• Information Systems Review
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• v.18 no.2
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• pp.107-125
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• 2016

With the rapid growth of the mobile application market, mobile donation applications have emerged as a new type of application that enables users to donate without actual payments. To date, limited research has been conducted to provide guidelines on how to design new types of mobile donation applications. Using cause-related marketing theory as theoretical framework, this study aims to identify the features of mobile donation applications that increase the intention of users to use such applications. To achieve this goal, we conducted two experiments. The results of an ANOVA test in the first experiment showed that indirect mobile donation applications (i.e., applications without actual payment) have a stronger positive effect on perceived effectiveness and cause involvement than direct mobile donation applications (i.e., applications with actual payment). In addition, perceived effectiveness and cause involvement yield positive effects on the intention to use mobile donation applications. The results of the second experiment showed that indirect mobile donation applications with utilitarian functions have a greater positive effect on perceived effectiveness and cause involvement than mobile donation applications with hedonic functions. These results contribute to mobile application and donation research as well as provide guidelines for practitioners on the design of mobile donation applications.

• Journal of the Korean Applied Science and Technology
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• v.40 no.2
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• pp.199-209
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• 2023

This study is a descriptive research to identify the factors that influence blood donation intentions of the middle-aged firefighters and prison officer based on Ajzen's (1991) planned behavior theory. The subjects of the study were 223 middle-aged firefighters and prison officer at a fire station and prison located in G City and District B. The Data were analyzed by descriptive statistics and t-test, one-way ANOVA, Pearson's correlation coefficient, Turkey, and multiple regression with the SPSS 21.0 program. There were statistically significant differences in blood donation intention according to the blood donation experience, attempted blood donation within a year, participate plan in blood donation within 3 months. The blood donation intention of middle aged showed significant positive correlations with attitude, subjective norms, and perceived behavioral control towards blood donation. Multiple regression analysis for blood donation intention revealed that the significant predictors were participate plan in blood donation within 3 months, perceived behavior control, subjective norms, attitude towards blood donation, and attempted blood donation within a year. These factors explained 69% of the variance. In order to enhance the middle aged's intention to blood donation, we need a program that can improve middle aged's attitude, subjective norms, perceived behavior control.

• Journal of Korean Clinical Nursing Research
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• v.15 no.2
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• pp.57-65
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• 2009

Purpose: This study was conducted to examine the effects of Brain Death Organ Donation Education on nurses' knowledge and attitudes. Methods: It is a quasi-experimental study using the non-equivalent control group. A total of 100 nurses participated in the study; 50 in the experimental group, and the rest in control group. Collected data were analyzed using ${\chi}^2-test$, t-test and ANCOVA by SPSS 12.0 program Results: There was a statistically significant difference in knowledge (F=13.29, p<.001), and attitude (F=4.35, p=.040) after the experimental group received Brain Death Organ Donation Education. Conclusion: The Brain Death Organ Donation Education was revealed as an effective tool in improving nurses' knowledge and attitudes toward organ donation.

• Asia Marketing Journal
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• v.26 no.1
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• pp.31-44
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• 2024

The social impact of observing others' charitable donations remains underexplored, with few studies examining the influence of donors' social class. Across three experiments, we investigated how the donor social class-donation type interaction influences the observers' perceived sacrificial costs or desire for a moral self-identity, which consequently affects their willingness to donate. The participants perceived higher costs when lower-class donors made monetary donations, but for time donations, they saw no difference in sacrificial costs by donor social class. Moreover, when the hourly wage was emphasized, the participants felt an increased desire for a moral self-identity from higher-class donors' monetary donations and became more willing to donate their money. These findings highlight the importance of considering both the donor social class and donation type when designing donation campaigns, and offer valuable insights for enhancing overall donation amounts.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.170-181
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• 2017

The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3789-3798
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• 2014

This study examined the factors affecting blood donation intention and behavior in college students based on the theory of planned behavior. The subjects were 258 students from one college in G city, and the data was collected by a survey using self-administered questionnaires structured from June 3 to June 14, 2013. The data was analyzed using the SPSS 19.0 program, the variables affecting the blood donation intention were analyzed by stepwise multiple regression, and the variables affecting the blood donation behavior were analyzed by Logistic regression. The factors affecting the blood donation intention were in order the perceived behavioral control, attitude toward the behavior and subjective norm, and the explanatory power was 65.6%. In addition, the factor affecting the blood donation behavior was only the blood donation intention (OR=1.129, p=.010) except for perceived behavioral control. Therefore, the perceived behavioral control, attitude and subjective norm should be considered when developing blood donation programs for college students.

