• Archives of design research
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• v.9
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• pp.501-510
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• 1994

Discovered as designer of own ski loths by American potographer Toni Frissell, !n 1947; designed ski wear for Lord '||'&'||' Taylor store in New York follewing year. He opened a shop on Capri in 1949 and in 1950 he founded "Emilio", his couture house. His fortune was simple silk jersey chemises and very strong prints using bold colour in abstract patterns. A pucci print was immediately recognizable and, although often based on medieval heraldic banners of the sort waved at the "Siena Palio", so utterly of the moment that it could be taken as a classic symbol of the late 1950s and early 1960s. He was a brilliant colourist and his colours became the colours of the decade: hot pink, lime blue, purple. He seemed able to capture the sun and fun of Italy in his print and, along with Galitzine, he can take the credit for creating the concept of relaxed, informal elegance in Italian faslion.ian faslion.