• 제목/요약/키워드: Droog Design

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네덜란드 디자인 그룹 ′Droog Design′에 관한 연구 (Droog Design ; the mentality and the activities)

  • 김유진;문무경
    • 디자인학연구
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    • 제15권2호
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    • pp.157-168
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    • 2002
  • 산업사회 이후 물질문명의 도래와 급속한 커뮤니케이션의 발전으로 다양한 변화를 수용해야만 하는 현대 디자인에 있어서, 여전히 보편적 진리와 원칙으로 고정된 디자인 사고로는 디자이너뿐만 아니라 새로운 감수성을 수용하려는 인간에게 더 이상 새로운 디자인 가치를 부여하기에는 그 한계를 드러내고 있다. 급속한 변화에 민감해진 인간은 계속해서 탄생되는 인공물과의 새로운 관계를 요구하고 있는 것이다. 'Droog Design[드록디자인]'은 네덜란드 젊은 디자인그룹으로 사물에 대한 기존의 기능은 물론 개념들을 재-사고 및 재-정의하고, 실험적이고 경험적인 디자인 접근으로 근래에 많은 주목을 받고 있는 디자인 그룹이다. 'Droog Design'은 지금까지의 디자인을 통해 삶의 질적 향상을 가져왔지만 그와 동시에 물질 문명의 폐단에 따른 책임과, 인간과 사물의 관계 개선이라는 측면에서 새로운 디자인 사고방식(mentality)를 제창하고 있다. 특히 조형을 다름에 있어서 인공물이 인간과의 관계는 단순히 수단으로서의 관계뿐만 아니라 감성적이고 경험적인 기능으로서의 관계를 갖기를 요구하고 있다. 'Droog Design'의 디자인 사고와 그 개념적 접근 방식은 오늘의 디자인에 신선한 자극이 되고 있다.

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네덜란드 RE;MIND 디자인의 개념적·비평적 사용미학 (The Dutch RE;MIND Design's Conceptual and Critical Aesthetics of Use)

  • 박영태
    • 한국실내디자인학회논문집
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    • 제23권2호
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    • pp.51-61
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    • 2014
  • Aesthetics of use for modern people can be regarded as being weighted toward universal and rational function since it has focused on an 'automation and efficiency' and 'smartness' in terms of technological and human engineering position. Thus, aesthetics of use as an individual agent has remained in minimal level. This study attempts to seek conceptual model of design regarding the behavior of users from the systematization of critical theories about the usability. To do that, 'HERTZAIN TALES' written by Anthony Dune and the concept and system of Droog Design have been used as a core standard. In line with the various experiments by artist groups such as Fluxus, Memphis group and the work of product semantics, and inherent characteristics of Droog design, which has surfaced from the 1990s, concepts that has mentioned in the Hertzain tales have been organized into main texts. By overcoming cognitive bias inherent in the material culture and by overcoming an existing usability based on immateriality and dialectic solution, the autonomy of critical design and instrumentality of Droog design have been systemized. By interpreting the design aspect of 12 pieces that have been submitted to the RE;MIND section, the core of this study, it has been confirmed that conceptual and critical design's aesthetics of use From the interpretation of the design aspect of 12 pieces that have been submitted to the RE;MIND section, the core of this study, it has been confirmed that conceptual and critical design's aesthetics of use has established the autonomy and independence of the behavior of users, created functional articulation of materials and secured new conceptual model and thus, could be an effective methodical clue for creating an emergent design.

마르셀 반더스의 프로젝트에 나타난 공간디자인의 표현특성에 관한 연구 (A Study on the Expression Characteristic in the Space Design as it Appears in Marcel Wanders's Project)

  • 김정아
    • 한국실내디자인학회논문집
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    • 제19권5호
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    • pp.48-55
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    • 2010
  • Marcel Wanders, one of the greatest designers in the world of contemporary design, was born in the Netherlands. His works run the gamut from interior design to furniture design to lighting design, building a unique world of works. He started to gain fame when he presented "Knotted Chair" at Droog Design in 1996, which was made out of aramid ropes and later became his symbol. In 2000, he established "moooi," a world-renowned design label. By giving characteristic qualities, his works are given meaning, and like a fantastical dream, their images are extremely fantastical and stimulating. As can be seen in his character cover, he puts emphasis on the harmony between minimalism and decoration, establishing his own unique design concept. In this thesis, based on Marcel Wander's design philosophy, his overall design characteristics were classified into theatrical effects and storytelling. Expressive elements depaysement, eclectic mixture, and scale modification were derived from theatrical effects and analyzed; for storytelling, object, semantic cues, and dream and fantasy were derived and analyzed. A distinguishing feature of such analysis is his meaning-centric design approach, the principle by which to form long-term relationships with the users by creating user-centric designs that make them find meaning and values in diverse experiences in their daily routine, giving them familiar yet unique experience.