• Journal of Convergence for Information Technology
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• v.10 no.11
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• pp.232-239
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• 2020

The purpose of this study was to identify the factors affecting the motivation for blood donation participation of university students. The subjects of this study were 200 university students in one area, and a self-report questionnaire was used for data collection. The data analysis used frequency, percentage, mean, standard deviation, Independent T-test, One-way ANOVA, Pearson Correlation Coefficient, and Multiple Regression Analysis. As a result of the study, the factors influencing the subjects' motivation to participate in blood donation were significant in the order of attitude toward blood donation, future blood donation plan, perceived health status, altruism, and number of blood donation experiences. The results of this study can be used as basic data for the development of educational programs to increase the motivation for blood donation participation of university students. It also suggests that there is a need to develop strategies that can increase university students' attitudes toward blood donation, altruism, and health status.

• Journal of the Korea Society of Computer and Information
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• v.23 no.4
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• pp.175-182
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• 2018

In this paper, we propose a software education ecosystem model for activating software education donation. First, in order to investigate current software education donation status, we will conduct a survey on software education donors and analyze the results. 39.6% of the software education donors responded that they were introduced to software education donation activities through their affiliated companies, institutions, organizations. Therefore, it can be seen that the promotion of software education donation activities is the most effective by promoting through software companies, organizations, and organizations and using human networks. The subjects of software education donation activities were the highest at middle school students (73.9%), and the contents of software education donations were the highest at programming practice (63.3%). Donors' satisfaction with software education donation activities was 57.9%. The social support for SW education donors was in the order of software education contents support, activity cost support, equipment and network support, and place sponsorship. 87.4% of donors were willing to continue to donate to software education. The reason why they did not want to continue donating software education was 'lack of personal time' (65.4%). Therefore, it is necessary to develop appropriate social support and incentive system to overcome shortage of personal time in order to activate software education contribution. In order to promote sustainable software education donations, it is essential to establish a virtuous circle of software education donation ecosystem based on cooperation and solidarity with various organizations such as government, corporations, institutions, universities and civil society organizations.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.29 no.3
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• pp.179-208
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• 2018

This study set out to analyze donation cases at public libraries, to propose plans to overcome their limitations of deficient operation budgets, and to vitalize donations at libraries. The investigator conducted a survey on the perceptions of donation activities at public libraries with a group of staff members in charge at public libraries that participated in the distribution project of books donated by publishers led by the Korean Library Association. In addition to the outcomes of project participation, the study also examined and analyzed the perceptions of in-house donation activities at public libraries in 2016. Furthermore, it looked into previous studies and cases of library donations home and abroad, identifying limitations and improvement measures of donation activities at public libraries and proposing plans to overcome them.

• Journal of Korean Academy of Nursing
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• v.45 no.6
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• pp.802-811
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• 2015

Purpose: The purpose of this study was to test and validate a model to predict living and brain death organ donation intention in nursing students. The conceptual model was based on the theory planned behavior. Methods: Quota sampling methodology was used to recruit 921 nursing students from all over the country and data collection was done from October 1 to December 20, 2013. Results: The model fit indices for the hypothetical model were suitable for the recommended level. Knowledge, attitude, subjective norm and perceived behavioral control explained 40.2% and 40.1% respectively for both living and brain death organ donation intention. Subjective norm was the most direct influential factor for organ donation intention. Knowledge had significant direct effect on attitude and indirect effect on subjective norm and perceived behavioral control. These effects were higher in brain death organ donation intention than in living donation intention. Conclusion: The overall findings of this study suggest the need to develop systematic education programs to increases knowledge about brain death organ donation. The development, application, and evaluation of intervention programs are required to improve subjective norm.