Research on Consumer Responses to Similar Social Value Seeking Activities Conducted by Fashion Social Enterprises and Cause-Related Marketing (패션 사회적기업과 공익연계마케팅의 유사한 사회적가치 추구 활동에 대한 소비자 반응 연구)
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- Journal of the Korean Society of Clothing and Textiles
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- v.43 no.4
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- pp.506-520
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- 2019