• Title/Summary/Keyword: E-commerce distribution

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Causal Relationship between e-Service Quality, Online Trust and Purchase Intentions on Lazada Group, An Asia's Leading E-commerce Platform

  • RUANGUTTAMANUN, Chutima;PEEMANEE, Jindarat
    • Journal of Distribution Science
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    • v.20 no.1
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    • pp.13-26
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    • 2022
  • Purpose: The Covid-19 pandemic has accelerated and triggered changes in online shopping especially in an emerging market. This paper develops a modification of SERVQUAL model to examine the relationship between individual dimensions of e-service quality, online trust and purchase intentions in singular online shopping platform. Research design, data and methodology: Data from an online survey of 385 Lazada's shoppers were used to test the research model. The structural equation modeling technique was performed to test the research model. Results: The analytical results revealed that five dimensions of e-service quality were positively correlated with one another whereas some dimensions were negatively correlated with purchase intentions. The results of this study provide new insight into the literature as well as practical implications for marketers especially in Thai online market. Conclusion: This study develops the instrument dimensions of e-service quality through modifying the SERVQUAL model to examine the e-commerce context and to testify how these individual dimensions are interlinked with one another. It also suggests that responsiveness has two-sided affects that in responses which are too prompt and insistent could make the customer feel uncomfortable and perhaps ending up with no interaction and transaction.

A Study on the Impact of Service Quality on the Customer Satisfaction in the Business-to-Consumer(B2C) E-Commerce (전자상거래 서비스품질이 고객만족에 미치는 영향에 관한 연구)

  • 송광석;유한주
    • Journal of Korean Society for Quality Management
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    • v.29 no.4
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    • pp.116-132
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    • 2001
  • The world wide web has been growing rapidly. Due to the development, many companies are using the e-commerce through the web as an another tool for the their deal with customers. The internet is utilized as the new distribution business and channel for the most companies. This innovative changes made many people to purchase products through the web. However, there are a lot of problems during the process of supply chain channels. This research is about the impact of service quality on the customer satisfaction in the business-to-consumer(B2C) e-commerce. It was performed by utilizing the methodology for measuring the degree of service quality which has been adopted in the service quality research area. The quality of service is made up of six dimensions(factors): reliability, responsiveness, assurance, empathy, tangible, and convenience. Therefore, we studied the influence of these six factors upon the customer satisfaction, and the results will be summarized.

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Development Problems and Countermeasures of Rural E-Commerce Logistics in the Context of Big Data and Internet of Things

  • Xianfeng Zhu
    • Journal of Information Processing Systems
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    • v.19 no.2
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    • pp.267-274
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    • 2023
  • As the Internet has expanded and the continuous expansion of online shopping in China, many rural areas also have sales outlets. Due to the impact of economic conditions, rural locations have inadequate e-commerce logistical infrastructure, the number of outlets is small, and each other is in a decentralized state. For various reasons, the advancement of rural e-commerce logistics lags far behind that in urban areas. As the Internet of Things with big data grow in popularity, we can create and enhance the assurance system for the booming ecommerce in rural areas by building the support system of rural online shopping platform, and strengthening the joint distribution of logistics terminals based on data mining, so as to encourage the quick and healthy growth of rural online shopping.

A Review of the Research on E-commerce Ecosystem in China (중국 전자상거래 생태계 동향에 관한 연구)

  • Gao, Lan;Han, Jeong-Soo;Kim, Hyung-Ho
    • Journal of Digital Convergence
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    • v.17 no.8
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    • pp.141-148
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    • 2019
  • Based on the theory of information ecology, this paper conducts a quantitative analysis on the research literature of e-commerce ecosystem in China, and clarifies the research hotspots and development trends, so as to provide reference for subsequent studies. With the key words related literatures collected by CNKI as the data source, and the software CiteSpaceIV is used to draw a visual knowledge map, the distribution of e-commerce ecosystem research papers in China is statistically analyzed by econometric analysis method, and literature research is summarized and evaluated. The research results show that previous studies mainly focus on the concept of e-commerce ecosystem, and there are relatively few research results on the construction and evolution mechanism of e-commerce ecosystem, so the depth and breadth of research should be expanded. Applying the concept of e-commerce ecosystem to solve the problems in cross-border e-commerce will be the future research trend.

