• 디지털융복합연구
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• 제13권7호
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• pp.99-107
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• 2015

새로운 정보기술이 등장할 때마다 연구자와 실무자는 이 기술을 어떻게 보급할 것인가에 대해서 탐구하고 있다. e-커머스 분야에서 소셜 커머스는 최근에 나타나 현상으로, 소셜 커머스 현상을 이해하려는 많은 연구가 다양한 연구모형을 제시하고 있다. 이 연구는 기술준비도(TR), 기술수용모형(TAM), 계획된 행동 이론(TPB)를 통합한 연구모형을 제시하였다. PLS 경로모형분석을 통한 분석결과, TPB의 주관적 규범-의도 경로를 제외한 모든 가설적 경로가 유의한 것으로 밝혀졌다. 이러한 결과는 소셜 커머스 뿐만 아니라 새로운 정보기술의 수용을 이해하는데 통합모형이 유용하다는 사실을 말해준다. 마지막으로 이 연구는 미래 연구를 위한 함의와 제안을 제시하였다.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 International Conference CALS/EC KOREA
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• pp.177-189
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• 2001

ㆍ RosettaNet is one of the most rapidly expanding XML- based B2B standards aiming at lingua-franca for e-Business. ㆍ RosettaNet delivers PIP/sup TM/-based B2B process standards, dictionaries, and implementation frameworks guaranteeing interoperability among integration solutions. ㆍ RosettaNet is an evolutionary standard featuring need-based expansion, implementation-promoting development methodology, and release model based on collective agreement among members. ㆍ RosettaNet plans to continue to focus the majority of its efforts on vertical supply chain and business model specific e-commerce process standards, with an emphasis on rapid adoption and production implementation in the high technology industry.

• 디지털융복합연구
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• 제9권4호
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• pp.267-279
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• 2011

인터넷의 발전에 힘입어 다양한 형태의 웹서비스가 출현하고 있다. 특히, 대학에서 e-러닝 서버스는 시간적, 공간적 제약의 한계를 극복해 주고, 여러 가지 편리성과 유용성을 제공해 학생들에게 큰 인기를 얻고 있다. e-러닝 확산에 힘입어 e-러닝 수용 연구는 매우 활발하게 이루어졌다. 많은 연구들은 기술수용모델 연구를 응용해 e-러닝 확산방안을 제시하고 있다. 이러한 연구들의 e-러닝의 이용 용이성과 유용성에 중점을 맞추고 있다. 그렇기 때문에 e-러닝의 핵심이 되는 교육 컨텐츠 측면에서의 e-러닝 활성화를 위한 설명이 미약한 측면이 존재한다. 이에 본 연구에서는 e-러닝 수용에 있어 e-러닝 컨텐츠 품질과 e-러닝 신뢰 측면에서의 접근을 통해 e-러닝 수용 확산 방안을 제시하였다. 본 연구 결과는 대학 당국에 e-러닝 수용 확산에 있어 컨텐츠 측면에서의 전략 수립에 유용한 시사점을 제공해 줄 것이다.

• Asia pacific journal of information systems
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• 제17권2호
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• pp.123-137
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• 2007

The advent of the Internet and related Web technologies has created an easily accessible link between a firm and its customers, and has provided opportunities to a firm to use information technology to support supplementary after-sale services associated with a product or service. It has been widely recognized that supplementary services are an important source of customer value and of competitive advantage as the characteristics of the product itself. Many of these supplementary services are information-based and need not be co-located with the product, so more and more companies are delivering these services electronically. Net-based customer service, which is defined as an Internet-based computerized information system that delivers services to a customer, therefore, is the core infrastructure for supplementary service provision. The importance of net-based customer service in delivering supplementary after-sale services associated with product has been well documented. The strategic advantages of well-implemented net-based customer service are enhanced customer loyalty and higher lock-in of customers, and a resulting reduction in competition and the consequent increase in profits. However, not all customers utilize such net-based customer service. The digital divide is the phenomenon in our society that captures the observation that not all customers have equal access to computers. Socioeconomic factors such as race, gender, and education level are strongly related to Internet accessibility and ability to use. This is due to the differences in the ability to bear the cost of a computer, and the differences in self-efficacy in the use of a technology, among other reasons. This concept, applied to e-commerce, has been called the "e-commerce divide." High Internet penetration is not eradicating the digital divide and e-commerce divide as one would hope. Besides, to accommodate personalized support, a customer must often provide personal information to the firm. This personal information includes not only name and address, but also preferences information and perhaps valuation information. However, many recent studies show that consumers may not be willing to share information about themselves due to concerns about privacy online. Due to the e-commerce divide, and due to privacy and security concerns of the customer for sharing personal information with firms, limited numbers of customers adopt net-based customer service. The limited level of customer adoption of net-based customer service affects the firm profits and the customers' welfare. We use a game-theoretic model in which we model the net-based customer service system as a mechanism to enhance customers' loyalty. We model a market entry scenario where a firm (the incumbent) uses the net-based customer service system in inducing loyalty in its customer base. The firm sells one product through the traditional retailing channels and at a price set for these channels. Another firm (the entrant) enters the market, and having observed the price of the incumbent firm (and after deducing the loyalty levels in the customer base), chooses its price. The profits of the firms and the surplus of the two customers segments (the segment that utilizes net-based customer service and the segment that does not) are analyzed in the Stackelberg leader-follower model of competition between the firms. We find that an increase in adoption of net-based customer service by the customer base is not always desirable for firms. With low effectiveness in enhancing customer loyalty, firms prefer a high level of customer adoption of net-based customer service, because an increase in adoption rate decreases competition and increases profits. A firm in an industry where net-based customer service is highly effective loyalty mechanism, on the other hand, prefers a low level of adoption by customers.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2001년도 e-Biz World Conference
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• pp.499-520
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• 2001

