• Title/Summary/Keyword: Distribution park strategy

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A Study on RFID/USN Demand Diffusion Strategy (RFID/USN 수요확산 방안에 관한 연구)

  • Park, Yong-Jae;Heo, Pil-Sun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.10a
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    • pp.669-672
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    • 2007
  • Recently, the government has established the synthesis measures of RFID/USN application, plans to facilitate 16 most priority fields as a leading business, and has kept making efforts to spread the application by making RFID attachment mandatory on harbor and distribution industry. In spite of these efforts, it is necessary to analyze actual state of each industry and institution demanding RFID/USN to lead it to induce them. This study tries to draw the method of spreading RFID/USN usage by analyzing and verifying the actual situation of their application and its problems, and to figure out how to improve the problems in each sector on the basis of the analysis by comparing and analyzing the obstacles in their wide usage.

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The trend of key results and strategies for improvement of Herbal Medicine Consumption Survey

  • Yooseon Park;Hyunmin Kim;Dongsu Kim;Shouran Choi;Eunji Ahn;Jihyeon Lee
    • The Journal of Korean Medicine
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    • v.43 no.4
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    • pp.145-158
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    • 2022
  • Objectives: To identify changes in the subjects and methods of Herbal Medicine Consumption Survey, and analyze trend of the key results Methods: The population, methods, and items of the basic reports of all Surveys on Consumption of Herbal Medicine(HM) were organized in a time-series manner. The analysis items were trend in the purchase of standardized HM; consumption value share, and price of prepared HM; type of herbal dispensary; and awareness of HM policy in Koran Medicine(KM) institutions. Results: The price of HM preparations showed an upward trend in 2011, 2014, and 2017 surveys, and decreased in the 2020 survey. However, despite this recent decrease, the 2021 survey also saw the highest proportion of HM users reporting that price of herbal decoction is expensive. Furthermore, the demand for expanded coverage of herbal decoction was the greatest for the expansion of health insurance benefits. Efforts such as adjusting the number of covered diseases and the cost of health insurance coverage would be necessary. Regarding decoction dispensaries the proportion of HM hospitals using only extramural herbal dispensaries increased. Finally, the consumption of HM and the size of the HM industry has continued to expand due to the large-scale branding of KM institutions and the expansion of health insurance coverage. Conclusion: Future surveys must standardize and unify the items for the time-series continuity and compare the results with government statistics reports on HM to increase reliability. Moreover, specialized survey items may be developed for KM, to establish a better and efficient distribution system for domestic HMs.

Fish Distribution and Management Strategy for Improve Biodiversity in Created Wetlands Located at Nakdong River Basin (낙동강 신규조성 습지의 어류 분포와 종다양성 증진을 위한 관리방안)

  • Choi, Jong Yun;Kim, Seong-Ki;Park, Jung-Soo;Kim, Jeong-Cheol;Yoon, Jong-Hak
    • Korean Journal of Environment and Ecology
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    • v.32 no.3
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    • pp.274-288
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    • 2018
  • This study investigated the environmental factors and fish assemblage in 42 wetlands between spring and autumn of 2017 to evaluate the fish distribution and deduce the management strategy for improving biodiversity in created wetlands located at the Nakdong River basin. The investigation identified a total of 30 fish species and found that the most of wetlands were dominated by exotic fishes such as Micropterus salmoides and Lepomis macrochirus. Fish species such as Rhinogobius brunneus, Opsariichthys uncirostris amurensis, Zacco platypus were less abundant in the area with high density of Micropterus salmoides (static area) because they preferred the environment with active water flow. The pattern analysis of fish distribution in each wetland using the self-organizing map (SOM) showed a total of 24 variables (14 fish species and 10 environmental variables). The comparison of variables indicated that the distribution of fish species varied according to water depth and plant cover rate and was less affected by water temperature, pH, and dissolved oxygen. The plant cover rate was strongly associated with high fish density and species diversity. However, wetlands with low plant biomass had diversity and density of fish species. The results showed that the microhabitat structure, created by macrophytes, was an important factor in determining the diversity and abundance of fish communities because the different species compositions of macrophytes supported diverse fish species in these habitats. Based on the results of this study, we conclude that macrophytes are the key components of lentic freshwater ecosystem heterogeneity, and the inclusion of diverse plant species in wetland construction or restoration schemes will result in ecologically healthy food webs.

