• Fashion & Textile Research Journal
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• v.23 no.1
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• pp.70-83
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• 2021

Live-streaming commerce is attracting attention as a noticeable trend in the retail industry. It is a new mobile shopping service platform developed by combining live streaming with e-commerce technologies. This study examined the impact of para-social interactions on consumer impulse buying behavior and investigated the impact through task complexity as well as perceived amount of information. To achieve this goal, 203 women using a mobile commerce participated in an online survey after experiencing beauty live-streaming commerce. The collected data were analyzed using SPSS 25.0, AMOS 23.0, and SPSS PROCESS Macro program. The results of the study revealed that para-social interactions negatively influenced task complexity, positively influenced perceived amounts of information, and positively influenced impulse buying behavior. In addition, impulse buying behavior was negatively influenced by task complexity versus positively that was influenced by perceived amounts of information. The impact of para-social interactions on impulse buying behavior is mediated by task complexity and perceived information. The findings of this study contribute to the theoretical extension of para-social interaction on impulse buying behavior in the context of live-streaming commerce. The implications of the findings suggest practical marketing strategies for digital media commerce retailers.

• The Journal of Society for e-Business Studies
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• v.11 no.4
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• pp.87-106
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• 2006

Today as the scale of e-commerce constantly expands, the number and the amount of the consumer frauds are also increasing very rapidly, without sufficient levels of systematic support to prevent them. Internet Escrow service is one of the promising payment mechanisms, which guarantees secure electronic trades and payments. Especially, if the real-time product delivery information is available via RFID-based track-and-trace environment, the security and efficiency of the Internet Escrow services would be improved a lot. In this research, proposed a novel approach to integrate EPCglobal Network, which is a de-facto standard for RFID-based information network model, with Internet Escrow services. The proposed service model was implemented in the form of "Integrated Financial Platform", which supports the contracts among trading partners and the payment via Escrow services by being fully integrated with bank systems. Using the implemented EPCglobal Network-based Escrow service system, we would be able not only to shorten the money-flow cycle and to develop new kinds of loan services, but also to overcome the problems of existing Escrow services including the lack of product-related information and the delay of purchasing decisions.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2008.05a
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• pp.595-598
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• 2008

The Large amounts of data were available to transfer on mobile environment in the development of mobile telecommunications technology. And WIPI(Wireless Internet Protocol for Interoperability) platform is being mounted obligations to develope mobile application services. The applications developed on WIPI platform is possible to interoperability on mobile mounted WIPI platform, so there are not demand on mobile device. Currently e-commerce service is actively on mobile environment. This service is offerd based on XML Signature(eXtensible Markup Language) which provide integrity, message authentication, and/or signer authentication services for data of any type, whether located within the XML that includes the signature or elsewhere. In this paper, we designed and implemented XML Signature service module which possible interoperability on mobile mounted WIPI platform.

• International Commerce and Information Review
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• v.6 no.3
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• pp.101-119
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• 2004

Since the early 1980's there has been explosive growth in the trading of financial derivatives, particularly in the OTC(over-the-counter) derivatives market. While the market has exploded in term; of growth, much of this activity is still conducted over the phone or fax. Currently, over 2,083 trillion Korean Wons are spent during 2003 by the OTC derivatives industry. XML provides an excellent framework for representing these highly structured products. FpML is the emerging XML-based tool for enabling e-Business in the OTC derivatives market. This paper discusses the application of FpML in building electronic platform designed to promote efficiencies for this market and propose the framework for STP(Straight Transaction Processing) system for OTC derivatives processing which can solve the problems with manual operations.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.353-367
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• 2003

본 연구에서는 중소기업들이 중견기업으로 성장할 때까지 필요로 하는 경영, 자금, 기술, 마케팅, 물류 등 Total Solution 차원의 중소기업지원시스템 중 마케팅ㆍ유통과 관련 협력상거래(collaborative commerce)라는 개념을 도입하여 오프라인과 온라인이 결합되어 대전ㆍ충남 중소기업간의 협력, 제휴를 지원하고, 나아가 대기업, 학계, 벤처캐피탈들이 참여하여 교류할 수 있는 정보공유와 만남의 장을 제공함으로써, 협력상거래 포탈 사이트를 구축하기 위한 이론적 모형을 제시ㆍ구축하고자 한다. 협력상거래 포탈의 기술적 정의는 중소기업간에 인터넷을 통하여 마케팅ㆍ유통과 관련한 기업핵심정보와 비즈니스 프로세스를 공유함으로써 효율적인 협업 전자상거래를 가능하게 하는 모든 기술적 요소의 집합이라 할 수 있다. 협력상거래 포탈의 협업적 프레임워크 기능 요구사항은 \circled1Integration of product ＆ process information, \circled2Extensibility and flexibility of framework, \circled3Platform independence, \circled4Interdependence and modularity of services, \circled5Interoperability among services, \circled6Accessibility of legacy system(ERP, SCM, CRM) 등이다.

