• 대한안전경영과학회지
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• 제17권4호
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• pp.305-319
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• 2015

Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

• 한국중재학회지:중재연구
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• 제28권2호
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• pp.179-200
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• 2018

The purpose of this study is to investigate the effects of service training and arbitration support on superstore workers' work performance. The conclusion could be summarized as follows. First, as a result of Hypothesis 1 that service training and arbitration support for superstore workers would significantly affect the factor of workers' emotional labor, when surface acting of emotion and frequency of expressing emotions were the dependent variable, only arbitration support was positively correlated. When emotional diversity was the dependent variable, there was a significantly positive relationship with service training. Second, for Hypothesis 2 that service training and arbitration support for superstore workers would significantly influence the workers' job satisfaction, it was found that only organizational support was significantly positive when wage satisfaction was the dependent variable. When job satisfaction was the dependent variable, service training and arbitration support were significantly correlated positively. Third, for Hypothesis 3 that service training and arbitration support for superstore workers would significantly affect the service delivery level when service responsiveness was the dependent variable, service training and arbitration support were significantly positive. When service expertise was the dependent variable, there was also a significantly positive relationship with service training and arbitration. On the other hand, all the three independent variables-service training, organizational support, and arbitration support-showed a significantly positive relationship when the willingness and effort of service was the dependent variable.

• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.541-552
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• 2019

최근 사회복지전담공무원들은 지속적으로 증가하는 업무로 인해 많은 직무스트레스에 시달리고 있는 상황에서 감정노동을 수행하고 있다. 이에 본 연구는 세종특별시와 충청남도에 근무하는 사회복지전담공무원 937명을 대상으로 설문조사를 통하여 감정노동이 복지서비스 질에 미치는 영향을 평가하였다. 주요 결과는 다음과 같다. 첫째, 사회복지전담공무원은 보통수준 이상의 감정노동을 경험하고 있는 것으로 나타났으며, 표면행위보다는 내면행위를 다소 많이 하는 것으로 나타났다. 둘째, 사회복지전담공무원이 제공하는 서비스는 보통 이상의 높은 수준으로 나타났으며 유형성, 보증성, 신뢰성, 감정이입, 대응성의 순이었다. 셋째, 감정노동의 하위 요인 중에서 내면행위는 서비스 질에 정(+)적인 영향을 미치고 있었다. 즉, 자신의 감정상태 자체를 변화시켜 업무에 임할수록 제공하는 서비스 질은 증가하는 것이다. 반면에 하위요인 중에서 내면행위는 서비스 질에 영향을 미치지 않았다. 향후 사회복지전담공무원의 과도한 업무 부담에 대한 정책적 대응이 필요하고, 감정노동에 대한 대응 매뉴얼을 제공하여야 한다.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• Child Health Nursing Research
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• 제16권4호
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• pp.297-303
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• 2010

Purpose: The purpose of this study was to identify the relationship of self-differentiation, family function and mental health among adolescents. Methods: The data were collected from 967 adolescents and analyzed using descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson correlation coefficient and Stepwise multiple regression with the SPSS program. Results: Mental health differed according to grades, sibling position, father's education and mother's education. Self-differentiation and family function had a significant negative correlation with mental health. Multiple regression analysis showed recognition.emotional function, emotional cutoff and family projection as influencing self-differentiation. Grades, affective responsiveness in family function, and sibling position explained 20.8% of the total variance in mental health. Conclusion: The findings show that self-differentiation and family function influence mental health, indicating a need to develop nursing intervention programs to enhance adolescents' mental health and prevent negative outcomes. For these programs, the family must be included.

