• 한국의류학회지
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• 제35권3호
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• pp.312-324
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• 2011

This investigates the type of pants preferred by Korean men in their 20s through a subjective wear test. Six types of men's pants were developed as experimental garments. The male subjects were university students between the ages of 20 and 24. Subjective wear sensations of the experimental pants were rated using seven Likert scales. A 7-point Likert-type scale was used for the evaluation, with 7 indicating the best fit. As a result, a basic men's sloper for lower body clothing was developed based on SizeKorea 2004 anthropometric measurements surveyed between 2003 and 2004. A basic pattern (A) was manipulated to tight-fit pants (E) and loose-fit pants (D, L, M, and N) by considering the ease at hip level and the style. Among the six pants, pants D and L (4cm ease at hip level) were found to be superior to others in terms of comfort, fitting, and crotch depth. With regard to ease and comfort of the crotch part, pants E and A (0cm ease at hip level) were found to be the least preferred.

• 복식문화연구
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• 제25권6호
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• pp.928-942
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• 2017

Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

• Asia pacific journal of information systems
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• 제13권3호
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• pp.85-106
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• 2003

Recently, firms which have offered a "free Internet service" to their customers, are considering a "charged Internet service" for increasing a company's profit. But they have doubts about the results, because consumers may fly away from their web-site easily and may discontinue using their services. The purpose of this study is to investigate which factors make consumers use the charged Internet services. To do this, the factors, which are ease of using the service, usefulness of the service, the reputation of the service provider, service cost, and the intention to use the service as a mediator, are analyzed. To achieve this research objective, a structural equation model was constructed and a field study method was used. The findings are summarized as follows: First, ease of using the service, usefulness of the service, and service cost have significant impacts on the charged Internet service usage through the intention to use. Especially, although service cost influences on the service usage largely, the usefulness of the service has a bigger impact on the charged Internet service usage than service cost. Second, the reputation of the service provider does not have any impact on the service usage. Third, consumers using only the free Internet service tend to hesitate about using the "charged Internet service" because they doubt its ease of use and usefulness in spite of the service cost.

• 정보관리학회지
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• 제28권3호
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• pp.219-238
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• 2011

본 연구에서는 KMS의 지속적 사용에 영향을 미치는 요인을 분석하기 위해 KMS 품질, 지각된 사용용이성과 지각된 유용성, 태도 및 KMS의 지속적 사용 간의 구조적 관계를 실증적으로 분석하고자 하였다. 이를 위해 본 연구는 경찰공무원들을 대상으로 한 설문조사를 통해 실증분석을 시도하였다. 가설검증 결과, 외부요인인 KMS 품질은 지각된 사용 용이성과 지각된 유용성에 유의미한 긍정적 영향을 미치고, 지각된 사용 용이성은 지각된 유용성에 긍정적인 영향을 미치는 것으로 검증되었다. 그리고 KMS에 대한 사용자의 지각된 사용 용이성과 지각된 유용성 모두 KMS 태도에 긍정적인 영향을 미치고, 태도요인을 매개로 KMS 사용행위에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 분석결과를 토대로 본 연구에서는 KMS의 지속적인 수용과정을 설명하고, 그 함의를 제시하였다.

• 패션비즈니스
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• 제13권3호
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• pp.25-39
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• 2009

This research attempts to analyze the physical characteristics of middle school girls and compare the product sizes and patterns of school uniform blouses by brand. And wearing tests were performed regarding the appearance of blouse by bland. The results are follows. The standard deviation for bust circumference and waist circumference of middle school girls measured in 2004 were showed extremely large difference among individuals compared to the previous results. While waist back length reached adult size by $2^{nd}$ grade high school, bishoulder length reached adult size by $2^{nd}$ grade middle school. And girls after $2^{nd}$ grade middle school had their depth and breadth of bust, underbust circumference and bust circumference growing proportionally. These results need to be reflected in producing a pattern drafting for middle schoolers. By comparing wearing test results on appearance, it was shown that in terms of ease of bust circumference, the expert group evaluated brand with less ease as not having adequate ease compared to brand, while the middle schooler group evaluated as having sufficient ease. The front silhouette also showed same results. This reflects the preference for appearance by the middle schooler group, which is a factor to be considered during pattern drafting of school uniform blouse.

