• International journal of advanced smart convergence
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• v.12 no.2
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• pp.127-134
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• 2023

Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

• International Journal of Advanced Culture Technology
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• v.12 no.3
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• pp.124-139
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• 2024

Stress mindset is a perspective on stress that can change stress management and performance in stressful situations. In relation to stress mindset aspects, this study verified the impact of academic stress, future anxiety, and positive mental health as a way to improve the mental health of students with a positive stress mindset through an online social networking platform. Additionally, the effectiveness of resilience was demonstrated as a way to increase the effectiveness of stress mindset. In order to verify hypotheses, this study conducted a survey from 104 university students in Korea. The results indicated that stress mindset was directly related to academic stress. In addition, resilience had a significant moderating effect on the relationship between stress mindset and academic stress. However, since the effect was not found for future anxiety and positive mental health, the need to establish a new strategy was raised. The research has implications in suggesting ways for students to have a positive stress mindset and increase its effectiveness.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.2
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• pp.121-137
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• 2013

Now days, firm's technology capability is recognized as important factor to forecast and to evaluate firm's business performance. There are many efforts to develop useful indicators by applying patent information that includes concrete description about technology. Many previous studies analyzed relationship between patent indicators and firm's performance. But they didn't consider time gap between a point of firm's invention activity and a point of firm's performance improvement. They didn't considered a character of industrial fields either. To overcome these limitations, we selected IT industry for target analysis industry. Time-series patent data and financial data from 41 American IT firms between 2000 and 2011 were used to analyze. In this study, We empirically analyzed subsequent effect of patent indicators on firm's business performance by using correlation analysis and regression analysis.

• Asia Marketing Journal
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• v.21 no.3
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• pp.65-82
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• 2019

This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search feature. Finally, since the number of brand fans also have a positive effect on advertising interest, it is essential to utilize social media advertising for the enhancement of customers' interests. Confirming that the effectiveness of social media advertising varies depending on how the visual contents and text are presented, this research can help marketing managers to assess predicted outcomes of using various methods of social media advertising.

• Asia pacific journal of information systems
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• v.30 no.4
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• pp.785-807
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• 2020

The novel Coronavirus disease 2019 (COVID-19) is unprecedentedly changing the world since its outbreak in late 2019. Using the collected the data related to COVID-19 and the social media user data from a mobile application market research agency from January 25 to April 7, this study empirically examines the effect of the number of confirmed COVID-19 cases worldwide, the number news COVID-19, and the enforcement of social distancing measures on the daily active users (DAU) of two social media services - Twitter and Facebook - in South Korea. There are three important findings from the results of econometric analysis. First, the number of confirmed COVID-19 cases worldwide has a negative effect on the DAU of social media. Second, the number of COVID-19 news is negatively associated with the DAU of social media. Finally, the implementation of social distancing measures has no significant effect on the DAU of the social media. Theoretical implications and managerial guidelines are also discussed.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2008.10a
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• pp.319-323
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• 2008

"How does advertising affect sales?" is the fundamental issue of modern advertising research. There is an interesting issue for estimating carry over effects of advertising on sales, and the aggregated data biases exist in the duration of advertising effect. This research suggests a modified model at micro-data using Koyck model (Koyck 1954) by estimated model the aggregate data, and empirically shows the aggregated data bias. Our modified model with the aggregated level of actual data is more appropriate than the base model for micro-data. The result shows that it is very important to consider the disaggregated data level in the analysis of dynamic effects of adverting such as lagged effects.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.4
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• pp.1594-1602
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• 2012

This study has focused on analyzing the changes of increasing sales and potential growth by different scales of support with funds through effect analysis on governmental policy loan. It provided significant findings for the further governmental policy loan since it conducted the performance analysis of different business respectively, which included business with the governmental policy loan and ones without any loan.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 1997.11a
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• pp.475-488
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• 1997

This study investigated the management environment of medium and small business by examining the role of medium and small business in national economics, the change in management condition, and the problems in quality and technique. Also we analyzed problems in the past quality control activity of our medium and small business, and examined the driving direction and intorduction method of QM. And to understand the effect of manager's concern in quality management to observe the quality system before and after introduction of QM. A target for this investigation is the medium and small business which has introduced QM through ISO 9000. Also analyzed how 05 observance effects to the sale price, process effect customer complaint and on-time delibery by an oral test.

• Asia Marketing Journal
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• v.22 no.3
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• pp.51-69
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• 2020

This study empirically examines the link between marketing knowledge management and innovation performance focusing on the moderating role of business environmental volatility. We define marketing knowledge management as the integration of knowledge generation, knowledge dissemination and knowledge storage. Using a unique data set that consists of 439 employees at 156 firms in China, we find that knowledge dissemination and knowledge storage have a positive effect on innovation performance. Also found is the negative moderating effect of business environmental volatility on innovation performance. Our findings suggest that firms should strengthen their marketing knowledge management to improve innovation performance and stay flexible to cope with the ever-changing and often volatile market environments.

• Journal of Korean Society for Quality Management
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• v.39 no.4
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• pp.556-564
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• 2011

The purpose of this study is to analyze the effect of service quality characteristics on customer satisfaction in complex shopping mall. For the purpose of this study, we defined three service quality characteristics of complex shopping mall by correlation, harmony, synergy effect, and analyzed the effect of these quality factors on customer satisfaction. For the analysis of the data, we used exploratory factor analysis and the confirmatory factor analysis and the structural equation modeling method(AMOS 19.0). As the result of this study, we concluded that 2 of 3 service quality characteristics deeply affect on customer satisfaction in complex shopping mall, and suggest that the activation of the quality factors is needed to raise the customer satisfaction.