용자들은 1인 콘텐츠를 통해 즐거움, 재미, 슬픔을 느낄 수 있는 가치를 지각하고, 새로운 자극을 지각하고 몰랐던 사실을 알게 되는 도구로 지식적 가치를 지각하며, 새로운 정보 및 상황을 탐색하는 데 저렴한 비용으로 즐길 수 있는 경제적 가치를 지각하는 것을 알 수 있다. 감각추구성향의 경우 지식적 가치에는 유의한 영향이 있었으나, 감정적 가치와 경제적 가치에 유의한 영향이 미치지 않는 것으로 나타났다. 권태감을 쉽게 느끼는 감각추구성향이 높은 사람은 1인 미디어 콘텐츠에 대해 호기심을 충족 가능하므로 지식적 가치를 지각하는 것을 알 수 있다. 그러나 저렴한 비용이나 무료 제공이 아니라 비용을 지불하고서라도 재미를 기대하는 것으로 나타났다. 따라서 감각추구성향이 높은 이용자는 지루한 콘텐츠를 이용하면서 경제적 가치를 지각하기보다 콘텐츠 비용을 지불을 하고서라도 지루하지 않고 재미있는 콘텐츠를 보기를 원하는 것을 알 수 있다.

• International journal of advanced smart convergence
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• 제10권4호
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• pp.149-157
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• 2021

This study aims to understand how an influencer's social and physical attractiveness, background and value homophily influences consumer's emotional attachment, which in turn causes user stickiness with regards the influencer's live commerce. We tested all proposed hypotheses among users of the online shopping platform "TaoBao". Ultimately, 297 questionnaires were collected by means of an online survey. The results revealed that social and physical attractiveness positively influence emotional attachment. Meanwhile only value homophily significantly affected emotional attachment, whereas background homophily did not significantly affect emotional attachment. Additionally, emotional attachment was found to significantly influence live commerce stickiness. We also investigated the moderation effect of perceived beauty trends of products sold on live commerce, where the results indicated that high beauty tends to have a higher effect on live commerce stickiness behavior. Lastly, theoretical and managerial implications have been offered.

• 대한가정학회지
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• 제50권5호
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• pp.79-89
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• 2012

The purpose of this study was to investigate differences in the value of children according to the demographic characteristics of mothers with young children. This was to examine the relationship between psychological and environmental factors, and the value of children to mothers with young children. The participants of this study were 237 mothers, who had young children. Descriptive statistics, t-test, F-test, and Pearson's correlation analysis were used for data analysis. The results were as follows: First, the value of children was different according to the child's factors (gender and number of children in the family, etc.), the mother's factors (age and education, etc), and the family's factors (household income and cost of bringing up the child). Second, familism is related to emotional value and instrumental value, parenting efficacy is related to emotional value and social value, children's temperament is related to emotional value, and the value of children from mother's reference group is related to emotional value and instrumental value, social value, and burdensome value. As for the implication of these findings, value of children from mother's reference groups is important for changing the value of children of the mothers with young children.

• 유통과학연구
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• 제11권4호
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.77-94
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• 2018

Purpose As the amount of data became enormous, it became a time when more efforts were needed to find the necessary information. Curation is a new term similarly to the museum curator, which is a service that helps people to collect, share, and value the contents of the Internet. In SNS, hash tag is used for emotional vocabulary to be transmitted between users by using (#) tag. Design/methodology/approach As the amount of data became enormous, it became a time when more efforts were needed to find the necessary information. Curation is a new term similarly to the museum curator, which is a service that helps people to collect, share, and value the contents of the Internet. In SNS, hash tag is used for emotional vocabulary to be transmitted between users by using (#) tag. Findings This study base on seven emotional sets such as 'Happy', 'Angry', 'Sad', 'Bad', 'Fearful', 'Surprised', 'Disgusted' to construct 327 emotional seeds and utilize the autofill function of web browser to collect 1.5 million emotional words from emotional seeds. The emotional dictionary of this study is considered to be meaningful as a tool to make emotional judgment from unstructured data.

• 한국조리학회지
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• 제14권2호
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• pp.73-85
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• 2008

This study is based on an empirical study on consequences of emotions and emotional labor in the food-service industry. It analyzed the effect of emotional labor on emotions of emotional laborers and the effect of emotional labor on communication skills. Data used for analysis were collected through the questionnaire surveyed on the various samples including employees of family restaurants, Korean restaurants, Chinese restaurants, Japanese restaurants, etc. The result of data analysis indicated that only the efforts for emotional expressions among the factors influenced affirmative emotion(P-value=0.042). It also showed that the factor of the efforts for emotional expressions by researchers had a positive effect on both language communication skills and non-language communication skills(P-value=0.000). This study was valuable in the aspect that emotions and communication skills were first selected as dependent variables of emotional labor and it verified causality between emotional labor and these variables. However, it also has some limitations that its sample size was small and it depended on convenience sampling.

• 융합경영연구
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• 제11권3호
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• pp.11-23
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• 2023

Purpose: This study empirically studied the effects of the perceived value of education and training on SME cooperative on job performance. Research design, data and methodology: From November 7 to 9, 2022, a survey was conducted targeting members and executives of SME cooperatives in their 20s and 60s across the country, and a total of 217 people were used for the final analysis. Verification of the research model was performed using SPSS & AMOS. Frequency analysis was conducted to examine the sample characteristics. Results: First, perceived value (functional value, service performance value, emotional value, convenience value) did not have a significant effect on organizational commitment. Second, perceived value (functional value, service performance value, emotional value, convenience value) were found to have a significant positive (+) effect on job satisfaction. Third, job satisfaction was found to have a significant positive (+) effect on organizational commitment. Fourth, organizational commitment was found to have a significant positive (+) effect on job performance. Fifth, job satisfaction was found to have a significant positive (+) effect on job performance. Conclusions: These results suggest that the perceived value of SME cooperative education and training can affect organizational commitment and job performance through job satisfaction, so it is necessary to strengthen online education and training to meet the emotional response of training subjects along.

• 한국의상디자인학회지
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• 제25권3호
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.