• 산학경영연구
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• 제14권
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• pp.77-93
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• 2001

1996년 ISO 14000의 공표는 그 동안 생산성에만 치중한 세게 각국 기업들의 기업 활동으로 기인된 환경오염문제를 해결할 수 있는 유용한 도구가 되고 있으며, 이를 통해 산업계에 환경경영체제 구축의 결정적 계기가 되었다. 한편 지구환경을 보호하기 위해서 시작된 제도이지만 국제무역거래에도 영향을 미치는 중요한 요소로도 등장했다. ISO 14000규격을 제정한 이래 국제적으로 인증 기업의 수는 증가 일로에 있다. 특히 최근에 증가추세가 현저히 나타나고 있으며 이러한 현상은 세계적으로나 한국에 있어서도 공통적으로 나타나고 잇다. 환경친화성이 확보되지 않고서는 국내시장은 물론 해외시장에서도 경쟁력을 확보하기 어렵기 때문이다. ISO 14000의 인증 획득은 기업의 환경친화적 경영을 통한 환경성과 경쟁력확보의 수단으로 자리잡아가고 있다. 환경경영체제 인증의 획득여부가 기업의 지속적 성장과 직결된다는 것을 국제적 동향을 통해서 알 수 있었다. 또한 환경경영체제 인증 획득에 소요되는 비용 부담보다는 인증 획득과 환경경영에서 오는 장점을 고려해야 할 때임을 기업사례를 통해 이해할 수 있었다. 환경문제에 대한 기업의 자세는 환경보전과 기업이윤 사이를 상충관계로 보는 고정관념에서 탈피, 환경경영을 위한 투자가 비용이 아니라 기업의 가치를 높이고 기회를 제공한다는 투자의 의미로 정착해가야 할 것이다. 본 논문은 ISO 14000의 그 의미와 도입 실태, 국제적 동향, 그리고 ISO 14001을 도입하여 실제운용하고 있는 기업의 사례를 통한 효과분석을 통해서 우리나라 기업의 환경경영체제에 대한 그간의 소극적 자세에서 적극적자세로의 전환을 유도할 뿐 만 아니라 환경경영체제 인증을 확산시키고자 하는데 그 목적이 있다.

• 한국정보전자통신기술학회논문지
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• 제11권1호
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• pp.107-113
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• 2018

본 논문은 스마트폰을 이용하여 예술인들에게 공모전 활동과 인력, 일자리 정보를 제공하며, 그 정보를 서로 공유하고 체계적으로 관리할 수 있는 공모전 애플리케이션을 설계하고 구현하였다. 예술인들은 공모전 활동이 매우 중요한 반면, 작업에 몰두하여 시간의 부족으로 공모전 정보를 일일이 탐색하기가 쉽지 않은 일이다. 따라서 이들에게 관심분야에 적합한 공모전 정보를 제공하고, 공유함으로써 창작활동에 더욱 몰입할 수 있게 하는 효과가 있다. 핵심기능은 공모전 게시판을 통하여 예술인들이 실시간으로 공모전을 공유할 수 있는 공간을 제공하며, 부수적으로 예술인들의 작품 매매와 재료, 미술공구 구매를 위한 스푼마켓 등 편의를 위한 다양한 기능을 제공하는 것을 목표로 한다.

• 유통과학연구
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• 제16권4호
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• 한국항공우주학회지
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• 제46권5호
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• pp.436-444
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• 2018

본 연구의 목적은 국내 저가항공사의 노선 효율성을 평가하는 데 있다. 저가 항공사의 경우 정규 항공사와 달리 국내선과 근거리 국제선만을 운영하고 있어서 매출수익의 원천이 정규항공사에 비해서 다양하지 않다. 특히, 국내 저가 항공사의 경우 화물운송 없이 여객운송과 부가서비스를 통하여 매출수익을 올리고 있다. 때문에 저비용 고효율의 여객운송 노선을 유지하는 것이 절대적으로 중요하다. 이를 위해 본 연구에서는 국내 저비용 항공사가 운영하는 노선과 정규 항공사의 노선들의 상대적 효율성을 평가하고, 평가한 효율성을 바탕으로 노선 효율성을 개선할 수 있는 방안을 제시하였다. 분석 방법은 자료포락법(DEA)을 사용하였고, 기존 문헌연구를 통하여 투입과 산출 요소를 선정하였다. 본 연구의 결과를 기반으로 항공사의 노선 및 판매 전략 수립에 도움을 줄 수 있을 것으로 판단한다.

