• The Journal of Information Systems
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• v.16 no.4
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• pp.107-129
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• 2007

The purpose of this study is to examine the effect of logistics service quality and relationship orientation factors on customer satisfaction and loyalty in the electronic commerce context. Based on extensive review of relevant literature, nine components of logistics service quality(i.e. information quality, ordering procedures, ordering release quantities, timeliness, order accuracy, order quality, order condition, order discrepancy handling and personnel contact quality) and six components of relationship orientation(i.e. trust, bonding, communication, shared value, empathy and reciprocity) are introduced in this study. And a conceptual model is developed and five research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality and relationship orientation are positively and significantly associated with customer satisfaction, and customer satisfaction is the antecedent variable of customer loyalty in the Internet Shopping Mall. In addition, a significant impact of logistics service quality on relationship orientation of the customer is revealed. Implications of these findings are discussed, and limitations of the study as well as further research directions are addressed.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.212-215
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• 2018

현재 자동차 사고 보험에서는 보험사기 문제가 해결되지 못하고 있다. 매년 자동차 보험 회사의 보험사기로 인한 금전적 손해는 증가하고 있다. 또한 보험사기를 막기 위해 적용되는 필수적인 보험 회사 직원의 현장 방문은 비효율적이고 보험금을 받을 때까지 많은 시간을 소모한다. 이를 해결하기 위해 자동차 보험에 블록체인을 적용한 go2solution은 기존 보험 처리 과정을 단축시켰지만 보험청구자의 사진만으로 사고 발생을 판단하기 때문에 사고를 입증하는데 증거가 부족하고 이를 이용한 보험 사기가 가능하다. 따라서 사고 발생 여부의 신뢰도를 측정하여 보험사기를 방지할 수 있도록 블록체인 기반 자동차 보험 신뢰모델을 제안한다. 포그 컴퓨팅을 적용하여 차량, 보험회사, RSU의 정보 공유를 원활하게 한다. 또한 목격자들이 신뢰요소로 적용될 수 있도록 블록체인 컨소시엄을 통한 인센티브 시스템을 적용하여 목격자들은 적극적으로 사고정보를 제공한다. 이렇게 수집된 다양한 신뢰요소 데이터를 분석하여 신뢰점수와 등급을 정한다. 이때 회귀분석을 적용하여 각각의 신뢰요소의 중요도에 따라 다른 가중치를 적용하여 정확한 신뢰점수를 책정한다. 결과적으로 보험회사는 보험사기 피해액을 절감하고 보험청구자는 인센티브를 사용하여 적은 보험료를 지불한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.8
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• pp.2849-2864
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• 2021

The emerging of cloud data sharing can create great values, especially in multi-cloud environments. However, "data island" between different cloud service providers (CSPs) has drawn trust problem in data sharing, causing contradictions with the increasing sharing need of cloud data users. And how to ensure the data value for both data owner and data user before sharing, is another challenge limiting massive data sharing in the multi-cloud environments. To solve the problems above, we propose a Uniform Encoding and Parsing Framework (UEPF) with blockchain to support trustworthy and valuable data sharing. We design namespace-based unique identifier pair to support data description corresponding with data in multi-cloud, and build a blockchain-based data encoding protocol to manage the metadata with identifier pair in the blockchain ledger. To share data in multi-cloud, we build a data parsing protocol with smart contract to query and get the sharing cloud data efficiently. We also build identifier updating protocol to satisfy the dynamicity of data, and data check protocol to ensure the validity of data. Theoretical analysis and experiment results show that UEPF is pretty efficient.

• ETRI Journal
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• v.36 no.5
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• pp.865-875
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• 2014

Voice phishing (vishing) uses social engineering, based on people's trust in telephone services, to trick people into divulging financial data or transferring money to a scammer. In a vishing attack, a scammer often modifies the telephone number that appears on the victim's phone to mislead the victim into believing that the phone call is coming from a trusted source, since people typically judge a caller's legitimacy by the displayed phone number. We propose a system named iVisher for detecting a concealed incoming number (that is, caller ID) in Session Initiation Protocol-based Voice-over-Internet Protocol initiated phone calls. Our results demonstrate that iVisher is capable of detecting a concealed caller ID without significantly impacting upon the overall call setup time.

