• 한국IT서비스학회지
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• 제6권3호
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• pp.141-162
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• 2007

In this study, we conduct a case analysis on EZmedicom which is one of the leading companies in e-Marketplace for medical fields. By examining major business models of EZmedicom, we provide the success factors in launching the electronic commerce to the potential companies which are interested in participating in e-marketplace for medical fields. Especially, we deduct the solution, logistics field, and electronic group-purchasing as its major business model. Based on these factors, we also propose the MDvan solution which is one of the electronic purchase and supply system, Ezlogis that is the system supporting logistics parts in medical fields, VMI(vendor management inventory), standardization of item code and the linkage of SCM as its critical success factors of EZmedicom. The findings of this study suggest practical and managerial implications for e-Marketplace implementation in the medical field and further research.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2003년도 종합학술대회 논문집
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• pp.172-177
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• 2003

As the electronic commerce in industry is spreading rapidly, the invitation and investment of e-marketplace is becoming a necessary condition for the industry's competition power insurance and existence. The successful conditions of e-marketplace are many supplier, many buyer, a globalism through the association and cooperation of a foreign marketplace. For that, the connection action inter industries and marketplaces is very necessary, In a condition of the study about the systematic connection type's classification is not exist, the paper aims at classifying the connection type that influences of e-marketplace playing a leading role. So, the connection type classifies into the list offering type, the trade mediation type, the supplementation type, the collaboration type, the information linking type. When we go ahead with a e-marketplace's plan, the paper will guide how to approach and analyze it.

• 마케팅과학연구
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• 제17권4호
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• pp.113-139
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• 2007

본 연구는 해운산업의 해운 B2B e-marketplace가 네트워크 관점에서 해운 이해관련 당사자들 간에 전자적 신뢰를 도출할 수 있는 운영적 특성과 웹사이트의 특성 그리고 전자적 신뢰를 매개 메커니즘으로 하여 사이트 몰입과 서비스 거래의도에 미치는 영향을 밝히고 나아가 이러한 해운 B2B e-marketplace가 협력적 거래커뮤니티로 발전해나가도록 하는데 목적을 두고 있다. 이를 위해 본 연구는 선행연구를 바탕으로 해운 B2B e-marketplace가 효율적으로 운영되기 위한 기본 변수들을 규명하고자 공변량 구조방정식 모형을 설계하고 이를 실증적으로 검정하였다. 해운 무역업체 직원들을 대상으로 설문조사를 실시하고 자료를 분석한 결과, 웹사이트 특성요인 두 개 중에 지각된 보안성만을 제외하고 지각된 사이트 품질 및 운영특성 요인들은 상호변수들 간에 영향을 미치는 것으로 조사되었다. 외생요인들 중에는 지각된 거래 공정성이 전자적 신뢰를 가장 높이는 것으로 조사되었으며, 이는 거래규칙과 관련하여 상대방 한쪽에만 유리하다면 장기적인 거래가 이루어질 수가 없기 때문에 거래의 일정한 규칙에 대한 이해관련당사자들이 공정성을 제대로 인식한다면 해운 전자시장의 성공적인 운영에 큰 영향을 미칠 것이다. 또한 거래의 지각 효율성도 전자적 신뢰에 영향을 미치는 바, 이는 거래비용의 절감과 상대방과의 거래 관계를 연결시켜주는 거래 프로세스 과정이 신속하고 간소함으로써 기존의 OFF-LINE 보다 더 많은 시간 및 비용을 절감시켜주기 때문이라고 판단하기 때문에 전자적 신뢰에 영향을 미치는 것으로 판단되었다. 또한 거래의 원활한 정보 입수를 위한 거래 참가자들에게 커뮤니티를 개설해줌으로써 이로 인한 정보도 얻고 이들을 유인하는 정보를 제공해줌으로써 전자적인 신뢰를 높이는 것으로 판단되었다. 한편 이러한 전자적 신뢰 형성을 관련 기업들로 하여금 지속적인 참여의지에 영향을 미침으로써 그 사이트에 대한 몰입을 높이는 것으로 판단된다. 또한 전자적 신뢰로 인하여 미래의 관련 기업들이 거래관계를 맺고 관련 기업들과 지속적인 거래를 하기 위한 기반을 조성해준다는 것이다. 결국 이러한 전자신뢰의 형성은 궁극적으로 사이트 몰입과 해운서비스 거래의도에 높은 영향을 미치는 것으로 나타났다. 이러한 결과로 보아 해운 B2B e-marketplace에 참여하는 해운 이해관련 당사자들은 미래에 현재의 거래를 맺고 있는 기업과 지속적인 거래 유지를 위해서는 해운 B2B e-marketplace를 운영하는 가상중개인의 전자적 신뢰형성의 역할이 중요하다는 것을 또 다시 입증시켰다.

• 통상정보연구
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• 제9권1호
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• pp.119-148
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• 2007

The purpose of this research is to study whether environments of participating firms of electronic marketplace(e-MP) have an influence on usage factors which are supplying from e-MP and usage factors affect usage performances. Based on the existing researches we found variables and executed a empirical study of environment-usage-performance model. Through this research we suggested useful factors for the performance of trade enterprises. Usage factors of e-MP will overcome geographical limitation and acquire new sales areas and simultaneously widen the relationships of global enterprises. Those firms could be accessible into global market promptly. To enhance usages of e-MP, service quality which can satisfy both buyer and seller at the same time should be strengtened. Finally, the usage of e-trade information should also heighten through usage factors.

