, is suggested. The purpose of dissertation is to find out the system fur the actors and actresses to be able to act naturally through such practise.

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  • Research on Consumer Responses to Similar Social Value Seeking Activities Conducted by Fashion Social Enterprises and Cause-Related Marketing (패션 사회적기업과 공익연계마케팅의 유사한 사회적가치 추구 활동에 대한 소비자 반응 연구)

    • Seo, Min Jeong
      • Journal of the Korean Society of Clothing and Textiles
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      • v.43 no.4
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      • pp.506-520
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      • 2019
    • This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

    Effects of an emotional regulation program on maladaptive cognitive emotion regulation, stress, anxiety, and postpartum depression among South Korean mothers of premature infants in the neonatal intensive care unit

    • Choi, Hyo Sin;Lee, Kyung Eun;Shin, Yeonghee
      • Child Health Nursing Research
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      • v.27 no.1
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      • pp.24-33
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      • 2021
    • Purpose: This study aimed to evaluate the effects of a rational emotive behavior therapy (REBT)-based emotional regulation program for mothers of premature infants in the neonatal intensive care unit (NICU). Methods: The study utilized a nonequivalent control group pretest-posttest design. Seventeen mothers were recruited for the experimental group and 21 mothers for the control group. Data were collected from July 9, 2018, to Oct 12, 2018 from mothers of premature infants in the NICU regarding parental stress, state anxiety, depression, and maladaptive cognitive emotion regulation. The experimental group received eight sessions of the REBT-based emotional regulation program for 3~4 weeks, and the control group only received standard nursing care. Results: Significant differences were found between the two groups in maladaptive cognitive emotion regulation (Z=-3.88, p<.001), stress (Z=-2.76, p=.006), state anxiety (Z=-3.72, p<.001), and postpartum depression(Z=-2.62, p=.009) after the intervention in the experimental group. Conclusion: The REBT-based emotional regulation program for mothers of premature infants was effective for reducing maladaptive cognitive emotion regulation, stress, anxiety, and postpartum depression. Therefore, it may be necessary to provide an REBT-based emotional regulation program for mothers of premature infants in the NICU in clinical practice.

    Structural Relationships between Lifestyle Attributes, Positive Emotion, and Satisfaction: The Case of University Students Who Visit Coffeehouses (라이프스타일 유형별 특성, 긍정감정, 만족도의 구조적 관계 - 커피전문점 이용 대학생을 중심으로 -)

    • Kwon, Na-Kyung;Lee, Yeon-Jung
      • Culinary science and hospitality research
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      • v.21 no.3
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      • pp.116-129
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      • 2015
    • In order to maximize customer satisfaction and provide differentiated customer-oriented marketing strategies, it is important to understand the essence of consumer behavior and characteristics of their market segmentation. Therefore, this study explored the relationships among five different food-related lifestyle (i.e., health, fashion, taste, economy and safety oriented), positive emotion, and satisfaction. An analysis of 338 samples drawn from college students who visited coffeehouse at least once in the previous months was performed. The results revealed that, taste, economy, and safety oriented lifestyle significantly affected positive emotion, and positive emotion significantly affected satisfaction. The findings highlight the significant role of coffeehouse customer food-related lifestyle toward positive emotion in the formation of satisfaction, and therefore generate theoretical and practical implications for the coffeehouse industry.

    The Effect of Impulsivity and the Ability to Recognize Facial Emotion on the Aggressiveness of Children with Attention-Deficit Hyperactivity Disorder (주의력결핍 과잉행동장애 아동에서 감정인식능력 및 충동성이 공격성에 미치는 영향)

    • Bae, Seung-Min;Shin, Dong-Won;Lee, Soo-Jung
      • Journal of the Korean Academy of Child and Adolescent Psychiatry
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      • v.20 no.1
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      • pp.17-22
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      • 2009
    • Objectives : A higher level of aggression has been reported for children with attention-deficit/hyperactivity disorder (ADHD) than for non-ADHD children. Aggression was shown to have a negative effect on the social functioning of children with ADHD. The ability to recognize facial emotion expression has also been related to aggression. In this study, we examined whether impulsivity and dysfunctional recognition of facial emotion expression could explain the aggressiveness of children with ADHD. Methods : 67 children with ADHD participated in this study. We measured the ability to recognize facial emotion expression by using the Emotion Recognition Test (ERT) and we measured aggression by the T score of the aggression subscale of the Child Behavior Checklist (CBCL). Impulsivity was measured by the ADHD diagnostic system (ADS). Results : The teacher rated level of aggression was related to the score of recognizing negative affect. After controlling for the effect of impulsivity, this relationship is not significant. Only the score of the visual commission errors ex plained the level of aggression of children with ADHD. Conclusion : Impulsivity seems to have a major role in explaining the aggression of children with ADHD. The clinical implication of this study is that effective intervention for controlling impulsivity may be expected to reduce the aggression of children with ADHD.

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    Development of Personalized Media Contents Curation System based on Emotional Information (감성 정보 기반 맞춤형 미디어콘텐츠 큐레이션 시스템 개발)

    • Im, Ji-Hui;Chang, Du-Seong;Choe, Ho-Seop;Ock, Cheol-Young
      • The Journal of the Korea Contents Association
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      • v.16 no.12
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      • pp.181-191
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      • 2016
    • We analyzed the search word of the media content in the IPTV service, and as a result we found that an important factor is general meta information as well as content(material, plot, etc.) and emotion information in the media content selection criteria of customers. Therefore, in this research, in order to efficiently provide various media contents of IPTV to users, we designed the emotion classification system for utilizing the emotion information of the media content. Next, we proposed 'personalized media contents curation system based on emotion information' for organizing the media contents, through the various processing steps. Finally, to demonstrate the effectiveness of this system, we conducted a user satisfaction survey(72.0 points). In addition, the results of comparing the results based on popularity and the results of the proposed system showed that the ratio leading to the actual users' viewing behavior was 10 times higher.

