• 한국콘텐츠학회논문지
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• 제20권10호
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• pp.199-215
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• 2020

본 연구의 목적은 반려견의 행복한 삶 영위를 위한 반려견의 입장 이해이다. 반려견의 정서에 감각 자극이 미치는 영향을 알아보기 위해 실험과 설문 조사가 진행되었다. 감각은 시각, 청각, 후각, 촉각, 복합으로, 정서는 깊은 수면의 비율, 사료 섭취량, 심박 수로 나누어서 측정되었다. 연구 결과, 반려견의 정서에 복합 자극(산책)이 가장 긍정적이지만, 시각 자극과 청각 자극은 평소 상태에 긍정적인 변화를 주는 자극으로 크게 작용하지 않는다. 후각 자극은 복합 자극 다음으로 정서에 긍정적인 감각 자극이다. 반려견의 상태에 큰 편차 없이 평온한 상태를 유지하는 데 효과적인 후각 자극은 복합 자극을 할 수 없는 예외 상황에서 반려견의 스트레스 해소 방법으로 활용될 수 있다. 한편, 촉각 자극인 목욕은 반려견 대부분에게 수면 과다증과 폭식을 유발하는 부정적 감각 자극이다.

• 패션비즈니스
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• 제21권5호
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• pp.61-77
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• 2017

Fashion companies are increasingly becoming aware of the importance of Digilog as a response strategy to an emotional stimulus, in order to win the hearts of consumers, because the Digilog provides a new type of emotional value. The features of Digilog found in modern fashion are characterized as follows: first, the "Fashion Image of Hybrid Nature" expresses nature in a new light or reinterprets existing expressions of nature, by using cutting-edge technology based on the psychological desire to return to, adapt with, and harmonize with nature. Second, the "Fashion Image of Nostalgia," which exhibits past forms of regressive fashion, is a fashion code that can be understood as a social trend. It has a digital exterior, with retro materials and old perfumes that reflect psychological comfort, as its expressive medium. Third, the "Lifestyle through the Technique of Interaction" is the sharing of information through consumer participation and delivery, or its interaction. Fourth, the "Fashion Design through the Technique of Customizing" allows consumers to actively participate in the design process. It reflects the consumer's desire to personally design fashion products. Fifth, the "Emotion Sharing through the Technique of Storytelling," which focuses on intangible values, is based on the sentiment of communication between the consumer and the brand, thereby satisfying the inner values as well as the aesthetic demands of consumers. This study confirmed that digital fashion, which uses digital technology based on analog sentiments, has opened up a new environment for fashion culture and has also widened the boundaries of fashion.

• 한국환경생태학회지
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• 제30권2호
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• pp.277-286
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• 2016

본 연구는 숲에서 치유를 경험한 사람들의 체험수기 115편을 질적 분석하여, 숲 치유로 나타나는 핵심 심리현상과 치유의 과정을 추적하기 위하여 수행되었다. 숲 치유 과정에서 경험하는 핵심 심리현상은 <행복감> <편안함> <깨달음>의 순이었으며, 숲 치유의 과정은 <정서적 변화>를 먼저 경험한 후에 <인지적 변화>와 <행동의 변화>로 이끌어지는 경향을 나타내었다. 숲에서의 치유단계는 시간의 흐름에 따라 <자극단계> <수용단계> <정화단계> <통찰단계> <채움단계> <변화단계>의 6단계 과정을 거쳤으며, 이러한 과정은 <자연과의 교감> <자신과의 교감> <세상과의 소통>이라는 기제를 통해 치유가 진전되는 것으로 확인되었다. 기존의 연구는 주로 집단프로그램에 의한 비교 연구와 체험후의 일시적 상태의 측정으로 결과를 도출하여 효과의 지속성이나 심리적 변화 과정을 검증할 수 없는 한계가 존재하였다. 본 연구는 기존의 양적 연구의 한계를 보완하여 개인적 심리현상과 치유과정 등을 통합적으로 이해할 수 있는 방법을 제안하였으며, 연구 결과가 산림치유의 메커니즘을 밝히고 산림치유 프로그램 개발이나 실행에 기초자료로 활용될 수 있을 것으로 기대한다.

• 대한감각통합치료학회지
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• 제1권1호
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• pp.61-72
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• 2003

The suck/swallow/breathe(SSB) synchrony, serving as the earlist primary motor mechanism, is the rhythmical, coordinated pattern of sucking, swallowing and breathing. The development of an intact SSB is an important precursor for further sensorimotor and cognitive development including speech and language development, state regulation, postural control, feeding, eye/hand coordination and social/emotional development. Arousal means a neurological mechanism for preparing one's body to orienting stimulus. Its levels are regulated with an interaction of the reticular formation, the limbic system, the hypothalamus and the autonomic nervous system. General strategies such as blowing, sucking, chewing, munching and licking to effectively modulate arousal state are related to SSB. The SSB synchrony is an important treatment principle for children with sensory integration disorder and problems with the modulation of arousal. The purpose of this article is to review concepts of SSB synchrony and the underlying relation between the modulation of arousal and SSB synchrony.

