• Title/Summary/Keyword: Domestic Textile Industry

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Marketing Strategy of Korean Textile Industry for US market in Post Korea-Us FTA era. (한미 FTA에 대비한 미국 섬유시장 진출 전략)

  • Koh, Joong-Hyun;Kim, Joo-Nam
    • International Commerce and Information Review
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    • v.11 no.1
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    • pp.95-116
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    • 2009
  • Korea-Us FTA negotiation started in February 2006 with a view to overcoming those uncertainties in the global market and was finally concluded in April, 2007. The Agreement was officially signed between ministers two month later and it is expected to be ratified this year even though the process is most likely to be painful in both countries by the political resistances. For the new President of the United States, effective leadership will depends largely on how to encourage domestic industries such as Automobile industry and Iron and Steel industry from the financial crisis. Many trading partners of US worry about US foreign trade policy changes to protectionism that might be unequal to bear. Korea textile industry is one of the major industry in Korea as it occupies 15% of total number of manufacturers, 11% of total employment and 5% of national GDP. Korea-US FTA will provide a breakthrough for bouncing back by exploring new market. US agreed to remove all tariff and non-tariff barriers to 87% of textile items under trading. This study shows that Korean textile industry has been losing it's competitiveness as textile quota system abolished in the year 2005 and has been traced by pursuers such as China, India and Vietnam. In case of woven fabric which was a representing export item of Korea lost price competitiveness against China after 2005. This study seeks the strategy of Korea textile industry in the US market by utilizing the capacity of KOTRA offices in US. All possible statistical data obtained in the US were used for analysing the competitiveness. Fabrics and Garments are analysed independently with a view to finding out real trends of textile market in US. This study also suggest Korea's textile industry strategic ideas obtained from the potential buyers to show the way to penetrate into US market.

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A Study on the Perception Difference Analysis of Brand Image and Advertisement Image According to the Advertisement Expression Forms of Domestic Make-up Cosmetics - Focusing on the Students & Employees in Beauty & Fashion Industry in Chonbuk Provinces - (국내 색조화장품의 광고표현형식에 따른 상표 및 광고 이미지의 지각차이 분석 - 전북지역 미용패션 전공자와 종사자들을 중심으로 -)

  • Lee, Ji-Young;Kim, Yong-Sook
    • Fashion & Textile Research Journal
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    • v.6 no.5
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    • pp.575-584
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    • 2004
  • The purpose of this study was to investigate the differences in recognition of brand and advertisement image according to the advertisement expression forms of domestic make-up cosmetics. This study was conducted by means of a questionnaire survey of female which age from twenties to the thirties. The statistics used for data analysis were frequency distribution, Percentage, mean, factor analysis, and paired t-test by the SPSS program. The results of this study were as follows. The brand and advertisement image of domestic Make-up cosmetics were classified into seven factors. : Of good quality, high-toned, modern, chic, unique, familiar, stimulative brand and advertisement image. The brand image and advertisement image recognition didn't correspond in general except HERCYNA and ETUDE.

Fashion Firm's Utilization of Fashion Information (패션기업의 패션정보 활용)

  • Jung, Song-Heang
    • Fashion & Textile Research Journal
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    • v.6 no.6
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    • pp.699-706
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    • 2004
  • In today's fashion industry, directions for new products and high value added of fashion goods, product changes according to cycles, the shortening of life cycles, added value, planned obsolescence, and presentation is focused on fashion trends that will be selected by many consumers at the point of selling time. Therefore fashion information poses great importance and its weight is growing bigger everyday. Fashion information recognized to be important is reflected practically in the prediction of fashion changes in the fashion industry; especially, it is the first stage of the merchandising process that is the course of new product development. Presently, with some differences according to the size and specialized area of a firm, domestic fashion menufacturers obtain information from sales data of competing brands and their own, market information, consumer information based on primary data, shared fashion trend information given by domestic fashion information providing companies. Firms can not produce differentiated images and product concepts using such shared information. Although the types, importance and reflection of used information vary according to merchandising processes, all experts engaging in the merchandising of fashion products use the same shared information.