The Effect of Advertisement Vividness and Regulatory Focus on Consumer Choice

  • Park, Kikyoung
    • Journal of Distribution Science
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    • v.15 no.7
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    • pp.25-33
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    • 2017
  • Purpose - This study aims to explore how a combination of the advertisement presentation vividness and consumers' regulatory focus affects choice. In addition, it seeks to the understanding for the psychological process by using consumers' response with experimental designs. Research design, data, and methodology - This research conducted two experiments based on the scenario. Specifically, Experiment 1 used a 2 (vividness of advertisement presentation: picture vs. word) × 2 (regulatory focus: prevention focus vs. promotion focus) between-subjects design. Experiment 2 used a 2 (vividness of advertisement presentation: detailed description vs. less detailed description) × 2 (regulatory focus: prevention focus vs. promotion focus) between-subjects design. Results - Two studies showed that prevention-focused individuals, when presented with a vivid presentation, were more likely to choose the advertised option compared with advertisements presented less vividly appearance. In contrast, promotion-focused individuals showed no difference in choice shares regardless of advertisement presentation vividness. In addition, these effects were mediated by the imagery toward the advertised information. Conclusions - The current research found how consumers' inherent motivation affects the extent of imagery in a purchase decision and a new perspective to previous studies with regards to regulatory focus. Further, this research suggested new advertisement strategies to corporations.

The Effect of Store Selection Attributes and Consumption Emotion on Revisit Intention to Traditional Market under Retail Regulation

  • Park, Jong-Ho;Chung, Lak-Chae
    • Journal of Distribution Science
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    • v.14 no.6
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    • pp.17-26
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    • 2016
  • Purpose - The purpose of this study is to measure the effect on the attributes for store selection and Korean government regulations for large retailers on consumption emotion. Research Design, Data, and Methodology - Using SPSS ver.22, factor analysis & Cronbach's alpha, correlation, and regression test were performed. The total of 287 questionnaires were used for the analysis Result - Familiarity, perceived price, and perceived image have a positive effect on consumption emotion, but perceived quality & service did not. The Consumption emotion had a positive effect on traditional market revisit intentions. Retail regulation preference has a mediate effect between consumption emotion and familiarity & perceived price. Retail regulation preference also has a mediate effect between consumption emotion and traditional market revisit intension. Conclusion - Relationship marketing with sincerity is very important to keep familiarity, perceived price and image. People's consumption trend was changed due to dual career couple and heavy traffic jam in big cities. Therefore, a retail regulation cannot be a right solution for revitalizing traditional markets. So we need to find out an actual situation and design a win-win strategy between large retailers and traditional market.

A Study on the conditions of the Environment-Conscious Logistics Activity (환경친화적 물류활동의 실태에 관한 연구)

  • Park, Seog-Ha;Kim, Hyun-Soo
    • Journal of the Korea Safety Management & Science
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    • v.10 no.4
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    • pp.229-240
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    • 2008
  • With the effectuation of Kyoto Protocol, one of the important movement throughout the world is reducing the emission of greenhouse gas which is the main reason of making global warming. The actual factor of greenhouse gas is CO2, and in year of 2002 20% of total CO2 emission was produced only through transportation throughout the South Korea. In the contrary, the recycling of municipal wastes in South Korea was 44.0% in 2002, but it will be targeted upto 53.5% in 2011. All of these show environment-conscious logistics should be implemented together throughout the each stage of distribution with the development of product and service. This study applied survey research for the activities affecting to the emission of CO2 and packaging wastes produced from transportation and packaging stages in logistics area. For this, survey questionary was constructed with five specific areas - strategy, transportation & distribution, custody, packaging, and information. Based on the 148 returned survey questionaries, this study analyzed 52 categories and finally suggests necessary modal shift, collaboration & co-operation in logistics, LCA(life-cycle assessment), and other promoting policies for the environment-conscious logistics in effective way.

Beacon-Based O2O Marketing for Financial Institutions

  • Kwon, Young-Man;Park, Jin-Soo;Lee, Hyun-Jong;Kim, Myung-Gwan
    • The Journal of Industrial Distribution & Business
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    • v.5 no.4
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    • pp.23-29
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    • 2014
  • Purpose - This thesis aims to propose a method to help financial institutions improve their customers' convenience online and offline through a Bluetooth based App using the tool of a beacon. The emergence of smartphones in the 21st century and their increasing use makes it possible to search for information easily. Research design, data, and methodology - With the short-distance Bluetooth technology for smartphones, which finds users within a radius of 50m to provide the functions of message transmission and mobile payment, users can access information services and use mobile coupons in certain premises. Thus, beacon-based O2O technology has been developed. Results - This study offers a method of attracting customers through an O2O marketing strategy that overcomes the existing limitations of Web and Offline media. Conclusions -Since beacon technology has the advantage of more accurate positioning than GPS, financial institutions provide their product information for users through the basic function of a beacon, using an O2O (Online to Offline) marketing solution and, therefore, effectively enable customers to make relevant payments online and conduct their financial actions offline.

