• 한국콘텐츠학회논문지
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• 제7권11호
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• pp.193-204
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• 2007

광고업계의 급속한 성장에 발맞춰 대학 광고교육도 양적인 성장을 하고 있다. 그러나 이와 같은 양적 성장에 비해 교육과정과 졸업생들의 실무능력에 대한 불만족은 아직도 해결해야 할 광고교육의 과제라고 말할 수 있다. 본 연구의 목적은, 광고교육에 이해당사자라고 할 수 있는 광고대행사의 인사담당자와 신입사원과 같이 근무 경험이 있는 실무자들 대상으로 한 설문조사를 통해, 현장에서 원하는 대학 광고교육을 위한 개선방안을 제시하는 것이다. 설문조사는 광고대행사 근무를 하고 있는 137명을 대상으로 실시하였다. 조사결과 대학 광고교육이 제공하고 있는 교육내용과 업무수행에 필요한 능력에는 차이가 있는 것으로 나타나고 있다. 본 연구를 통해서 광고업계에서 필요로 하는 능력을 창출할 수 있는 교육과정 운영이 필요하며, 광고교육과 관련된 두 이해 당사자(대학-광고업계)간의 상호 이해의 증진을 위한 지속적인 노력이 필요하다는 것을 알게 되었다.

• 무역상무연구
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• 제56권
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• pp.57-76
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• 2012

As globalization accelerates and the trade environment rapidly changes, a more prepared trade workforce is required for the business world. The trade department is an important educational institution that educates and trains future trade talent. Thus, in the evolving trade environment, their role has significant implications for the economic growth of Korea. The present paper is a comparative study of the importance of the university education system in terms of the trade work force through the Person-Organization fit (P-O fit) perspective. We observe that the American trade education system is more oriented to meet and reflect the needs from the real world. It contains a support structure through various governmental organizations that offer financial incentives as well as educational opportunities through internships and other hands-on experiences. The trade education systems in universities in Korea are still static by comparison and are recommended to implement changes that will give students more practical exposure to trade. The governmental and business sectors are also encouraged to support universities in achieving these goals through building a strong cooperative network with university trade departments.

• 디지털콘텐츠학회 논문지
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• 제7권4호
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• pp.219-225
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• 2006

최근 디지털 문화 콘텐츠의 등장은 국내외적으로 문화에 대한 일대 전환을 가져왔고 그중 만화와 애니메이션은 가장 중요한 표현 매체의 하나가 되었다. 만화 애니메이션 산업은 영상과 캐릭터 관련사업의 영역뿐 만아니라 광고 관광 사업영역에까지 연계되는 커다란 파급효과를 가진 OSMU(One Source Multi User)의 고부가가치 산업이다. 따라서 본 논문에서는 디지털 만화 애니메이션의 발전과 교육 방안을 연구하였다. 먼저 디지털 만화의 정의와 유형, 만화 콘텐츠 제작 Work Flow를 살펴본 후, 디지털 만화 애니메이션의 개발동향을 조사 분석하였으며, 디지털 만화 애니메이션의 지원 정책과 교육 방안을 제안하였다.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.339-352
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• 2021

This study aims to explore the relationship between entrepreneurial role models (ERM) and entrepreneurship education (EE) on individual entrepreneurial orientation (EO) and its consequences for entrepreneurial intention (EI). Data is obtained through a survey method on 255 management and business university students who had completed the entrepreneurship education program. To evaluate the research model, the data is processed using PLS-SEM. The results of this study indicate that the existence of entrepreneurial role models and entrepreneurial education programs for students affects the components of individual entrepreneurial orientation, namely individual innovativeness, individual proactiveness, and individual risk-taker. However, ERMs do not have a direct effect on EI. The main finding of this research appears on the influence of individual EO on EI, which indicates that only individual innovativeness impacts entrepreneurial intention. Meanwhile, personal proactiveness and risk-takers are proven to have no impact on EI. This study succeeded in filling the research gap, namely, examining the influence of ERMs on each of the components forming an individual entrepreneurial orientation (IEO) and its EI. This research model also provides a comprehensive research model on the influence of pre-entrepreneurial exposure on IEO and its consequences on EI.

• 벤처창업연구
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• 제7권2호
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• pp.141-150
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• 2012

본 연구는 정부의 정책패러다임이 '질 좋은 창업' 으로 이행되고 있는 추세 속에, 질 좋은 창업의 개념 정립을 시도하고 이를 통해 질 좋은 창업이 창출 될 수 있는 서식지 모형을 제시하고 있다. 연구결과, '질 좋은 창업' 에 대한 직설적 논의는 정책적으로는 태동하였지만 이론적으로는 아직 충분하지 않은 것으로 조사되었다. 본 연구는 기존의 성공창업에 대한 연구는 부분적으로 진행 된 바 이러한 선행연구를 참조하고 미국의 대학창업교육 현황 분석을 통해 질 좋은 창업의 개념을 이론적으로 정립하고 이의 달성조건을 모형으로 제시하였다. '질 좋은 창업' 달성 모형 핵심은 질 좋은 창업성립요소 확보, 이의 혼합을 통한 준비과정, 그리고 이의 실행을 주도하고 지원하는 실행생태계였다. 이러한 모형은 이미 미국 대학교육에서 방대하게 실행되고 있다. 특히 미국 노스캐롤라이나주립대의 TEC 프로그램 사례분석을 통해 이를 검증한 '질 좋은 창업육성 시스템' 을 제안하였다.