A Study on the Textile Design Education of College in Korea (국내 대학의 텍스타일 디자인 교육에 관한 연구)

  • Lee, Ji-Won;Lee, Song-Ja
    • Journal of Korean Home Economics Education Association
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    • v.19 no.1 s.43
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    • pp.149-162
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    • 2007
  • Fashion industry that is apparel of the latest textile industry become the center and it is universal inclination that addend value of design is high more and our country apparel industry is accelerating change by life culture industry of the high added value center. Differentiation of goods, high added value anger can be required by activation of professional manpower for strengthening competitiveness of domestic apparel field, and it is design to be texture another thing can raise this. Specific education to train able member of society based on these actual conditions grasping society actual conditions in present age that is specialized and diversifies and atomizes should be achieved. Hereupon, we have researched over current education status about domestic textile related courses and come to a conclusion described below. Domestic textile related courses are offering mostly in weaving and staining as major subjects, therefore distinguished character of each university can not be found. However, in comparison of importance between theoretical courses and practical courses, theoretical courses are gradually considered more importantly And the number of courses about commodity and operation is steadily increasing compared to those of design element. Nevertheless, for the concept of creativity as design education ever been pursuing by experiment and practice, we are also required to keep close relationship with industry as well as making efforts to reduce differences between college education and practical business. In addition, textile related colleges also need to be armed with more professional knowledge in odor to provide their students not only with more job opportunities but also with chances for self-development.

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Overseas Fashion Trends Acceptance of Korean Fashion Designers (한국 패션디자이너의 해외 패션트렌드 수용도)

  • Koh, Hee-Sook;Yoo, Tai-Soon
    • Fashion & Textile Research Journal
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    • v.8 no.1
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    • pp.89-98
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    • 2006
  • The purpose of this study is Korean fashion designers' tendency and degree to adopt and receive overseas fashion trends, as a founding work to suggest a direction for Korean fashion industry and designers to select and adopt overseas fashion trends. 204 survey results out of 270 ones from the same number of fashion designers in 68 brands, who work in domestic mass-fashion female-garment brands for more than 3 years, are used as final analysis data. For the data analysis, SPSS, ${\chi}^2$-verification, variable analysis and MANOVA are executed, and statistical significance is verified at significance level 0.05. Conclusions obtained from the result and discussions of study are as follows: 1) The periods for domestic fashion industry to need to adopt overseas fashion trends are during 1992-94, and 1986-88. 2) There are discrepancies of utilization of design factors per brand concept. 3) When a line which is not suitable to domestic consumers is presented as subject of fashion trend, there are difficulties to reflect, and per brand concept there are differences of reflection sequence. 4) Whether or not to develop independent themes is dichotomized per brand concept.

Characteristics of Domestic Textile Deigns and Trend Sensibility for Women's Apparel (여성복 텍스타일디자인의 특성과 감성에 관한 연구)

  • Na, Young Joo;Kwon, Oh Kyung
    • Fashion & Textile Research Journal
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    • v.2 no.3
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    • pp.198-204
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    • 2000
  • This study aimed to analyze the characteristics of domestic textile designs for miss and madam apparel and to find out the trend sensibility felt by young female judge according to the product year and apparel target age. Textile designs of 170 pictures of 1999 and 1994-1995 were collected at 4 shopping malls and from consumers, and results are as follows; As the sources of textile design were 'nature', 'imagination', and 'combination' used in the order of frequence, but the sources appeared more diverse in 1999 than in 1994-1995. The interpretation techniques expressed most often were 'stylized', 'geometry', and the mast frequent arrangements were 'all over', and the second was '4-way' in 19941995, '2-way' in 1999, that is, the arrangement were different according to product year. The trend sensibility were varying to the target age and product year.1999 apparel products were felt more 'sophisticated', 'contemporary', and 'sporty' if they were the textile designs for miss, while 1994-1995 products were more 'sophisticated', 'contemparary', and 'sporty' if for madam.

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A Study of the History of Domestic Precious Metal and Gems Market from Liberation to 1960s (광복~1960년대 국내 귀금속보석 산업사 연구)

  • Hong, Ji Youn
    • Fashion & Textile Research Journal
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    • v.23 no.4
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    • pp.439-447
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    • 2021
  • The purpose of this study is to examine the evolution of precious metal and gem stores, and to derive the characteristics of this period from the government, industry, and consumers. Correspondingly, the contents of daily newspaper articles during this period were analyzed using Naver's news library search engine. The historical development process is as follows. Before the Korean War, precious metal jewelers operated in Jongno, Namdaemun, and Chungmuro, dealing with gold, silver, and platinum. Large stores not only sold jewelry and watches, but also functioned as craftsmen and watch repairers. After the war, a shopping district for precious metals and jewelry was formed around Midopa Department Store. By 1963, the number of jewelry stores in Seoul increased to about 130 and to about 280 by 1966. The characteristics of the government, industry, and consumers are as follows. The government continued to implement a policy to regulate the precious metal and jewelry industry. Despite challenges, the industry exhibited the potential for foreign currency acquisition and growth through domestic amethyst. Consumers could access information regarding precious metal jewelry in daily newspapers. In the late 1960s, various types of jewelry were distributed in line with an increase in income levels.

