• Title/Summary/Keyword: Distribution strategies

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A Study on the Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products Only (I) -Focusing on Product Strategy / Pricing Strategy- (국내 수입 패션 멀티샵의 마케팅 전략(I) -상품전략 / 가격전략을 중심으로-)

  • 김승은;김선화
    • Journal of the Korean Society of Costume
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    • v.54 no.3
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    • pp.53-64
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    • 2004
  • The study was done to provide domestic fashion multi-shops with basic information about the product and price strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. Through the study, it was clarified that these multi-shops showed a tendency to compose of promising brands. brands set a high value on unique character or technique, and brands of promising designer noticed at the main collection. And they also extended their lines as a total life style shop dealt with accessory. shoes and home collection as well as clothing. Therefore, they had to analyze their target consumer's life style and applied this to organization of product, brands or sizing. To maintain the balance of multi-shop they bought products keeping the balance between all the brands and didn't lose variety of concept, it was demanded to develop new brands as well. Their distribution channels had to be planned by regional characteristic that could be accepted their target consumers.

Development of AMIS Method (AMIS기법 개발에 관한 연구)

  • 정진혁
    • Proceedings of the KOR-KST Conference
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    • 1999.10a
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    • pp.47-52
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    • 1999
  • The methods currently in use to evaluate traffic impacts on the transportation network involve some fundamental shortcomings. First, the methodss do not properly take into account regional and local traffic impacts on the transportation network simultaneously. Second, temporal distribution of traffic, a major contributor to transportation problems, is not accurately accounted for. Third, traffic impact studies require costly and labor-intensive efforts to collect necessary data and to establish to collect necessary data and to establish traffic impact models. In this research, a new method called AMIS is developed for congestion management, access control, and impact simulation to overcome the shortcomings involved in the current methods. The new method is designed for a variety of scenarios such as access management strategies, land use policies, traffic impacts, and other congestion management strategies. This method can effectively be used, with little modification, anywhere in the United States. It is an improvement over the current traffic impact simulation methods that produces more reliable and accurate traffic impact estimates. The case studies conducted in this research have offered evidence that the new method, AMIS, is a credible congestion management tool. Most importantly, a case study presented in this paper illustrates how the new method can be used not only to estimate regional and local impacts of alternate supply management policies in the course of a day, but virtually on an hour-by-hour basis.

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A Study on the Supporting Strategy of Cultural Programs in Korean Public Libraries (공공도서관 문화프로그램 지원방안 연구)

  • Ahn, In-Ja;Hoang, Gum-Sook
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.3
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    • pp.325-344
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    • 2008
  • Supporting strategies of national level are required as the cultural programs in Korean public libraries are becoming one of key tasks which takes more than 30% of total library duties. This study proposed 6 categories of supporting strategies as national and local libraries based on analysis of 88 public libraries's cultural programs and their requirements. The study's research methods mainly include literature investigation, case study and expert panel group discussions. The 6 supporting categories that this study proposes are: (1) Advisory committee working, (2) Development and distribution of the cultural program models (3) Development of cultural program packages, (4) Development and execution of educational programs for cultural program librarians. (5) Financial support policies, (6) Human Resources and networks for local level programs.

The Effect of Selection Factors of Marine Transportation Service on Transaction Continuity

  • KIM, Beom-Soo;KIM, Bo-Young
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.1
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    • pp.217-228
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    • 2020
  • The selection factors of service companies have changed in accordance with intensifying competition in the marine transportation service market and environment changes of transportation services. To explore the important factors of customer choice to marine transportation service, this study empirically examines the influence of these selection factors; service provision area, price competitiveness, corporate image, service expertise, and sales support, on transaction continuity through customers' perceived service value and satisfaction. Based on an online survey with those in the Korean marine transportation industry, this study conducted statistical analyses using structural equation modeling. Based on relevant previous studies, the current study constructed a total of 55 survey questions. Finally, 213 questionnaires were collected. Among the five selection factors, corporate image did not affect perceived service value, and price competitiveness was still the most important factor. However, service expertise and sales support were found to be more important factors than regional factors. In order to maintain transaction continuity, shipping companies should also strive to improve their service quality to their customers. In particular, service quality strategies focused on time and regional factors should develop to strategies with the key factors for the changed business environment.

The Global Competition for Talent and City-Region Development Strategies in Korea (인재(Talent)의 글로벌 경쟁과 우리나라 대도시권 발전전략)

  • Lee, Wonho
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.4
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    • pp.481-492
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    • 2012
  • This paper deals with the deepening global competition of talent between regions as well as states in the process of globalization and the transition toward knowledge-base economies. This study figures out the global geography of talent by examining the distribution and spatial changes of the talent at the global scale. It also analyzes key policies and mechanisms by investigating various countries' policies to attract global talents. Finally this paper points out the limitation of current city-regional development strategies for global competition in that it lacks the consideration of the importance of the talent. In response to that, we propose the strategy to focus on the quality of place to attract the global talent for the city-region development.

