• Title/Summary/Keyword: Emotional Adjectives

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IDENTIFYING EMOTIONAL ELEMENTS OF APARTMENT NOISE (공동주택 소음에 대한 감성 평가)

  • 민윤기;은희준;조문재;손진훈
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 1999.03a
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    • pp.39-44
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    • 1999
  • The purpose of this study was to extract emotional dimensions from Korean adjectives relating to apartment noise. Noise-related 296 Korean adjectives were extracted from a dictionary and three evaluators selected 96 adjectives from those by removing very similar ones in meaning. Two types of 96 7-point scales were conducted to college students for evaluation, whether each adjective describes apartment noise appropriately. From this evaluation, 28 adjectives having above 4.5 points were selected. Again, 8 different types of 7-point scales on 378 adjective pairs(28 x 27/2) were administrated to separate college students to evaluate the degree of similarity between 28 adjectives. Based upon this evaluation, 14 adjectives were finally selected and scores on similarity sere analyzed through two different statistical analyses (Multi-dimensional scale and Cluster analysis). The results showed that three dimensions (displeasure, sensitivity and perceived loudness) exist in peoples' emotional response state to apartment noise. The previous studies have treated annoyance and sensitivity as separate measures to noise. However, this study showed that these two factors were on the same emotional dimension labeled as 'sensitivity' In addition, new dimension, labeled as 'displeasure', was found.

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A Study on the Emotional Adjective Extraction and Subjective Evaluation of Sound Quality for Vehicle Power Seat (차량용 파워 시트 작동음의 감성 어휘 추출 및 주관적 음질 평가에 관한 연구)

  • Kim, Sung-Yuk;Jang, Ju-Gwang;Ji, Hyo-Seong;Kim, Ok-Whan;Kim, Key-Sun
    • Journal of the Korean Society of Manufacturing Process Engineers
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    • v.18 no.2
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    • pp.29-37
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    • 2019
  • In this study, emotional adjectives about the operating sound quality of the vehicle power seat are constructed, and the effectiveness of the emotional adjectives are verified by evaluating the operating sound quality. First, emotional adjectives were collected from the literature related to the automobile field and other sound qualities. A questionnaire was made using these adjectives. The questionnaire was designed to be able to select all adjectives that could express the operating noise of the power seat slide adjuster by applying the multiple- response method. Next, a subjective sound quality evaluation was conducted using the emotional adjectives. In the evaluation, we first recorded the operating noise for two power seats. Second, the subjective sound quality evaluation was performed on the recorded operating noise using a loudspeaker. Finally, through a statistical analysis on the sound quality evaluation results, the relationship between the semantic space and the preference score was verified, and the validity of the emotional adjectives was verified.

Synonym Emotional Adjectives in Coordination: Analyzing [Emotional Adjective + '-ko(and)'] + Emotional Adjective] Structures in Korean (감정형용사 유의어 결합 연구 -[[감정형용사 + '-고'] + 감정형용사] 구성-)

  • Park, JINA;Jeong, Yong-Ho
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.565-577
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    • 2024
  • This discussion looked at how emotional adjectives are connected in the format [[emotional adjective + '-ko(and)'] + emotional adjective]. As a result, it was confirmed that there are quite a few cases in which two or more emotional adjectives are used to express emotions in Korean. This can help Korean learners understand and express the individual lexical meanings of emotional adjectives more clearly by identifying emotional adjectives that are used together with the corresponding configuration. It was believed that it could help Korean language learners express complex emotions or create rich emotional expressions when expressing their emotions in Korean. It is hoped that the examples and frequency of [[emotional adjective+'-ko(and)'+emotional adjective] shown in this discussion will be of some help in teaching and learning Korean emotional vocabulary.

A Study on the Hierarchical Structure of Color Sensibility (색채 감성의 위계 구조에 대한 탐구)

  • Park, Chang-Ho
    • Korean Journal of Cognitive Science
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    • v.19 no.1
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    • pp.41-56
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    • 2008
  • Previous studies, while investigating factors of sensibility, had rarely considered its internal structure. This study hypothesized that sensibility had sensational aspects and emotional aspects and the former corresponded to objective adjectives, describing attributes of objects, and the latter to subjective adjectives, describing psychology of experiencers. Forty-three objective adjectives and 21 subjective adjectives describing color sensibility were selected both by a linguistic criterion and an empirical evaluation. Factor analysis on semantic differential responses to these two groups of adjectives resulted in 5 sensational factors and 3 emotional factors of color sensibility respectively. Hierarchical structure was derived by regressing emotional factor scores on sensational factor scores. In consequence, emotional aspects were interpreted by different combinations of sensational factors. Limitations and significance of this study were discussed.