• 한국IT서비스학회지
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• 제4권2호
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• pp.79-97
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• 2005

With the proliferation of EC, many customers have been participating into online auction or group-buying market over searching internet shopping-malls to purchase goods. To support the customer's convenient transaction, lots of agent systems are developed to facilitate the customer's product brokering, merchant brokering, and negotiation of transaction. However, many of these systems have focused upon supporting transaction at only one type of marketplace. Since these marketplaces have different transaction settlement mechanism, it is necessary to develop the system that utilizes the customer's transaction including the selection of the type of marketplace to buy. Then we classify the kinds of B2C electronic marketplace according to the protocol by which the market operated. The structure of negotiation message is developed using XML schema and RDFS under the characteristics and message example of each marketplace in this research.

• Asia pacific journal of information systems
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• 제13권3호
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• pp.173-193
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• 2003

As the interest in the business-to-business(B2B) electronic commerce is increasing, some companies are participating in the B2B eMarketplaces(electronic marketplaces). The eMarketplace has an effect on the method of B2B transactions or the purchasing performance. The academy and the industry are focused on the cause and the result of this effect. The purpose of this research is to analyze the effects of the relational exchange with eMarketplace on the purchasing performance, considering the supply externality and system integration as intervening variables. This study investigates the second-order effect of eMarketplace in which the degree of improvements in two aspects of purchasing activity(price reduction, purchasing efficiency) depends on the degree of the relational exchange with eMarketplace, namely, the governance of eMarketplace. Our hypotheses on this second order effect were supported. We found that the higher the relational governance, the lower in price reduction, and the better in purchasing efficiency. In more details, the high relational governance lowers the supply externality, and in turn deteriorates the improvement in price reduction. Meanwhile, the high relational governance accelerates the information system integration, and brings the better purchasing efficiency. Our findings suggest that organizations can improve their purchasing activities better if they choose the appropriate eMarketplace governance.

• 통상정보연구
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• 제5권2호
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• pp.91-112
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• 2003

Nowadays, the spreading of electronic commerce using internet demands a lot of change in business environments, as it is called B2B. Especially, the B2B based EC have a majority rates over the 10% of whole EC markets. As the approach way and the core axis of e-Marketplace in B2B markets are changed more by the business section and industry section than by each company sections, all of the world leading company including Korea are trying to take a prior occupation in e-Marketplace market. In korea, B2B e-Marketplace are mainly leaded by ministry of commerce, industry and energy which choice the company, run a trial managed company. Above MOCIE efforts are now having a lot of trial and error. Accordingly, this thesis are focused on researching the construction trends of B2B e-Marketplace, the future prospects, and promotion plans.

• 통상정보연구
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• 제7권3호
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• pp.53-75
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• 2005

Owing to the Digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global Market and internal commerce, revolutionizing the way of doing business. e-Marketplace have adopted in order to the reshape of the Fisheries Sector's competitiveness, and it is now being utilized as a major global marketing instrument to develop new customers, save Market transaction costs ad facilitate new work processes. The purpose of this study is to provide a program for activation in e-Marketplace of the Fisheries Sector in Gangwon Do. However, at present, the environment of e-Marketplace Infrastructure in Gangwon Do is very poor. Therefore, this study points out the problems of e-Marketplace of the Fisheries Sector in Gangwon Do and provides many considerations for a program for activation of e-Marketplace.

• 한국항만경제학회지
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• 제22권2호
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• pp.109-133
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• 2006

The Study investigated economic effects and the conditions in the public Shipping e-marketplace. For efficient operation of the public Shipping e-marketplace, this study analyzed how do the participation and community actualize in the public Shipping e-marketplace actualize. According to the research results of the Shipping Cooperations, For Promoting participation in the public Shipping e-marketplace, the Cyber-intermediary operating public Shipping e-marketplace provides timely shipping information, needs publicity strategy generating more benefits than offline transaction, and gives a conviction of the searching costs and transaction costs decrease. Second For promoting community, the Cyber-intermediary must playa major role in electronic community and drive forward continuous publicity strategy in the public Shipping e-marketplace.

• 통상정보연구
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• 제5권1호
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• pp.181-202
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• 2003

This study investigates the present status and development of e-marketplace which is the most actively used in the e-trade stages from market research, searching for business partners, negotiations to contract. It also shows the present status and development of e-marketplace as an "e-trading company" designated by government, which gives prospect of profitable model of e-marketplace. Especially focused on EC21 - the best e-marketplace of Korea, this study views present status and development of EC21 and trading companies applied for EC21, government designated e-trading company, to receive electronic trading support services. In addition, we hope that the findings of this study will be a helpful material to government for making policy and framing supporting project toward leading organizations of e-trade such as Ministry of Commerce, Industry and Energy, e-trade promotion committee of Korea International Trade Association and small-ta-medium companies interested in e-trade, to activate e-trade.