• The Journal of Information Systems
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• v.14 no.1
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• pp.171-195
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• 2005

The current study investigates major factors which influence the consumer's selection of internet shopping malls. Based on the technology acceptance model(TAM)(Davis, 1989) and trust theory(McKnight & Chervany, 2001), consumer selection factors from marketing research(Burke, 1997;Dodds et al, 2001), perceived usefulness, perceived ease of use, trust, service quality, and product price were hypothesized as to affect the consumer's decision to choose one's specific internet shopping malls. The study developed a research model to explain the shopping mall selection and collected the survey responses from 312 internet shopping mall users. The results of the current research indicate that all the research variables employed in the study, perceived usefulness, perceived ease of use, trust, service quality, and product price, are found to significantly influence the consumer's shopping mall selection decision. Among the influencing factors, price, service quality, and trust showed a greater effect on the shopping mall selection than usefulness and ease of use. This result implies that purchase-related variables such as price and service quality may be more critical to attracting customers and thereby raising the sales volume of the shopping mall, than the web site's usefulness and ease of use.

• Journal of Distribution Science
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• v.21 no.12
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• pp.59-69
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• 2023

Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.147-156
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. This study contributes to the effect on shopping behavior of Internet consumer applying technology acceptance model(TAM) in the Internet fashion merchandise shopping environment. The areas of study interest are, the perceived hedonic values, the perceived usefulness, the perceived ease of use, attitude toward using in Internet shopping mall and purchase intention of the fashion merchandise. To fulfill this objectives, a survey was conducted from May 20 to June 20 in 2007, and an subject of study is the college students and business man aged from 20s to 30s in purchase experience of the fashion merchandise to Internet shopping malls. Data collected over the Internet, and analyzed the 217 subjects. The empirical studies were summarized as follows. First, the perceived hedonic values, the perceived usefulness, and the perceived ease of use had an effect on attitude toward using in Internet fashion shopping mall. Second, the perceived hedonic values had an effect on the perceived usefulness in Internet fashion shopping mall. Third, the perceived ease of use had an effect on the perceived usefulness in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.1
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• pp.79-91
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• 2022

In this study, the effects of self-efficacy, perceived usefulness, perceived ease of use, and depression on college students' academic persistence in the COVID-19 epidemic and the resulting non-face-to-face education situation were identified as mediating effects on learning satisfaction. In the second semester of 2020, a survey was conducted on students enrolled in a four-year university in Daegu and the data were statistically analyzed. The path coefficient was estimated by the Smart PLS bootstrap method and the significance of the path coefficient was verified. The Sobel Test was conducted to verify the mediating effect of academic continuity intention as a parameter. The research results can be summarized as follows. First, it was found that self-efficacy and perceived usefulness had a significant influence in the relationship with learning satisfaction. Second, the relationship between learning satisfaction and academic continuity intention was found to have a significant influence. Third, depression and ease of use did not show any significant influence in the relationship between learning satisfaction. Finally, a Sobel Test was conducted to verify the mediating effect of academic continuity intention with self-efficacy, usefulness, ease of use, and depression as independent variables and learning satisfaction as parameters. As a result of both regression analyses, it was found that β values decreased, and learning satisfaction had a mediating effect. As a result of this study, it is suggested that research to increase learner satisfaction and develop various contents to increase the effectiveness of education that can increase self-efficacy and perceived usefulness should be conducted in parallel. I think this study can be used as basic data in establishing measures to continue studying for college students in natural disaster situations or psychological crisis situations called COVID-19.

• Korean Management Science Review
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• v.30 no.3
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• pp.33-54
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• 2013

The purpose of this study is to examine the relationships between Product Quality (Popularity, Playfulness) and Information Quality (Informativeness, Reliability), System Quality (Ease of Use, Security), Trust and Continuance Intention in Smart Phone Application Market. To identify these affecting relationships, the secondary data or past studies were collected and theoretically arranged. I made the theoretical proposed model to explain the relationships between the constructs, identify the operational definitions and 13 Hypotheses were established, there was executed the survey of 250 customers of Smart Phone Application Market. Using the collected data, previous performances to confirm the construct validity and internal consistency by Cronbach's a was executed and Partial Least Square Analysis to confirm the hypotheses in proposed model was conducted using the Smart-PLS Software. As the result of test that make the relations of used variables clear, we can get the conclusion as followings; First, Product Popularity has the positive effect on Informativeness, except reliability of Information. Second, it was significantly tested the effect on the Ease of use and Security by Product Playfulness. Third, Informativeness and Ease of Use, Security of App Store have the significantly positive effects on the Users' Trust directly. From the empirical test, I suggest the strategic advices in App Store Companies. To increase the Users' Continuance Intention or Loyalty, it would be developed that a variety of methods and ways to raise the Product Popularity and Playfulness, Informativeness, Ease of Use and Security of App Store. It is necessary for sticking the Users to raise the positive trust building and Continuance Intention.

