• Clinical and Experimental Pediatrics
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• 제46권12호
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• pp.1235-1241
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• 2003

목 적 : 현재 시중에 판매되고 있는 연무기 기종에 따라 그 성능이 다를 것으로 보고 제품 선택에 도움이 되고자 국내 시판중인 16가지 연무기 기종의 성능을 실험을 통하여 비교하였다. 방 법 : 16가지 연무기/압축기 제품(Pariboy Type 38/Long life, Pariboy Type N/Long life, Pariboy Type N/Salter 8900, Pariboy Type N/LC, Devilbiss pulmoaid-LT/Hudson, Devilbiss pulmoaid/Hudson, Mesmed neb-300/Own, San-up 3040/Hudson, Midas(Basic)/Own, AirJolie2/Hudson, Thomas 1127/Salter 8900, Noel NE-2000/Salter 8900, Omron CX3/Hudson, Chang Woo CWN-100/Salter 8900, Voyage/Mefar, ASI-Pro/Medel jet pluse)을 가지고 Mass output과 입자 크기를 측정하였다. Mass output은 생리식염수 4 mL를 2분간 분무 전, 후의 무게변화를 정밀 전자저울로 측정하였다. 동일한 방법으로 생리식염수 3 mL를 채워 실험하였다. 입자의 크기는 0.9% 생리식염수 4 mL를 채우고 5분간 작동하면서 laser diffraction법을 이용하여 측정하였다. 결 과 : 분당흡입량은 Pariboy type N/Long life이 0.184 mg/min로 가장 높은 값을 보였으며 0.019 mg/min로 가장 낮은 수치를 나타낸 Mesmed Neb-300/Own과는 약 9.6배의 차이를 보였다. Pariboy Type N/Long life이 Mass output이 0.68 mg/min로 가장 컸고 0.13 mg/min으로 가장 작은 수치를 보인 Mesmed-Neb/Own과는 5.2 배 차이가 있었다. 모든 제품은 5분간의 입자의 크기를 측정하였으나 검사시간 동안 입자크기의 차이는 보이지 않았다. $5{\mu}m$ 이하의 입자크기의 최대값은 64%였고 최소값의 연무기는 20%였다. MMAD는 Pariboy Type N/Long life이 $3.76{\mu}m$로 가장 작았으며 나머지 제품은 모두 $5{\mu}m$ 이상이었다. 결 론 : 시중에 판매되는 연무기들의 기능이 다양하므로 제품의 선택에 있어서 그 성능을 고려할 필요가 있다.

• Asia pacific journal of information systems
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• 제22권4호
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• pp.7-29
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• 2012

