• 제목/요약/키워드: E-service Quality

검색결과 1,005건 처리시간 0.024초

The Effects of the Delivery Service Quality of Online Fresh Food Shopping Malls on E-Satisfaction and Repurchase Intention of Online Customers

  • Shin, Jong-Kook;Lee, Sang-Youn
    • 동아시아경상학회지
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    • 제6권2호
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    • pp.14-27
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    • 2018
  • Purpose - The purpose of this study is to analyze the effect of 'delivery service quality' of online fresh food shopping malls on 'e-satisfaction' and 'repurchase intention' of online customers. Research design, data, and methodology - To demonstrate the relationship between the delivery service quality of online fresh food shopping mall and the e-customer satisfaction and repurchase intention, the research model was designed with 5 sub-factors (promptness, accuracy, economy, safety, information) based on the contents of previous studies. The data collection is conducted with sampling survey. The participants are customers who have visited, purchased and received their orders within the last 6 months in online fresh food shopping malls. This study analyzed collected data, then confirmed and finalized the hypothesis by using IBM SPSS Statistics 21.0 statistical program. Results - Hypothesis 1: The service quality of online fresh food shopping mall will have a statistically significant effect on online customers' e-customer satisfaction. Hypothesis 2: The service quality of online fresh food shopping mall will affect the repurchase intention of online customers. Hypothesis 3: The e-customer satisfaction of online fresh food shopping mall will have a statistically significant effect on repurchase intention. Among the 5 sub-factors (promptness, accuracy, economy, safety, information) of delivery service quality, three factors such as promptness, accuracy, and safety have stronger influence on e-satisfaction and repurchase intention of online customers. Conclusions - This study has proven the feasibility and viability of the hypotheses that 1) The excellent delivery service quality of an online fresh food shopping mall primarily affects e-customer satisfaction; and that 2) Ecustomer satisfaction will secondarily serve to improve repurchase intention.

디지털도서관의 서비스 품질 평가 연구에 관한 고찰 - 평가모형 및 측정방법을 중심으로 - (A Review of Studies on the Service Quality Evaluation of Digital Libraries: on the Basis of Evaluation Models and Measures Methodologies)

  • 황재영;이응봉
    • 한국도서관정보학회지
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    • 제40권2호
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    • pp.243-265
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    • 2009
  • 본 연구에서는 디지털도서관의 서비스 품질 평가에 관한 최근 문헌을 전반적으로 고찰함으로써 서비스 품질 평가에 관한 연구동향 및 시사점을 도출하고자 하였다. 구체적으로 디지털도서관의 e-서비스 품질 평가 관련 국내 외 최신 연구동향을 전반적으로 살펴보고, 국내 선행연구 문헌을 대상으로 비판적 비교 분석을 시도하였다. 비교 분석의 관점은 서비스 품질 평가모형과 측정방법을 중심으로 이루어졌으며 이를 통해 국내 실정에 적합한 표준화된 디지털도서관의 서비스 품질 평가모형 개발의 필요성과 개발 지침의 수립이라는 두 가지 시사점을 도출하였다.

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Service Quality Dimensions of E-retailing of Islamic Banks and Its Impact on Customer Satisfaction: An Empirical Investigation of Kingdom of Saudi Arabia

  • TABASH, Mosab I.;ALBUGAMI, Moteb A.;SALIM, Mairaj;AKHTAR, Asif
    • The Journal of Asian Finance, Economics and Business
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    • 제6권3호
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    • pp.225-234
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    • 2019
  • The study aims to explore key dimensions of service quality of E-Retailing of Islamic banks in the Kingdom of Saudi Arabia. The convenience sample size consists of 373 respondents who regularly use online Islamic banking facilities in Saudi Arabia was used. For measuring the consumers' perspective, a four-factor E-SERVQUAL scale; namely efficiency, system availability, fulfillment, and privacy was used. Exploratory Factor Analysis and Confirmatory Factor Analysis are used to test the model fitness. Structural equation modelling is utilized to determine the impact of E-service quality dimensions on customers' satisfaction. The results of the study reveal that 1) reliability as a dimension of E-retailing of Islamic banks made a significant impact on customers' overall satisfaction; 2) there is a positive significant relationship between responsiveness and customers' overall satisfaction. One unit increased in responsive leads to 0.763 unit increases in the overall satisfaction of the customer; and 3) ease of use is the most important dimensions of service quality of E-retailing of Islamic banks. One unit increases in Security/ Privacy leads to 0.473 unit increases in overall satisfaction. There is a positive impact of good E-service on customers' satisfaction, but it does not override unsatisfactory performance in other areas.

물류서비스품질, 고객만족, 관계품질 및 재구매의도에 관한 연구 (A Study on the Logistics Service Quality, Customer Satisfaction, Relationship Quality and Repurchase Intention in Internet Shopping Mall)

  • 안운석
    • 품질경영학회지
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    • 제32권4호
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    • pp.30-47
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    • 2004
  • The tremendous growth of the Internet, particularly world wide web, has resulted in significant changes in commerce environments. Internet has brought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. E-commerce has become so important that countries and firms unprepared for this new trend would lose competitive advantages in the coming century of digital economy. The purpose of this study is to identify logistic!; service quality elements about internet shopping mall customers and examine the relationship among e-commerce logistics service quality, customer satisfaction, relationship quality and repurchase intentions in the area of internet shopping mall. To do so, prior studies on logistics service quality, customer satisfaction, relationship qualify and repurchase intentions were broadly reviewed and the relationship among those four concepts was empirically tested.

e-learning에서 자기효능감 및 서비스 품질과 기술수용모형의 관계 (The Relationship among Self-Efficacy, Service Quality and the Technology Acceptance Model in an e-Learning System)

  • 이웅규;이종기
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2003년도 추계학술대회
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    • pp.67-77
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    • 2003
  • The object rye of this study is to analyze the relationship of the main variables - perceived usefulness (PU) and perceived ease of use (PEOU) - wi th self-efficacy and IT service quality. In result, we show that IT service quality effects on PEOU and PU, and computer self-efficacy effects on PEOU.

