• 마케팅과학연구
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• 제12권
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• pp.99-119
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• 2003

A model is proposed for the role of emotional intensity of a web site, and the moderating influence of product involvement, in the Integrative Framework of persuasion (Meyers-Levy and Malvaiya 1999). The model also appropriately operationalizes the constructs emotional intensity of a web site and product involvement The three routes to persuasion, Central, Peripheral, and Experiential correspond to high, moderate, and low involvement (Meyers-Levy and Malaviya 1999). The involvement construct is measured from message recipients using the Personal Product Inventory (Pill, which was developed to capture the concept of product involvement (Zaichkowsky 1985). The conceptualization of the Personal Product Inventory is a contextrree measure that also has robust psychometric properties when applied to advertisements (Zaichkowsky 1994). The propositions highlight the expected importance of emotional intensity of a web site. The moderating influence of product involvement is also proposed. Specifically, what this work proposes is that the emotional intensity of a product site has a larger impact on attitude change under low product involvement, as opposed to moderate product involvement. Support for this reasoning can be found in the persuasion literature (Petty et al 1986). The Petty et al (1986) frame work is a dual process descriptive and predictive frame work in the area of altitude formation and change. Recently, Myers Levy and Malaviya (1999) have proposed a tri-process framework. This is in tum based on the dual process model of Petty et al. (1986). The study outlined in this paper aims to deepen the Meyers Levy and Malaviya (1999) and frame work. The propositions outlined in the model are empirically tested using a repeated measures experimental design. The emotional intensity is measured using a scale that is based on experts judgments. Using a paired comparison t-test two sites are determined to be of high and low emotional intensity. The model is tested using a repeated measures experimental design. The first independent variable Emotional Intensity of the site is manipulated. The Second independent variable, Personal Product Inventory is measured. While, the dependent variable, product altitude change will also be measured. Utilizing Analysis of Variance (ANOVA) the data is analyzed using SPSS. The results suggest that besides the rational content of messages their emotional content can also influence attitude change. Specifically, it is proposed that the manipulation of emotional intensity of a product Web site has a greater impact on product altitudes under high and low product involvement conditions, rather than moderate product involvement. However, the results for product involvement as a continuous variable has a p value of 0.09. Further, the results for three levels of product involvement were far from significant. For two levels of product involvement also, the results were insignificant, the p value approached 0.20. This evidence indicates that it is premature to conclude that there are three routes to persuasion. A caveat, however, must be added, in that the manipulations may not have been strong enough to test the proposed hypotheses. Further, undoubtedly, there is unequivocal evidence the emotional intensity of a product Web site, as measured here, has a direct impact on product attitudes.

• 대한불안의학회지
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• 제18권2호
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• pp.109-115
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• 2022

Objective : The purpose of this study was to examine the influence of subscales of emotional intelligence on empathy in first-year medical students. Methods : A total of 215 first-year medical students were eligible for this study. Demographic factors (age, sex, and medical school entrance type) and measures for emotional intelligence and empathy, such as the Wong and Law Emotional Intelligence Scale and the Interpersonal Reactivity Index, were included in the survey. The relationship between emotional intelligence and empathy was analyzed by multiple linear regression, adjusting for age, sex, and entrance type. Results : The female students' level of emotional intelligence was higher than the male students for the self-emotional appraisal (p=0.029) and others' emotional appraisal (p=0.006) subscales. Meanwhile, the graduate-entry students scored higher for the use of emotion (p<0.001) and regulation of emotion (p=0.010) subscales than the direct-entry students. For empathy, the female students revealed a higher score in empathic concern (p=0.009) than the male students, and graduate-entry students scored higher than the direct-entry students in perspective taking (p=0.004) and empathic concern (p<0.001). The multiple linear regression analysis has identified significant influences of subscales of emotional intelligence on empathy: others' emotional appraisal on perspective taking (p<0.001), self-emotional appraisal (p=0.035) and regulation of emotion (p=0.023) on fantasy, others' emotional appraisal (p<0.001) and use of emotion (p=0.020) on empathic concern, and self-emotional appraisal (p=0.033) and regulation of emotion (p<0.001) on personal distress. Conclusion : This study's findings suggest that emotional intelligence may affect empathy in medical students, which can have implications for developing educational strategies to enhance empathetic attitudes in medical students.