• 디지털융복합연구
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• 제15권12호
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• pp.195-202
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• 2017

영업사원에 관한 기존의 연구들은 주로 성과 등을 통한 영업사원의 만족이나 커뮤니케이션 증대 등을 통한 영업 방식에 중점을 두었다. 본 연구는 IT 영업사원의 무형식 학습과 긍정심리자본이 직무만족 및 고객지향성 간에 대하여 어떻게 영향을 미치는가를 검증하는데 그 목적이 있다. 이를 위해 3개 회사를 선정하여 159명의 IT 영업사원으로부터 자료를 수집하고 구조방정식모형 (SEM)으로 분석하였다. 연구결과, IT 영업사원의 무형식 학습은 긍정심리자본과 유의한 정적 관계가 있는 것으로 나타났다. 긍정심리자본과 직무만족 및 고객지향성도 모두 유의한 관계가 있는 것으로 나타났다. 또한 매개효과를 확인하기 위해 부트스트래핑으로 분석한 결과, 긍정심리자본은 무형식 학습과 직무만족 및 고객지향성 간의 관계에 대하여 매개효과를 가지는 것으로 나타났다. 이러한 연구의 결과는 긍정심리학으로 기반으로 한 무형식 학습을 개발하고, 이를 반영하여 직무만족 및 고객지향성을 강화할 수 있는 필요가 있다는 것을 함의한다.

• 동아시아식생활학회지
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• 제24권3호
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• pp.291-300
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• 2014

This study determined the effects of television (TV) advertising restriction of Energy-Dense and Nutrient-Poor Foods on product and promotion activities by food companies producing or selling children's favorite foods. A survey using a selfadministered questionnaire was conducted via on-line or fax by marketers or R&D managers from 108 food companies. The data from 55 respondents (50.9%) were analyzed. Restriction exerted positive effects on food products with respect to compliance with labeling requirements (4.0 out of 5 points) and reinforcement of nutritional contents examination of new products (3.7 out of 5 points). Reformulations of products such as reduction of nutrients like sodium, sugar and fat were also reported. In addition, food companies underwent diverse changes in promotional activities, including modification of package designs and displays in stores, offering free gifts, discounts, etc. In conclusion, restriction of TV food advertising may contribute to improvement of children's food environment by encouraging food companies to make favorable product changes. On the other hand, the results also revealed that food companies adopt diverse marketing channels that are not yet under regulation. Hence, to make policies more effective, regulation needs to be extended from TV to other marketing channels to which children are easily exposed.

• Journal of the Korean Data and Information Science Society
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• 제28권4호
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• pp.819-829
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• 2017

가격의 추세가 형성되면 그 방향으로 진행하려는 price momentum 현상은 여러 국가의 거의 모든 주식, 채권 및 통화 시장에서 관찰되고 있다. KOSPI200선물을 대상으로 거래량 패턴과 일중 price momentum을 분석하였다. KOSPI200선물에서 장이 열릴 때와 닫힐 때 거래량이 집중되는 U자형 거래량 패턴이 관찰되었다. 9시 10분의 가격 수익률이 9시 시초가 대비 양 (+)이면 매수, 음 (-)이면 매도 진입하여 종가에 청산하는 전략의 유효성을 확인함으로써 일중 price momentum 현상이 존재함을 확인하였다. 또한, 9시부터 9시 10분까지 수익률이 점점 증가되는 J자형 가격 패턴 경우는 그렇지 않은 패턴 경우보다 price momentum 현상이 더 강함을 분석하였다. J자형 가격 패턴 여부를 판단하는 방법으로 DTW 분석 방식을 사용하였다. DTW 분석은 일중 가격 움직임을 예측하는데 유용함을 확인할 수 있었다.