• 한국의류산업학회지
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• 제20권5호
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• pp.509-519
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• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• 지식경영연구
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• 제14권4호
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• pp.1-17
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• 2013

As online communities proliferate, online news sites have received great attention in news media research. Although most of the online news sites provide contents for free, some have adopted the Pay-What-You-Want (PWYW) model by offering a voluntary payment option to the readers. In this study, we investigate the factors which influence subscribers' voluntary payment behavior on an online news site. Drawing upon both the Stimulus-Organism-Response (SOR) framework and the Elaboration Likelihood Model (ELM), we hypothesize that appreciation has a direct effect on the subscribers' voluntary payment behavior, whereas central factors (positive emotional content, cognitive content) and peripheral factors (news sharing, news article length) of the news articles have indirect impacts on voluntary payment behavior through the enhanced appreciation. Based on an empirical analysis of 172 news articles from the Korean online news site that adopted the PWYW pricing model (i.e., Ohmynews.com), we find that appreciation plays a critical role in voluntary payment behavior and that peripheral factors have significant impacts on appreciation. However, the impacts of central factors on appreciation are not found. By identifying influencing factors of subscribers' voluntary payment behavior on online news sites for the first time, this paper suggests a prospective alternative profit model for online news providers faced with fierce competition.

• 대한의용생체공학회:학술대회논문집
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• 대한의용생체공학회 1997년도 춘계학술대회
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• pp.370-373
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• 1997

We are exposed to the various external stimuli input from the environment, which cause emotional changes based on the characteristics of the stimuli. Unfortunately there are no quantitative results on relationship between human sensibility and the characteristics of physiological signals. The objective of this study was to quantify EEG signals evoked by auditory stimulation based on the assumption that the analysis of the variability on the characteristics of the EEG waveform may provide the significant information regarding changes in psychological states of the subject. The experiment was devised with seven experimental conditions, which are control and six different types of auditory stimulation. Six subjects were used to obtain EEGs while introducing auditory stimulation. Wavelet transformation was employed to analyze the EEG signals. The results showed that the reconstructed signals at the decomposition level revealed the different energy value on the EEG signal. Also, general patterns of EEG signals in rest state compare with negative and positive stimulus were found. This study could be extended to establish an algorithm which distinguishes psychophysiological states of the subjects exposed to the auditory stimulation.

• 아태비즈니스연구
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• 제7권2호
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• pp.1-19
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• 2016

This study has analyzed the interrelation between transformational leadership (TL) and organizational commitment (OC) so as to verify the mediating effect of their trust on OC, finding that charisma and intellectual stimulus have a significant effect on affective and continuous commitment. This finding is different from any existing arguments where the charisma of TL and the individual consideration are said to have a significant and positive effect on affective and continuous commitment. Furthermore, the mediating effect, which was expected to be highly relevant on the grounds of the findings of previous researches that any high trust of a leader would lead to a high level of OC of members, has been revealed as a complete mediation in the relationship of emotional trust between individual consideration and OC, which shows that the correlation between TL and OC may vary depending on the characteristics of an organization and its members both of which are sample objects. This study, unlike most previous researches with their research samples in industrial fields, has estimated the growing interrelation of NGOs. Therefore, while this study itself may have its research-limit of specificity, it is expected to make a useful contribution to any future researches of the same category.

• 복식문화연구
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• 제14권3호
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• pp.418-433
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• 2006

The purpose of present study was to examine the differences in effectiveness of internet apparel advertising using avatars as determined by the avatar involvement. After conducting a pilot test for 35 high school students, final data were collected through a self-administered questionnaire survey from 324 high school students living in Seoul area from July 18 to July 19, 2003; 317 were used for data analysis. Data were analyzed by chi-square analysis, t-test, cluster analysis, descriptive statistics, ANOVA and Duncan's multiple range test. As a result, the subjects were divided into 3 groups based on the level of avatar involvement: high, middle and low involvement groups. There were significant differences in avatar advertising effects among the groups divided by avatar involvement. Those who indicated the higher levels of avatar involvement were more likely to be positive in the cognitive responses, emotional responses, advertising attitude, brand attitude, the stimulus degree of connection, and the recall rates of the brand name. Also, Vector imaging ads were found to be more effective in the brand name recall rates.

• 대한인간공학회지
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• 제30권1호
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• pp.221-227
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• 2011

Objective: The aim of this study is to investigate the quantitative effects of various emotions and retention periods on the color vividness of visual memory. Background: Although numerous studies have focused on the effects of emotions on memory such as visual detail and vividness of emotional events compared to neutral events, the relationship between emotion and visual memory is ambiguous yet. Furthermore, there were few studies on the effect of emotion on vividness of visual memory. Method: A total of 68 subjects were participated in serial experiments proceed on online and the experiments had two phases: recognition phase and reproduction phase. The 15 photographs were used as visual stimuli and all experiments were conducted over the internet(experiment website) and the results were collected on the web database. Results: The retention period, sleep-arousal emotion and subjective saturation of visual stimuli had a significant effect on the color vividness of visual memory. Conclusion: The results suggested that the color of visual stimulus might be more vividly remembered when it is arousing, the subjective saturation is higher and the retention period is longer. Application: The findings of this study may help clarify the relationship between human emotions and visual memory.