• 한국간호교육학회지
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• 제19권2호
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• pp.194-202
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• 2013

Purpose: The purpose of this study was to identify the effects of leader's emotional intelligence and nurse's own emotional intelligence on organizational commitment and organizational citizenship behavior. Methods: Data were collected by self-administered questionnaires from 346 clinical nurses, and analysed by the SPSS 18.0 program. Results: The Factors which influence organizational commitment were use of emotion of nurse (${\beta}$=.28), other's emotional appraisal of leader(${\beta}$=.25), regulation of emotion of leader(${\beta}$=.16), other's emotional appraisal of nurse(${\beta}$=14). These factors explained 36.7% of organizational commitment. The Factors which influence organizational citizenship behavior were other's emotional appraisal of nurse(${\beta}$=.25), use of emotion of nurse(${\beta}$=.24), regulation of emotion of nurse(${\beta}$=.23), use of emotion of leader(${\beta}$=.20). These factors explained 43.6% of organizational citizenship behavior. Conclusion: The results of this study can be used to develop hospitals' management strategies for enhancement of nurses' organizational commitment and organizational citizenship behavior.

• 간호행정학회지
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• 제15권3호
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• pp.444-454
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• 2009

Purpose: This study was to identify the factors that influence the burnout of clinical nurses. Methods: Subjects were 279 nurses in 3 university hospitals at Seoul and Gyunggi province. Data were collected with self-administered questionnaires and analyzed using SPSS 16.0 by applying t-test, ANOVA, Pearson correlation, and Stepwise multiple regression. Result: There are significant differences between burnout and demographic characteristics, such as, age, marital status, education level, clinical career, and position. All variables except emotional labor were negatively correlated with burnout. The emotional labor was positively correlated with burnout. Job satisfaction, emotional labor, self-efficacy, and age had significant influence on nurses' burnout. The explained variances for burnout was 54.8% and job satisfaction was the most significant factor of burnout of nurses. Conclusion: Emotional labor is found to be a new factor that influences burnout. Therefore, it is necessary to establish new organizational culture through emotional education programs at the organizational level to reduce nurses' emotional labor.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.85-100
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• 2018

The purpose of this study is to research the level of emotional responses and corresponding behavioral responses of consumers who have experienced out-of-stock (OOS) shopping. Answers were gathered from 526 people in the 20-49 year age range, residing in a metropolitan area. SPSS 18.0 was used to perform factor analysis, reliability measures and regression analysis. The subordinate concept of emotional responses from consumers who experience an OOS event while at an on online shopping mall is the first subject of research for this study; this is tied in with three central factors; namely, anger/annoyance, anxiety and feeling regret. These can be further categorized into a positive emotional response and a negative emotional response. The experiment scrutinizes how emotional responses towards an OOS event experience affect behavioral responses. It then focuses on positive emotional responses as the second subject of this research: namely, how regret significantly affects the product substitution (S), and how anger/annoyance, anxiety and regret significantly influence a delayed purchase (D). Anger/annoyance, anxiety and regret significantly affect the incomplete store switch over (L1), and anger/annoyance and anxiety significantly influence the complete store switch over (L2).

