• Korean Institute of Interior Design Journal
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• v.22 no.5
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• pp.68-77
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• 2013

'The Third space,' which is the concept that embraces sociological, spatial, and marketing concepts, refers to the place which is other than the home and the workplace and which is a comfortable frequented place where meditation, psychological relaxation, and social needs can be satisfied. 'The Third space' has the characteristics of comfort, openness, interactivity, playfulness, and diversity. In modern times, most of consumption spaces play the role of 'the Third space,' and the typical example is $Caf{\acute{e}}$. $Caf{\acute{e}}$ began from its origin with the characteristics of 'the Third space,' and recently it has become the complex cultural space of urban dwellers. $Caf{\acute{e}}$ as 'the Third space' has the characteristics of a healing space, communication space, personalized space, value-expressive space, culture and consumption space, nomad space. Such characteristics of $Caf{\acute{e}}$ are well represented in the cafes around the regions where 'street culture' has recently been formed. As examined through the examples, $Caf{\acute{e}}$ as 'the Third space' can be more strategically produced by establishing themes through storytelling, giving spatial identity through style creation, diversifying the sequence through complex space organization, and establishing interaction devices through experience elements.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.2
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• pp.101-113
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• 2011

As information and communication technology advances driving the rapid evolution of e-commerce and e-business becomes on effective marketing means for both business and institutions, the industry deals with these changes and has a profound, positive impact on production and operations management. But the construction industry falls behind compared with other industries in productivity, informationalization, automatization and globalization. Especially even though the informationalization is inevitable in any developing society, a number of construction industries can hardly cope with it properly. As the construction industry gets informationalized and advanced, the introduction of PMIS (Project Management Information System) is making progress actively for the effective construction project control and productivity improvement in construction. With the government officials' political promotion and the rising desire for construction informationalization of enterprises, many are attempting to develop integrated systems or to replace a previous system with a more advanced alternative. Construction Industry, however, has the peculiar properties that the period for the completion of construction is limited and on top of that, most of its data processing systems are seen as being an early stage in the design of management information systems. As a result, there are extremely few applications in the construction industry. In this paper, we propose the PMIS system based on new model 4CM that improves on previous models.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.3
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• pp.175-187
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• 2011

People could be effected by other's recommendations when they are in making decision to buy something. This phenomenon was called as 'word of mouth effect' and proved to be very significant to change consumer's attitude because of a lack of information about products or services what they needed. And also there are two kinds of views about Brand communication. One is that Brand communication would be weakening due to less cost to search information. the other is that Brand communication would be strengthen because of a lack of sensibility to product. Therefore, the purpose of this study is to examine the function of online word of month and the effect of brand communication by adopting a concept of BRQ. As The results, First, Online word of mouth have significantly effected on consumer's attitude even though those information are all texts and have been suspicious if it is true or not. Second, consumer brand relationship quality have a influence on consumer's attitude. In conclusion, This study would give implications for companies to build marketing strategies.

• Proceedings of the Technology Innovation Conference
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• 2002.02a
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• pp.133-149
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• 2002

This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the introduction of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. E-commerce has been a major agenda for e-business. Recently, collaboration among electronics companies through e-marketplace has emerged as an important issue. A web-based e-commerce standard, so called RosettaNet, has been developed for facilitating e-transactions of electronics firms. The development of digital technology has dramatically increased the processing speed and sophisticated the virtual reality technology. As simulation becomes easier and more effective, the uncertainty and risk involved in R&D has decreased significantly. Another positive impact is closer cooperation between R&D and manufacturing functions. Taking advantage of automated and flexible production technology, has a new type of firm, so called, EMS (Electronics Manufacturing Services) emerged, whose strategic focus is on manufacturing only. The EMS can be seen as a kind of innovative organization, that is, a modular organization for production function. Digital technology has made convergence of computer and communication possible at early years but right now the convergence has been accelerated in extensive areas of communication, broadcasting, information appliances, software, contents, and services. Firms' effort for an innovative product and service has been intensified and the competition for a new standard product and service has become severe in electronics industry. Business activities are always realized in a specific organizational context. Accordingly building up innovation-friendly organization has emerged as a critical concern. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

• International Commerce and Information Review
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• v.4 no.1
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• pp.107-128
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• 2002

In order to clarify the relationship between the Internet utilization of the Korean small export firms for export marketing and it's performance, first, a research model and hypothesis have been made on a theoretical basis. This research hypothesis has been examined through gathering survey data and a statistical analysis based on MANOVA. The conclusion, as well as the main point of this thesis, is that, in most cases, there was a significant statistical connection between the variables of export performances and Internet-utilized export marketing strategies, which are both based on the classical AIDA model of effective hierarchy of communication for sales and advertising. This conclusion brings forth a substantial topic as well as provides meaningful implications for the Korean small export firms when putting together a marketing strategy using the Internet. It is also hoped that this will come as a reference for other researchers henceforth. However, there is an issue of lack of representativeness when considering that the samples were chosen on the basis of the convenience sampling method. Another issue may be that a portion of the subjects were not related to actual trade, but were, in fact, Web masters who operated e-trade systems. Furthermore, there are also numerous problems of missing data, and 6 out of the 8 main hypotheses possessed the issue of fitness level with the data. Therefore, in order to enhance both the representative and fitness levels of the data of further research for this topic, future respondents will have to have special trade knowledge, as well as technical knowledge of e-trade. However, unless the Internet begins to greatly contribute to export marketing of corporations, this type of enterprising spirit by corporations in gathering suitable respondents will not surface. Although not used in examining the hypotheses of this particular thesis, the relationship between competitive and circumstantial variables, which were added to the upcoming survey, and export performances will soon be analyzed and announced in order to atone for some of the standards this thesis fell short of.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.120-129
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• 2007

