• 경영과정보연구
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• 제17권
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• pp.289-313
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• 2005

Electronic commerce is giving rise to many new and innovative 'gest business practices,' such as telecommuting and the virtual workplace. Telecommuting and the virtual workplace go hand in hand. Today, more then 35 million people in the United States telecommute, and that expected to grow by 20 percent over the next several years. And more then 30 million people used internet shopping mall every years in Korea. Therefore, using the internet and information technology, electronic commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. The object of this study is the investigation method for activity solution of electronic commerce of fashion cloth shopping mall in korea. The study has investigated 2 cases about 'halfclub.com' in Korea and 'bluefly.com' in America in the research. Therefore, the study founded the 3problems of electronic commerce at fashion cloth shopping mall in korea and suggested that the activation policies of electronic commerce. The result of suggested that the new electronic commerce style, a lot of contents affects positive effects on the performance of fashion cloth shopping mall in Korea and hope that will be expect new role of electronic commerce to be the herb in fashion cloth shopping mall in korea.

• 산업경영시스템학회지
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• 제28권1호
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• pp.16-23
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• 2005

Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 춘계학술대회
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• pp.325-347
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• 2005

Development of efficient integration management system needs to operate and manage internet shopping mall for customer, sale, product, stock, account management. The purpose of this paper implements of small shopping mall logistics management system as a plan to raise efficiency of management of the Internet shopping mall which was a representative business form of electronic commerce. Logistics management system operates an Internet shopping mall, progressed with the aim of construction of the management system that systematizes a member, a product, a stock, customer management, and can efficiently manage a total stock grasp and the amount of transaction of a product based on Web environment by real time.

• 한국정보시스템학회지:정보시스템연구
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• 제15권1호
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• pp.121-144
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• 2006

For constructing the purchasing decision-making model to maximize customer value on the electronic commerce, Means-Ends Network model was used for identifying means and fundamental objectives and their relationships were analyzed by the structural equation. A questionnaire survey of 481 customers in their internet shopping experiences was conducted to extract valid means and fundamental objectives' factors. As a result, 6 means objectives shopping travel, shipping errors, vendor trust, online payment, product choice, and recommender systems and 3 fundamental objectives-shopping convenience, internet ecology, and customer support were founded. Using these 9 factors, structural equation was analyzed 4 times to ensure statistical validities and to establish new interrelationships among them. The results showed that fundamental objectives are affected by the strong relationships within means objectives. This interrelationship with mens and fundamental objectives is interpreted as the purchasing decision-making model to maximize customer value on the electronic commerce in this paper.

• 한국전자통신학회논문지
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• 제9권8호
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• pp.945-953
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• 2014

본 연구는 온라인 쇼핑몰의 브랜드 개성이미지요인을 도출하여 브랜드 개성과 쇼핑가치, 고객만족 및 추천의도와의 관련성을 살펴보고자 하였다. 분석결과는 다음과 같다. 첫째, 쇼핑몰의 브랜드 개성은 '활기', '친숙함', '신뢰성', '유능함', '세련성' 등으로 도출되었다. 둘째, 쇼핑가치는 쾌락적 쇼핑가치와 실용적 쇼핑가치로 도출되었다. 셋째, 쇼핑몰의 브랜드 개성은 쇼핑가치에 유의한 영향을 미치는 것으로 나타났다. 그리고 소비자의 쇼핑가치는 고객만족 및 추천의도에 서로 유의한 영향을 미치는 것으로 나타났다. 이러한 연구는 경쟁이 심화되고 있는 국내 온라인 쇼핑몰시장에서 차별화된 마케팅전략을 수립하는 데 있어서 기초적인 정보를 제공할 수 있을 것으로 생각한다.

• 경영과학
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• 제18권1호
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• pp.55-68
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• 2001

A virtual shopping mall is like a real-world mall, supports electronic shopping by selling products or services through Interne. Although increasing numbers of products are being marketed on the Web, little efforts has been spent on evaluating what mall is more suitable for marketing electronically and for protecting consumers. Evaluation of virtual shopping malls is regarded as a major task in business-to-consumer electronic commerce. This paper considers the Analytic Hierarchy Process(AHP) method in the evaluation of virtual shopping malls and provides its applications. The AHP is a systematic procedure for representing the elements of any problem, hierarchically. A series of pairwise comparison judgments is performed to express the relative strength or intensity of impact of the elements in the hierarchy. The AHP model hierarchy consists of the four following levels: decision maker, main criteria, sub-criteria, and virtual shopping malls. the main criteria include the state of physical firms, representation of information on the virtual shopping malls, product or service, convenience for shopping, consumer protection, and consumer service. The total number of sub-criteria in the third level is twenty-nine. All decision makers selected belong to virtual shopping mall enterprises, or universities. As a case study, we show the synthesized priority of the five virtual shopping malls that have acquired an E-Trust mark. Finally a sensitivity analysis shows how well each virtual shopping mall performs on each criterion by increasing or decreasing the importance of the main criteria.

