• 제목/요약/키워드: Emotion measurement

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감성과학을 위한 측정기법의 최근 연구 동향 (Recent Trend in Measurement Techniques of Emotion Science)

  • 정효일;박태선;이배환;윤성현;이우영;김왕배
    • 감성과학
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    • 제13권1호
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    • pp.235-242
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    • 2010
  • 최근 학제간 교류가 빈번해지고 그 경계마저도 무너지고 있는 추세에서 감성과학에 대한 연구범위는 그 어느 때보다도 넓어지고 있다. 과거 심리학, 환경디자인, 두뇌 신경학 중심의 학제연구를 넘어서 인류학, 사회학, 문화 역사학, 예술, 공학 등 모든 분야에 걸쳐 감성에 대한 관심이 높아지고, 또 이들 간의 견고한 학제연구의 필요성이 제기되고 있다. 본 논문에서는 일차적으로 감성연구의 각 분과학문의 지평 확대를 위해 동물모델을 이용한 감성기법, 인공 후각센서와 뉴런 칩 기술의 적용가능, 감성과학을 이용한 인간 대사조절 등의 연구 가능성을 타진해 보고 향후 감성연구가 심리학이나 의학, 이공계학은 물론 철학, 역사 문화, 사회학 등의 전방위적 학제간 연구로 확장될 필요성을 제시한다. 동물 모델을 이용한 감성측정기법에서는 주로 감성의 근원지를 뇌로 규정하고 뇌신경을 자극했을 때 나타나는 현상 등을 모니터링하는 기법등을 소개한다. 인공후각센서와 뉴런칩에 관한 내용은 최근의 첨단 나노/마이크로 응용기술을 감성과학분야에 적용하려는 사례를 소개하는 것으로 반도체 공정으로 만든 칩위에 후각세포나 신경세포를 키우면서 전기적 신호를 읽는 신기술을 소개한다. 마지막으로 소리를 감성의 한 자극체로 보고 인간의 생리대사, 특히 비만 관리에 있어 감성과학을 응용한 사례를 자세히 보고한다.

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판매원의 자기효능감 및 직무과부하가 감정노동에 미치는 영향과 감정의 매개효과 (The Effect of Salesperson's Self Efficacy and Work Overload on Emotional Labor and the Mediating Role of Emotion)

  • 김현숙;전대근;추호정
    • 한국의류학회지
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    • 제35권10호
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    • pp.1150-1160
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    • 2011
  • This study investigates i) the effect of salesperson's self efficacy and work overload on emotional labor and ii) the mediating role of emotion. A survey questionnaire is developed and implemented on salespersons working in the fashion retail stores of department stores. The measurement scales are composed of emotional labor, self efficacy, work overload and emotion. A total of 112 responses are analyzed by confirmatory factor analysis and a structural equation model with AMOS18.0. The results are as follows. Firstly, self efficacy has direct effect on both deep acting and surface acting of emotional labor without the mediating effect of emotion. Self efficacy has a positive effect on deep acting. Secondly, work overload has a negative effect on emotion. Job emotion has positive effect on deep acting and it has a negative effect on surface acting. Thirdly, emotion has a significant mediating effect between work overload and emotional labor. Finally, implications for personal management and job design in the fashion retail organizations are suggested.

The Effect of Brand Evidence on Positive Emotion, Negative Emotion, and Attitude in Restaurant Industry

