• International Commerce and Information Review
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• v.10 no.4
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• pp.63-79
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• 2008

Present paper aims to examine the effect relation among component factors of WOM effects in on-line. Specially, to examine the comparative study on market maven and early adopter. For that purpose, we categorize WOM effect into two subcategories; knowledge improvement, Image improvement, purchase intention. And as the of study, chose student a college. Through these methods, we were able to obtain participation of 96 people from student a college. Using 68 responses(19 responses removed). we derived statistics by means of Win SPSS Version 12.0 statistics program package. The result can be summarized as follow; First, market maven has stronger WOM Effects in On-line on consumer's knowledge improvement, and Image improvement, purchase intention than early adopter. Second, the market maven has stronger effect on early adopter. Finally, we discuss the results of analysis and suggest research limitation and future and future study.

• Journal of Information Technology Services
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• v.13 no.3
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• pp.25-50
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• 2014

The purpose of this study is to examine factors affecting the diffusion and the intention to use, and how these factors differ among adopter categories. A survey was done to analyze the diffusion of smart-phone, the most popular and innovative product nowdays. We collected 197 survey questionnaires from smart-phone user and analyzed the data using SPSS 18.0 and Smart PLS 2.0. PLS (Partial Least Square) analysis was implemented before multiple group-innovator, early adopter, eraly majority- analysis which is categoriezed by Innovation Diffusion Model of Rogers (1995). The results show that firstly, in innovator group (n=63), the functional and the safety value have significantly positive effect on user satisfaction. In addition, we found that user satisfaction and the brand loyalty are significatly associated with the intention of use. Secondly, in early adopter group (n = 67), the design value has significantly positive effect on user satisfaction and it has significantly positive effect on brand loyalty. Finally, in early majority group (n = 67), the design value has significantly positive effect on the user satisfaction and it has stronger effect on the intention of use and brand loyalty. We conclude this paper with the implication of this study to both academia, business practice, and policy making.

• Journal of Korea Game Society
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• v.18 no.1
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• pp.83-94
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• 2018

This study is to analyze the difference of satisfaction according to the usage motivation of Live video streaming and characteristics of the adopter(early adopters, late adopters). For this purpose, we conducted a survey of 283 people in the age of 10~30 using AfreecaTV. As a result of the study, users spending daily hours on watching Afreeca TV showed a positive effect on the usage motivation. It shows only one difference in education level between the demographic characteristics, based on the adopter characteristics. Also the differences in the satisfaction factors were found to be habits, communication, entertainment accessibility in the early adopters and accessibility, credibility, habits, accessibility were significant influences on the late adopters.

• Journal of Korea Game Society
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• v.14 no.5
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• pp.69-78
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• 2014

This paper analyzed motivations of early adaptor students in using G-Learning. Also, it has tested academic effectiveness in G-Learning process. As a result, it has found that early adaptor students prefer G-Learning for social relationship, following the trend and showing off to their colleagues. Furthermore, the students showed high academic motivation, which made them taking high performance in their subject.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2008.11a
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• pp.332-337
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• 2008

The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' characteristics living in digital apartments with comparison of their innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services(Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' socio-demographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.

• Journal of the Korean housing association
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• v.20 no.2
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• pp.1-10
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• 2009

The supply of digital homes has been increasing but digital home services which meet consumer needs under the various conditions have not identified. The purpose of the study was to investigate the residents' personal characteristics living in digital apartments with comparison of their trait of innovativeness toward technology. Residents who lived in two apartment complexes equipped with fundamental digital home services (Level 1 service) were selected to conduct the survey. A total of 500 responses were used for data analyses. Responses were classified into three groups based on their innovativeness toward technology for data analyses. The results of the study showed that residents' sociodemographic and housing related characteristics differed according to their acceptance trait of new technology. Early adopters and early majority were younger, higher income, and more educated than late adopters. Also, they were more likely to be renters and consider installation of digital home services before they moved in. Respondents who had higher innovativeness tended to experience more positive life changes after using digital home services and possessed more and many digital appliances. Remote control and remote meter reading service were the most preferable features among digital home services without no differences in three groups.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.239-247
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• 2022

The purpose of this study was to examine Korean consumers' awareness of Cultured Meat(CM) and influencing factors by gender. On-line survey was conducted from June 9 till June 15, 2021. Analyses of 1,008 respondents whose ages were 20 or older resulted in three points. First, Korean consumers' awareness of CM were lower than the medium in the scale of 1-5, and men reported higher level of awareness than women. Second, the awareness of CM differed by socio-demographic characteristics of participants. The younger, the higher educated, and the students showed higher level of awareness of CM. Third, influencing factors on the awareness of CM differed by gender. In total, gender, age, job, health concern, environmental concern, perceptions of Traditional Meat(TM), and early adopter tendency were significantly associated with the awareness of CM. Among men, age, job, health concern, and early adopter tendency were significant influencing factors on the awareness of CM, where as age, education, health concern, environmental concern, perceptions of TM, and early adopter tendency were so among women. The study results may be used as basic data for developing policies for CM research and consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.3
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• pp.646-653
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• 2007

This paper tries to find out how a household's purchase probability and purchase time changes as time passes. Previous studies show that a highly educated family with high income, which is usually an early adopter in a new product adoption, tends to be an early adopter of DTV. On the contrary, in the dynamic sense of diffusion, this study shows that an average household's purchase probability would become higher and its purchase time would come sooner than later, as price falls sharply. As time passes, it turns out that DTV is becoming a necessary good rather than a luxury good. Thus, in the future, either a household's popuation characteristics or information on new product are not expected to affect the probability of a household's purchasing DTV.

• Structural Monitoring and Maintenance
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• v.3 no.3
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• pp.259-276
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• 2016

Historically the UK has been a pioneer and early adopter of experimental investigation techniques on new and operation structures, a technology that would now be descried as 'structural health monitoring' (SHM), yet few of these investigations have been enduring or carried out on the long span or tall structures that feature in flagship SHM applications in the Far East.

• Proceedings of the CALSEC Conference
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• 2001.02a
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• pp.235-245
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• 2001

ㆍ Include e-business as part of your top three supply chain agenda items. ㆍ Continue to seek out additional learning opportunities, both with early adopter or e-business-oriented companies, e-business consultants, system integrators, and colleagues in supply chain management. ㆍ Broaden your perspectives on e-business beyond customer interaction and supply chain cost savings. ㆍ Consider some form of electronic marketplace adoption as part of your supply chain strategy.(omitted)