• The Journal of Industrial Distribution & Business
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• v.11 no.11
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• pp.19-28
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• 2020

Purpose: The supply of and demand for medical services continue to increase as the current social environment changes. Consequently, competition among medical institutions is intensifying and hospitals must establish appropriate management strategies to improve the medical services they provide. This study suggests that the authenticity of doctors is a factor in improving medical-service quality and examines the effect authenticity has on the affective trust and satisfaction of patients. Design, methodology, and approach: The study utilized previous studies to examine the significance of potential variables, established hypotheses and used a questionnaire to confirm these hypotheses. The questionnaire was distributed to patients who had visited a hospital in the previous six months. Responses were analyzed empirically using structural equation modeling. Findings: The analysis found that a physician's authenticity has a significant impact on the affective trust of patients. While patients' affective trust does not have a similar strong impact on patient satisfaction, physician authenticity does have a significant impact on patient satisfaction. Conclusion and implications: This study examined the roles of authenticity, affective trust, and patient satisfaction in doctor-patient relationships in the medical services field. The implication of the findings is that physician authenticity is a prerequisite for patient satisfaction of medical services.

• Journal of Distribution Science
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• v.12 no.10
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• pp.29-35
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• 2014

Purpose - This study highlights the inter-dependence between business and society. Various business strategies like Corporate Philanthropy and CSR (Corporate Social Responsibility) are introduced to establish better relationship between business and society. Research Design, Data, and Methodology - This study presents a research model clarifying the role of Creating Shared Value (CSV) and its influence on overall corporate performance. Further, we reveal the mediating role of corporate trust generated by various mechanisms of economic and social values, leading to enhanced corporate performance. Results - The proposed research model addresses five different proposals indicating that, by incorporating CSV approaches, organizations can create both business and social values. These values help positively influence corporate trust, ultimately facilitating improvements in overall corporate performance. Conclusions - CSV is currently in its early stage; it is difficult to gather meaningful data to measure its performance. However, this study seeks to connect CSV with other important factors such as corporate trust. The proposed model can be a starting point for a more empirical and formal conceptualization of CSV along with other important links.

• The Journal of Industrial Distribution & Business
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• v.5 no.1
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• pp.27-37
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• 2014

Purpose - This study analyzed the characteristics of social networking sites (SNSs) using related literatures, and researched the models discussed in precedent studies, to investigate the effects of SNS characteristics upon consumers'awareness, purchase intention, and recommendation. The purpose of the study was to investigate the use of SNSs as a marketing tool. Design, methodology, and approach - For an empirical analysis, the author distributed questionnaires online and offline, to verify the models and hypotheses. Respondents were persons aged 17 or older, who were frequent users of SNSs. The questionnaire survey was conducted for 11 days from September 30, 2013 to October 10, 2013. The author distributed 450 copies and received 430 responses. Finally, 412 copies were used for the analysis after excluding 18 copies having poor answers. Results - The findings about SNS users' behavior could be used as material in the future use of SNS as a marketing tool. Further, the study provided not only theories about SNS characteristics, but also variables and items that were verified during the empirical study. Conclusions - Further studies are needed to overcome the limitations and to establish various kinds of SNS marketing strategies in detail.

• The Journal of Industrial Distribution & Business
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• v.8 no.3
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• pp.11-18
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• 2017

Purpose - This study aims to analyze the effects of the social support on the economic activities from the Korean Chinese residing in Korea. Particularly, this paper focuses on the consequence of the economic activity intention according to the three kinds of social support. Research design, data, and methodology - For the statistics process of data collected by this survey, SPSS 19 statistics package program was used through data-coding and data-cleaning processes to analyze the data in this study. Results - This hypothesis was selected partially. As a result of investigating hypotheses in detail, Hypothesis 1-2 was significant as shown in the significance level 0.1, and when the emotional support was regarded important, the will of economic activities was also higher. Hypothesis 1-2 was found to be meaningful with the significance level of 0.05, and when the social support was regarded important, the will of economic activities was also higher. Lastly, Hypothesis 1-3 was found to not be statistically significant. Conclusions - The results of this study are expected to be used as basic data for vitalization of the Korean Chinese' economic activities and governmental support for it, and to be a guideline in preparing successful strategies for expansion of the Korean Chinese' economic activities in the future by applying these results.

• Journal of Distribution Science
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• v.18 no.6
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• pp.37-46
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• 2020

Purpose: This research aims to explain the influence of social media influencer (SMI), electronic word of mouth (EWOM), and perceived quality (PQ) on purchase intention (PI) of beauty products on YouTube. Youtube as the number 1 social media in Indonesia, has an important role as a promotional strategy media for beauty products. Research design, data and methodology: This study used the online survey to 210 female respondents aged 17-30 years who became a subscriber of an Indonesian beauty influencer. Simple regression and multiple regressions were performed to analyze the independent variables towards the dependent variable. Results: The results show that social media influencer, electronic word of mouth, and perceived quality simultaneously have a significant influence on purchase intention. Nevertheless, only two variables individually have a significant influence on purchase intention, which is social media influencer and perceived quality. Conclusions: Perceived quality and social media influencer could be the best strategies to increase consumers when promoting through the influencer's Youtube channel by utilizing a subscriber. While e-WOM can be influential on other social media platforms rather than on the Youtube platform. Therefore, suggested that digital marketer must use multiple social media platforms to increase consumers' purchase intention.

