• Title/Summary/Keyword: Emotion-cognition-behavior

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The Effect of VMD Image Appropriateness on Consumers' Affective, Cognitive, and Conative Responses - Testing Models based on the Emotion-Cognition Theory and the Cognitive Theory of Emotions - (VMD 적합성이 소비자의 감정적, 인지적, 행동적 반응에 미치는 영향 - 감정.인지이론과 인지.감정이론에 근거한 모델 검증 -)

  • Park, Min-Jung;Lee, So-Eun
    • The Research Journal of the Costume Culture
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    • v.17 no.3
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    • pp.459-471
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    • 2009
  • The purpose of the study is to examine the effect of VMD image appropriateness in apparel shopping contexts. Two competing models are utilized. The first model is developed from the emotion-cognition theory which explains that environmental cues(i.e., VMD image appropriateness) generate consumers' emotion, and in turn, consumers' behaviors. The second model is developed based on the cognitive theory of emotions and posits that environmental cues stimulates consumers' cognitive perceptions of retail environments, subsequently influencing consumers' emotional and behavioral response. A 2(VMD image appropriateness: high vs. low) between-subjects factorial design experiment was conducted. Female college students(n=592) participated in the experiment. Using structural equation modeling the study found that the emotion-cognition model better explains the effect of VMD image appropriateness on consumers' emotional, cognitive, and behavioral responses.

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A Study on Analysis of Cases of Application of Emotion Architecture (Emotion Architecture 적용 사례 분석에 관한 연구)

  • 윤호창;오정석;전현주
    • Proceedings of the Korea Contents Association Conference
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    • 2003.11a
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    • pp.447-453
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    • 2003
  • Emotion Technology is used in many field such as computer A.I., graphics, robot, and interaction with agent. We focus on the theory, the technology and the features in emotion application. Firstly in the field of theory, there are psychological approach, behavior-based approach, action-selection approach. Secondly in the field of implementation technologies use the learning algorithm, self-organizing map of neural network and fuzzy cognition maps. Thirdly in the field of application, there are software agent, agent robot and entrainment robot. In this paper, we research the case of application and analyze emotion architecture.

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A Study of Consumers' Responses to the Attributes of Salespeople in Fashion Retail Stores (패션매장에서 판매원의 특성에 대한 소비자 반응 연구)

  • Seo, Min Jeong;Jun, Daegeun
    • Fashion & Textile Research Journal
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    • v.20 no.5
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    • pp.509-519
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    • 2018
  • This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

Effects of Intervention Using PARO on the Cognition, Emotion, Problem Behavior, and Social Interaction of Elderly People with Dementia

  • Koh, In Soon;Kang, Hee Sun
    • Research in Community and Public Health Nursing
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    • v.29 no.3
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    • pp.300-309
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    • 2018
  • Purpose: This study aims to investigate the effects of intervention using the therapeutic robot, PARO, on the cognition, emotion, problem behavior, and social interaction of elderly people with dementia. Methods: A nonequivalent control group pretest-posttest design was used. A total of 33 elderly people with dementia living in a nursing home facility participated in the study, with 17 in the experimental group and 16 in the control group. The intervention program with PARO was administered twice a week for 6 weeks, for a total of 12 sessions. Data were collected before and after intervention, using a questionnaire, direct observation, and video recording. Results: There were statistically significant differences in positive emotions and problem behaviors between the groups. The experimental group demonstrated a significant improvement in social interaction. Conclusion: PARO intervention can be utilized as an effective nursing intervention to increase positive emotions and social interaction, as well as decrease problem behaviors, in elderly people with dementia living in nursing home facilities.

The Development of Injury Risk Behavior of Young Children (유아의 상해위험행동 발달)

  • Kim, Hye-Gum
    • Journal of the Korean Home Economics Association
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    • v.49 no.6
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    • pp.39-46
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    • 2011
  • This study was to examine the level of cognition, emotion, and social context of young children's injury risk behavior according to age and gender. The participants were 150 children of 3 to 5 years old(boys were 75 and girls were 75). The data were analyzed using descriptive statistics and two-way ANOVA. The results were as follows; 1) 5 year old children knew potential injury risk better than 3 or 4 year old children. 2) Boys felt less afraid than girls on risk situation. 3) As age increased, the score of social context was higher. The score of social context of boys was higher than that of girls.

