• Journal of Distribution Science
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• v.17 no.10
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• pp.125-134
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• 2019

Purpose - Environment-friendly behaviors are diverse and can be motivated by different factors. For example, magnitude of factors affecting recycling behavior could be different from those affecting purchasing of environmentally-friendly products. In this study, the focus is on usage satisfaction of consumers who have purchased environmentally-friendly products. Research design, data, and methodology - For this purpose, data were collected from a total of 345 users of environmentally-friendly products, consisting of 177 users of electric vehicles and 168 users of environmentally-friendly detergents. The study analyzed the relationships among consumer's innovation propensity, consumer's environmental concern, and usage satisfaction. In addition, the moderating effect of the product's innovativeness was examined. Results - The result shows that there is a relationship between consumer's innovation propensity and consumer's environmental concern. In particular, it is shown that both consumer's innovation propensity and consumer's environmental concern have positive effects on usage satisfaction. Further, there was a moderating effect of the product's innovativeness. Namely, products rated higher in innovativeness showed a greater effect of consumer's innovation propensity on usage satisfaction. The degree of the product's innovativeness also affected the directional paths of the relationships. In the electric vehicle (i.e., high product innovativeness) case, consumer's innovation propensity had a direct effect on usage satisfaction, as well as an indirect effect through consumer's environmental concern. In the environmentally-friendly detergent (i.e., low product innovativeness) case, consumer's innovation propensity only had an indirect effect on usage satisfaction, through consumer's environmental concern. Conclusions - Theoretical contributions of this study are as follows. Foremost, this is the first study that suggests an existence of a relationship between consumer's innovation propensity and consumer's environmental concern. Second, this study showed the positive effect of consumer's innovation propensity on usage satisfaction of environmentally-friendly products. Third, this study expanded the scope of previous studies by showing the interaction between consumer's innovation propensity and consumer's environmental concern. Lastly, this study showed that the effect of these variables on usage satisfaction can differ by the degree of innovativeness of the environmentally-friendly product. The results of the study will have implications for marketers and policy makers in formulating marketing activities and policies.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.2
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• pp.1055-1062
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• 2021

This study aims to determine the effect of consumer preferences and awareness on interest in organic vegetables. Factors observed in this study were information, consumer preferences, consumer awareness, and consumer buying interest toward organic vegetables. This research uses descriptive quantitative method. The data sampling technique uses accidental sampling method. The data was collected from respondents consisted of 100 consumers of five major retailers in the city of Bogor in Indonesia. The respondents consist of 80 female (80%), and 57 respondents are 25-34 years old (57%). In terms of education, type of job and monthly income of respondent, the sample can be categorized as middle-class segment. The data obtained were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results of this study indicate that the information obtained by consumers significantly and positively affects consumer preferences and consumer awareness of organic vegetables. Then, consumer preferences and consumer awareness significantly and positively affect the interest of consumers to buy organic vegetables. Consumer preference for organic vegetables is still considered quite low. The factors that influence the low consumer preference are the price of organic vegetables, which is more expensive than non-organic vegetables and the unattractive packaging of organic vegetables.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.6
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• pp.197-207
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• 2020

This study aims to examine the influence of attitudes on customers' intention to participate in online fashion sharing. A framework was proposed to investigate the relationships between consumer motivation, consumer attitude, and purchase intention in the manner of adopting a fashion-sharing platform. Consumer motivations are divided into three categories: utilitarian, hedonic, and ecological. The moderating effects of product replacement cycle (PRC) on consumer attitude and purchase intention are also investigated. Data collection was developed using a web-based survey where 180 consumer respondents from South Korea participated. The results of our analysis indicate that consumers' hedonic and ecological motivations are positively related to favorable consumer attitudes, even when consumers' utilitarian motivation is denied. Consumer attitude is also positively related to purchase intention in the fashion-sharing platform. A moderating effect of PRC is recorded between consumer attitude and purchase intention based on high and low PRC, as well as the effect of ecological motivation and consumer attitude on high PRC. This study enhances knowledge of consumer motivational factors in a fashion-sharing platform and provides insights for service providers to help them improve their target marketing.

• International Commerce and Information Review
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• v.18 no.2
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• pp.169-194
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• 2016

This study aims to explain the cause of price differences of bi-national products based on consumer response of product type, distribution channel, and consumer nationality, respectively. Specifically this study investigated whether price discount and distribution channel affect consumer evaluation by luxury and non-luxury product type. In the case of bi-national product toward the non-luxury, price discount had positive influence on preference, regardless of distribution channel. By revealing the influence of price discount on bi-national products on consumer response of product type and distribution channel respectively, the study suggests meaningful implications for the strategic management of bi-national products.

