• 제목/요약/키워드: Dorfman-Steiner condition

검색결과 1건 처리시간 0.014초

기업의 적정광고수준에 대한 연구 (A Study on Optimal Advertising Level)

  • 박성욱
    • 한국경영과학회지
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    • 제29권4호
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    • pp.135-140
    • /
    • 2004
  • It considers advertising as an instrument to increase the stock of goodwill or reputation. summarising the effects of past and current advertising expenditures carried out by a firm. on the current demand for her goods. A relevant result emerging from the Dorfman-Steiner (1954) condition. establishing that advertising investment is proportional to sales. This paper investigates optimal advertising level between the good firm and the bad firm. So. We knew that between the good firm and the bad firm are establishing the Dorfman-Steiner condition.