• 디지털산업정보학회논문지
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• 제14권4호
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• pp.135-148
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• 2018

The purpose of this study is to investigate the effect of perceived interactivity on intention to use augmented reality tourism application in mobile environment. The analysis results revealed that perceived interactivity has a positive (+) effect on perceived usefulness and ease, perceived ease has a significant effect on perceived usefulness, perceived usefulness and perceived ease are related to perceived ease of use (+) Effect on the growth rate. This study attempted to expand the theoretical aspects from an integrated point of view as the existing interactions studies have been studied with an intolerant perspective in the online or mobile environment. The results of this study can be summarized as follows: First, the constructivist factors of perceived interactivity are derived through a comprehensive study of previous studies, and the second-order and reflective constructs are measured to confirm that the perceived interactivity consists of five sub-dimensions. Through such verification, the structure of perceived interactivity was systemized by clarifying the relationship between the factors. In addition, the four components of the perceived interactivity derived from the present study have differentiated effects on the TAM, respectively.

• 한국안전학회지
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• 제34권3호
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• pp.65-74
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• 2019

The safety and health signs as an important communication tool can help employees recognize the harm and risk information and take proper actions easily and fast. This study investigated the management of safety and health signs in 75 workplaces and also conducted a survey for the level of subjective comprehension of safety and health signs with 150 employees in Korea. In total, 69 safety and health signs containing alternative signs by KS S ISO 7010 were used for the survey for the ease of comprehension. At the results, the frequency of education on the signs was relatively high, but it was difficult to systematically manage those in the small-sized workplaces. In addition, the results of the ease of comprehension survey showed that proportion of alternative signs was high in the upper rank, and also several alternative signs showed significantly high mean compared with safety and health signs. And the means of alternative signs tended to have higher at the categories of prohibition, instruction, and guidance. Although there are some methodological limitations, it is important that the recent management and the level of comprehension for safety and health signs were empirically identified.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.353-361
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• 2021

The aim of this research is to understand and analyze the ways in which the current digital financial technology is impacting on the financial payment system provided by most of the commercial banks in Indonesia. This research analyzes the variables such as perceived ease-of-use, perceived usefulness, and perceived value on customer's intention to use in relation to the variable of trust as the intervening variable. The data collection is done through distribution of questionnaire; the population of this research consisted of the commercial banking customers located in Jakarta, Indonesia. The sample determination is done through Purposive Sampling and the analysis technique is using Partial Least Square (PLS). The results show that perceived ease-of-use, perceived usefulness, and perceived value have positive and significant effect on intention to use the mobile banking system; perceived usefulness of the application has the most significant influence on intention to use compare to the perceived of ease-of-use and perceived value of the mobile banking system. The results also indicate that, even though the mobile banking system has offered several benefits to the customer, yet it was not actively used by the banking customer compared to other commercial bank's mobile banking system in Indonesia.

• The Journal of Asian Finance, Economics and Business
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• 제8권8호
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• pp.205-215
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• 2021

The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users' online purchase intention in Palestine, as well to examine the moderating effect of Internet users' socioeconomic characteristics - age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.

• 한국멀티미디어학회논문지
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• 제25권3호
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• pp.528-536
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• 2022

The purpose of this study is to help preschool children in the interface design of educational game APP at the psychological level. The conceptual model is constructed through the Technology Acceptance Model (TAM) to explore the perceived usefulness and perceived ease of use when children are playing educational game APP. The empirical study was conducted in the form of questionnaires collected after children used game. The research subjects were 3-6 years old children, and the research tool was the game app. Data collection under the guidance of their parents. The research shows that children educational game experience elements can effectively increase preschool children's psychological perception of educational games. Perceived ease of use also increases trust in educational games for children. The results were as follows: 1. Cronbach's Alpha and KMO were 0.969 and 0.955, and the P value was significant, which passed the reliability and validity test. 2. Through confirmatory factor analysis (Model fit index, Composite reliability, discriminant validity), we found that user experience is closely related to perceived usefulness and perceived ease of use. 3. The path analysis of the relationship proves that perceived ease of use play a key role in trusting preschool children educational game APP.