• 전자공학회논문지 IE
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• v.47 no.4
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• pp.59-67
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• 2010

The purpose of the present study is to examine prediction of academic self-efficacy, perceived usefulness and ease of use on flow and academic achievement in community college education. For this study, D Community college in Korea was chosen and two survey were conducted. The subject were 114 engineering students who enrolled in the spring semester of 2010. The result of this study through multiple regression analysis indicated that academic self-efficacy predicted significantly on flow. But perceived usefulness and ease of use didn't predicted significantly on flow. Also, academic self-efficacy, perceived usefulness predicted significantly on academic achievement. But ease of use didn't predicted significantly on academic achievement. The result of this study suggested that academic self-efficacy, perceived usefulness should be considered for improving flow and academic achievement in community college education.

• The Journal of Korean Association of Computer Education
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• v.14 no.4
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• pp.21-31
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• 2011

User-created content(UCC) is on the rapid increase both in terms of quantity and the quality of sharing and enjoying each others. However, not much research has been done on school's adoption of this innovative contents for educational purposes. The aim of this case study is to identify the determinants of students' attitude toward using UCC in elementary school classes. This study employs the perceived educational value, ease of use, social influence, fun, computer self-efficacy, cooperativity and concentration as the antecedents of attitude, and collected 246 survey responses from 5th and 6th grade students. The results indicate that the perceived educational value, ease of use and socal influence have significant impact on the attitude toward using UCC. It was also found that the cooperativity, fun and ease of use determine the level of perceived educational value, and that the computer self-efficacy, fun and concentration influence the perceived ease of use. Some useful suggestions, concerning the utilizing UCC for educational purpose in elementary school classes, are also presented.

• Journal of Fashion Business
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• v.16 no.4
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.617-624
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• 2021

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adopting non-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, which refers to perceived usefulness, perceived ease-of-use, and perceived security. Respondents in this study were students from the millennial generation who are very familiar with the use of technology, especially non-cash transactions. The data collection technique used in this study was a survey, by distributing questionnaires to 260 respondents. The data were processed statistically through Structural Equation Modeling (SEM). The results of this study indicate that for men, ease-of-use of transactions does not increase the use of non-cash transactions. Meanwhile, for women, perceived ease-of-use has a significant and positive effect on the use of non-cash transactions. Furthermore, perceptions of usability and security have a positive and significant impact on using non-cash transactions. It was also found that female students had a positive, but not significant, effect on the use of non-cash transactions. This means that there has been a difference in the perception of gender, between men and women, in responding to the use of non-cash transactions.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.1007-1013
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• 2020

This study aims to understand the determinant of the employee's intention to use information system within the framework of the Technology Acceptance Model (TAM) and Information System Success Model (ISSM). This paper also aims to examine the influence of ISSM dimension on the perceived usefulness and the perceived ease of use. The research respondents were 248 employees of Universitas Negeri Semarang (UNNES) who are users of the Financial Information System (SIKEU). Data was obtained using a questionnaire that was distributed online via Google form. The data analysis method used is Structural Equation Model (SEM) analysis using the Warp-PLS software. The results showed that the dimensions of TAM (perceived ease of use and perceived usefulness) had a positive and significant influence on the employee's intention to use SIKEU. The ISSM dimension (system quality and information quality) also had a significant influence, although other ISSM dimensions (service quality) had not been proven to have a significant influence on the employee's intention to use SIKEU. Moreover, the results showed that the employee's intention to use is a determinant of SIKEU's actual usage. Perceived ease of use was significantly determined by system quality, information quality, and service quality. In addition, the perceived usefulness was significantly determined by system quality and information quality.