As the Internet is more embedded in people's lives, users draw on new Internet applications to express themselves through user-created contents(UCC). UCC is defined as content that is made publicly available over the Internet, reflects a certain amount of creative effort and is created outside of professional practices. This study describes the rapid growth of UCC as well as its increasing role in network-based communication. Based on the definition of UCC and the structure of emerging value chain, a taxonomy of UCC businesses is presented : UCC e-marketing business, UCC publishing business, UCC e-retailing business, and UCC development software business. This paper concludes with implications for platform and internet access providers.

• International Journal of Computer Science & Network Security
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• v.23 no.11
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• pp.53-58
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• 2023

The trend of satisfying consumer needs (payment for mobile communication, music services, cab ordering, banking products, and food delivery) on a unified online platform has shaped a digital ecosystem, an instrument creating a unified space of economic interaction. Representatives of e-commerce are major stakeholders in the development of such tools. In particular, subscription services (multiservice subscriptions) allow users to create their own ecosystems based on their personal preferences. The rate of subscription service use is growing around the world, yet understanding of the peculiarities of development of this e-commerce sphere is limited due to insufficient research.The study aims to determine the motives and barriers to the use of subscription services (multiservice subscriptions) by consumers and their relationship with consumer characteristics.Proceeding from an online survey of 200 users, the study determines the relationship between the gender and income of consumers and their use of subscription services, motives and motivators for using subscription services, and barriers to the choice of a particular subscription service. The obtained results may serve as a basis for managerial decisions in e-commerce and for improving the effectiveness of marketing solutions.

• Journal of Fashion Business
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• v.16 no.5
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• pp.146-163
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• 2012

This thesis aims to present how to make secure the identity of the brand with enhancing the esthetic expression of the brand and making the ways of emotional communication in variety, through investigating closely the case of Prada representative of the typical brands that have established the unique identity by cooperating the fashion with culture and art through their ingenious and consistent efforts. In the conclusion, the culture and art was found to be applied in two fields i.e. one of design and the other of marketing. In terms of the design, the method of inserting the image into the surface of the clothing and accessories was used. In the context, the illustration techniques, photographic patterns and applying the image of the art piece could be summarized to be used. In terms of marketing, the sponsorship of the art and exhibitions, look books, animations and fashion films, epicenter, the collaboration with the other kinds of enterprise, could be regarded as four ways of the approaches. The innovation and creativity, futuristic hybrid, nonprofit support of the art, the integration and consistency of the image of the arts could be concluded to be four major points defining the characteristics of the Prada renowned for the use of the culture and arts to its property.

• Journal of the Korea Safety Management & Science
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• v.6 no.3
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• pp.109-120
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• 2004

As an information-oriented era arrives, an environmental change of Internet marketing is going with high speed and such open door around the countries is providing worldwide companies with a new business opportunity. Now, Internet is a new communication tool for global network and is emerging as a new e-commerce market. Also, this trend is having an effect upon online site that sell crafts. Hence, this study aims to select artshop, which simultaneously operate off line and online while sell crafts, to research the present status, and analyze the problems to suggest the activation plans for effective Internet commerce. Accordingly, this study suggested six models for the settlement of these problem s and the activation plans as following: offer of the various works and the contents, security of price competition, reinforcement of marketing, establishment of brand recognition, management of customers and settlement of payment ways etc. The commerce of crafts in the artshop is only early stage today, but it is expected to grow into an universal connection way of information and buying which transcend space and to be briskly used for securing the competition of crafts in 21century.

• Asia Marketing Journal
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• v.20 no.4
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• pp.65-94
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• 2019

The purpose of this study was to analyze the brand loyalty formation by positive labeling. Affecting such factors as involvement, self-image, community engagement, preference, and choice cutback, positive labeling can be seen as one of psychological factors that shapes consumer's behavior and their decision. This study was carried out because little research was done to examine the influence of positive labeling toward brand loyalty, and also to find out the benefits that consumers can get from being labeled in positive terms. Data were collected through survey questionnaire and 151 usable responses were used. Following a series of pretests and confirmatory factor analysis helped to purify measures and verify the psychometric properties of the scale. Structural equation modeling with AMOS was used for testing of research hypotheses. The result of data analysis demonstrated the positive relationship between labeling and brand loyalty, i.e. positive labeling indirectly leads to consumers' loyalty toward a brand. Findings revealed significant relationship between involvement and emotional attachment, as well as the relationship between community engagement and choice cutback. The results gave support for the hypothesis of moderating effect of buzz on the relationship between involvement and emotional attachment, even though the hypothesis of moderating effect of distinction was rejected. Taking Apple's rivalry strategy as initial point, this study highlights the role of labeling in creating social identity. The study attempts to show the positive consequences of labeling strategy for firms that seeks ways of good competition without engaging into conflicts.