• Journal of Distribution Science
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• v.18 no.6
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• pp.63-75
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• 2020

Purpose: This study examines the motivations that prompt customers to use commercial sharing services (CSSs), and the relationship between anti-consumption and the perceived utility of CSSs in the fashion-sharing business. This study tries to understand how the two types of anti-consumption can differentially affect consumers' perceived utility to use CSSs. In particular, as the types of CSS have diversified and many consumers have used them, it can be expected that the influence of anti-consumption on the perceived utility of CSSs can change, depending on the field where the CSS is applied. Research design, data and methodology: The structural equation modeling (SEM) with the SPSS 22.0 and AMOS 18.0 programs was used. Results: This study found that (i) two types of anti-consumption (voluntary and selective) differentially affect the perceived utilities to use CSSs; (ii) the two types of anti-consumption differentially affect the perceived utility to use CSSs depending on the level of the brand. Conclusions: In order to promote the spread of consumers' use in the sharing economy, it will be possible to identify what important utility is and make a meaningful contribution to the establishment of future marketing strategies.

• Journal of Distribution Science
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• v.18 no.9
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• pp.45-53
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• 2020

Purpose: This study aims at investigating consumers' choice in online food purchasing behavior and the impact on repurchase for fresh food delivery which has recently shown rapid growth in Korea. The study focuses on the user experience factors af fecting satisfaction and intention to continuously use the online food market. Research design, data and methodology: The survey was conducted by 309 people who had purchased fresh food online, and the analysis was conducted using SPSS and AMOS. Structural Equation Modeling was used for the analysis for the verification of hypotheses. The factors that consumers value when ordering fresh food delivery services were defined as system quality, service quality, commodity quality, brand characteristics, and economics from the preceding study and the relationship between satisfaction and willingness to repurchase was verified. Results: When consumers purchase fresh food online, system quality, product quality, brand characteristics, and economics have had a significant impact on satisfaction. Meanwhile, of the five optional attributes of consumers, only economic efficiency has been verified to have a statistically significant impact on repurchase intentions. Conclusions: The results of the study suggested factors that consumers consider important when ordering fresh food online, providing basic data for companies to develop related strategies.

• Journal of Information Technology Services
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• v.15 no.2
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• pp.203-217
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• 2016

This paper explores the distribution of the retail coffee franchise stores in Seoul using geostatistical analyses. The fact that lots of coffee stores are concentrated in the central area-Jongno and Jung-gu and commercial area-Gangnam and Seocho shows that the size of the floating population and potential customers is one of main drivers for making decisions on the locations of new stores. Except these 4 districts, the number of stores and population exhibit a positive correlation. By extracting the information on the 6 large coffee franchises store locations, we calculate the both haversine distances between stores of the same franchise and between stores of different franchises. We then empirically test the sitting and marketing strategies of Starbucks, Ediya, and Paik-Dabang using distance distributions. Significant pairs of Starbucks stores located within 100m confirm the sitting strategy of Starbucks which opens additional stores at crossways, stations, near shopping malls or other business zones though there already exist Starbucks stores. Meanwhile considerable portion of Ediya stores are found near Starbucks stores, which coincides with the sitting strategy of Ediya. We also find that Paik-Dabang that uses the low cost strategy has its stores open relatively farther than other franchises from Starbucks stores.

• Journal of Distribution Science
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• v.14 no.8
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• pp.9-21
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• 2016

Purpose - This research analyzes the impact of motivations to dine out and selected attributes of customers on customer satisfaction and loyalty. Based on collected data, this study aims to suggest effective marketing strategies to help manage traditional Korean food restaurants. Research design, data, and methodology - The data were collected from the customers who visited traditional Korean food restaurants in Jeon-Ju for two months from December, 2015. The available data were 402 from collected 450 customers' data and they were analyzed by using SPSS 19.0. Result - These are the results of data analysis. First, environmental, personal and perceived factors influence on the motivations to dine out at Korean food restaurants which affect customer satisfaction. Next, selected attributes from Korean food restaurants have impacts on customer satisfaction. Third, motivations to dine out Korean food restaurants affect customer loyalty. Moreover, physical environments, curiosity and need satisfactions, which are the selected attributes, have impacts on customer loyalty. Lastly, it has been identified that customer satisfaction in Korean food restaurants influences customer loyalty. Conclusions - Satisfaction and good brand image of Jeon-Ju will increase customers' intention to revisit. This study has found that high customer satisfaction leads to re-visitation.

• Journal of Distribution Science
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• v.14 no.8
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• pp.93-100
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• 2016

Purpose - This study examines lenders' reactions to M&A, based on the strength of the lender-borrower relationship and the lender's expectations of the potential benefits or risks of the deal. Research design, data, and methodology - This research addresses the lender's influence on the implementation stage of a large-scale strategic action such as M&A to understand the motivation and dynamics of lenders' responses and empirically examines how the lender-borrower relationship influences the focal firm's merger and acquisition (M&A) transactions, using data on 501 M&A deals in Japan from 1990 to 2010. Results - The presented analysis found that lenders that have a strong lender-borrower relationship, especially those showing a high debt equity ratio, support borrowers' M&A progress and the target firm's lenders resist the deal progressing and may raise the acquisition premium if their current power relative to borrowers is weak. Conclusions - Stakeholders including lenders do not favor strategies of focal firms that threaten their future benefits, while they also tend to estimate the potential benefits and losses by comparing their current circumstances with those of other stakeholders. The empirical results of the presented analysis help explain the mechanism of lenders' reactions and offer insights into the power of a closer and stronger lender-borrower relationship.