• International Journal of Contents
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• v.14 no.2
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• pp.41-44
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• 2018

In this paper, we propose a novel method for developing expressive typography authoring tools with personal emotions. Our goal is to implement an interactive typography system that does not rely on any particular language and provides an easy, natural user interface and allows for immediate interaction. For this purpose, we converted the text data entered by a user to image data. The image data was then used for interaction with the user. The data was synchronized with the user's skeleton information obtained from the depth camera. We decomposed the characters using the formality of language to provide a typographical movement that responds more dynamically to the user's motion. Thus, this system provides interaction as a unit of characters rather than as a whole character, allowing the user to have emotional and aesthetic emotional immersion into his or her creation.

• Journal of the Korean Graphic Arts Communication Society
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• v.29 no.1
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• pp.101-110
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• 2011

This research attempts to analyze type of typography influence on advertising attitude, brand attitude, and purchasing intention among print advertisements. Frequency analysis, reliability analysis using Cronbach's alpha, and MANOVA were utilized to analyze those gathered data. The result is the type of typography, affects on building advertising attitude in the mind of audience. However, brand attitude, and purchasing intention are not signigicant. It means that type of typography does not influence on building brand attitude and purchasing intention.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.356-366
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• 2008

In the past, design used to be known as graphic design for printing medium. However, these days, through video media or multimedia, it has expanded to convey information thanks to the innovative development of the computer, which is digital civilization. Now design, through elaborate plans and projects, is acknowledged as creative work for communications appealing to emotion comprehensively and to transmit information effectively. This thesis presented a new methodology of mess communication using various elements such as video typography. Furthermore, reflecting feedback from hearing-unpaired people, theological background well grounded and the way to proceed in the future were also addressed.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.541-550
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• 2011

MotionTypography is crucial to effective emotional communication in digital society. In this paper, I study movements to represent emotion using motiontypography and approach two goals: First to define an emotional measure by means of emotion assesses by the public, Second to research image characteristics corresponding to movements. In this dissertation, we collect emotional words by literature and experimental surveys and extract representative emotional words using KJ method and clustering analysis. The results of research, the emotional axes selected for motiontypography represent 'calm to active' and 'soft to stiff', the viewers feel a specific emotional state from some movements of motiontypography. If, we investigate the relationship of motiontypographic visual elements with emotional words are achieved together, I think it will serve as a motiontypographic guideline that enables helping the public to easily produce motiontypography.

• Archives of design research
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• v.13 no.2
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• pp.33-44
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• 2000

Typography is the field be needed the most emotional and potential originality in the visual designers works. The design process introduced by aesthetic results is depended on a designers sensibility and originality. Accordingly this study includes more detail suggestions for mental switchover and developing whole area of sense and its education which make more sincere and easy communication of sentences in typographic and messages, removing fixed ideas, that are, prejudice and preconception, is one of big problems in making originality through the educational programs for experimental typography approaching with a new vision. Today, the change of typographic environment carried the substance and effectiveness of traditional typography be suspected and new ways are growing fast to escape from these traditional value. This study introduces some education programs such as Typortrait, Typeface, Typographic Essay, Kinetic Typography to realize the experimental typography to meet a new stream and social needs under the situation of exoplosive change and harmony fairly with proposition of coexisting of inspiration and technology, and finally expected to develop and promote typography experiment newly and to make educational section understand and confirm them.