• The Journal of Asian Finance, Economics and Business
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• 제9권3호
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• pp.95-103
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• 2022

This study aimed to find the mediating impact of entrepreneurial education during COVID-19 on entrepreneurial intention among university students from major cities of Pakistan. Majority of businesses shifted to online from offline mode as a result of COVID-19 pandemic. This created a great opportunity for university students to become entrepreneurs without much investment during COVID-19. Primary data for this study was collected with the help of an adopted questionnaire from previous studies. An online survey was considered appropriate due to the COVID-19 situation in the country. The number of data samples collected from the major cities of Pakistan was 460. The research hypothesis was tested with the help of SmartPLS by using least square structural equation modeling. Findings revealed there is full mediation of entrepreneurial education during COVID-19 between the self-efficacy, subjective norms, and attitude towards entrepreneurship for entrepreneurial intention during COVID-19 among university students. Therefore, the research confirmed the application of the theory of planned behavior among university students in Pakistan with regards to factors such as self-efficacy, subjective norms, attitude towards entrepreneurship and entrepreneurial intention. The present study also concludes that all students regardless of their area of study such as Business and Engineering look forward to become entrepreneurs during COVID-19. The students opting for entrepreneurship had either formal or informal entrepreneurial education during COVID-19.

• 한국정보시스템학회지:정보시스템연구
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• 제32권4호
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• pp.189-210
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• 2023

Purpose This study aims to investigate factors that positively influence the continuous Artificial Intelligence(AI) Learning Continuity of business major students. Design/methodology/approach To evaluate the impact of AI education, a survey was conducted among 119 business-related majors who completed a software/AI course. Frequency analysis was employed to examine the general characteristics of the sample. Furthermore, factor analysis using Varimax rotation was conducted to validate the derived variables from the survey items, and Cronbach's α coefficient was used to measure the reliability of the variables. Findings Positive correlations were observed between business major students' AI Learning Continuity and their AI Interest, AI Awareness, and Data Analysis Capability related to their majors. Additionally, the study identified that AI Project Awareness and AI Literacy Capability play pivotal roles as mediators in fostering AI Learning Continuity. Students who acquired problem-solving skills and related technologies through AI Projects Awareness showed increased motivation for AI Learning Continuity. Lastly, AI Self-Efficacy significantly influences students' AI Learning Continuity.

• 품질경영학회지
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• 제44권1호
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• pp.121-138
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• 2016

Purpose: Financial institute employees have various education programs for enhancing customer satisfaction. The purpose of this study is to explore critical factors that affect the service commitment in the financial institution and to propose the implication for employee's service involvement. Methods: This study is intended to identify how service quality of education, servicescape, and learning motivation affect the service commitment. The research model proposed in this study is tested via a survey of 322 employees for financial institution employees. Results: This study shows that tangibles, reliability, assurance and ambient condition, physical structure, symbolic artifacts and internal motivation, extrinsic motivation significantly influence education satisfaction. Tangibles, reliability and ambient condition, physical structure, symbolic artifacts and internal motivation significantly influence affective service orientation and that tangibles, reliability, assurance and extrinsic motivation significantly influence altruistic service orientation. It also verifies that education satisfaction affective service orientation, and altruistic service orientation positively affect service commitment. Conclusion: This study suggests critical factors to promote service commitment in the financial institute. It has focused on not only the service quality of education program, but also servicescape and learning motivation as the meaningful factors for increasing the employee's service involvement.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.395-407
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• 2022

This study examines the emotional undercurrents of individual investors. Earlier finance theory was based on the assumption that investors would act rationally. According to the findings, it is the investors' collective expectations and anxieties that have an impact on their investment fortunes. This necessitates a high level of emotional stability on the side of the investors. Investors must have a firm foundation in financial literacy to have the requisite level of emotional stability. This study aims to add to existing theory and practice by analyzing whether investors who have received business-related education are less emotional than those who have not. For the survey inquiry of individual investors, 'fear' and 'love' are considered among the emotional undercurrents of individual investors. The research is based on a survey of 875 individual investors in India, 342 of whom had a business background and the others have none. It has been discovered that no investor, regardless of their level of business education, is emotion-free. Investors with and without a business education display emotional stability in many behavioral aspects of fear and love to varying degrees.

• 통상정보연구
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• 제9권3호
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• pp.205-229
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• 2007

This study analyzed relation with risk recognition degree by customs business of customs brokers and actuality insurance accident occurrence. These study finding that risk recognition by customs work area of customs brokers and actuality insurance accident occur did not agree. So customs brokers more elevate risk recognition of entry field, origin/trademark right, HS and customs tariff application, customs refund, price estimation that are high the insurance accident rate. and they may have to do emphasis administration through employee education and ability elevation. Specially, operation risk that is produced from charge employee's simplicity mistake who tax invoice omission, a tax use mistake, document nondelivery, notice dispatch delayed action, may have to manage through moral management and employee bylaws and education, employee guidance etc. Also, they publicize these contents to import and export enterprise, and practice risk management of high risk business in priority through education and public information. so we will have to make can do more effective risk management.