• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.7-16
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• 2018

Purpose - Turnover Intention in the franchise industry is becoming a very important issue. This study examines the structural relationships between organizational justice, emotion, job satisfaction, and turnover intention in the franchise industry. In this model, emotion was classified into two sub-dimensions such as positive and negative emotion. Research design, data, methodology - The sample of this study collected from employees of a food-service franchise company is representative. Copies of the questionnaire along with a cover letter were delivered by a research assistant to the human resources manager or the general manager of the selected food-service franchise firms after they agreed to participate in the study. In order to increase the response rate of the respondents, a small gift was provided to the respondents who completed the questionnaire. A total of 300 questionnaires were distributed and 285 returned responses, 9 responses were not usable due to missing information. Thus, a total of 276 responses were used using structural equation modeling with Smartpls 3.0. Results - The results showed that organizational justice had positive significant effects on positive emotion and job satisfaction. Job satisfaction had negative a significant effect on turnover intention. And negative emotion had positive significant effect on turnover intention. Conclusions - The results of this study provide some implications. If employees feel that the franchise headquarters is fair about the methods and procedures of decision making, resource allocation, information sharing, etc., it means that employees feel better. If the franchise's decision-making processes and methods and results are transparently disclosed and processed in accordance with the internal rules of the company, the employees will be able to fully understand and accept them. The results of this study also show that positive and negative emotions of service-based franchise employees have different effects on job attitude and organizational behavior. In particular, when negative emotions of employees are passed on to others and the results are negative, employees may feel that they are disoriented or wrong. Therefore, the franchise headquarters should try to inspire employees' sense of organizational community, and should pay attention to how to relieve the job stress and the fair distribution of work and rewards.

• 한국의류학회지
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• 제24권6호
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• pp.940-949
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• 2000

The purposes of this study were to examine the differences in consumers’perceived shopping situations by store format and to examine the effects of shopping situations on the within-store emotion and in turn on purchase behaviors of fashion products. Shopping situations included 16 general situations and 15 within-store situations, and four different store formats were selected for the study. Data were obtained from an on-site questionnaire survey to a convenience sample of young consumers. Four hundred fifty six responses were analysed. There were significant differences in shopping situations(3 general and 6 within-store) by store type. Eight shopping situations affected the within-store emotion, which, in turn, affected the purchase of fashion products.

• 감성과학
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• 제17권2호
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• pp.45-54
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• 2014

In recent years, advancing technology and growing interest in neuromarketing and neurobranding have led to foundational research that facilitates a better understanding of consumers' affective responses and unconscious information processing. However, the areas of aesthetics and design have remained largely unaffected by such advances and implications. The purpose of this study is to present a systematic review of the neuroscientific evidence aimed at sensible design for design and marketing researchers interested in exploring neuroaesthetics, an interdisciplinary area by nature. Sciencedirect, EBSCO, and the Google Scholar database were searched in February 2014 to select and review previous studies of aesthetics involving neuroscience. Twenty-eight studies were reviewed and divided into two categories: reward system and emotion. In addition to discussions on previous approaches, future research directions focusing on the process of aesthetic judgments (e.g., design elements, marketing stimuli) are proposed.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제6권4호
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• pp.282-287
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• 2006

This paper presents an original feature selection method for Emotion Recognition which includes many original elements. Feature selection has some merits regarding pattern recognition performance. Thus, we developed a method called thee 'Interactive Feature Selection' and the results (selected features) of the IFS were applied to an emotion recognition system (ERS), which was also implemented in this research. The innovative feature selection method was based on a Reinforcement Learning Algorithm and since it required responses from human users, it was denoted an 'Interactive Feature Selection'. By performing an IFS, we were able to obtain three top features and apply them to the ERS. Comparing those results from a random selection and Sequential Forward Selection (SFS) and Genetic Algorithm Feature Selection (GAFS), we verified that the top three features were better than the randomly selected feature set.

• International Journal of Advanced Culture Technology
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• 제10권2호
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• pp.281-291
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• 2022

Recenlty, the category of luxury wearbles has expanded and the relevant reseach has been scarce. The study tests whether the emotional mechanism regarding luxury wearables within e-tail affects luxury brand perceptions. Furthermore, it tests the moderation effect of gender in the mechanism. A total of 393 responses from U.S. populations were collected through an international research company with using online survey methods. In the results, the positive and direct effect of dominance on positive emotion was significant, and the positive emotion significantly increases perceived brand luxury. However, no direct effect of dominance was found on perceived brand luxury. The moderation effect of gender in the relationship between positive emotion and perceived brand luxury was found positive and significant, but the hypothesized moderation effect of gender was insignificant in the relationship between dominance and perceived brand luxury. Implications and study limitations are discussed.