• 한국직업건강간호학회지
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• 제32권2호
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• pp.58-67
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• 2023

Purpose: This study aimed to identify the influence of workplace violence experience and emotional labor on depression among caregivers. Methods: Data were collected from 227 caregivers working in long-term care institutions from August 20 to October 31, 2021. Workplace violence experience, emotional labor, and depression were measured using developed structured questionnaires. The data were analyzed using descriptive statistics, t-test, ANOVA, pearson's correlation analysis, and multiple regression analysis. Results: Among the participants, 14.5% complained of minor or severe depression. There was a significant difference in the degree of depression depending on whether caregivers experienced unfair situations from the organizations they belonged to. Emotional labor was identified as a major factor influencing depression by regression analysis. Conclusion: A campaign to improve social awareness to prevent caregivers' emotional labor experience leading to depression should be strengthened. Furthermore, it is necessary to develop an emotional capacity building intervention program to effectively cope with caregivers' emotional labor and depression.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.55-73
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• 2022

This study aims to identify the object relations and PAD factors of Instagram users, apply the object relations to the emotional response (PAD) factors, and empirically study the structural relationship between these factors and satisfaction. To this end, we proposed a research model to which the four factors of object relations theory and the three factors of emotional response (PAD) theory that emphasize the emotions of users are applied. Surveys were conducted on the college students in Seoul and Suwon who had used Instagram. As a result of this study, the following conclusions can be drawn: Non-alienation has a significant influence on pleasure, arousal, and domination. Secure attachment does not have a significant influence on pleasure and arousal, while it does have on domination. Social ability does not have a significant influence on pleasure, arousal, and domination. Egocentrism has a significant influence on arousal, but not on pleasure and domination. Pleasure has a significant influence on arousal and satisfaction. Arousal has a significant influence on domination and satisfaction. Domination has a significant influence on satisfaction. In conclusion, when emotions are shared among the users of Instagram, not alienated, it affects their satisfaction.

• 한국직업건강간호학회지
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• 제31권3호
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• pp.137-145
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• 2022

Purpose: The aim of this study was to identify the influence of emotional intelligence, job stress, and social support on resilience of hospital nurses. The study will provide the basic material necessary to improve nursing interventions for the development of nurses' resilience. Methods: The sample of this study comprised 193 nurses working at general hospitals in B City. Data were analyzed through the SPSS 25.0 program using ANOVA, t-test, Scheffé test, Pearson's correlation coefficient, and stepwise multiple regression. Results: The factors with the greatest influence on the level of nurses' resilience were emotional intelligence (β=.54, p<.001), social support (β=.23, p<.001), and job stress (β=-.11, p=.39). These factors had an explanatory power of 46.7% for resilience. Conclusion: To improve nurses' resilience, the application and development of intervention programs to increase their emotional intelligence is necessary. Moreover, organizational management and policy are needed to reduce nurses' job stress.

• 대한가정학회지
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• 제48권8호
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.13-24
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• 2019

본 연구에서는 헤어 미용사들의 감정노동이 직무소진과 이직의도에 미치는 영향을 알아보았다. 광주·전남의 미용실에 근무하고 있는 헤어 미용사들을 편의표본추출방식으로 표본을 선정하여 설문조사를 실시하였다. 356부의 자료를 최종 분석대상으로 하여 SPSS 21.0 프로그램을 이용하여 분석하였다. 연구 결과는 다음과 같다. 첫째, 헤어 미용사의 감정 노동은 표면행동과 내면행동의 2개 요인으로 이루어 졌으며, 직무소진은 정서적 고갈, 자아 성취감 저하, 비인간화의 3개 요인으로 도출되었다. 둘째, 헤어미용사들의 감정노동은 직무소진에 유의한 영향을 미치는 것으로 나타났다. 셋째, 헤어미용사들의 감정노동은 이직의도에 유의한 영향을 미치는 것으로 나타났다. 넷째, 헤어미용사들의 직무소진은 이직의도에 유의한 영향을 미치는 것으로 나타났다. 미용실 경영자는 헤어 미용사들의 감정노동을 낮추는 프로그램을 제공하여 헤어 미용 서비스의 질적인 향상을 도모해야 할 것이다.