• Journal of Information Technology Applications and Management
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• 제28권1호
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• pp.95-110
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• 2021

This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

• 한국콘텐츠학회논문지
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• 제10권10호
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• pp.318-325
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• 2010

본 연구는 전문서비스 경쟁우위를 확보하기 위한 강력한 충성도 구축을 위해 전문서비스만의 차별화된 특성을 반영한 충성도 구축 모형을 검증하고자 한다. 전문서비스는 서비스의 일반적인 특성 외에도 소비자가 서비스 결과를 쉽게 예측할 수 없고 서비스 제공자와 이용자간의 지식불균형이 커서 서비스를 이용하고 난 이후에도 서비스 만족과 품질을 평가하기 어렵다는 특성을 가지고 있다. 그래서 전문서비스는 이용과정에서 고객이 지각하는 만족과 감정이 충성도 형성에 결정적인 역할을 할 것이다. 이에 따라 본 연구의 모형에서는 전문서비스 이용과정의 만족차원으로 반응적 만족, 상호작용 만족, 기술적 만족차원으로 나누어 검토하고 감정적 몰입과 계산적 몰입과의 관계, 몰입의 차원과 충성도 간의 관계를 구조적으로 살펴보았다. 분석결과 전문서비스 이용과정에서 지각하는 만족의 차원은 감정적 몰입과 계산적 몰입을 모두 높이며, 이러한 몰입은 충성도 형성에 영향을 미치고 있음을 알 수 있다.

• 한국인터넷방송통신학회논문지
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• 제20권5호
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• pp.175-185
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• 2020

모바일 쇼핑은 오늘날 뉴노멀이라고 할 정도로 일반적인 쇼핑 방법의 하나로 자리잡았다. 온라인 환경에서의 쇼핑을 연구하던 초기와 달리 현재에 보다 중요한 요인들은 상당히 달라졌을 것으로 보인다. 이에 본 연구는 모바일 쇼핑에서 중요하게 여겨지는 서비스품질 요인들을 선별하고 이것이 소비자의 이성-감성적 평가에 어떠한 영향을 주는지 살피는 한편, 향후 구매의도와 구매의도 등으로 이어지는 일련의 영향 관계를 파악해 보고자 하였고 유의미한 결과를 얻을 수 있었다. 연구 결과는 서비스품질 중 개인화와 반응성만이 소비자 심리에 정(+)의 영향을 미치는 것으로 나타났으며, 만족과 기대감정은 소비자 행동에 정(+)의 영향을 미치는 것으로 나타났다. 이는 소비자들에게 개인화와 반응성은 중요한 요인임을 증명하는 결과를 얻을 수 있었으며, 소비자의 만족이 높으면 소비자 행동도 긍정적일 것으로 본 연구결과 나타났다.

• 한국IT서비스학회지
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• 제13권1호
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• pp.1-21
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• 2014

In IT service quality research, the relationship between the service quality and clients' satisfaction was the focus of many studies while in relationship quality research, the influence of trust and conflict on relationship commitment seems to be the focus. In this study, these two research streams are integrated and a theoretical research model is proposed consisting of IT service quality, satisfaction, trust and relationship commitment with conflict as a moderator for the overall psychological mechanism. As satisfaction represents emotional response while trust cognitive response, this research model integrated both emotional and cognitive aspects of relationship maintenance in the IT service context. Analysis of data collected from 262 employees of global IT service firm revealed the differential effects of reliability, responsiveness, assurance and empathy on satisfaction and trust. Also, depending upon the level of conflict, the effects of reliability and assurance were found to be moderated. Further analysis revealed more profound mechanism at work relating emotional and cognitive aspects in the psychology of relationship maintenance in IT service context. Practical implications are further discussed in the conclusion.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.40-55
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• 2023

Currently, convenience stores, which are naturally located within a 1-minute walk, are easily accessible, so customers can easily purchase the items they need, and now they are indispensable places for people. In line with modern society that focuses on buying and selling goods quickly and easily, such as 'convenience' and 'quickness', convenience stores also have been changing by marketing such as home-delivery service and storage of fresh products, not just simply selling goods. In addition, by utilizing application software, we can use everything with one smartphone that we use a lot, in order to provide reservation delivery, pickup, and subscription services. In this study, we conducted experiments focusing on the factors of convenience store service quality and users using convenience stores, and examined how these experiments affect behavioral intentions of customers through their emotional responses. As a result, it was confirmed that empathy had a positive (+) effect on the pleasure of customers, and reliability had a negative (-) effect on arousal. In addition, it was found that empathy had a positive (+) effect on arousal, and responsiveness and empathy had a positive (+) effect on dominance. Finally, it was found that pleasure and dominance had a positive (+) effect on the loyalty of customers. In this study, we intend to provide basic data on existing or future convenience stores.