• Proceedings of the Korea Institutes of Information Security and Cryptology Conference
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• 2002.11a
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• pp.266-269
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• 2002

As a simulation or replacement of analog money in cyber space, the e-cash was introduced by using cryptographic primitives. Since a perfect anonymity system causes some illegal activities, such as money laundering, blackmailing, and illegal purchase, a revocable electronic system was paid a great attention to control the anonymity. In general, Trust Third Party(TTP) is introduced to detect any dubious user and coin, namely user tracing and coin tracing. In this paper we propose a new revocable anonymity e-cash system, and verify the security requirement as well. In our scheme a user first withdraws the e-coin from bank by using blind signature, and then TTP verifies the bank's signature and records the tracing information.

• 한국디지털정책학회:학술대회논문집
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• 2004.11a
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• pp.435-448
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• 2004

While Internet promises ubiquitous access, it also creates a fundamental challenge to the traditional ownership toward digital assets traded in e-commerce market. Sharing digital information freely through shared networks leads to many untapped business opportunities, but uncontrolled digital asset transaction undermines many electronic business models. Thus, in this Internet age, proper protection and safe delivery of Intellectual Property (IP) and its representation as digital assets would be a crucial ingredient of building trust in upcoming e-business environment. In this paper, we give a general structural diagram of Intellectual Property Management and Protection (IPMP) and implement an IPMP prototype based on the RSA encryption algorithm and XrML (eXtensible rights Markup Language) WORK tags to show how proper protection and safe delivery of the intellectual property is achieved. This study concludes that IPMP mechanism may contribute significantly to the volume and quality of e-commerce market.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.479-487
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• 2007

Understanding user acceptance of the Internet, especially the intentions to use Internet commerce and mobile commerce, is important in explaining the fact that these commerce have been growing at an exponential rate in recent years. This paper studies factors of new technology to better understand and manage the electronic commerce activities. The theoretical model proposed in this paper is intended to clarify the factors as they are related to the Technology Acceptance Model. More specifically, the relationship among trust and other factors are hypothesized. Using the Technology Acceptance Model, this research reveals the importance of the hedonic factor. The result of this research implies that the ways of stimulating and facilitating customers' participation in mobile commerce should be differentiated from those in Internet commerce.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.4
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• pp.178-186
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• 2010

Business models of e-commerce which have been successfully applied in a developed society do not always guarantee success in other environments where the degree of IT availability differs. This is due to the difference of culture, systems and technological basis among the countries. This study aimed to compare e-commerce system acceptance in countries with different environments and to identify the determining factors for the acceptance of e-commerce. The result shows that, in order to make e-commerce easily accepted in countries with different IT environments, factors such as trust, reputation and usefulness should be addressed more sincerely in the business strategy.

• International journal of advanced smart convergence
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• v.9 no.3
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• pp.272-283
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• 2020

Hashtags (#) have received a great deal of attention from academia and industry as an effective digital tool for engaging social media users and facilitating electronic word-of-mouth for brands. We delved into motivations concerning people's brand-related hashtag-posting behavior on social media. The findings revealed three motivations for posting brand-related hashtags on social media: social acceptance, brand altruism, and incentive seeking. Additionally, we examined the relationships between motivations and brand relationship variables. The results showed that social acceptance and brand-related altruism predicted all of the five relationship variables (i.e., brand attitude, brand trust, brand affective and calculative commitment and brand loyalty), while incentive-seeking predicted brand calculative commitment and brand loyalty. The findings of the study provide some meaningful insights into the development of brand communication strategies and help marketers capitalize on social media platforms to achieve higher user involvement.

• International Commerce and Information Review
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• v.7 no.3
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• pp.97-111
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• 2005

This paper object is application of electronic Customers Relationship Management(e-CRM) for buyer This paper focuses on the possibility of the adaption of Escrow system in Local L/C opening and payment. The purposes of this study are to obtain efficiency and stability of Local L/C and to provide opportunity to accept trust of the transaction parties. The results of the study show that Escrow system is recommended when Local L/C opened, because Escrow system has the following merits: (1) Open system of internet can be used to Local L/C process. (2) Transaction process of Escrow system is very simple. (3) One stop transaction can be applied to all the process of local L/C.