Smartphone and its applications (i.e. apps) are increasingly penetrating consumer markets. According to a recent report from Korea Communications Commission, nearly 50% of mobile subscribers in South Korea are smartphone users that accounts for over 25 million people. In particular, the importance of smartphone has risen as a geospatially-aware device that provides various location-based services (LBS) equipped with GPS capability. The popular LBS include map and navigation, traffic and transportation updates, shopping and coupon services, and location-sensitive social network services. Overall, the emerging location-based smartphone apps (LBA) offer significant value by providing greater connectivity, personalization, and information and entertainment in a location-specific context. Conversely, the rapid growth of LBA and their benefits have been accompanied by concerns over the collection and dissemination of individual users' personal information through ongoing tracking of their location, identity, preferences, and social behaviors. The majority of LBA users tend to agree and consent to the LBA provider's terms and privacy policy on use of location data to get the immediate services. This tendency further increases the potential risks of unprotected exposure of personal information and serious invasion and breaches of individual privacy. To address the complex issues surrounding LBA particularly from the user's behavioral perspective, this study applied the privacy calculus model (PCM) to explore the factors that influence the adoption of LBA. According to PCM, consumers are engaged in a dynamic adjustment process in which privacy risks are weighted against benefits of information disclosure. Consistent with the principal notion of PCM, we investigated how individual users make a risk-benefit assessment under which personalized service and locatability act as benefit-side factors and information privacy risks act as a risk-side factor accompanying LBA adoption. In addition, we consider the moderating role of trust on the service providers in the prohibiting effects of privacy risks on user intention to adopt LBA. Further we include perceived ease of use and usefulness as additional constructs to examine whether the technology acceptance model (TAM) can be applied in the context of LBA adoption. The research model with ten (10) hypotheses was tested using data gathered from 98 respondents through a quasi-experimental survey method. During the survey, each participant was asked to navigate the website where the experimental simulation of a LBA allows the participant to purchase time-and-location sensitive discounted tickets for nearby stores. Structural equations modeling using partial least square validated the instrument and the proposed model. The results showed that six (6) out of ten (10) hypotheses were supported. On the subject of the core PCM, H2 (locatability ${\rightarrow}$ intention to use LBA) and H3 (privacy risks ${\rightarrow}$ intention to use LBA) were supported, while H1 (personalization ${\rightarrow}$ intention to use LBA) was not supported. Further, we could not any interaction effects (personalization X privacy risks, H4 & locatability X privacy risks, H5) on the intention to use LBA. In terms of privacy risks and trust, as mentioned above we found the significant negative influence from privacy risks on intention to use (H3), but positive influence from trust, which supported H6 (trust ${\rightarrow}$ intention to use LBA). The moderating effect of trust on the negative relationship between privacy risks and intention to use LBA was tested and confirmed by supporting H7 (privacy risks X trust ${\rightarrow}$ intention to use LBA). The two hypotheses regarding to the TAM, including H8 (perceived ease of use ${\rightarrow}$ perceived usefulness) and H9 (perceived ease of use ${\rightarrow}$ intention to use LBA) were supported; however, H10 (perceived effectiveness ${\rightarrow}$ intention to use LBA) was not supported. Results of this study offer the following key findings and implications. First the application of PCM was found to be a good analysis framework in the context of LBA adoption. Many of the hypotheses in the model were confirmed and the high value of $R^2$ (i.,e., 51%) indicated a good fit of the model. In particular, locatability and privacy risks are found to be the appropriate PCM-based antecedent variables. Second, the existence of moderating effect of trust on service provider suggests that the same marginal change in the level of privacy risks may differentially influence the intention to use LBA. That is, while the privacy risks increasingly become important social issues and will negatively influence the intention to use LBA, it is critical for LBA providers to build consumer trust and confidence to successfully mitigate this negative impact. Lastly, we could not find sufficient evidence that the intention to use LBA is influenced by perceived usefulness, which has been very well supported in most previous TAM research. This may suggest that more future research should examine the validity of applying TAM and further extend or modify it in the context of LBA or other similar smartphone apps.

• 대한핵의학회지
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• 제28권2호
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• pp.177-185
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• 1994

Pharmacologic coronary vasodilation in conjunction with myocardial perfusion scintigraphy has become an alternative to dynamic exercise test for the diagnosis and risk stratification of coronary artery disease, especially in patients who are unable to perform adequate exercise. Dipyridamole and adenosine have been used for pharmacologic stress testing with myocardial perfusion imaging. Adenosine is a potent coronary vasodilator with rapid onset of action, short half-life, near maximal coronary vasodilation and less serious side effects. ST segment depression has been reported in about 7-15% of patients with coronary artery disease receiving dipyridamole in conjunction with myocardial perfusion imaging. The exact cause and clinical significance are not known. In order to evaluate the relationship between adenosine-induced ST segment depression during $^{99m}Tc$-MIBI myocardial perfusion scintigraphy and the severity of coronary artery disease, we performed $^{99m}Tc$-MIBI imaging after intravenous Infusion of adenosine In 120 patients with suspected coronary artery disease. Of the 120 patients, 28 also performed coronary angiography. There were 24 patients with ST segment depression during $^{99m}Tc$-MIBI scintigraphy and 96 patients without ST segment depression. Adenosine was infused Intravenously at a dose of 0.14mg/kg per minute lot 6minutes and $^{99m}Tc$-MIBI was injected at 3 minute. We then com-pared the hemodynamic changes, side effects, scintigraphic and angiographic findings. Heart rate increased $90{\pm}19$ beats/minute in the group with ST depression compared with $80{\pm}16$ beats/minute in the group without ST depression(p<0.05). Baseline systolic blood pressure was significantly higher in the group with ST depression($152{\pm}27$ mmHg) than in the group without 57 depression($140{\pm}21$mmHg, p<0.05). Double product at baseline($10.90{\pm}2.77$ versus $9.55{\pm}2.34\;beats/minute{\times}mmHg$) and during adenosine infusion($12.72{\pm}3.89$ versus $10.83{\pm}2.98\;beats/minute{\times}mmHg$) were significantly higher in the group with ST depression(p<0.05). The incidence of anginal chest pain was also significantly higher in the group with ST depression(ST versus 29%, p<0.0001). The $^{99m}Tc$-MIBI images were abnormal in 23(96%) patients with ST segment depression and 66(69%) patients without ST segment depression(p<0.05). In patients with ST segment depression, there were more reversible perfusion defects than in patients without ST segment depression(83 versus 55%, p<0.05). The number of abnormal segments were significantly higher in the group with ST depression($3.05{\pm}2.01$ versus $1.51{\pm}1.45$, p<0.005). In patients with ST segment depression, there were more segments of reversible perfusion defects than in patients without segment depression($2.15{\pm}2.11$ versus $0.89{\pm}1.24$, p<0.05). There were no differences in the angiographic severity by vessel(p ; NS). We concluded that ST segment depression during $^{99m}Tc$-MIBI myocardial perfusion scintigraphy with Intravenous adenosine is related to the severity of coronary artery disease.