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Glyco-engineering strategies for the development of therapeutic enzymes with improved efficacy for the treatment of lysosomal storage diseases

  • Oh, Doo-Byoung
    • BMB Reports
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    • v.48 no.8
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    • pp.438-444
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    • 2015
  • Lysosomal storage diseases (LSDs) are a group of inherent diseases characterized by massive accumulation of undigested compounds in lysosomes, which is caused by genetic defects resulting in the deficiency of a lysosomal hydrolase. Currently, enzyme replacement therapy has been successfully used for treatment of 7 LSDs with 10 approved therapeutic enzymes whereas new approaches such as pharmacological chaperones and gene therapy still await evaluation in clinical trials. While therapeutic enzymes for Gaucher disease have N-glycans with terminal mannose residues for targeting to macrophages, the others require N-glycans containing mannose-6-phosphates that are recognized by mannose-6-phosphate receptors on the plasma membrane for cellular uptake and targeting to lysosomes. Due to the fact that efficient lysosomal delivery of therapeutic enzymes is essential for the clearance of accumulated compounds, the suitable glycan structure and its high content are key factors for efficient therapeutic efficacy. Therefore, glycan remodeling strategies to improve lysosomal targeting and tissue distribution have been highlighted. This review describes the glycan structures that are important for lysosomal targeting and provides information on recent glyco-engineering technologies for the development of therapeutic enzymes with improved efficacy. [BMB Reports 2015; 48(8): 438-444]

Is the Fama French Three-Factor Model Relevant? Evidence from Islamic Unit Trust Funds

  • Shaharuddin, Shahrin Saaid;Lau, Wee-Yeap;Ahmad, Rubi
    • The Journal of Asian Finance, Economics and Business
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    • v.5 no.4
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    • pp.21-34
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    • 2018
  • The study tests the Fama and French three-factor model by using the newly created Islamic equity style indices. Based on a dataset from May 2006 to April 2011, the three-factor model is tested based on returns of Islamic unit trust funds using the Generalized Method of Moments (GMM) methodology. The sample period is also divided between periods before and after the Global Financial Crisis in August 2008 to test for robustness, and the Bai and Perron (2003) multiple structural break test was used to determine the structural break in the series. The analysis shows that the Fama and French model is valid for Islamic unit trust funds before and after the collapse of Lehman Brothers. The result further indicates the reversal of size effect. As for trading strategies, value funds outperform growth funds by annualized 3.13 percent for the full period. During pre-crisis period, value funds perform better than growth funds while in post-crisis, size factor yields better return than other strategies. As policy suggestion, fund managers need to be aware of the reversal of size effect, and they need to ensure a more transparent stock selection process so that investors can make an informed decision in their asset allocation.

Business Strategy of Fast Fashion -A Case Study of Zara- (패스트 패션의 비즈니스 전략 -자라의 사례 연구-)

  • Kim, Gihyung;Lee, Seunghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.175-190
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    • 2014
  • This study analyzes the business strategy of fast fashion through Zara, a successful fashion brand from Inditex Spain. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases published in Korean as well as English. The findings of this research demonstrate a speedy and flexible process occurring in the supply chain of its fast fashion business and the cooperation between the company's headquarters and international subsidiaries. Zara's headquarters executes four representative strategies: competitive market research, an integrated organizational structure, small quantity batch production, and a specialized distribution system. Zara's international subsidiaries execute their own four representative strategies: differentiated international expansion, independent human resource management, small but fundamental IT, and maximization of store resources. These two core parts intimately work together to satisfy target customers all over the world by bringing competitive advantages to the fashion business and represent a key concept of Zara's business strategy. The main drawbacks of case studies are limited validity and representativeness restraining the potential for making generalizations. However this case is considered sufficient to provide valuable insight and improve the understanding of operation strategy in fast fashion.

A Study on the Characteristics and Strategies of the Living Business of Fashion Brands (패션 브랜드의 리빙 분야 사업특성과 전략)

  • Park, Geunyoung;Kim, Seongdal
    • Journal of Fashion Business
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    • v.24 no.3
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    • pp.40-50
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    • 2020
  • The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

Photoacclimation strategies of the temperate coralline alga Corallina officinalis: a perspective on photosynthesis, calcification, photosynthetic pigment contents and growth

  • Kim, Ju-Hyoung;Lam, Sao Mai N.;Kim, Kwang Young
    • ALGAE
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    • v.28 no.4
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    • pp.355-363
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    • 2013
  • The coralline alga, Corallina officinalis, is a widely distributed intertidal species in temperate coastal regions. It is usually exposed to high fluctuations of light intensity, light quality, temperature, and desiccation, all of which affect the temporal and spatial distribution as well as the morphology and the metabolism of this alga. In laboratory experiments we examined the effects of different light intensities (50, 100, and 200 ${\mu}mol$ photons $m^{-2}s^{-1}$) on photosynthesis, calcification, photosynthetic pigment contents (chlorophyll a and carotenoids), and growth rate of C. officinalis to clarify its photoacclimation strategies. Net photosynthesis, calcification and dissolution rates based on weight were not sensitive to irradiance. Although, photosynthesis and calcification did not clearly respond to light intensity, photosynthetic pigment contents were significantly lower at higher light intensities. In addition, higher irradiances induced significant enhancement of gross photosynthesis based on chlorophyll a. As a result, the specific growth rate was significantly stimulated by high light intensity. Our results suggest that photoacclimation of C. officinalis to different light conditions may be regulated to optimize growth.