• Culinary science and hospitality research
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• v.23 no.5
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• pp.159-168
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• 2017

This study was conducted to investigate the effects of high class korean restaurants' servicescape on customers' emotional response and intention to revisit. This study also examined the relationship among emotional and cognitive reactions and intention to revisit. A total of 216 questionnaires were analyzed using the factor analysis, reliability test, and structural equation modeling analysis. The results revealed that space, aesthetics and comfortableness were positively related to emotional reaction, and convenience and cleanliness were related to cognitive reaction. This study also found that intention to revisit was positively related to emotional and cognitive reactions. Moreover, it was found that think was positively related to emotional reaction, and feel, think, act and the related were positively related to cognitive reaction. Finally, cognitive reaction was positively related to revisit. The results of the study suggested that high-class Korean restaurant marketers should introduce or strengthen servicescape, brand reputation and experiences, which increased brand attitude or revisit.

• Journal of Preventive Medicine and Public Health
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• v.30 no.2 s.57
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• pp.413-427
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• 1997

This research is based on the Consumption Values Theory proposed by Sheth(1991). The purpose of this research is finding the factors related to the process of hospital choice. The expectation of six hospital outpatients 600 was analyzed by six consumption values categories: functional value, social value, emotional value, rarity value, condition value, health related values. The main results of this research is as following; 1. In the result of factor analysis 22 consumption value factors which affect the hospital preference were extracted; kindness/clearness, service speed, comfort of space, technical competence in functional values, high income/active social life, low income/blue collar unmarried/man, middle aged/big family, woman/married, introvert in social values, high-class, comfort, reliability in emotional value, newness, classiness in rarity value, social relationship, close to residence, social reputation in conditional values, priority on health, health behavior, active sense of value on health in health related values. 2. The difference of consumption values among hospital types were analyzed. The critical factors in reference for corporate hospitals newly established were kindness/clearness, service speed, convenience, classiness, comfort, and newness. University hospitals were preferred by the factors of reliability, and social reputation. In general hospital, convenience and close to residence were critical factor. 3. In logistic regression, age, marital status, education level and income as socio-demographic variables were significantly related to general hospital choice. Also service speed and close to residence were positively and high income/active social life and high class value were negatively related to general hospital choice. On university hospital choice, age and marital status, education show posive relationship whereas income showing negative relationship. Kindness/clearness, service speed, comfort of space, unmarried/man, comfortable feeling, newness and close to residence showed negative relationship with university hospital selection whereas technical competence, reliability in emotional value, classiness in rarity value, social relationship in functional values showed positive relationship. Lastly kindness/clearness, comfort of space, high income/active social life, unmarried/man, high-class, comfort and newness were positively related to corporate hospitals newly established choice in contrast to negative relationship in reliability in emotional value and classiness. In summary, we found that hospital user also choose to hospital in base of various consumption value. Further studies to investigate the hospital consumer behavior will be needed.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.658-665
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• 2019

In the era of the rapid development of a tremendous number of new technologies and products, the emotional communication between products and users has become an important research topic. However, the user's emotional measurement methods have not been widely used in the field of product design. Besides, as an important space that can improve people's life quality and urban entertainment at the emotional level, seaside space also creates an atmosphere of frequent emotional communication among tourists, landscape and environmental facilities. To deduce the applicability and advantages and disadvantages of the experiential emotional measurement method in product design, this paper took the seaside seat users of Haeundae as the object and carried out the Self-report of the experiential emotional measurement method. Specifically, the experiment of Self-report was divided into two stages: prior survey and subsequent main investigation. Then the hypothesis was verified by using Bivariate Regression and Multiple Regression through SPSS. Furthermore, through the experiment of the Self-report, the applicability and advantages and disadvantages of experiential emotional measurement method in product design were derived. In the future, based on the applicability, advantages and disadvantages of the experiential emotional measurement method derived in this study, it is expected to become the fundamental and reliable data for the development of emotional measurement methods that can be suitable for product design.

• Korean Institute of Interior Design Journal
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• v.21 no.4
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• pp.48-56
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• 2012

Digital technology in modern society is entering the era of digital convergence and ubiquitous computing, and is playing an important role to overcome the limitation of time and space. Based on new media method's rapid application development, a wide range of forms as digital design is made possible. A large part of our living such as information sharing, collaboration, production, recreation, working and various social activities has been realized from the space that digital media offer. As we see a much broader range, the digital media's diverse expressions affect, in interactive ways, not only the relationship between humans and things, between each individual human, and between humans and the environment, but also even emotional purification and realm of educational, cultural, and social aspect. In this study, the aim is to discuss the user-centered design considered for integration into the interaction space design method and is to concentrate on research on. Focusing on digital media, user-friendly interface features of the space environment, construction and utilization of digital media have been applied to try to analyze the interaction effect of space that is created for the design and application of various applications and will seek ways. Thus, various case-studies have been explored where interface space is developed, creating virtual reality through cognitive basis and 3-D interface space. For example, emotional expressions are embedded for the space of commerce, education and exhibition, enabling intercommunication through haptic interface, with changing sound and visual effects which are caused by the movement of people in a certain space. With consideration of the relationship between physical environment and objects, interactive design should be achieved by providing a human oriented interface based on social, cultural and environmental aspects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.9
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• pp.3446-3450
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• 2010

This study aims to make class lighting that gives classroom to stability and activity. For the purpose, we develop a emotional lighting LED using LED source which is a environment-friendly and the lighting fo the next generation. We composed emotional lighting LED as controller for color conversion, power supply for supplying LED lamp a stable power, PCB board for LED lamp and lamp and case. We developed designed emotional lighting LED and proved that the system works and one can get intended color.