• Proceedings of the Korean DIstribution Association Conference
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• 2004.05a
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• pp.277-307
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• 2004

• Journal of Distribution Science
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• v.10 no.12
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• pp.25-34
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• 2012

Purpose - This study examines college students' perceived choice attributes in traditional markets and the relationship quality. We study the relationships between attributes that common people look for while choosing a store (e.g., product, service, advertising, and atmosphere), consumption emotion, consumer's value, and relationship quality. Research design, data, methodology - In order to verify the relationship between choice attributes and relationship quality, and moderating (i.e., consumption emotion) and mediating effects (i.e., customer value), we collected data from 202 consumers in Gyeonggi province to test the theoretical model and its hypotheses. For this purpose, this study, utilized an empirical methodology. Results - First, contrary to the previous research findings involving college students, this study observed that four factors of store choice attributes at a traditional market were important to consumers in heightening the relationship quality. Specifically, product (β = .608, p < .01), service (β = .351, p < .01), advertising (β = .237, p < .01), and atmosphere (β = .425, p < .01) are significantly related to relationship quality. Second, consumers selected product (β =. 521, p < .01) as the most important attribute. Atmosphere (β = .254, p < .01) and service division (β = .148, p < .05), in this order, are the other important factors in this regard. However, advertising (β = -.112, p = .100) is not statistically significant. To improve and develop the relationship quality with consumers, traditional markets should ensure supply of suitable products and goods, improve store atmosphere by modernizing facilities, and educate merchants to improve their services. Third, the results of the moderating effects, although marginally statistically significant, suggest that for the consumers with low consumption emotion for traditional markets, an affirmative experience of products and store atmosphere heightens their values. In addition, the consumers having low consumption emotion who could promote consumer values were found to improve and develop a marginally significant relationship quality. Finally, the study revealed that the consumer's value exhibited a complete mediation effect in the relationships between service and relationship quality, and advertising and relationship quality and a partial mediation effect in the relationships between product and relationship quality, and atmosphere and relationship quality. Conclusions - Consumer satisfaction is important to increase the competitiveness of traditional markets, and products and store atmosphere are important attributes to increase the relationship quality. Specifically, merchants should supply different products, modernize their facilities, and improve store atmosphere to compete in traditional markets. In addition, traditional markets should provide value and competitive prices to attract consumers, and should maximize the consumer's value and promote the consumption emotion. Traditional markets should evolve to accommodate changes in the consumer's value and invest in not only functional elements but also symbolic elements.

• Journal of Distribution Science
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• v.3 no.2
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• pp.15-28
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• 2005

This study assessed the development of Japanese food distribution system in response to changes in the needs of consumer population the current food concepts can be divided into "processed" and "perishable" foods we expended the current concept introducing "processed perishable foods" and "perishable processed foods", and how this modified term contributed to more effective food distribution system in Japan. We further assessed the effects of changes in the needs and perception in Japanese consumer population on food distribution system, which included PB goods development as well as diversification of chain system. Our study in the development of Japanese consumer population and food distribution system can be compared to that of Korea, providing a direction for systematic and effective food distribution system.

• Journal of Distribution Research
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• v.1 no.1
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• pp.9-40
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• 1996

This year marks the full liberalization(i.e., opening up) of the Korean distribution market to foreign firms. Therefore, we are likely to see much activity by foreign retailers who will be entering the Korean market and indigenous retailers trying to depend their current market positions. The liberalization of Korean distribution market will undoubtedly lead to some erosion of market share of indigenous retailers, but the benefits of rationalization of distribution, stable consumer prices, strengthened competitiveness of indigenous retailers far outweigh the costs. With liberalization, we are likely to see increased growth of "New Modes of Retailing(NMR)." In this paper, I describe the distinguishing characteristics of NMR as economies of scale, self service, large physical facilities, low-to-medium price, and systemization. I also describe the similarities and differences between the various types of NMR. Finally, I describe the fit between the various forms of NMR and the Korean consumer environment.vironment.

• Journal of Distribution Science
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• v.20 no.12
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• pp.23-33
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• 2022

Purpose: The objective of the study is to examine the role of approval goals, subjective norm, internal motivation, external motivation, attitude towards behavior, and perceived behavioral control on retail consumer's intention to consume fortified food in Pakistan. Research design, data, and methodology: The study was quantitative in nature. That is why the data were collected from 384 respondents approaching retail stores of Lahore, Gujranwala, and Faisalabad using mall intercept survey. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. Results: The results show that approval goals significantly influence subjective norms. Secondly, subjective norms positively influence internal and external motivation. Thirdly, attitude towards behavior and internal motivation significantly impacted on intention. However, the findings of the study show, non-significant relationship of external motivation and perceived behavioral control with intention to consume fortified food. Conclusion: Theory of reasoned goal pursuit was used to investigate consumer intention to consume fortified food in Pakistan. This study is helpful for the marketers to create a word-of-mouth strategy to enhance positive word of mouth for the company, which ultimately beneficial to develop the distribution strategy of the firm. Fortified food is full of health enriched ingredients which is beneficial for society at large.

• Journal of Distribution Science
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• v.20 no.7
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.