• 보건교육건강증진학회지
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• 제20권2호
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• pp.35-61
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• 2003

Background： The purpose of this study was to develop a structured and individualized smoking prevention program for adolescents by utilizing a multimedia computer-assisted instruction model and to empirically assess its effect. Method： For the purpose of this study, a guide book of smoking prevention program for middle and high school students was developed as the first step. The contents of this book were summarized and developed into an actual multimedia CAI smoking prevention program according to the Gane ＆ Briggs instructional design and Keller's ARCS motivation design models as the second step. At the final step, the short-tenn effects of this program were examined by an experiment. This experiment were made for middle school and high school students and the quasi experimental design was the pretest - intervention - posttest. The measured data was attitude, belief, and knowledge about smoking, interest in the program, and learning motivation. Result： The results of this study were as follows： First, the guide book of a smoking prevention program was developed and the existing literature on adolescent smoking was analyzed to develop the content of the guide book. Then the curriculum was divided into three main domains on tobacco and smoking history, smoking and health, adolescent smoking and each main domain was divided into sub-domains. Second, the contents of the guide book were translated into a multimedia CAI program of smoking prevention througn Powerpoint software according to the instructional design theory. The characteristics of this program were interactive, learner controllable, and structured The program contents consisted of entrance(5.6％), history of tobacco(30％), smoking and health(38.9％), adolescent smoking(22.2％), video(4.7％), and exit(1.6％). Multimedia materials consisted of text(121), sound and music, image(still 84, dynamic 32), and videogram(6). The program took about 40 minutes to complete. Third, the results on analysis of the program effects were as follows： 1) There was significant knowledge increase between the pre-test and post-test with total mean difference 3.44, and the highest increase was in the 1st grade students of high school(p＜0.001). 2) There was significant decrease in general belief on smoking between the pre-test and post-test with total mean difference 0.28. In subgroup analysis, the difference was significantly higher in the 1st grade of high school (p<0.001), low income class (p<0.001), and daily smokers (p<0.01). 3) There was no significant difference in attitudes on his personal smoking between the pre-test and post-test. 4) The interest in the program seemed to lower as students got older. The score of motivation toward this prevention program was the highest in the middle school 3rd grade. Among sub-domains of motivation, the confidence score was the highest. Conclusion： To be most effective, the smoking prevention program for adolescents should utilize the most up-to-date and accurate information on smoking, and then instructional material should be developed so that the learners can approach the program with enjoyment. Through this study, a guide book with the most up-to-date information was developed and the multimedia CAI smoking prevention program was also developed based on the guide book. The program showed positive effect on the students' knowledge and belief in smoking.