• Journal of Korea Multimedia Society
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• v.17 no.1
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• pp.77-93
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• 2014

Kinetic typography has been suggested to express emotions in computer-mediated communication (CMC) by empowering static texts with dynamic attributes, where conversations occur primarily in text-based forms. In this work, we investigate whether pre-defined kinetic typography effects are capable of delivering emotions, and further, which specific attributes of kinetic typography arouse such emotions. The results show that emotional response of users were corresponding to the emotions intended by experts, indicating that pre-defined kinetic typography is an applicable way to express emotions consistently in CMC. Also, results demonstrate some key attributes that derive certain levels of mood and energy respectively. Energy level turned out to be affected by the font size, transparency, direction of movement, amount of movement, velocity, and acceleration of the text, while mood level was influenced by the transparency, direction of movement, regularity in movement, and speed of the text.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.189-199
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• 2013

The goal of this study was to contemplate the impact of emotional elements of motion graphics on the brand preference in websites of TV products. To attain the goal, the emotional elements of motion graphics in websites of TV products, i.e., color, graphic image, typography, and layout, were set as independent variables and the brand preference as a dependent variable. The variables were analyzed objectively. Samples were collected from selected design students attending technical colleges. Among 282 samples collected, 15 were discarded as unfeasible and the remaining 267 were used in the analysis. Statistical analysis techniques used in the study included factor analysis, reliability analysis, correlation analysis, and multiple regression analysis; and 'SPSS Win. 11.5' was used to perform the statistical analysis. From the analysis, the following two results were obtained. First, it appeared that emotional elements of motion graphics appeared in websites of TV products exerted statistically significant impacts on the brand preference. Second, the element exerting the most significant impact on the brand preference among the emotional elements were appeared as 'graphic image' and 'color'. Thus, it was concluded that it is necessary to give priority in 'graphic image' and 'color' to enhance the brand preference.

• Journal of Korea Multimedia Society
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• v.20 no.4
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• pp.704-712
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• 2017

Various researches on content sensibility with the development of digital contents are under way. Emotional research on fonts is also underway in various fields. There is a requirement to use the content expressions in the same way as the content, and to use the font emotion and the textual sensibility of the text in harmony. But it is impossible to select a proper font emotion in Korea because each of more than 6,000 fonts has a certain emotion. In this paper, we analysed emotional classification attributes and constructed the Hangul font recommendation system. Also we verified the credibility and validity of the attributes themselves in order to apply to Korea Hangul fonts. After then, we tested whether general users can find a proper font in a commercial font set through this emotional recommendation system. As a result, when users want to express their emotions in sentences more visually, they can get a recommendation of a Hangul font having a desired emotion by utilizing font-based emotion attribute values collected through the crowdsourced method.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.144-151
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• 2010

Five Plus One' is a result of visual expressions on five senses such as the sense of sight, hearing, smell, taste, and touch. Although I searched for the data on five senses, there were only information which was quoted in various languages and scientific bases, and also most of the books written were far from artistic expressions including visual pleasure and emotional expressions. In addition, most materials were mainly textbooks for children's intellectual development, academic papers, and medical publications. Therefore, I made this book that makes us to communicate about five senses and an inspiration even though we have a problem to read writings in both Korean and English. I arranged visual elements using illustrations and typography in various ways based on the scientific evidence.

• Archives of design research
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• v.19 no.5 s.67
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• pp.95-104
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• 2006

The advertisement is an informative product in which a company or an organization has made a substantial capital investment in order to achieve their goals based on their carefully thought-out plans. David Ogilvy maintaned that making a headline of an advertisement is worth 80 percent completion of the advertisement. As he insisted, a headline is also the most important element in the printing advertisement. Therefore, the importance of selecting headline's font style is increased because, while creating a headline, it is necessary to consider the emotional aspects of the advertising object that attract the attention of people. Many researchers call 'typography' as 'frozen sound' or 'written sound' because typography not only works as a letter but also provide people with an emotional pleasure. An appropriate selection of headline's font style in the advertisement production makes both the client and the audience for the advertisement satisfied because it reduces the communication risk and makes design results more reasonable. It is difficult to find many decision-making methods for selecting headline's font style. Therefore, the author of this paper investigated the trend of the use of headline's font style in order to help the designer understand headline's font style as one of design factors. As a result of the research, it is possible to conclude that, while selecting the headline's font style, the attributes of a font consist of limited style, and more objective and systematic font selection methods are necessary.