• KEPCO Journal on Electric Power and Energy
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• v.2 no.3
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• pp.397-402
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• 2016

Recently, many ICT companies are trying to expand the ecosystem of VR (Virtual Reality) and AR (Augmented Reality). They are developing a variety of industries such as entertainment, education, e-commerce and so on. There is also contains the power, energy field. And application related with VR/AR will increase in power industry. Thus, Platform is necessary because there are problems such as re-use, interface with legacy system and security. We can expect the convenience and efficiency by developing VR/AR power platform. In this paper, we will discuss the trends of VR/AR technologies, possibilities of VR/AR in energy field, essential elements of VR/AR power platform. In the future, we expect to lead standards of VR/AR in energy and to develop a killer application such as Pokemon GO.

• International Commerce and Information Review
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• v.12 no.3
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• pp.55-78
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• 2010

This study analyses recent development of digital contents industry. The purpose of this study is to show how the convergence phenomenon is occurring in the digital contents industry. Furthermore, this study examines the influence of digital convergence on the digital contents industry. The characteristics of the digital contents industry falls roughly into three features. To begin with, technical aspect of the industrial feature is that digitalized contents can be used in various digital devices, namely OSMU(One Source Multi Use). The second feature is related to protection of copyright against illegal file sharing and downloading. One final point is that platform for distribution channels has been universal by digital convergence. To sum up, the notable feature of digital contents industry is high value-added. Also, digital contents industry is composed of users, digital device, network, and universal contents. Users are the key component of digital contents industry, who is distinguished from consumers. Digital devices such as mobile phone, PDA can play all kinds of digital contents and make users communicate in two-ways. Portable devices also allow the users to consume digital contents at any place. Digital contents can be distributed by both wire and wireless networks. And most of transactions can be made through networks. There are three key issues about digital convergence. Entry barriers for market become lowered; the age of contents users is changed from old generation to young generation. And the form of contents devices is changing rapidly. Traditional contents field such as movie, music, broadcasting, publishing, animations are combined into one digital contents territory. As a result, this paper suggests that digital convergence phenomenon will be accelerating for the future. According to the result of this study, the advent of digital convergence and e-Commerce will have significant influence on trade of digital contents.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.31 no.3
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• pp.1-7
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• 2008

This paper proposes an object-oriented software development guidance and an evaluation index for the productivity related to EJB(Enterprise JavaBeans). EJB is a known successful standard model for LSDO(Large Size Distributed Object). However, there is no comparison research about the performance of EJB 2.0 and 3.0 with same identical platform. Quantitative analysis is supported as a part of LOC(Line Of Code) analysis. There is a limit to develop the updated software with no the specific evaluating index for the productivity of software. This work proposes an specific index for evaluating the productivity of new version EJB on a platform. Base on the result, the specific guidance of the developing software is obtained.

• Proceedings of the Korean Society of Computer Information Conference
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• 2021.07a
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• pp.85-86
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• 2021

본 논문에서는 사용자 간 거래를 제공하는 플랫폼에서 제목 데이터를 활용한 상세 필터 모델을 제안한다. 이 모델은 상세 필터링을 제공하지 않는 플랫폼으로 인해 대규모 데이터에서 사용자가 원하는 데이터를 찾는 불편함을 덜어준다. 상세 필터링을 일부 제공할 경우 관리자가 주기적으로 변경된 데이터로 갱신해야 하는 과정이 있지만, 제안 모델을 활용할 경우, 수집된 데이터를 활용하여 필터링을 구성하기 때문에 관리자의 불필요한 리소스를 줄일 수 있다. 또한 등록된 데이터를 활용하여 필터 데이터를 구성하기 때문에 결과가 없는 필터가 노출되지 않고, 사용자가 없는 결과를 찾게 되는 헛수고를 덜 수 있다. 본 논문에서는 제목 데이터를 활용하여 상세 필터 모델을 적용하여 사용자가 원하는 상품을 구매하기 위한 접근이 용이하다.

• International Commerce and Information Review
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• v.6 no.2
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• pp.265-285
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• 2004

The objective of this study has two folds. The first is to investigate current global certification system and the second is to suggest some possible solutions for expanding global e-trade networks. Both research and industrial communities recognize the importance of global certification problems in connection with global e-trade payment because global e-trade volume continue to grow. But not many research results have been reported to the communities in identifying some barriers against active global certification systems. This paper intents to suggest some possible solutions for improved global certification system and the results are summarized as follows: First, strict certification structure has to be relaxed by considering diverse mutual certification methods in global e-trade practice. This paper provides some comparative results about mutual certification methods among different nations. Second, numerous business models have to be derived such that they can be applied to other global certification applications than global e-trade. Third, global certified networks have to be expanded beyond mutual certification level. Once the certified structure among different nations have been established then diverse certified authority channels have to be implemented. Finally, since Korea has already established very good public certification infrastructure within the nation this platform has to be positioned in the center of global e-trade networks. This paper has of course to accept a critique such as this study provided limited results to generalized global e-trade certification model, and therefore empirical study for assessing robust model should be pursued in the future.