• 한국언어정보학회지:언어와정보
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• 제8권2호
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• pp.113-130
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• 2004

In a prevailing view of meaning and reference (cf. Frege 1892), words pick out entities in the physical world by virtue of meaning. Linguists and philosophers have argued whether the meaning of a word is inside or out-side language users' mind; but, in general, they have taken it for granted that words refer to entities in the physical world. Hilary Putnam (1975), based on his famous twin-earth thought experiment, argued that the meaning of a word could not be inside language users' head. In this paper, I point out that Putnam's argument makes sense only if words refer to entities in the physical world. That is, Putnam did not provide any argument against mentalistic semantics, since he erroneously assumed that meaning, but not reference, was inside our mind in mentalistic semantics. Mentalistic semanticist, however, assume that words pick out their references inside our head (instead of a possible outside world). A number of arguments for the mentalistic position come from psychology: studies on emotion and visual perception provide numerous cases where words cannot pick out entities from the physical world, but inside our head. The mentalistic theory has desirable consequences for the philosophy of language in that some classical puzzles of language (e.g. Russell's (1919) well-known puzzle of excluded middle) are explained well in the proposed theory.

• 한국조리학회지
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• 제13권3호
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• pp.115-126
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• 2007

Previous studies have focused on service quality by examining customer satisfaction and retention. Little, if any work has been conducted exploring the emotional state of customers and that state in con-nection to perceived service quality. The objective of this study was to explore and determine how a customer's emotions perceive and respond to service quality within family restaurants. It was found that within a positive emotional field, product and personal service quality showed a high correlation to the positive image while customers experiencing negative emotions had the perception of poorer product and personal service quality as well as a worse impression of cleanliness. Cleanliness was not connected to the issue of customer satisfaction but each of these three factors, whether positive or negative, led to the creation and mediation of an image which in itself directly resulted in customer satisfaction. Customer emotional fields are not merely the by-product of quality issues, or satisfaction but in fact the foundation by which all other factors must be considered and analyzed. Family restaurateurs need to focus on the customer's emotional well-being to create customer satisfaction.

• 성인간호학회지
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• 제13권1호
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• pp.70-81
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• 2001

The relationships among self efficacy, depression and coping with cancer were examined in 194 outpatients who had received a diagnosis of cancer. The sample for this descriptive correlational study consisted of people who were at least 19 years old and had been treated for cancer at 6 hospital in Seoul. Data were collected using a self-report questionnaire. The results of this study are as follows: 1. People who attributed cancer to heredity/family showed the highest mean score of self efficacy. People who attributed cancer to smoking showed the highest mean score of depression. and coping. 2. There were significant differences between causal attribution and depression and between causal attribution and coping. 3. There was a negative correlation between self-efficacy and depression(r=-.301, p= .000), whereas there was a positive correlation between self-efficacy and coping (r=.195, 0=.006). Finally, it is evident that identifying clear perceived causes, self-efficacy, depression and coping in patients with cancer continues to challenge researchers. Based upon this study, it is recommended that future research have a longitudinal design that allows for the identification of changes in perception, emotion and coping and, possibly, different relationships over time.

• 가정과삶의질연구
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• 제24권3호
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• pp.83-94
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• 2006

In order to understand how consumers' buying motivation is formed, that is the starting point of consumer behavior or consumers' decision-making processes, we examined how the interpersonal orientation for consumers is organized to control buying motivation and create a stepping-stone for subjects' behavior in fast varied consumer environments. In addition, we examined what influence this interpersonal orientation has on consumers' buying motivations. The results are shown as follows: First, interpersonal orientation is classified into six categories, according to Cohen's three types, i.e., compliance, detachment I: emotion independence, detachment II: performance independence, detachment III: perception independence, aggressiveness I: competitiveness, aggressiveness II: aggressiveness. Second, based on our inspection of the relation between interpersonal orientation and consumers' buying motivations, for external motivation and internal motivation, the value of R2 in regression seems too low to act as an influencing power on interpersonal orientation, while in case of introjected motivation, identified motivation I: self respect, and identified II: pursuit of harmony, I there seems to be some relationship.

• 대한가정학회지
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• 제39권8호
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• pp.81-92
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• 2001

The purpose of this study was to find out the factors of Knowledge and attitudes related to sun safety and to determine the factors affecting sun protection behavior. The subjects were 167 adults in their twenties living in Busan. The results were as follows. 1. Four factors of knowledge about sun safety were identified: ultraviolet ray risk, sunscreen, sun protective clothing, and nil protective color. 2. Four factors of attitudes toward sun exposure were identified: attractiveness, emotion, conformity, and health concern. 3. Four factors of sun protection behavior were identified: sunscreen/parasol, shade, hat/sunglasses, and sun protective clothing. 4. Compared to women, men were relatively more risk to skin damage due to less proportion that used sunscreen and a parasol. 5. Factors of sun protective behavior, such as sunscreen/parasol, shade, hat/sunglasses, and sun protective clothing, were associated with the Knowledge related to ultraviolet ray risk. 6. Wearing a hat and sunglasses was predicted by the attractiveness, which defined as positive attitudes toward tanned appearance. 7. Shade use was affected by the perception of sun exposure as happiness and relaxing. 8. Health concern was the strongest predictor of sunscreen/parasol use.