◈ B2B e-commerce is set to grow significantly in the next 5 years ◈ There is a growing trend towards leveraging the information asset to win new business in the Maintenance, Repair and Overhaul (MRO) market ◈ After-market service is forecast to be a significant element of the B2B market ◈ Existing standards do not fully address the product support requirement ◈ PLCS standards will allow support information to be aligned with the changing product over its entire life cycle ◈ Adoption of PLCS standard will lead to reduced operating costs and increased product availability.(omitted)

• 무역상무연구
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• 제53권
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• pp.233-264
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• 2012

This study proposes and verifies an integrated model that reflects and helps to explain complexities and comprehensiveness of e-Trade in practice. The primary objective was to widen and deepen our understanding about the phenomena of paperless trading which will enable us to formulate an effective means to promote the adoption and utilization of e-Trade infrastructure. This investigation combined and extended the theories and models of TAM, TOE framework, and TTF in order to identify and hypothesize the causal relationships between factors of technology, organization and environment, and the usage level and performance of e-Trade. The previous research on e-Trade was reviewed and incorporated into the extended model. The integrated model was tested based on the survey data collected from a sample of 417 trading firms. Overall, the regression and path analysis demonstrated the usefulness of the proposed model as a conceptual framework for better understanding and explanation of e-Trade. The result of the analysis implies the relevancy of the factors of technology, organization and environment for facilitating usage of and increasing performance of e-Trade. However, rejection of a few hypothesized relationships implies the necessity of extensive promotion and education about the related laws and regulations, and education, supervision and incentives for e-Trade practitioners.

• Asia pacific journal of information systems
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• 제32권1호
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• pp.32-50
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• 2022

Technology acceptance is one of the most popular research areas. Rapid developments in technology are making human life more comfortable. However, still most of the rural area has been deprived of benefits of technological advancement. Seventy percent population of India resides in rural area. Leveraging the improved penetration of the internet; mobile friendly population in rural India has been increasingly shopping online in the last few years. e-Governance is one of the important vehicles to provide efficient services to the citizens by Governments. One major obstacle is acceptance of e-Governance platforms by the citizens. Considering the increasing trend of using e-Commerce in rural area, this paper attempts to investigate moderating effect of online shopping experience on intention to use e-Governance portals. We surveyed 365 villagers across Maharashtra: one of the leading states in India. The result confirmed online shopping experience moderates the relationship between: 'perceived security & privacy' and 'attitude'; 'perceived security & privacy' and 'intention to use'; 'Perceived usefulness' and 'attitude'; and, 'attitude' and 'intention to use'. In this study definition of moderating variable 'experience' is unique and different than most of the popular studies. We defined experience as: 'prior use of any application of technology similar to the target application of technology'. Whereas prior studies considered experience as prior experience with target application of the technology.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2008년도 연합학회학술대회
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• pp.1-11
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• 2008

본 연구는 대기업과 중소기업의 전자상거래 도입요인 및 도입 이후의 실현이익에 대해 느끼는 영향요인의 차이를 비교해 보고자 한다. 본 연구는 실증분석을 위해 한국에서 기업활동 중인 중소기업과 대기업을 분류하여 데이터를 수집하였으며, 기존의 문헌 연구를 바탕으로 연구가설을 설정하고, 가설검증을 위해 설문지를 작성하였다.

• 한국정보시스템학회지:정보시스템연구
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• 제15권2호
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• pp.31-47
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• 2006

The Internet has been developed interactive media for electronic commerce. This progress is affected by the growth and adoption of virtual community technology, real time dialogue, and video conference etc. Recently, 'blogs' are rapidly diffusing to personal media on the internet. In this paper, we first review the previous research relevant to 'blogs', and then analyze the business models for blog systems presented by previous researchers. We develop a yard-sale shopping mall on the basis of analysis, design, and implementation of blog application for e-commerce, using Mcrosoft ASP.Net. This article describes the yard-sale shopping mall on a blog, presents an example of its abilities, and describes planned future research.

• 통상정보연구
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• 제17권2호
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• pp.173-197
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• 2015

정보통신기술의 발달은 전자상거래의 규모를 더욱 확대시켰고, 거대한 인터넷 쇼핑몰을 성장시켰다. 최근에 소비자들이 해외직접구매(이하 '해외직구')에 대한 관심이 높아지면서 해외직구 건수 및 이용금액은 지속적으로 증가하고 있다. 그러나 해외직구를 통한 소비가 증가함에 따라 소비자들의 피해와 분쟁도 증가하고 있어 해외직구를 이용하는데 세심한 주의가 필요로 한다. 해외직구 이용 시 소비자피해가 발생하는 이유는 전자상거래(해외직구 포함)가 비대면 거래방식으로 인하여 사업자와 소비자의 신뢰문제, 물품의 배송, 반품, 환불의 거래 불이행 문제, 및 물품의 정보비대칭성 문제 때문에 넓은 범위에서 많은 다수의 소비자피해가 발생할 가능성이 높다. 본 연구에서는 국내의 해외직구 현황과 해외 직구 거래 시 소비자피해 구제와 소비자보호를 위한 사전적 사후적 개선방안을 통해 소비자피해 감소 및 정부의 정책방안을 제시하였다. 또한 실제 소비자 피해에 대한 보상이 미약하기 때문에 소비자피해에 대한 적극적인 보상 및 보호, 전자상거래의 위험전가, 전자상거래의 지속적인 발전을 위해 e-Commerce보험제도의 도입 실행 가능성에 대한 대안을 제안하였다.