• 감성과학
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• 제15권2호
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• pp.317-327
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• 2012

This paper uses the sensibility engineering method to find the model of automobile most appealing to buyers in the $4^{th}$ and $5^{th}$ tier cities of China. Samples of class A & A0 cars were shown to 96 subjects in those cities to investigate their responses in relation to the concepts 'modern' and 'smart'. The result shows that even though men tend to be more sensitive to automobile models in general than women are, both genders showed similar responses to specific models when they were asked to identify a model 'magnificent', 'modern', 'lively', 'smart' or 'cute'. This implies that despite the gender differences in terms of aesthetic sensitivity, both men and women share similar taste in relation to the appearance of cars. Apart from aesthetics, however, men tend to pay a greater attention to the details of design and material used for the cars, while women tend to pay attention to higher priced and better looking cars.

• 가정과삶의질연구
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• 제19권4호
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• pp.105-120
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• 2001

The main purpose of this study was to investigate preschoolers understanding whether thinking influences emotion with cognitive cueing. The subjects were 75 preschoolers of the J, Y, & K kindergartens located in Taegu. They were 4-(12 boys and 13 girls), 5-(12 boy and 13 girls), and 6-years(13 boys and 12 girls) old. The instruments were 4 stories and 11 pictures per a story used in Lagattuta, Wellman & Flavell(1997). The responses given from preschoolers were classified in terms of cognitive cueing response. The major results showed that an initial understanding of cognitive cueing in some preschoolers revealed the evidence of significantly developmental changes during the preschool years. Cognitive cueing responses were significantly different according to thinking prompt which is the question to help preschoolers explanations. This result suggested that the instruments of measurement for preschoolers should be improved as possible as they can understand.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2003년도 추계학술대회 논문집
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• pp.1141-1144
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• 2003

본 연구에서는 미래 감성실내 공간색채에 대한 연구로 심리설문반응과 생리 신호 분석을 통하여 감성색채데이터 분석에 목적을 두었다. 생리신호반응 분석 중 뇌파측정과 7점 척도 SD 스케일법을 이용한 설문조사를 실시하여, 정상적인 감성어휘와 정량적인 생리신호 결과의 상호관계를 분석하였다. 기존의 직관적이며 주관적인 색채 배색디자인과 심리분석의 색채연구결과에 비해 본 연구는 객관적이며 과학적인 방법 및 주관적인 감성어휘를 연결짓는 것으로 연구의 의의를 두었다. 이러한 연구는 감성에 미리 반응하는 감성 지능형 환경디자인에 중요한 페이지로 활용될 수 있을 뿐만 아니라 현대인의 건강에 대한 관심 증가에 따라 건강 증진 환경디자인에 도움을 줄 수 있는 색채 배색을 제안할 수 있다.

• 한국감성과학회:학술대회논문집
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• 한국감성과학회 2001년도 추계학술대회 논문집
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• pp.91-95
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• 2001

In this study, we estimated the behavior of the diversity of physiological responses under varied physical environmental factors by measuring variations of heart rate variability (HRV), an index of activity of cardiac autonomic control. Seven healthy young male adults consented and participated in the study. The environmental conditions consisted of thermal, lighting, and acoustic conditions. Two components of HRV were measured. one was the low frequency (LF) component of HRV, which provided a quantitative index of the sympathetic and parasympathetic (vagal) activities controlling the heart rate (HR). The other component measured was the high frequency (HF) component, which provided an index of the vagal tone. The percent contribution of physical environmental factors to the variations in HRV indices were calculated by ANOVA. The contribution of physical environmental factors to the variations in HR was higher than the contribution of HF and LF. However, the contribution of these factors was lower than the contribution related with individual difference in all indices. This result showed that the individual diversity of physiological responses is not a negligible quantity.

• 감성과학
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• 제10권3호
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• pp.463-470
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• 2007

공포에 대한 연구는 주로 불안과 공포 장애를 가진 환자들을 대상으로 수행되어왔으며, 공포를 불안의 특수한 한 형태라고 생각하여 불안과 공포에 대한 연구가 함께 이루어져왔다. 본 연구에서는 아동이 공포 정서를 경험하는 동안 나타나는 자율신경계 반응을 밝히고자 하였다. 초등학생을 대상으로 공포 정서를 유발하는 시청각 동영상을 제시하고 심리 반응과 자율신경계 반응을 측정하였다. 연구 결과, 공포 정서의 적합성 및 효과성은 80%이상으로 나타나 공포정서유발자극이 적절하고 효과적이었음을 알 수 있었다. 자율신경계 반응 분석 결과, 공포정서가 유발되는 동안 피부전도수준, 피부전도반응, 피부전도 반응의 수, 호흡주기관련 심박률 변화, 호흡수, 심박률분산의 고주파수 성분이 유의하게 증가하였고, 심장박동주기는 감소하였다. 공포 정서에 의해 야기된 자율신경계 반응에서는 불안수준이 높을수록 피부온도, 심박률, 호흡주기관련 심박률 변화가 큰 것으로 나타났다. 본 연구는 불안수준이 높은 아동일수록 공포 정서를 경험할 때 자율신경계 반응의 변화가 더 크다는 것을 나타낸다.