  • KIM, Eun-Jung
    • 한국프랜차이즈경영연구
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    • 제12권1호
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    • pp.45-55
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    • 2021
  • Purpose: How to build the positive emotion of customer is very important, because it affects the positive attitude. Brand evidence has a significant impact on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Thus, this study examines the effect of brand evidence on emotion (positive emotion and negative emotion), and attitude in restaurant industry. Research design, data, and methodology: This study examines the structural relationship among brand evidence, emotion, and attitude. Brand evidence divide into three sub-dimensions such as physical evidence, core service, and employee service. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The data were collected from 439 restaurant users from Seoul area were analyzed using SPSS 22.0 and SmartPLS 3.0 program. A total of 460 questionnaires were distributed and a survey was conducted for 4 weeks, and a total of 439 were used for analysis, excluding non-response data and 21 unusable response data among the collected questionnaires. Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that physical evidence, core service, employee service had positive effects on positive emotion. And core service and employee service had negative effects on negative emotion while physical evidence did not have. Also, positive emotion had positive effect on attitude and negative emotion had negative effect on attitude. Conclusions: The findings of this study provide guidelines on how to enhance competitiveness in restaurant industry through understanding brand evidence's effects on raising perceived consumer's emotion and attitude. Therefore, food service companies should establish a marketing strategy that can stimulate positive emotions through brand evidence, which is all factors related to service brands that influence consumers' evaluation of service products and purchase decision-making process.

영상자극에 의한 감성적 반응 연구 (Kansei Measure in Movies : A study on Emotional Movements)

  • 김다현;이승희
    • 한국감성과학회:학술대회논문집
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    • 한국감성과학회 2009년도 춘계학술대회
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    • pp.79-82
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    • 2009
  • Movies are not only for projecting graphical contents but also for Kansei evaluation that stimulate human beings' sense and emotion in real time. Also, when one views movies or moving images with stories, including movies and dramas, the audience would often be sympathized through various factors of movies, such as performances of actors/actress, graphics, and music, are moved to tears and feel fear. Especially, emotional movement is different from impression and brought about as a result of responding to joy, which is one of the basic emotions of human beings. Moreover, it is suggested that emotion is the most positive aesthetic measurement toward objects. In this study, focusing on emotional movement that is one of many aesthetic reactions in human beings' watching movies, we developed an interface for measuring of emotional changes. The goal of this study is to apply the output of our quantitative analysis on the results of the measurements to the effective designing and production of movies.

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A study on the arrangement of emotional words for understanding the human's emotion

  • 권규식;이순요;우석찬
    • 대한인간공학회:학술대회논문집
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    • 대한인간공학회 1993년도 춘계학술대회논문집
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    • pp.64-68
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    • 1993
  • The idia of modern product design is translated from the concept of functional importance as the basic function to that of emotional importance as the supplement function. In other words, the interests of the emotion in human performance side based on psychological factors of human are increased as well as the function in technical performance side based on physical factors of product. The standard emotional works for understanding the human's emotion are arranged in this paper. The standard emotional words are composed of words expressing the humaa's emotion. The adjectives adaptable to human's emotional works are collected from Korean dictionaries and arranged in the semantic differential(SD) scale. Next, the words with great marks evaluated by SD method are analyzed by factor analysis(FA) method and characterized as emotional words for understanding the human's emotion. The standard emotional words arranged in this paper are important because they are basic information for the development of product or technology as well as for the matter of emotional measurement technical development.

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심박변화율을 이용한 PC 기반 실시간 정신작업부하 측정시스템 개발 (Development of Real-Time Mental Work Load Measurement System using Heart Rate Variability base on Personal Computer)

  • 고한우;윤용현;양희경;김동윤
    • 감성과학
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    • 제4권1호
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    • pp.1-5
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    • 2001
  • The evaluation of mental workload is measured by subjective ratings, physiological signals. It takes long time to analysis the measured signals and is very tedious and time-consumming work. Therefore, to evaluate the affect of workload effectively, real-time measurement system is required. In this paper, real-time mental workload measurement system using cardiac autonomic indiced which reflect well the mental workload was developed and evaluated. Analyzed indices were HR, IBI, Lorentz plot, CSI, CVI, and LF/HF ratio of heart rate variability. The system was applied to evaluate the affect of arithmetic task and showed good results. This system was consisted of ECG amplifier, A/D converter, and personal computer, and algorithm was implemented using LabVIEW.

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