• 대한교통학회지
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• 제17권1호
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• pp.29-39
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• 1999

본 연구는 우리나라의 고속도로 기본구간에서 기상조건에 따른 도시고속도로 교통류의 특성을 분석한 것이다. 본 연구의 주요 결과를 요약하면 다음과 같다. 첫째, 비가 올 경우 속도-교통류율간의 관계는 길어깨쪽 차로를 제외하고 차로별로 큰 차이가 없이 유사한 패턴을 보이는 것으로 나타났다. 둘째 교통류율-점유율간의 관계식은 비가 올 경우 그 관계성은 더 분명해지지만, 서비스교통류율이 약 200대/시/차로 정도 감소하는 것으로 나타났다. 셋째, 비가 올 경우 도로의 관측된 서비스교통류율은 맑은 날에 비해 약 10-20% 정도 감소하는 것으로 나타났으며, 이러한 결과는 1998 HCM에서 제시한 결과 및 교통류율-점유율 관계식의 기울기 감소 패턴과 일치한다. 넷째, 비가 올 경우 전체 차로의 소통능력은 맑은 날에 비해 감소하고 전반적으로 중앙분리대쪽 차로의 소통 능력이 길어깨쪽 차로에 비해 높은 것으로 나타났으나, 기상변화에 따른 차로별 임계속도와 임계점유율은 큰 변화가 없는 것으로 나타났다. 본 연구는 도시고속도로 기본구간의 1개 지점에서 나타난 특성으로서 공간적 분포 특성을 고려하기 위해서는 향후 연구에서 다양한 조건을 갖는 도로지점에 대해 분석해야 할 것이다. 또한 비 뿐만 아니라 안개나 눈에 의 한 영향을 고려한 상세한 분석이 필요하다. 본 연구의 결과는 그간 일반적으로 알려졌던 내용과 큰 차이는 없지만 실제로 고속도로를 설계하거나 운영하는데 근거자료로 활용할 수 있는 자료를 제공하는 측면에서 의미가 있다고 판단되며, 도로용량편람을 개정 및 수정하는 과정에서 명확히 명시해야할 기초자료를 제공하고 있다.Bayesian pooling technique for estimating the dynamic link travel time of networks. The proposed algorithm has been validated using the field experiment data out of GPS probes and detectors over the roadways and the estimated link travel time from the algorithm is proved to be more useful than the mere arithmetic mean from each traffic source. the whole sentence(preceeding sentence and the accompanying sentence). The conjunctive endings are '-고₂, -으며₂, -다가₂, -어서, -고서, 을수록, -은데₂, -으면₂, -어야₂, -어도₂, -으니까₂, -거든₁,'etc. Type C can be interpreted as the neutralized tense of the preceeding sentence and the absolute tense of the accompanying sentence. The conjunctive endings are '-으러, -으려고, -고자, -도록, -게,'etc. Type D can be described as the relative tense of the part of the preceeding sentence and the

• 대한영상의학회지
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• 제83권2호
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• pp.331-343
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• 2022

목적 국소 치료 후 잔존 간세포암 진단을 위한 LI-RADS 치료 반응(liver imaging reporting and data system treatment response; 이하 LR-TR)과 modified Response Evaluation Criteria in Solid Tumors (이하 mRECIST) 기준의 진단능을 체계적으로 비교한다. 대상과 방법 MEDLINE과 EMBASE에서 역동적 조영증강 CT 또는 MRI를 이용하여 LR-TR과 mRECIST의 진단능을 개인 내 비교한 원저를 검색하였다. 생존 종양에 대한 참조 표준은 수술을 통한 병리 진단을 사용하였다. 각 기준의 생존 카테고리에 대한 메타분석적 통합 민감도와 특이도는 bivariate random-effects model을 통해 계산하였고 bivariate meta-regression을 통해 비교하였다. 결과 총 다섯 개의 포함된 연구들에서(430명 환자들 및 631개 치료된 병변들), LR-TR 생존 카테고리의 병변별 통합 민감도와 특이도는 58% (95% 신뢰구간, 45%-70%)와 93% (95% 신뢰구간, 88%-96%)이었으며 mRECIST 생존 카테고리는 56% (95% 신뢰구간, 42%-69%)와 86% (95% 신뢰구간, 72%-94%)이었다. LR-TR 생존 카테고리는 mRECIST에 비하여 유의하게 높은 특이도를 보였으나(p < 0.01) 민감도는 유사하였다(p = 0.53). 결론 LR-TR 알고리즘은 국소 치료 후 병리학적 잔존 간세포암의 진단에 대하여 민감도의 유의한 차이 없이 mRECIST보다 높은 특이도를 보였다.