Effects of Consumers' Demographic Profile on Mobile Commerce Adoption

  • Lee, Jung-Wan;Cormier, James F.
    • Journal of Distribution Science
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    • v.8 no.1
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    • pp.5-11
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    • 2010
  • This study addresses a shift, generally positive, in the acceptance and adoption of mobile commerce. The study, based on data collected using a survey questionnaire from mobile phone users in South Korea, examined the relationships using factor analysis and multiple regression analysis methods. The results showed equal positive adoption rates across all demographics of age, education, and income, except for gender, in terms of attitudes toward mobile shopping. The rate of mobile commerce adoption was relatively stronger among females than males. This finding provides new developments to mobile service providers on the effect of demographic profile on consumers'behavior and attitudes toward mobile shopping. Based on the results of the study, practical implications for marketing strategies in mobile commerce markets are suggested.

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A Study on Restructuring of the Marine Products Value Chain and the Development of E-commerce Trading Systems in the Ubiquitous Environment (유비쿼터스 환경에서의 해양수산물 유통 가치사슬 혁신 및 전자상거래 시스템 구축에 관한 연구)

  • Pak, Myong-Sop;Kim, Jong-Uk;Lee, Won-Jun;Park, Sang-Cheol
    • Journal of Information Technology Services
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    • v.5 no.2
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    • pp.125-136
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    • 2006
  • In general, the distribution structure of marine products is very vulnerable to the uncertainties in the process from the production to the sale, and a lot of difficulty is thus inevitable in the supply control. Such a distribution structure is a very critical issue in securing the suability of marine products through systematic quality and hygiene control of marine products, and it is thus time to discuss the method to innovate and restructuring the distribution structure of marine products. From this point of view, this study approached the flow from production to consumption in view of SCM(supply chain management) beyond the partial discussion conducted so far for the distribution structure in the field of marine products. Further, this study suggested the establishment of electronic commerce systems with a traceability system built in RFID for marine products as an alternative of redesigning distribution infrastructure in the ubiquitous environment. From the results, we assured that such an electronic commerce system would be a new measure to improve the structure currently causing inefficiency and excessive distribution cost for the distribution structure of marine products.

Effects of Taxi-Booking Apps of E-Service Quality on Use Intention in China

  • Guo, Zhong-Bo;Park, Uk-Yeol;Lee, Jong-Ho
    • The Journal of Industrial Distribution & Business
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    • v.9 no.4
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    • pp.43-52
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    • 2018
  • Purpose - The purpose of this article is to examine the effects of perceived value, satisfaction, and continued use intention of e-service Quality of taxi-booking apps. Research design, data, and methodology - The questionnaire was created to examine every relevant variables to practical and theoretical implications. The pilot survey was conducted for 15 days from April 7th to April 21st in 2016. Their total numbers were 354 surveys. But 330 copies were used for the analysis except 24 of them. To make a more effective analysis, several analysis tools and analysis programmes were used, such as IBM SPSS and AMOS. Results - The results are as follows. First, all variables of e-service quality except safety make influences on perceived value. Second, e-service quality except safety makes influences on satisfaction. Third, perceived value makes influence on satisfaction and on intention of continued use. Fourth, satisfaction makes influence on intention of continued use. Conclusions - First, 5 variables are very limited. more valuable variables are need to test with this model. Second, this study was conducted only in China. So there may be possible to the representatives. To use this model for better analysis and application abroad, more characteristics and strategic factors should be considered like the local culture of a particular country, attributes for different environment etc.