• 한국IT서비스학회지
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• 제15권4호
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• pp.111-123
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• 2016

The purpose if this study was to find and investigate effective mediation factors influencing performance of servitization through servitization acceptance activities by means of empirical results. According to the previous researches, two main mediation factors which were related with servitization competencies such as ICT competency of servitization and competency of servitization process were distinguished from lots of competencies which are relying on servitization process. Using a 373 sample data investigated from CEOs, directors and managers of small and medium sized firms in Korea, the structured mediation model was proposed. The measurement for the each variable was accepted for this study when the respondents were revealed to understand the servitization concepts which explained especially company's business moving towards the service specific gravity from selling existing products. The measurement for the each variable reflected that respondents were participating in any sort of servitization type or had intension to be involved with any servitization categories. The mediation hypotheses were tested in the way of analytical measures with the result of strong reliability. According to analysis, two mediators showed positive mediation role and statistically adopted between servitization acceptance activities and servitization performance in the 99% significant level. We confirmed that ICT competency of servitization and competency of servitization process were in the role of positive mediation between servitization acceptance activities and performance of servitization. The total of indirect effects were 0.2546 to support each mediation hypotheses. Tested two mediators were not on the same level. The most affecting mediation element on servitization performance was appeared as competency of servitization process. With the result of this study, we expect that the small and medium sized companies might have servitization business strategies including proper service competencies and mediators through acceptance activities to obtain suitable performance. According to the analysis, Companies which consider product-servitization need to set strategies to reinforce above two competencies.

• International Journal of Computer Science & Network Security
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• 제22권2호
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• pp.424-435
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• 2022

When the owners of the intellectual property rights of digital content have lost control over it in the digital environment, there emerged fears that the intellectual property laws, especially copyright law, would not be effective as in the material (Offline ) world. The reason is that the digital environment helps to reproduce copies in high quality and at almost no cost, while copyright law protection has been limited to programs embedded in CDs. According to copyright laws, the owner of the program did not have the right to prevent buyers of the initial physical copy of the program from copying and reselling it to more than one individual without the permission of the original owner. As a result, business owners have invented the idea of licensing digital content and programs instead of selling them. They set out terms that serve their commercial interests regardless of their abuse to intellectual property laws or even the rules of the traditional contract to sell a material property. The abuse has resulted from the way those terms are concluded and the heavy rules that are unfair to consumer rights. Therefore, business owners insisted on dealing with the website and its programs and digital content as material property. Here raises the question of whether the website and its digital content are subject to the protection of copyright law or the rules of the traditional contract or licensing contracts. As the answer to this question affects the protection of consumer rights, is it possible to find a balance between it and the protection of the owners of digital programs' rights.That is what we will discuss in this paper.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.146-155
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• 2022

The purpose of this study is to investigate the recyclability of Shenlong in China using SWOT. The main analysis results are as follows. First, provided that the company's current capacity utilization rate is seriously insufficient, reducing staff is one among the effective ways. Second, Shenlong should open a web store to cater to young people's online shopping behavior, and further expand the brand visibility using national mainstream media and online shopping platforms like Taobao and JingDong to market Dongfeng Peugeot and Dongfeng Citroen on the whole network. Third, under the premise of maintaining the present best-selling models, Shenlong should appropriately reduce the amount of models, adjust the assembly capacity ratio of every model and every displacement in real time per the newest market trends, increase the agility of auto companies' production, and timely meet the wants of domestic consumers. Fourth, dual-brand coordination and channel integration are very necessary, and also the profitability and profitability of dealers are going to be further improved, thereby increasing sales. Fifth, target building new energy leading products of Shenlong, strive to attain the forefront of the industry within the sales of recent energy vehicles within 5 years, and gradually expand new energy vehicle products from passenger vehicles to passenger vehicles and commercial vehicles. Finally, the marketing field of Shenlong Automobile should achieve "three major changes", that is, change from a goal-driven type to a demand-driven type, cancel the bundling of outlet invoicing goals and delivery incentive tiers; start from basic capabilities, and set pragmatic and challenging goals; focus Channels, to realize following the activation of outlets, and single store sales increase.