• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.271-284
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• 2008

With an assumption that the view point of a given society and time on facial attractiveness can be inferred by analyzing popular stars' faces, the cross-cultural differences in the physical measures of Korean and foreign stars were investigated. A classification model of affective facial impressions was used to obtain the physical measures of the faces and classifying them into a face-type category. The number of face images analyzed in the study were 297 in total: 94 Korean stars, and 203 foreign stars. The results show that the common characteristics found in the cross-cultural analyses of Western and Eastern stars was a sharp face.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.562-566
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• 2009

In this paper, we present a novel system to categorize web image search results using emotional concepts and to browse the results more conveniently and easily. The proposed system can categorize search results into 8 emotional categories based on emotion vector, which obtained by color and pattern features. Here, we use Kobayashi’s emotional categories: {romantic, natural, casual, elegant, chic, classic, dandy and modern}. With search results for a given query, the proposed system can provide categorized images for each emotional category. With 1,000 Yahoo! search images, we compared the proposed method with Yahoo! image search engine in respect of satisfaction, efficiency, convenience and relevance with a user study. Our experimental results show the effectiveness of the proposed method.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.125-130
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• 2006

The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

• Child Health Nursing Research
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• v.10 no.1
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• pp.117-125
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• 2004

Purpose: The research was conducted to investigate the experience of maternal role attainment of mothers of premature infants admitted in NICU and to conceptualize the phenomena. Method: The grounded theory method was utilized for data collection and analysis. 8 mothers of premature infants were selected and in-depth interview was performed. Paradigm model was utilized for data analysis and presentation. Result: The central category was 'unstable maternal identity'. The properties of the core phenomena was 'ambivalent feeling to baby' 'negative emotion' 'commitment to baby'. The loss of control due to premature delivery was the causal condition. contextual condition was the 'perceived threats' due to severity of the premature infant and uncerainty of the baby's life. The mother's health status, economic status, and familial and social support was recognized as intervening conditions during the process of maternal role attainment. The strategic action/interactions were emotion-focused coping, reappraisal of the situation, problem-focused coping, and information seeking. The consequence was the maternal role attainment with competence and expectation. Conclusion: The process of maternal role attainment was affected by threats due to severity of the baby and intervening factors and interaction strategy. Further research is recommended to develop adequate intervention method during the process of maternal role attainment.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.47-55
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• 2001

In affective space model for the faces of Korean women in twenties was developed based on the findings of Park, et. at. (2001) that suggested two orthogonal dimensions for the affective representation of a face. babyish-mature and sharp-soft. In the current study, affective facial characteristics were visualized by providing properly synthesized faces at 17 subregions of the model space Effect of physical attributes of a face on its affective evaluation was also investigated along the two affective dimensions. The relationship between typical adjectives describing facial affectiveness anti physical attributes of a face was examined to provide a category-based interpretation.

• Science of Emotion and Sensibility
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• v.8 no.1
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• pp.63-74
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• 2005

This research basically defines that relationship among simplicity/complexity, other product aesthetics and consumer preference. The goal of this research is to find answer 'How much the simplicity/complexity influence expressed functional shapes on products?' and 'What is relationship between simplicity/complexity and consumer preference?' This is process that first we make categorize products by analysis, and second we analyze each category group for fading propensity from consumers, and finally we verify through design process.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.11a
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• pp.160-166
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• 2002