A Hill-Sliding Strategy for Initialization of Gaussian Clusters in the Multidimensional Space

  • Park, J.Kyoungyoon;Chen, Yung-H.;Simons, Daryl-B.;Miller, Lee-D.
    • Korean Journal of Remote Sensing
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    • v.1 no.1
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    • pp.5-27
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    • 1985
  • A hill-sliding technique was devised to extract Gaussian clusters from the multivariate probability density estimates of sample data for the first step of iterative unsupervised classification. The underlying assumption in this approach was that each cluster possessed a unimodal normal distribution. The key idea was that a clustering function proposed could distinguish elements of a cluster under formation from the rest in the feature space. Initial clusters were extracted one by one according to the hill-sliding tactics. A dimensionless cluster compactness parameter was proposed as a universal measure of cluster goodness and used satisfactorily in test runs with Landsat multispectral scanner (MSS) data. The normalized divergence, defined by the cluster divergence divided by the entropy of the entire sample data, was utilized as a general separability measure between clusters. An overall clustering objective function was set forth in terms of cluster covariance matrices, from which the cluster compactness measure could be deduced. Minimal improvement of initial data partitioning was evaluated by this objective function in eliminating scattered sparse data points. The hill-sliding clustering technique developed herein has the potential applicability to decomposition of any multivariate mixture distribution into a number of unimodal distributions when an appropriate diatribution function to the data set is employed.

Comparison of Logistic, Bayesian, and Maxent Modelsfor Prediction of Landslide Distribution (산사태 분포 예측을 위한 로지스틱, 베이지안, Maxent의 비교)

  • Al-Mamun, Al-Mamun;Jang, Dong-Ho;Park, Jongchul
    • Journal of The Geomorphological Association of Korea
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    • v.24 no.2
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    • pp.91-101
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    • 2017
  • Quantitative forecasting methods based on spatial data and geographic information system have been used in predicting the landslide location. This study compared the simulated results of logistic, Bayesian, and maximum entropy models to understand the uncertainties of each model and identify the main factors that influence landslide. The study area is Boeun gun where 388 landslides occurred in the year of 1998. The verification results showed that the AUC of the three models was 0.84. However, the landslide susceptibility distribution of Maxent model was different from those of the other two models. With the same landslide occurrence data, the result of high susceptible area in Maxent model is smaller than Logistic or Bayesian. Maxent model, however, proved to be more efficient in predicting landslide than the other two models. In Maxent's simulations, the responsible factors for landslide susceptibility are timber age class, land cover, timber diameter, crown closure, and soil drainage. The results suggest that it is necessary to consider the possibility of overestimation when using Logistic or Bayesian model, and forest management around the study area can be an effective way to minimize landslide possibility.

A Study on Artificial Intelligence Education Design for Business Major Students

  • PARK, So-Hyun;SUH, Eung-Kyo
    • The Journal of Industrial Distribution & Business
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    • v.12 no.8
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    • pp.21-32
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    • 2021
  • Purpose: With the advent of the era of the 4th industrial revolution, called a new technological revolution, the necessity of fostering future talents equipped with AI utilization capabilities is emerging. However, there is a lack of research on AI education design and competency-based education curriculum as education for business major. The purpose of this study is to design AI education to cultivate competency-oriented AI literacy for business major in universities. Research design, data and methodology: For the design of AI basic education in business major, three expert Delphi surveys were conducted, and a demand analysis and specialization strategy were established, and the reliability of the derived design contents was verified by reflecting the results. Results: As a result, the main competencies for cultivating AI literacy were data literacy, AI understanding and utilization, and the main detailed areas derived from this were data structure understanding and processing, visualization, web scraping, web crawling, public data utilization, and concept of machine learning and application. Conclusions: The educational design content derived through this study is expected to help establish the direction of competency-centered AI education in the future and increase the necessity and value of AI education by utilizing it based on the major field.