• Asia pacific journal of information systems
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• 제23권3호
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• pp.25-53
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• 2013

This study analyzes the effect of Computer Aided Innovation (CAI) to improve R&D Capabilities empirically. Survey was distributed by e-mail and Google Docs, targeting CTO of 235 SMEs. 142 surveys were returned back (rate of return 60.4%) from companies. Survey results from 119 companies (83.8%) which are effective samples except no-response, insincere response, estimated value, etc. were used for statistics analysis. Companies with less than 50billion KRW sales of entire researched companies occupy 76.5% in terms of sample traits. Companies with less than 300 employees occupy 83.2%. In terms of the type of company business Partners (called 'partners with big companies' hereunder) who work with big companies for business occupy 68.1%. SMEs based on their own business (called 'independent small companies') appear to occupy 31.9%. The present status of holding IT system according to traits of company business was classified into partners with big companies versus independent SMEs. The present status of ERP is 18.5% to 34.5%. QMS is 11.8% to 9.2%. And PLM (Product Life-cycle Management) is 6.7% to 2.5%. The holding of 3D CAD is 47.1% to 21%. IT system-holding and its application of independent SMEs seemed very vulnerable, compared with partner companies of big companies. This study is comprised of IT infra and IT Utilization as CAI capacity factors which are independent variables. factors of R&D capabilities which are independent variables are organization capability, process capability, HR capability, technology-accumulating capability, and internal/external collaboration capability. The highest average value of variables was 4.24 in organization capability 2. The lowest average value was 3.01 in IT infra which makes users access to data and information in other areas and use them with ease when required during new product development. It seems that the inferior environment of IT infra of general SMEs is reflected in CAI itself. In order to review the validity used to measure variables, Factors have been analyzed. 7 factors which have over 1.0 pure value of their dependent and independent variables were extracted. These factors appear to explain 71.167% in total of total variances. From the result of factor analysis about measurable variables in this study, reliability of each item was checked by Cronbach's Alpha coefficient. All measurable factors at least over 0.611 seemed to acquire reliability. Next, correlation has been done to explain certain phenomenon by correlation analysis between variables. As R&D capabilities factors which are arranged as dependent variables, organization capability, process capability, HR capability, technology-accumulating capability, and internal/external collaboration capability turned out that they acquire significant correlation at 99% reliability level in all variables of IT infra and IT Utilization which are independent variables. In addition, correlation coefficient between each factor is less than 0.8, which proves that the validity of this study judgement has been acquired. The pair with the highest coefficient had 0.628 for IT utilization and technology-accumulating capability. Regression model which can estimate independent variables was used in this study under the hypothesis that there is linear relation between independent variables and dependent variables so as to identify CAI capability's impact factors on R&D. The total explanations of IT infra among CAI capability for independent variables such as organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability are 10.3%, 7%, 11.9%, 30.9%, and 10.5% respectively. IT Utilization exposes comprehensively low explanatory capability with 12.4%, 5.9%, 11.1%, 38.9%, and 13.4% for organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability respectively. However, both factors of independent variables expose very high explanatory capability relatively for technology-accumulating capability among independent variable. Regression formula which is comprised of independent variables and dependent variables are all significant (P<0.005). The suitability of regression model seems high. When the results of test for dependent variables and independent variables are estimated, the hypothesis of 10 different factors appeared all significant in regression analysis model coefficient (P<0.01) which is estimated to affect in the hypothesis. As a result of liner regression analysis between two independent variables drawn by influence factor analysis for R&D capability and R&D capability. IT infra and IT Utilization which are CAI capability factors has positive correlation to organization capability, process capability, human resources capability, technology-accumulating capability, and collaboration capability with inside and outside which are dependent variables, R&D capability factors. It was identified as a significant factor which affects R&D capability. However, considering adjustable variables, a big gap is found, compared to entire company. First of all, in case of partner companies with big companies, in IT infra as CAI capability, organization capability, process capability, human resources capability, and technology capability out of R&D capacities seems to have positive correlation. However, collaboration capability appeared insignificance. IT utilization which is a CAI capability factor seemed to have positive relation to organization capability, process capability, human resources capability, and internal/external collaboration capability just as those of entire companies. Next, by analyzing independent types of SMEs as an adjustable variable, very different results were found from those of entire companies or partner companies with big companies. First of all, all factors in IT infra except technology-accumulating capability were rejected. IT utilization was rejected except technology-accumulating capability and collaboration capability. Comprehending the above adjustable variables, the following results were drawn in this study. First, in case of big companies or partner companies with big companies, IT infra and IT utilization affect improving R&D Capabilities positively. It was because most of big companies encourage innovation by using IT utilization and IT infra building over certain level to their partner companies. Second, in all companies, IT infra and IT utilization as CAI capability affect improving technology-accumulating capability positively at least as R&D capability factor. The most of factor explanation is low at around 10%. However, technology-accumulating capability is rather high around 25.6% to 38.4%. It was found that CAI capability contributes to technology-accumulating capability highly. Companies shouldn't consider IT infra and IT utilization as a simple product developing tool in R&D section. However, they have to consider to use them as a management innovating strategy tool which proceeds entire-company management innovation centered in new product development. Not only the improvement of technology-accumulating capability in department of R&D. Centered in new product development, it has to be used as original management innovative strategy which proceeds entire company management innovation. It suggests that it can be a method to improve technology-accumulating capability in R&D section and Dynamic capability to acquire sustainable competitive advantage.