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전자상거래에서 물류서비스 품질과 고객만족에 대한 연구 (Logistics Service Quality and Customer Satisfaction in E-commerce)

  • 이민호;박광태
    • Asia pacific journal of information systems
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    • 제12권4호
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    • pp.237-253
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    • 2002
  • E-commerce is now widely used as the new business opportunity for most companies in Korea. The purpose of this study is first to find the attributes of the logistics service quality in e-commerce environment. We, then, try to find the relationships among service quality, customer satisfaction and repurchase intentions. The results of empirical study show that five attributes(responsiveness, empathy, reliability, accuracy and tangible) are identified as key factors of service quality. Customer satisfaction has also significant effect on repurchase intentions.

중국 레저푸드 전자상거래의 서비스 품질이 소비자 만족도에 미치는 영향에 관한 실증분석 (Empirical Analysis on the Influence of Service Quality of Leisure Food E-Commerce in China on Consumer Satisfaction Degree)

  • Liu, Zi-Yang;Meng, Jia
    • 한국컴퓨터정보학회:학술대회논문집
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    • 한국컴퓨터정보학회 2019년도 제60차 하계학술대회논문집 27권2호
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    • pp.407-408
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    • 2019
  • This thesis determines the research framework and scale design of leisure food E-Commerce consumer satisfaction degree by referring to previous theoretical model of customer satisfaction degree, the universal satisfaction evaluation index system, and the characteristics of leisure food E-Commerce in China. In this research, consumers who have bought leisure food online are taken as the research object, data are collected by questionnaires, and exploratory factor method is used to screen valid sample data. Through the Empirical Analysis which includes Descriptive Statistical Analysis, Reliability and Validity Analysis and Structural Equation Modeling, it is concluded that website design, logistics delivery service, commodity quality, and after-sales service are the main service quality on which the Leisure food E-Commerce enterprises should take focus. The service quality has significant positive influences on satisfaction degree. On the other hand consumer satisfaction has a significant positive influence on customer loyalty, which will create more earnings for the Leisure food E-Commerce enterprises.

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소형병원의 e-서비스품질, 관계의 질, e-충성도의 영향관계 (Relationship among e-Service Quality, Relationship Quality, and e-Loyalty of Small Medical Clinic)

  • 김지영
    • 한국응용과학기술학회지
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    • 제38권3호
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    • pp.689-699
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    • 2021
  • 코로나19 확산으로 개인의 비대면 활동이 증가함에 따라 의료정보를 얻기 위해 의료기관 웹사이트와 모바일 콘텐츠 활용이 증가하고 있다. 본 연구에서 제시한 가설들을 검정하기 위해 구조방정식 분석을 실시한 결과, 소형병원 웹사이트와 모바일 콘텐츠의 e-서비스품질의 모든 하위 요인들인 이용편리성, 보안성, 반응성, 디자인성, 의료정보제공성 요인은 관계의 질에 유의한 영향을 미치고 있었으며, 관계의 질은 e-충성도에 유의한 영향을 미치고 있었다. 또한, 구조모형의 적합도는 χ2/df=2.021, NFI=.954, TLI=.969, CFI=.976, RMSEA=.046으로 모두 기준치를 상회하였다. 이와 같은 가설검정 결과를 통해 소형병원들은 웹사이트와 모바일 콘텐츠 운영에 있어 사용자들에게 빠르고 정확한 응답을 할 수 있는 시스템 개발을 통해 이용자들과의 관계의 질을 향상시키며, 또한 e-서비스품질과 관계의 질 향상을 통해 e-충성도를 향상시킬 필요가 있다. 향후 연구에서는 소형병원 이외에 대형병원에 대한 실증연구를 통해 비대면 의료정보 탐색에 대한 e-서비스품질을 더 명확히 측정할 수 있는 요인 및 측정변수 개발이 필요할 것이다.

인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향 (Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance)

  • 유일;나광윤;최혁라
    • 한국전자거래학회지
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    • 제4권3호
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    • pp.77-94
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century, This research performed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall, Service quality measures five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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E-commerce Utility and Service Quality Enablers: A TISM Approach

  • Dhanya Manayath;Dulari S S
    • Asia pacific journal of information systems
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    • 제34권1호
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    • pp.1-25
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    • 2024
  • Consumer demand for e-commerce services has skyrocketed due to the introduction of social distancing standards and lockdown measures that countries have taken to combat the pandemic. There has been a notable surge in the popularity of on-demand delivery services, with a significant influx of new users turning to the e-platform for assistance. This research paper tries to identify the enablers of E-commerce Utility and Service Quality and establish a connection using total interpretive structural modelling (TISM). Enablers are the building blocks for providing customers with an enhanced and more consistent service experience contributing to service quality. The enablers and the linkages thus established hold valuable insights for e-commerce marketers, aiding them in effectively reaching their customers, and achieving desired growth outcomes. The TISM- based model and the MICMAC analysis identified two barriers; website design and personalization as the decisive attributes of e-commerce service quality, possessing strong driving power and weak dependence. Furthermore, the factors of reliability, responsiveness, information, and ease of use form the linkage zone, indicating that any action taken on these factors would not only influence other factors but also have a reciprocal effect on them.