본 연구의 목적은 비디오/오디오 프로토콜 분석 방식을 이용해서 텍스타일 디자인 프로세스 중 모티브 개발 단계에서 디지털 나염(DTP : Digital Textile Printing) 전용 캐드(CAD)와 같은 디자인 저작도구를 설계할 때 어떤 요소에 중점을 두고 개발 할 것인지에 대한 향상된 지침을 마련하는데 있다. 텍스타일 디자인 프로세스에 대한 프로토콜 분석을 위해 선행 연구를 고찰하여 디자인 행동 범주의 틀을 하향식(top-down)방식으로 설정하고 실제 행동 프로토콜 (action protocol) 분석을 통해 상향식(bottom-up)방식으로 세부 디자인 행동을 도출하였다. 텍스타일 디자인은 선행연구의 건축디자인과는 다른 특징을 지니기 때문에 프로토콜 분석에서도 새로운 디자인 행동 범주(action category)가 필요하게 되었다. 이를 위하여 모델 휴먼 프로세서(Model Human Processor)이론을 근거로 디자인 행동을 모터 행동(motor action), 지각 행동(perceptual action), 인지 행동(cognitive action)의 세 가지 범주[4]로 나누었으며 텍스타일 디자인 프로세스에 적합한 코딩 스킴(coding scheme)을 개발하였다. 본 연구에서는 이 새로운 코딩 스킴을 토대로 디자인 저작도구에 대한 디자이너의 인지적 모형(Cognitive Model)을 개발하였다. 이렇게 개발된 디자이너의 인지적 모형은 디지털 나염을 기반으로 하는 모티브 개발 단계에서 스케치와 렌더링에 대한 디자인 저작 도구의 향상된 설계지침 뿐만 아니라 방향도 시사하였다.

• Science of Emotion and Sensibility
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• v.15 no.3
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• pp.355-366
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• 2012

This paper analyses the sensory responses of Chinese female consumers towards different designs of perfume bottles with particular attention to the existence of logos on them. We used total 40 samples of the perfume bottles, 20 with logos on them and 20 without, and the results show that young Chinese female consumers prefer simple designs over complex designs that contain different types of free curves with vivid colors. In addition, the existence of logos on bottles was found not to change the responses significantly, meaning that the logos on bottles do not affect sensibility of Chinese female towards perfume bottles. A logo's impacts on the bottle depended in part on the bottle's color and shape. Overall, a perfume bottle with simple shapes and light colors became regarded as more resplendent when the logo was added, but a bottle with more complex shapes and vivid colors tended to become regarded as plainer after adding the logo. This shows that a logo serves as a conciliatory element in the impression of the whole bottle in the 'resplendent-plain' category.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.501-510
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• 2008

The purpose of this study was to investigate whether the orientation of the head position across different categories affect reaction time and accuracy of object recognition. Fifty four right handed undergraduate students were participated in the experiment. Participants performed the word-picture matching tasks, which were different in terms of head direction of object (i.e., Left-headed or Right-headed) and object category (i.e., natural : animal or artificial : tool). Participants were asked to decide whether each picture matched the word which was followed by the picture. For accuracy, no statistically significant difference was found for both animal and tool pictures due to the ceiling effect. Interaction effect of category and orientation were statistically significant, whereas only the main effect of category was significant. In the animal condition, faster reaction times were observed for left to right than right to left presentation, while no statistical significant difference was found in the tool condition. The orientation of the object's canonical representation was different across different categories. The faster RT for the animal condition implies that the canonical representation for animal is left-headed. This could be due to the orientation of the face.

• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.175-183
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• 2009

This study is the full-scale research of a TV drama writer, who has been out of scholarly pursuits, examining the differentiality and tendency of the most popular TV drama writer, Su-Hyeon Kim. By focusing on her recent melodrama , this study shows that the writer used her own category grammar, 'pursuit of psychology' and 'reversal of dichotomy', which led her to convey the drama's message of the 'self-reflection' on love successfully. This analysis would be the good result of overcoming all the raised melodrama's negative elements in Koran TV such as conventionality, dichotomy, unreality, and excessive emotion. Also this paper presents that the writer showed an advanced tendency on the gender ideology, overthrowing the existing patriarchal gender ideology. This study proposes the further research to analyze what sort of influence is the writer's own category grammar. Also this study proposes the following research on that the writer's advanced tendency in melodrama could applicate the other genre drama of her's, stressing the necessity of sustaining research work on TV drama writer.