• Tuberculosis and Respiratory Diseases
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• 제43권2호
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• pp.201-209
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• 1996

연구배경: Auto-PEEP 혹은 intrinsic PEEP은 호기말에 폐용적이 전체 호흡기계의 이완 용적으로 돌아오지 않음으로써, 증가된 호흡기계의 탄성반도압만큼 호기말 폐포내압(alveolar pressure) 이양의 값을 보이는 것을 말한다. Auto-PEEP 이 존재하는 만성폐쇄성폐질환 환자에게 externa1 PEEP을 적용하면 환자의 호흡 일을 줄일 수 있어서, 질환의 급성악화시 혹은 기계호흡으로부터의 이탈시 환자의 자발호흡을 보조하기 위한 요법으로 제시되고 있다. 이에 기계호흡중인 환자에서 auto-PEEP의 존재가 호흡 일에 미치는 영향을 알아보고, externa1 PEEP의 사용이 auto- PEEP에 의해 증가된 호흡 일을 줄이는지를 알아보기 위해 본 연구를 시행하였다. 방법: 호흡부전으로 기계호흡을 하고 있는 환자 15명을 대상으로 연구가 이루어 졌으며, 이들 7명에서 auto-PEEP이 관찰되었고(auto-PPEP군) 8명에서 auto-PEEP이 auto-PEEP군). 양군 간의 환자의 호흡역학적 지표의 차이를 조사하였으며, auto-PEEP이 존재하는 환자들에 대해 3cm $H_2O$의 external PEEP을 적용한 뒤 호흡역학적 지표들의 변화를 조사하였다. 호흡역학적 지표는 상시호흡량(tidal volume, 이하 $V_T$), 분당 호흡수, 분당환기량 (minute ventilation 이하 $V_E$), 최고흡기유량(peak inspiratory flow rate, 이하 PIFR), 최고호기유행peak expiratory flow rate, 이하 PEFR), 최고흡기압(peak inspiratory pressure, 이하 PIP), $T_I/T_{TOT}$, auto-PEEP, 폐 동적탄성 (dynamic compliance of lung, 이하 Cdyn), 호기 기도저항(expiratory airway resistance, 이하 RAWe), 평균 기도저항(mean airway resistance, 이하 RAWm), $P_{0.1}$, 환자에 의해 수행되는 호흡 일 (work of breathing performed by patient, 이하 호흡 일), pressure-time product(이하 PTP)등이었다.