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A study of customer's emotional change by the ways of presenting pictures of clothing at online shops (온라인 쇼핑몰에서 상품 표현방식에 따른 감성변화에 관한 연구)

  • Park, Seong-Jong;Seok, Hyeon-Jeong
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.74-77
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    • 2008
  • Online shoppers are not able to try clothing on. Therefore, the pictures of clothing on the website play a significant role when shoppers make decision on their purchase. There are generally three different ways to show clothing at online shops. The first one is showing only clothing images, and the second one is showing the pictures that have actual fitting models wearing clothing on (In this case, Model's face is mostly not shown in the picture.), and the third is showing the pictures of professional fitting models who wear goods. The shopping malls adopt each of the different ways but little is known about affect on purchasing from these three ways. The aim of this study is to figure out how the online shopper's emotional status is affected by these three ways of presenting pictures of clothing. At first, we developed a set of adjective words of human emotion to set up the evaluation criteria for user's emotional status. Those adjectives are originally from the precedent research on human emotion. To cut 99 adjectives down to a proper number for the criteria, we conducted a preliminary survey, and finally, 5 adjectives are selected as appropriate criteria for evaluating users' emotional status while they are shopping. Those five adjectives are 'possess','sensual', 'unique', 'tasteful', and 'stylish'. Then, we conducted the main survey showing 10 kinds of cloth (each cloth was consist of 3 ways). And in the page of model images, we measured the model's preference for understanding the relation with customer's emotion criteria of the product. As a result of the test there was statistically significant difference between product only images and anonymous images, but there was no significant difference between anonymous images and model images. And the preference of the model and value of the emotion criteria have large correlation except 'unique' criteria. It is expected that the result in this study will help to build new marketing strategy which satisfy customers' emotion.

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A Study on Seasonal Color Image of Flower Display in Commercial Spaces (상업공간 플라워 디스플레이의 계절별 색채이미지에 관한 연구)

  • Yang, Hee Sun;Wang, Kyung Hee;KIm, Jung Min
    • Journal of the Korean Society of Floral Art and Design
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    • no.43
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    • pp.3-17
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    • 2020
  • Through color analysis and survey of seasonal display cases using flower materials in department stores, hotels, and retailers, which are representative commercial spaces in Korea and abroad, it is designed to recognize the need for color planning that applies seasonal colors and emotional adjectives, away from the traditional method of relying on the season, shape and texture of materials, in the process of flower displays. The research method analyzed the colors used in the 48 domestic and foreign commercial space flower display cases collected. Based on this, the first expert questionnaire collected adjectives extraction and seasonal coordinates reminiscent of the case and examined the suitability of emotional adjectives extracted by the second public survey. The research results extracted typical colors and tones of spring, summer, fall, and winter, and recognized seasonal emotional adjectives. Based on these results, We could see that the color scheme should be advanced in the flower display, which used to depend solely on the shape or texture of the flower material, to produce the intended emotional design.

Development of Music Recommendation System based on Customer Sentiment Analysis (소비자 감성 분석 기반의 음악 추천 알고리즘 개발)