• 한국전자거래학회지
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• 제3권2호
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• pp.37-55
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• 1998

This study describes the works on development of a scenario-based WBT system of electronic commerce to introduce and activate electronic commerce in our society because it is mostly required to correctly understand electronic commerce and timely educate its users and technicians for entering into global electronic commerce that binds every commercial area regardless of the borders and nationalities. This system, WBT(Web - Based Training of Electronic commerce), consists of two parts. The one part provides a general concept of EC. This is developed to meet the needs of beginner for EC. The other is a simulator for cyber shopping mall. It is designed for teaching how to shop at cyber shopping mall based on various scenarios. In addition, we can simulate ourselves for EDI, which enables trading partners to conduct routine business transaction, such as purchase orders, invoices and shopping notices with it. Our commitment to the development of this application is consistent with the objectives of being easy to learn electronic commerce and its applications in real world.

• 통상정보연구
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• 제3권2호
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• pp.71-92
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• 2001

The number of internet electronic commerce users has increased steadily and EC is now considered not only as the communication tools, but also as the economic activity. But in spite of these global trends, current studies limited to managerial approach are insufficient in the evaluation of EC policies and situations. The purpose of this study are to present satisfaction of customers who will operate foreign internet shopping mall, and to analysis after-purchase behavior on EC satisfaction. As a result of making regression analysis, for its satisfaction. the hypotheses on "Shopping Mall Contents", "Information supply", "Convenience of order process", "Economy", "The reliability", "Customer Service" were accepted at the p<.0.05 level of significance, for its after purchase behavior, the hypotheses on "Shopping Mall structure", "Convenience of order process", "Economy", "The reliability", etc factors were accepted at the p<0.05 level of significant in 4 factors. In order words, electronic commerce satisfaction became greater when better convenience and economy were provided, the ethics were observed better, more diverse information was supplied and better system support was given, and those who had a higher educational background or better perception of electronic commerce felt more satisfaction. Finally, more usefulness of electronic commerce led to bigger satisfaction after purchase.

• 통상정보연구
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• 제6권3호
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• pp.81-99
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• 2004

Research relevant to the electronic commerce tends to either overestimate or underrate the role of Information and Communication Technology (lCT). There is both technological skepticism within the social science circles and technical optimism within the engineering and computing field. Each perspective seems to have a limitation in adequately explaining the phenomenon of electronic commerce diffusion. Therefore, this research attempts to explore major characteristics of Web-based shopping systems as enablers of new business, concerning both the technical and business aspects in contemporary electronic commerce settings. On this basis, this paper addresses a configuration model of WBSS on the harmonious perspective concerning both the technical and business issues. It is our hope that both technical perspective and business perspective for exploring WBSS's configuration model presented in this paper can be an initial step towards a more balanced debate of ICT role, for electronic commerce.

• 유통과학연구
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• 제18권11호
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• pp.69-77
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• 2020

Purpose: This research aims to verify the role of mobile shopping attributes, trustworthiness, and cultural dimensions on mobile shopping intentions in Saudi Arabia. The originality of the model stems from the verification of the moderating impact of cultural variables, namely collectivism and masculinity, and from the integration of trustworthiness as a variable depending on mobile shopping attributes. Research design, data and methodology: A survey was distributed to 233 consumers with different nationalities living in the Kingdom of Saudi Arabia. Structural equation modeling and multi-group analysis were carried out to verify the conceptual model and the moderating variables. Results: The findings support the influence of several innovation attributes, namely complexity and trialability on behavioral intentions, while relative advantage has a direct impact on trustworthiness. A few paths are moderated by masculinity and collectivism. Conclusions: Culture and mobile commerce attributes need to be thought out by managers as factors influencing mobile commerce segmentation for expatriates and locals. Trustworthiness is also a key factor of mobile shopping adoption. Limitations and future research ideas are presented to enrich the proposed model and improve its predictive validity.