• Journal of Information Technology Services
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• v.11 no.sup
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• pp.123-138
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• 2012

Healthcare and wellness industries have become more promising as the interests on healthy living increase. Not only the medical care oriented services for the patients done by medical centers but also the psychological and emotional healthgiving services for the people who are normal have been being stressed. The psychological and emotional healthgiving services should be executed in an agile and timely manner to maximize its effects. This paper aims to propose an emotion healing service spaces which are able to provide the normal people with psychological care services. To achieve the goals, we invented the tripot approach : the ubiquitous computing technology for context-aware and intelligent estimation of psychological index, LED technology to implement emotional atmosphere and wellness healthcare technology. The proposed architecture has been implemented in an actual site.

• Culinary science and hospitality research
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• v.19 no.3
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• pp.173-193
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• 2013

This study was conducted to investigate the effects of servicescape factors(space, convenience, aesthetics, comfortableness, cleanliness), brand reputation and experiences factors(feel, think, act, relate) on emotional and cognitive reactions of visitors to Korean restaurants. It also investigated the relationship between emotional and cognitive reactions and brand loyalty. A total of 353 questionnaires were analyzed using the factor analysis, a reliability test, and structural equation modeling analysis. The results revealed that space, aesthetics and comfortableness were positively related to emotional reaction, and convenience and cleanliness were related to cognitive reaction. This study also found that brand reputation was positively related to emotional and cognitive reactions. Moreover, it was found that think was positively related to emotional reaction, and feel, think, act and relate were positively related to cognitive reaction. Finally, cognitive reaction was positively related to loyalty. Therefore, Korean restaurant marketers should introduce or strengthen servicescape, brand reputation and experiences, which increases brand attitude or loyalty.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.116-128
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• 2015

This study examined customers from restaurants in hotels in the Busan and Gyeongnam region, South Korea, to confirm if dinging area decoration has any indirect effect on behavioral intention via customer emotional response and the mediating effects of customer emotional response in order to provide the basic materials of marketing strategies for continued customer visit to the hotel restaurants. The implications of the study are summarized as follows: First, if restaurant space is designed in consideration of gustatory, visual, auditory, tactile, and olfactory aspects, it becomes a reason for customers to re-purchase and spread good words of mouth. Second, restaurant food space should be designed to make customers pleasant and exciting. Third, the design of food restaurant design that induces customer emotional responses elevates customer re-purchase and intention to deliver words of mouth.

• Korean Institute of Interior Design Journal
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• v.20 no.6
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• pp.173-182
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• 2011

These days, Emotional Design is on the sustainable development through activity study thogh, until now, the study proceed too far with Sensibility Ergonomics applied to SD. However, on this paper, the study would be make progress through GSD that it applied to Verb. For this reason, applied to Emotional Design consideration of theory through JOAN MEYERS-LEVY's papaer titled "The Influence of Ceiling Height", Laban Movement Analysis and Aspect of Semiotics and then judgement of GSD would be make progress through experiment to collection of Emotional Vocabularies and evaluation of body movement. There is a method of analysis by using statistical program such as SPSS 18.0 and it would have validity of analysis. Here is a result of this study. According to heights of ceiling types(2.4M, 3.0M) there are differences between behavior of Figure Attachment, Emotional Vocabularies of the event and Body Movement. While the Figure Attachment has a tendency to restricted scope, CH has a tendency to make attachment within the scope. You could see the Negative Adjective for Emotional Vocabularies at CL and the Positive Adjective ranges at the CH. Basic body movement for passive, 'moving' and 'stretching' as shown at CL more than the CH. For active movement which has purpose, 'moving the weight' and 'stretching' as shown at CH more than at CL.

• Korean Institute of Interior Design Journal
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• v.23 no.3
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• pp.108-116
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• 2014

Postmodernism, a cultural movement which occurred in the mid-20th century, avoided functional form, one of the features of modernism, and pursued post-rational and post-centric pluralistic thought which puts human emotions in importance. Postmodernism set a high value on emotional instincts of humans and focused on creation of empathy. It includes scepticism of rationalism and indicates the significance of emotional and psychological instincts of humans, or 'emotions'. Along with the big change in that time, more dynamic and unprecedented indoor spaces had appeared. Nigel Coates, who had taken various kinds of artistic activity from the early 1980s to the late 1990s, had tried to make a new approach of objet-focused emotional spaces. Such an approach made in the time when science and technology had rapidly developed and social structure had changed was considerably fresh, liberal, and futuristic. He interpreted spaces by escaping from realistic intentions and communicating with drawings, and designed object-focused emotional spaces by actively employing objets on the basis of ideas. He tried to make emotional sharing between the public and spaces through objet, and showed unique spaces in his own way by reinterpreting the meanings of spaces and stimulating human emotion. This study was intended to look into his artworks to show his way of approaching objets, and to find an application plan and the future possibility of the plan.