• 한국의류학회지
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• 제35권12호
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• pp.1440-1453
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• 2011

Proper consumer segmentation is receiving more attention from industry professionals as markets become more diverse and consumer-centered. Researchers have recognized the limitations of the traditional cluster analysis technique and this research study analyzes market segmentation using Mixture-model or latent-class segmentation. This study used a questionnaire to determine the characteristics of clothing shoppers using a new technique that proved its superiority over traditional techniques. Questions included items measuring fashion shopping behavior, store choice criteria, apparel consumption styles, price perception by product type, and demographic characteristics. Data were collected from 1074 males and females in their 20s and 30s through an online survey. SPSS 16.0 and Latent GOLD 4.0 were used to analyze the data. The ideal typology of clothing shoppers using the Mixture-model were: 'brand loyalty orientated group', 'group of conservative late 30s', 'group of pleasure-emotion early 20s', 'value oriented consumer product with high-income group', 'group of eco/symbol oriented consumer', and 'group of utility/goal oriented male consumer'. This study showed differences in fashion product purchasing behavior by conducting market segmentation for clothing shoppers using the Mixture-model.

• 산경연구논집
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• 제12권5호
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• pp.37-46
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• 2021

Purpose: The purpose of this paper is to explore factors that affect electric car-sharing by highlighting issues of environmental sustainability and customer attitude and satisfaction. Research design, data and methodology: This study examined customers' perception on those issues by using electric car-sharing as usages of both electric car and car-sharing play a key role to improve sustainability. Online survey was applied to collect the data. This study also applied factor and regression analyses for data analysis. Results: The results of this study showed that effects of proposed factors including cost efficiency, emotion, safety, health, and sustainability on attitude toward electric car-sharing on attitude were significant. The results also showed that the effects on intention, satisfaction, and loyalty were significant. Conclusions: This study provides policy and managerial implications. By dealing with factors of electric car-sharing service, this study offers necessity of better strategies and policies for electric car-sharing service to electric car businesses and policy makers. This study also suggests that businesses should develop appropriate strategies for the improved usage of electric car-sharing by considering sustainability and improving relationships with customers. Further, government should consider to develop proper policies for sustainability by promoting the usages of electric car-sharing.

• 한국가족관계학회지
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• 제21권3호
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• pp.95-122
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• 2016

Objectives: The purpose of this study was to find out the moderating effect of gender between parenting attitude and anger expression of adolescent. Particularly, to ensure that the anger of emotion is common nature, this study was conducted on the middle class adolescent of stable economic status. Method: The subjects of this study were 357 students, first grade from 3 high schools in Seoul. Data was analyzed by descriptive statistics, t-test, correlation, and hierarchial regression, using the SPSS 18.0 program. Results: The main results were as follows: First, in parenting attitude the perception of monitoring and affection was less important for boys than girls, but more important in over expectation and neglect. Second, in anger expression the level of anger-control appeared higher than anger-in and anger-out, no significant gender difference in subfactors. Third, the effect of gender moderated the relationships between parenting attitude and anger expression of adolescent. Conclusions: The results indicated the need to recognize gender difference in controlling anger of adolescent and to improve dysfunctional parenting attitude in middle class. Furthermore, the implications were discussed in enhancing parent-adolescent communication, developing emotional education programs, and preventing juvenile delinquency.

• International Journal of Internet, Broadcasting and Communication
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• 제15권1호
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• pp.113-119
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• 2023

This research analyzed the importance and influence of color expression on psychological and emotional changes of visual perception in the creation of art works. This research takes the element of the sky in the works of Vincent William Van Gogh, a Dutch post-Impressionist representative painter, as the basic research objective to prove the influence of color expression of the same thing on the inner emotional communication of the creator. After synthesizing the contents of previous research and investigation on Van Gogh, this research will summarize the works containing sky elements in Van Gogh's works according to his four creative stages, and select representative works for color analysis and comparison. In this paper, by comparing the colors of the same elements of the sky, we can find Van Gogh's guidance of psychological and emotional changes through the expression of colors in his works, which will play a certain inspiring role in the creation of painting art.

• 한국콘텐츠학회논문지
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• 제20권5호
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• pp.261-270
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• 2020

영화에서 색상은 스토리텔링을 이끄는 도구이며 이야기 주제를 암시하는 메타포다. 본 연구는 관객에게 전달되는 영화의 색상이미지를 분석하여 효율적이고 객관적인 데이터를 구축한다. 영화에서 색상의 시각적 인지과정을 살피고 관객에게 수용되는 과정을 연구한다. 이 연구과정을 통해 영화 색상의 시각적 자극에 의해 인과적으로 발생하는 감성적 반응을 살피고, 영화를 관람하는 관객의 감성적 반응을 효과적으로 유발시키는 요인으로 영화에서 색상을 통한 시각적 요인의 정량화 연구를 진행한다. 본 연구는 웨스 앤더슨 감독의 영화<로얄테넌바움>의 미장센을 분석하고, 영화적 색상의 커뮤니케이션 역할에 대해 연구 한다. 영화 속 10개의 챕터별 미장센을 통해 나타난 색상을 컴퓨터 색채 분석 프로그램을 이용하여 색채 분포데이터의 정량적 분석을 수행한다. 색채분석을 통해 앤더슨 감독이 이 영화에서 저채도와 중명도의 레드(R)와 옐로우레드(YR)를 중심 색상으로 영화 장면들을 구성한 것으로 분석되었다. 이 분석을 통해서 영화가 표현하는 색상이 관객의 감성을 제어하는 심리적 요소로 사용되기 위해 영화 전반에 어떻게 색상을 사용하고, 그 사용의 정량적 형태는 어떠한지에 대해 연구한다.