• 마케팅과학연구
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• 제18권2호
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• pp.223-252
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• 2008

본 연구에서 우리는 시장 자료가 부족한 상황에서 개인레벨과 총량레벨 모두에서 신상품들과 기존 상품들 간의 동태적 대체, 경쟁을 예측하는데 적합하도록 전환비용 요소가 포함된 신 구상품간 대체 경쟁 예측 선택기반 확산 모형을 제안하고자 한다. 추가적으로, 우리는 제안된 모형을 디지털 케이블 TV, IPTV 등이 포함된 신규 유료 양방향 방송서비스들과 기존의 아날로그 케이블 TV가 대표하는 구 유료 방송 서비스간에 벌어지는 대체 및 경쟁 예측 사례에 적용하여 본 모형의 의의를 밝히며, 또한 관련된 실증적 시사점을 도출하고자 한다. 실증 적용 결과, 유료 방송서비스 시장에 있어선 기존 상품과 전환 비용을 고려하지 않고 신상품 수요 예측을 하는 경우, 초기 확산 속도를 과대 추정하거나 왜곡된 예측 경향이 존재하여, 보다 현실적이고 보수적인 신상품 수요 예측을 위해 이들의 반영이 필요함을 밝혀, 본 연구에서 제안된 모형의 의의를 확인할 수 있었다. 또한, 제안된 모형이 S자 곡선을 미리 가정하기보다, 실증 대상의 속성이 소비자의 상태전환에 미치는 영향의 정도에 따라 유연한 형태의 총량시장 성장 곡선을 도출함을 확인하였다. 실증적으로는 여러 가격 조합에 대해 IPTV가 디지털 케이블 TV에 비해 더 선호되어 가입자 확보 면에서 우위에 있을 것임을 확인할 수 있었다. 한편, 기존 상품인 아날로그케이블 TV의 경우 열위의 서비스 속성에도 불구하고, 가격에서의 우위와 높은 전환비용의 존재로 인해 급격한 대체보다 점진적인 대체가 이루어질 가능성이 큼을 알 수 있었다.

• 지능정보연구
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• 제24권4호
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• pp.171-196
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• 2018

본 연구는 디자인 영역 중 웹 스타일에 대해서 소비자 감성과 만족과의 관계를 연구했다. 기존 웹 스타일 연구들은 웹의 레이아웃과 구조도 등과 색상 등이 감성에 미치는 영향에서 연구했다. 본 연구는 기존 연구들과 차별되게 웹의 구성 요소를 배제하고 소비자의 감성 지표만을 갖고 소비자 만족과의 관계를 분석했다. 분석을 위해 검증을 위해 소비자 204명을 대상으로 40개 웹 스타일 테마를 선정, 각 소비자에게 4개씩 평가하도록 하였다. 소비자에게 평가하도록 한 감성 형용사는 18개의 대비되는 쌍을 갖는 감성 형용사로 구성하였고, 요인 분석을 통해 상위 감성 지표를 추출했다. 각 감성 지표들은 '부드러움', '모던함', '명확함', '꽉 참' 이었으며, 감성지표들이 소비자 만족에 미치는 영향이 다를 것으로 판단하여 가설을 수립했다. 분석 결과에 따라 가설 1과 2, 3은 채택되었으며, 가설 4의 경우는 기각되었다. 가설 4의 경우 기각되었지만 정의 방향이 아닌 부의 방향으로 유의한 것으로 나타났다. 이때, 조절 초점 성향이 감성이라는 정보처리 과정에서 소비자 만족에 미치는 영향이 다를 것으로 판단했다. 조절 초점 성향은 조직 행동 및 의사결정에 영향을 주기도 하며, 정치, 문화, 윤리적 판단 및 행동은 물론 광범위적 심리적 문제와 사고 프로세스, 감정적 반응에도 영향을 미친다. 때문에 각 감성 지표에 대한 조절 초점 간 차이를 확인할 필요성이 있고, 각 감성 지표에 대한 세부 가설을 수립했다. 세부 가설을 검증하기 위해 조절 회귀 분석을 수행했다. 분석 결과 가설 5는 부분적으로 지지됐고, 가설 5.3만 지지되었고, 5.4의 경우 기각되었지만 가설과의 반대 방향으로 지지되었다. '명확함'의 경우 향상 초점이 소비자 만족에 더 큰 영향을 보였고, 예방 초점일수록 '꽉 참'을 더 선호한 것으로 나타났다. 분석 결과를 바탕으로 조절 초점 성향을 향상, 예방, 중간 성향으로 3집단으로 구분, 소비자 감성 기반으로 웹 스타일에 대한 추천을 할 수 있는 알고리즘을 개발했다.