  • Lee, Seung Jun;Seo, Bong-Goon;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.24 no.4
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    • pp.197-217
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    • 2018
  • Music is one of the most creative act that can express human sentiment with sound. Also, since music invoke people's sentiment to get empathized with it easily, it can either encourage or discourage people's sentiment with music what they are listening. Thus, sentiment is the primary factor when it comes to searching or recommending music to people. Regard to the music recommendation system, there are still lack of recommendation systems that are based on customer sentiment. An algorithm's that were used in previous music recommendation systems are mostly user based, for example, user's play history and playlists etc. Based on play history or playlists between multiple users, distance between music were calculated refer to basic information such as genre, singer, beat etc. It can filter out similar music to the users as a recommendation system. However those methodology have limitations like filter bubble. For example, if user listen to rock music only, it would be hard to get hip-hop or R&B music which have similar sentiment as a recommendation. In this study, we have focused on sentiment of music itself, and finally developed methodology of defining new index for music recommendation system. Concretely, we are proposing "SWEMS" index and using this index, we also extracted "Sentiment Pattern" for each music which was used for this research. Using this "SWEMS" index and "Sentiment Pattern", we expect that it can be used for a variety of purposes not only the music recommendation system but also as an algorithm which used for buildup predicting model etc. In this study, we had to develop the music recommendation system based on emotional adjectives which people generally feel when they listening to music. For that reason, it was necessary to collect a large amount of emotional adjectives as we can. Emotional adjectives were collected via previous study which is related to them. Also more emotional adjectives has collected via social metrics and qualitative interview. Finally, we could collect 134 individual adjectives. Through several steps, the collected adjectives were selected as the final 60 adjectives. Based on the final adjectives, music survey has taken as each item to evaluated the sentiment of a song. Surveys were taken by expert panels who like to listen to music. During the survey, all survey questions were based on emotional adjectives, no other information were collected. The music which evaluated from the previous step is divided into popular and unpopular songs, and the most relevant variables were derived from the popularity of music. The derived variables were reclassified through factor analysis and assigned a weight to the adjectives which belongs to the factor. We define the extracted factors as "SWEMS" index, which describes sentiment score of music in numeric value. In this study, we attempted to apply Case Based Reasoning method to implement an algorithm. Compare to other methodology, we used Case Based Reasoning because it shows similar problem solving method as what human do. Using "SWEMS" index of each music, an algorithm will be implemented based on the Euclidean distance to recommend a song similar to the emotion value which given by the factor for each music. Also, using "SWEMS" index, we can also draw "Sentiment Pattern" for each song. In this study, we found that the song which gives a similar emotion shows similar "Sentiment Pattern" each other. Through "Sentiment Pattern", we could also suggest a new group of music, which is different from the previous format of genre. This research would help people to quantify qualitative data. Also the algorithms can be used to quantify the content itself, which would help users to search the similar content more quickly.

A Study on Clustering Kansei Factors for the Surface Roughness of Materials

  • Jun, Chang Lim;Choi, Kyungmee
    • Communications for Statistical Applications and Methods
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    • v.10 no.1
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    • pp.49-60
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    • 2003
  • The human sensibility product design requires information on consumer's emotions such as vision, auditory, olfactory, gustatory, or tactile perceptions. In this study, tactile sense which has not been well studied compared to other senses, is measured and statistically analysed. The emotional responses of 37 pairs of positive and negative adjectives describing tactile senses are collected and analysed through the questionnaire to find the correlation between adjectives and surface roughness of the sample. Mean ranks for 37 pairs of adjectives on four samples are obtained, and used to cluster these adjectives by factor analysis, multidimensional scaling, or cluster analysis.

Analysis of Evaluation for Emotional Image of the Package Design of Tea Brand in the Chinese Market (중국시장 차 음료브랜드 패키지디자인의 감성이미지 평가 분석)

  • Xin, Li
    • The Journal of the Korea Contents Association
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    • v.12 no.1
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    • pp.185-196
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    • 2012
  • This study of the emotional image of the package design of Tea drink. Above all, Collects the packages of tea drink in the Chinese market. Investigate the taste adjectives with about the package design of Tea drink. And 'Sweet. Bitter, refreshing, sour 'four major taste adjectives were deduced. Next, Investigate the level with the taste adjectives of the package design of tea drink and the affinity of package design of tea drink. Finally, Analyzed the distinction of visual elements with the taste adjectives of the package design of tea drink. And, Analyzed the distinction of visual elements according to impact of preference of the package design of tea drink.

Exploring the Style Factors of Light and Lighting (조명의 스타일 요인 탐색)

  • Byeongjin Kim;Hyeon-Jeong Suk
    • Science of Emotion and Sensibility
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    • v.27 no.3
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    • pp.71-82
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    • 2024
  • Lightning is increasingly used as a design element that provides emotional experiences and enhances affection. This study analyzes the emotions elicited by light and lighting and proposes new scales for the emotional characteristics of light. Impressive light-related experiences were gathered via a survey, and adjectives were extracted to describe light from each experience. A survey conducted with 47 experienced lighting designers yielded 355 examples of impressive lighting experiences, from which 142 adjectives were extracted, and 43 were chosen as evaluation criteria. Using these criteria, 23 participants rated 221 lighting examples. Factor analysis yielded five factors: "Mystique," "Naturalness," "Excitement," "Elegance," and "Smartness." Each factor is consists of various adjectives representing different emotional characteristics of lighting. The results shall guide product and space designers to effectively convey desired emotions and affections through lighting.