A Qualitative Study on Korean Fashion Designer Brand Individuality Factors (국내 패션 디자이너 브랜드 개성 구성요인에 관한 질적 연구)

  • Uh, Kyungjin;Ha, Jisoo
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.705-715
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    • 2020
  • The domestic fashion industry of the middle and late 20th century emphasized the importance of a standardized design process; however, the values of differentiated brand individuality have become increasingly important with the qualitative·quantitative growth of designer brands. Therefore, paying attention to designer individuality (or a differentiated element of a designer brand growing up in the domestic fashion industry) this study reestablished factors of the designer brand individuality. An in-depth interview was conducted with 13 designers and consumers for empirical analysis. In order to identify concepts of designer individuality based on the theory of the brand personality by Aaker along with precedent studies, the study devised a theoretical frame to explain a conceptual structure of designer brand individuality as well as reestablish its factors as the designer individuality, design and non-design factors through empirical research. Empirical research derived the designer individuality factors as an external designer image, designer taste, design philosophy and designer personality. Design factors were derived as concept, working process and method, style and formativeness. Non-design factors were also extracted as wearing experience, wearer image, lookbook image, fashion shows and exhibitions. It is meaningful that little empirical research has been conducted on domestic fashion designers who actually run designer brands and that this study helped understand designer brands through a new approach called designer individuality.

The Study on Domestic Fashion Information Service Industry for Systematization of Fashion Trend Information Planning Process (패션정보기획의 체계화를 위한 국내 패션정보산업의 고찰)

  • Choi, Mi-Young;Son, Mi-Young
    • Fashion & Textile Research Journal
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    • v.10 no.6
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    • pp.926-935
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    • 2008
  • The field of textile and fashion is regard to be sensitive to trend, however, the professional fashion information planning company for trend forecasting has not settled down in Korea. This study was designed to propose systemizing for fashion trend information planning in domestic fashion information service market. The empirical research was conducted by analysing in-depth interview data and news-scrap contents about each fashion information planning company. The result are as follows; First, fashion information service showed a little difference according to the type of fashion information companies, but they provided not only general fashion trends but also external market environmental information, survey-based consumer information and various segmented market research reports including academic information. Second, the fashion information planning process is largely divided into 3 stages; trend analysis, trend forecasting, trend application. The trend application step is the stage which connects the fashion information service industry to the fashion business. Thirdly, as a result of the competitive power evaluation for fashion information planning, the domestic fashion information planning companies came to reveal the fact that the possibility of carrying out and information analysis power were weak, however, how to present trend information had a relatively competitive. Consequently, this study is expected to play a role in understanding the importance of fashion trend information, and further ahead it would be helpful to organize the curriculum of fashion information planning subject in order to educate the future fashion executives.

Financial Ratio Analysis of the Textile and Apparel Industries

  • Jung, Hyun-Ju;Hwang, Choon-Sup
    • Journal of Fashion Business
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    • v.15 no.3
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    • pp.125-141
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    • 2011
  • This paper is to focus the financial ratio analysis of the Korean textile and apparel companies due to fast changing domestic industry. Financial ratios are playing a pivotal role in management analysis to assess the present conditions to predict the future. Subjects are belonging to textile and apparel manufacturers based on Firm Classification Standard while registered as securities listed-firms or Kosdaq-listed firms under the Electronic Notification System of Korean Banking Supervisory Authority. 41 companies' data have been analyzed including 17 apparel companies and 24 textile companies. 14 representative financial ratios are analyzed. In this paper, financial ratios can be classified into four categories as follows: stability ratios, profitability ratios, growth ratios and activity ratios. The independent t-test was performed using SPSS 18 for a 10 year simple arithmetic average. The following conclusion has reached regarding aspects of management conditions and performances. When compared the ratios indicating stability, textile and apparel companies did not show much difference in debt ratio and the ratio of earning to interests. However, when compared the profitability ratios measuring the ability to produce incomes, apparel companies showed higher ratios than textile companies. Thus it is important to recognize financial characteristics of each industry.