Critical Factors of Reacquainting Consumer Trust in E-Commerce

  • FAN, Mingyue;AMMAH, Victoria;DAKHAN, Sarfraz Ahmed;LIU, Ran;MINGLE, Moses NiiAkwei;PU, Zhengjia
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.561-573
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    • 2021
  • Knowing how to build and maintain consumer trust is crucial for e-commerce. Despite the number of empirical studies that have explored the factors that influence consumer trust, none of them considers the relative importance of different antecedents and how they interact to influence consumer trust. Therefore, based on the integrated Decision Making Trial and Evaluation Laboratory (DEMATEL) and Interpretive Structural Modeling (ISM) approaches, we establish a hierarchical structural model, which not only demonstrates the intensity of the relationships but also identifies the interdependence among the drivers of consumer trust in E-commerce. The findings confirm that propensity to trust is the most important determinant of consumer trust. The brand-related factors and platform-related factors are prominent in the process of building trust as they influence consumer trust indirectly through propensity to trust. Geographic location, demographic variables, and high security are identified as the root causes that affect consumer trust through other trust antecedents. Furthermore, the findings of this study offer valuable insights into an important element of e-commerce and provide a useful platform for future research. More represented samples and factors are encouraged for further research to ensure research fairness and minimize consumer distrust and uncertainty.

Does Distribution Capability Have an Influence on Attitudes and Intentions Toward Online Purchasing?

  • WICAKSONO, Adhika Putra;ANDAJANI, Erna;ARDIANSYAHMIRAJA, Bobby
    • Journal of Distribution Science
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    • v.20 no.5
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    • pp.13-22
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    • 2022
  • Purpose: This study aimed to identify factors affecting attitudes and intentions toward online purchasing of millennials and gen z in Indonesia by considering distribution capabilities factors. Research design, data and methodology: This study used a non-probability sampling technique. The questionnaire was distributed through an online platform and obtained 225 respondents. The data acquired from the respondents used SPSS 23 and AMOSS 21 to process the Structural Equation Model (SEM). Results: The results of this study stated that attitudes and intentions toward online purchases were influenced by delivery speed and trust. The results also stated that the perception of web quality positively influenced trust. On the other hand, shipping tracking, people's importance to consumers, and online reviews had no significant effects on online purchasing attitudes. Conclusions: This research has made an essential contribution to increasing and expanding our understanding of factors that affect attitudes and intentions toward online shopping in a developing market, Indonesia. From a practical perspective, this research examined the integrated consumer model of millennials and Gen Z online shopping in Indonesia that considers distribution capability, trust, and perceived website quality factors. Therefore, e-commerce business actors can design e-marketing strategies and programs to achieve the company's long-term goals.

eBay: Smart Entry Strategy into the Korean Market Through M&A and its Post-Merger Integration

  • Park, Young-Eun;Allui, Alawiya
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.47-56
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    • 2019
  • Purpose - This case study illustrates the story of eBay Korea, which owns two most leading Korean open market companies, AUCTION and Gmarket. The main concerns are to take over the Korean top domestic companies one by one, then, emerge these two giants through its well-developed post-merger Integration by eBay, an American multinational corporation. Research design, data, and methodology - This case explores various secondary resources such as periodicals, annual reviews, magazine, news articles, commentaries, even some interview materials related to 'eBay Korea' and industry source on condition of anonymity based on the critical reviewing of existing studies on these topics as well. Results - The findings of this study show the merger and acquisition of two market leaders in Korea is the only successful case in Asian Markets. The eBay's choice of entry mode is appropriate considering the timing, synergy and efficiency by sharing their resources. Conclusions - This study examines the successful entry and settlement process of foreign, multinational company through mergers and acquisitions in the Korean market. This would be a valuable in the studies of International Business and Global entry or distribution strategy in the e-commerce and open market dealing with M&A and its post-merger integration.