Scale Revalidation Study for Online Use of the Learning Strategy Diagnostic Scale for Junior College (전문대학생용 학습전략 진단 척도의 온라인 활용을 위한 재타당화 연구)

  • Hwang, Jae Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.1
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    • pp.349-359
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    • 2022
  • The purpose of this study is to add and revalidate items of learning cognition and learning emotion factors for online use of the K-LSS for junior college. It is important for self-reflection and improvement of academic achievement to specifically explore and analyze the sub-factors of learning cognition, learning behavior, and learning emotion for each item that can affect the learning strategy of junior college students. The added items are two items for diagnosing the concentration of attention in the learning information processing process of the learning cognitive factor and two questions about the interpersonal anxiety factor for diagnosing the level of anxiety about others in the learning emotional factor. The study area was conducted in 5 areas nationwide, and the subjects of the study were 923 junior college students excluding 327 respondents who answered insincerity. The K-LSS_r scale is a learning strategy diagnosis scale of 52 questions composed of three sub-elements of learning cognition (18 questions), learning emotion (15 questions), and learning behavior (19 questions), and reliability for generalization in this study. As a result of the verification, Cronbach's α coefficient of the entire scale was .896, and Cronbach's α coefficient of the three factors ranged from .876 to .910. The half-segment reliability coefficient of the scale was .858 in total, and the half-segment reliability coefficients of the three factors ranged from .792 to .843. The test-retest reliability verification result for 3 weeks for 350 Junior college Students in 5 regions was .884, and the validity test for generalization also confirmed that the recruitment validity is significant.

The Effect of Group Validation Therapy(V/T) in the Elderly with Dementia (집단인정치료(Group validation therapy)가 치매노인에게 미치는 영향에 관한 연구)

  • Chang, Woo-Shim
    • 한국노년학
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    • v.28 no.4
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    • pp.1023-1039
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    • 2008
  • The purpose of this study was to develop a group validation therapy(V/T) which could be implemented for the elderly with dementia in nursing home, and to evaluate the effectiveness of the program on cognition, ADL(Activity of Daily Living), depression, problematic behavior and QOL(Quality of Life). Subjects were recruited from 4 nursing homes in D city. The sample comprised forty elderly with dementia, capable of verbal communication. Each twenty were in an experimental and control groups. However, four elders with dementia dropped out in experimental and control groups due to personal affairs. Experimental group completed twelve consecutive group validation therapy sessions that combined centering, asking factual questions, rephrasing, identifying and using the preferred sense, asking the extreme, imagining the opposite, reminiscing, touching, maintaining eye contact and a caring tone of voice, observing, matching and expressing the emotion with emotion, using ambiguity, linking behavior with a basic human need, using music and mirroring techniques. Following the intervention, experimental group experienced a significant improvement in cognition, ADL, depression, and QOL. But it is a nonsignificant in problematic behavior on statistically. As a result, a group validation therapy should be applied as an effective and practical psychosocial intervention for the elderly with dementia.

The Effect of Lavender Aromatherapy on Cognitive Function, Emotion, and Aggressive Behavior of Elderly with Demenita (라벤더 향요법 손마사지가 치매노인의 인지기능, 정서 및 공격행동에 미치는 효과)

  • Lee Sun-Young
    • Journal of Korean Academy of Nursing
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    • v.35 no.2
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    • pp.303-312
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    • 2005
  • Purpose: This study was to develop an aromatherapy hand massage program, and to evaluate the effects of lavender aromatherapy on cognitive function, emotion, and aggressive behavior of elderly with dementia of the Alzheimer's type. Method: The Research design was a nonequivalent control group non-synchronized quasiexperimental study. Lavender aromatherapy was administrated to experimental group I for 2 weeks, jojoba oil massage was administrated to experimental group II for 2 weeks, and no treatment was administrated to the control group for 2 weeks. Data was analyzed using the $x^2-test$, ANOVA, repeated measures of ANCOVA and ANCOVA in the SPSS program package. Result: 1. Experimental group I did not show significant differences in cognitive function in relation to the experimental group II and control group. 2. Experimental group I showed significant differences in emotion and aggressive behavior in relation to the experimental group II and control group. Conclusion: A Lavender aromatherapy hand massage program is effective on emotions and aggressive behavior of elderly with dementia of the Alzheimer's type.

The Impact of Social Exclusion on Consumer Response : The Moderating Effect of Embodied Cognition (사회적 배제가 소비자 반응에 미치는 효과 : 체화된 인지의 조절효과를 중심으로)

  • Son, Jung-sik;Lee, Byung-kwan
    • Science of Emotion and Sensibility
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    • v.18 no.3
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    • pp.107-114
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    • 2015
  • In today's society, the experience of social exclusion caused by being rejected or ignored, leads to negative social consequences, such as aggressive behavior, self-defeating thoughts, and diminished intelligence. This study is performed to examine 1) how two types of social exclusion, rejection and ignorance, affect conspicuous consumption and prosocial behavior and 2) how embodied cognition formed with a firmed muscle moderates their causal relationships. For this purpose, half of the participants in ignorance and rejection conditions were asked to grip their hands to form a firmed muscle (firmed muscle group) while the other half (control group) were not. After the manipulation of embodied cognition, their conspicuous consumption and intention of prosocial behavior were measured. Results show that, in ignorance condition, the firmed muscle group exhibited lower conspicuous consumption and higher intention of prosocial behavior than the control group while, in rejection condition, there were no differences in conspicuous consumption and intention of social behavior between firmed muscle and control groups. Findings indicate that, in the case of social exclusion caused by ignorance, firmed muscle improves self-efficacy, which may increase prosocial behavior.