    The Influence of Restaurant Atmosphere on Its Image and Customer Emotions and Behavior (레스토랑의 분위기가 고객 정서, 이미지, 고객 행동에 미치는 영향)

    • Seo, Seung-Youn;Lee, Yeon-Jung
      • Culinary science and hospitality research
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      • v.14 no.4
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      • pp.398-414
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      • 2008
    • The purpose of this study is to analyze the effect of restaurant atmosphere on its image and customers' emotional responses and behavior. The results of this study indicated that perceived restaurant atmospheres had a significant effect on customers' emotional responses, and these emotional responses greatly influenced the image of a restaurant. Especially, the ambient and cleanliness factors of restaurant atmosphere influenced a restaurant image, and the positive image from those factors had a significant effect on customer behavior. The design and human factors of restaurant atmosphere influenced customer behavior, and the positive image from those factors had a significant effect on customer behavior. Finally, it was verified that the restaurant atmospheric factors affected its image and customers' emotional responses and behavior. Moreover, the better the restaurant atmospheric factors(design, ambient, cleanliness, humanity) are, the better customers' emotional responses and image are, thereby increasing customers' revisiting and word-of-mouth intention.

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    The Relations Among Self-esteem, Stress and Coping Behaviors of Mothers with Handicapped Children (장애아 어머니의 자아존중감, 스트레스 및 대처행동간의 관계)

    • Kim, Mi-Hye
      • The Journal of Korean Academy of Sensory Integration
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      • v.5 no.1
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      • pp.1-20
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      • 2007
    • Objective : The purposes of this study were two-fold; First it investigated self-esteem, stress and coping behaviors of mothers with handicapped children as a function of their and their children's characteristics; Second it examined the relationship among these variables. Method : The subjects were 294 mothers of handicapped children who were receiving treatment in one of the sixteen special therapy institutions in Seoul, Gyeonggi-do, and Gangwon-do. Rosenberg's(1965) Self-Esteem Scale translated by Jeon Byung-Jea(1974) was used to measure the degree of mothers' self-esteem. Mothers' stress was assessed using the Support Burden Scale revised by Seong Jong-sook(2000) and their coping behavior was examined using Folkman's(1986) Coping Scale translated by Jeon Sung-hye. The data were analyzed with descriptive statistics, t-test, one-way ANOVA and Pearson's Correlation. Result : The major results of this study were as follows; First, working mothers of handicapped children showed higher self-esteem and problem solving coping behavior more than non-working mothers. Self-esteem was found higher with high-income mothers than with low-income ones. Stress was shown more intense to low- and middle-income mothers than to high-income ones. Problem solving coping behavior was preferred more by high-and middle-income mothers than by low-income ones. Second, mothers with the mild-handicap children showed higher self-esteem than those with the first-degree handicap ones. Mothers of children with first-, second- and third-degree handicap perceived more stress than those with mild handicap. Coping behavior was significantly different depending on the severity of children's handicap, but no significant difference was found among the groups. Third, the higher the self-esteem of mothers was, the less they perceived stress and used more of problem solving coping behavior. When mothers perceived a great deal of stress, they used more of emotion-oriented coping behaviors.

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    Effect of Emotionality and Characteristics of Information Processing in the Brain on Externalizing Behaviors among Early Adolescents (초기 청소년의 정서능력과 뇌 정보처리 특성이 외현화 문제에 미치는 영향)

    • Lim, In-Sup
      • Science of Emotion and Sensibility
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      • v.9 no.4
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      • pp.307-319
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      • 2006
    • Problematic behaviors have been among adolescent population in school and home. Problematic behavior manifested in childhood and adolescence is reported to be a good predictor for adult criminal behavior although no clear factor to cause was identified. Based on literature review on this subject, our hypotheses that delinquency and aggressive behaviors are associated with brain information processing and emotionality in adolescents was developed and this study aimed to test these hypotheses. 1,479 male and female middle school students were selected and given the Trait Meta-Mood Scale, Korea Youth Self Report-Child Behavior Check List and Brain Preference Indicator Test. The main results are as follows: 1) Subjects with problematic behavior compared to average students showed a significant difference in sub-variables of emotionality ant the characteristics of brain information processing. 2) Young adolescent's emotionality and brain information processing characteristics have effects on problematic behaviors. 3) However, the effect on aggression and delinquency was different by gender.

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    The Effect of Focus of Attention (Sadness and Joy) on Altruism (슬픔과 기쁨, 그 정서의 소재유형이 중학생의 이타행동에 미치는 효과)

    • KWON, Myn Gyun;CHUNG, Ock Boon
      • Korean Journal of Child Studies
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      • v.9 no.2
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      • pp.95-117
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      • 1988
    • The present research was designed to study the effect of gender differences and focus of attention (on sadness and on joy) in altruistic behavior. The subjects were 74 boys and 76 girls from a junior high school in Seoul. Emotion arousing and focus of attention identifying methods were used. Statistical analyses were with two-way ANOVA and $Scheff\acute{e}$ test. There were significant differences in altruisic behavior between the sadness self-oriented group and the sadness other-oriented group. The results were explained in terms of the accessibility of cognitive contents.

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